One and one thing only...

A big mistake that business owners make is trying to have their marketing pieces do too much.

Let's talk about lead generation as a way of example. This type ad, email, radio commercial - whatever - should have one purpose only: Getting people to raise their hand and show that their interested in your product or service. The "hand raising" can take the form of the prospect calling a free recorded message, calling into the business directly, having the prospect visit a website, etc.

Many business owners screw-up because they try to make their lead generation ad do more than getting interested prospects to take a single action.

Remember, you are not selling your product or service in your lead generation marketing, you are selling people on requesting more information about your product or service. It's a subtle but powerful distinction.

So remember, figure out what each step in your marketing campaign is supposed to do and put your energy into make that one thing happen. Do this an your profits will soar.

Kick butt, make mucho "dee-nero!"

Dave Dee

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