I am recovering from an intense three days in Phoenix.
I conducted a two day mastermind meeting and followed it with my boot camp which got tremendous reviews from the attendees. I'll be posting some video from the event soon, so stay tuned.
There are a lot of people who are passionate about what they do but don't have a clue as to how to turn those passions into profits. I drilled the following point home at the bootcamp:
"The number one mindset shift you MUST make is from being a 'doer' of your services to a 'marketer' of your services." This simple shift made a world of difference in my business life. Let me give you a couple a examples:
A dentist is a "Marketer of dental health."
A magician is a "Marketer of entertainment services."
A chiropractor is "Marketer of health services."
The reality of business is that you must be a tremendous marketer first. The best marketer wins. An unsavory fact that most "gurus" don't want to talk about is you CAN sell a mediocre product with great marketing. Don't get me wrong. I am NOT saying that you should sell a lousy product or service...but you can.
Start making the mindshift from being a "doer" of your services to a "marketer" of your services and watch your profits grow.
Kick butt, make mucho dee-nero!
Dave Dee
P.S. Want to get a whole marketing department working for you, very inexpensively? Go to http://www.davedee.com/box
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