Humbled, touched and blown away...

The outpouring of support I got yesterday after the painful announcement of my divorce was humbling.

Thank you to everyone who shared their thoughts, prayers and experiences with me. (See the comments from yesterday's blog and you'll see what I mean.) In all honesty, your comments gave m strength and comfort. My appreciation runs deep.

Over the next few days, I'm going give you a special treat. I decided it would be fun to interview 10 of the smartest marketing gurus I know, including 7 multi-millionaires,about the best ways to increase customer and cash flow for just about any business.

What I got were a variety of fresh, innovative ideas -- and once you read them, you will know that they came from a group of folks who have already made it big in businesses of their own.
The following is part one of my 5 part series the "15 Best"ideas for super charging your business, no matter what kind of business you are in.

Here's part uno:

1. "Same-Old" is out -- Getting attention with something new is in. To get new business, you must strive to be innovative and dramatic. For example, an insurance agency,offered "the biggest steak dinner in town" if it couldn't save any person money on their car insurance. This challenge was enough to make the telephone start ringing off the hook for days at a time.
The customer flow was "absolutely crazy" for days. The bottom line: dozens of new insurance buyers and tons of new cash flow -- and all they had to do was fork out the cost for a half dozen steak dinners!

2. Tight target marketing. The big job in marketing and sales is getting to the right people inside another company.Addressing mail to "Facilities Manager" or printing a"routing slip" on the outside of the envelope is ineffective. Hitting the target is the challenge.Scoring a bull's eye means making contact with the right individual sand is the only way to make the sale. Taking time to be highly targeted in business communication is essential.

3. Be more creative. Pushing direct-mail pieces out the door or sending the newsletter to the mail room isn't doing the job. Ask yourself: "Will anyone be intrigued enough to read the mailer--before tossing it in the wastebasket?" Ask the same question about the company newsletter. A highly creative approach is necessary to be different and distinctive. Creativity costs money. But, if more people read the ad, take time with the newsletter or decide that the offer in a mailer makes sense, you have accomplished the goal.

To be continued tomorrow...

Live a life of passion, purpose and prosperity!

Dave Dee

P.S. If you could make $10,000 a month sitting at home, with no employees, no inventory and no headaches, would you be interested? If you answered, "yes", then check out my free introductory course about information marketing at:
http://www,astonishingbusiness.com