Last week I was in Miami with my girlfriend Alexis and we were talking about, what else, her business. (I used to get big bucks for consulting with her but that income stream has completely dried up!)
We were discussing what her business was really about and how it's more than just making piles of dee-nero. I then used the term "soul of your business" and it stuck me how powerful thinking about your business in this way really is.
So let me ask you, "What is the soul of your business?"
Why are you doing what you are doing? Sure, it's to have a great lifestyle and to provide for your family but that's surface level stuff. I want you to dig deeper, much deeper and connect with the core meaning of your business - it's soul.
Let me give you an example from my business. The reason I do what I do is to help people turn what they are passionate about (and hopefully that's their business) into a profitable enterprise so they can live a life of joy, happiness and fulfillment. So they can do what they LOVE to do and provide leverage for their family and the world. There is NOTHING better for me than having someone tell me, with tears in their eyes, that I am helping them live the life of their dreams. Wow.
That is the soul of my business. So, again, I ask you, what is yours?
Kick butt, make mucho dee-nero!
Dave Dee
PS: If you are *really* passionate about what you do and want to increase the positive impact you have on the lives of your clients, then attending my "Profit Plan Workshop" at the very beginning of the new year is one of the smartest moves you can make. You will be working personally with me and the other 24 attendees to create your perfect success plan for 2008 AND developing the tools you need to put your plan into action. Reserve your spot NOW by going to: http://www.davedee.com/profitplan
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