Let the craziness begin!

Happy Friday!

Over the next week I will be in Chicago, Los Angeles and Washington before coming home to good ole Atlanta. I'm going back to my roots and speaking at a seminar for magicians as a favor for the guy who bought my information marketing business earlier this year. Then, I'm one of the featured speakers at a Dan Kennedy seminar about selling. Should be fun.

(Speaking of Dan Kennedy, his "Magnetic Marketing" course literally changed my life and helped me to go from doing three magic shows a month to over 30 shows a month in less than three months. He's got a dynamite, free online course that you should definitely check out. Go to: http://www.dankennedywebsite.com/free.htm)

Today, we're going to continue with the second part of the interview I did with multi-millionaire business owners about how they experienced massive growth in their business:

4. Focus on what customers care about. After listening to the admissions director talk about what should be shown in the school's new recruiting video, the marketing consultant asked, "Is this what parents and prospective students are interested in knowing?" Suddenly, everyone became less confident. Someone suggested asking the student tour guides what questions the visiting parents and kids asked? Whether creating an ad, a brochure, or a sales presentation, knowing what the customer wants, needs and expects is what works.

5. Tell customers how to think about your company. We come to conclusions by making comparisons. If you don't let customers and prospects know why it is in their best interests to do business with you or buy your product, they won't. The rating of life insurance companies makes an impact on customers.

The J.D. Powers' customer-satisfaction survey on cars and personal computer manufacturers influences buying behavior.Wise companies spend time and effort consciously influencing the way they are perceived by customers, prospects, banker sand stockholders.

6. Make your offers outstanding. Customers are cautious.They don't like being put on the spot; they don't want to make a mistake. This is why offers are essential. "Try it for 30 days...free." "We won't deposit your credit card slip for a month." "Take the car for the weekend and drive it all you want." The goal is to overcome the customer's reluctance.

To be continued tomorrow...

Live a life of passion, purpose and prosperity!

~Dave Dee

P.S. Wanna know another secret? I have made an absolute killing with the license I bought to sell all of Dan Kennedy's products. It's beautiful because I don't have to write any sales copy, Dan has already done it. I don't have to create any products, Dan has already done it. I don't have to fulfill any of the products I've sold - that's already done for me. If you're looking for a killer extra stream of dee-nero, licensing might be for you. Check it out now at http://www.kennedysite.com/license.htm