Twas the day before Christmas and Dave is...

Twas the day before Christmas and I am stuck in an airport in Minneapolis not because of the weather but because of a bonehead move I made.

Let me 'splain...

I told you yesterday, I was taking the 12:20 AM red eye to MA. My ticket clearly said 12:20 AM, December 23rd.Yesterday was the 23rd but when the clock struck midnight on Monday, the 22nd, it turns into Tuesday the 23rd. Get it?

I missed my damn flight by a day.

Fortunately, there was a seat left and I got on the 12:20 AM flight. Unfortunately, there was no room on the flight from MN to MA unless I wanted to wait until 7:30 PM. This wouldn't have gotten me into MA until 10:30 PM and I would have missed my family's annual Christmas party.

So, I got on my trusty computer and went to http://www.sidestep.com/to see if I could get a same day flight on another airline.

Woo hoo! I could get an 11:15 flight on United, with a layover in Chicago, getting me to MA at 4:45 - in plenty of time for the party. As you can imagine, it cost me a pretty penny but it'll be worth it.

I've had one hour of sleep since yesterday but I don't need no stinkin' sleep! But I can tell ya, I'm in no mood to write a profound business building email.

So, instead, I want to answer some comments I received from yesterday's email about one of the worst movies of all time"Twilight."

One guy told me I shouldn't watch vampire movies because they give me "strange" ideas. Dude, I am not the one getting strange ideas. Alexis is so obsessed with the books that she told me she wants to be a vampire! That's reason 107 she is a "freaky California chick."

A woman, broke the news to me that "vampires aren't real."Really? Well, that might be true but the ultra wimpy vampires in the movie "Twilight" who glitter in the sunlight seem more inclined to be part of a Liberace review (on MANY levels) than a movie about vampires.

A number of folks (all women) told me that the movie was good. One suggested that my girlfriend should go see female oriented movies with her girlfriends and that I should go see movies where people are being killed left and right,with the boys.

Just for the record, my girlfriend HATED the movie as much,if not more, than I did. My dislike of the film had nothing to do with it being a chick flick - it had everything to do with it being poorly acted, poorly edited and some of the worst make-up you have ever seen. The lead vampire looked like he was wearing red lipstick - because he was! (See the Liberace reference.

Alexis has a knack for picking out really bad movies. Heck,I actually went to see Sex In The City with her. (And, oh goodie, part two is in the works.)

I think she should go to see "Unborn" with me in January.That's a horror movie where I'm sure they'll be plenty of gore and killin'...and NO glittering vampires.

What do ya say guys? It's time she goes to see something I like, right? (Of course, she did go with me to see the new James Bond flick, but after dragging me to Twilight, Sex In The City, and other nightmarishly bad flicks, she's gotta lot of making up to do!)

Gotta run, my plane is boarding. Wonder if I'll get stuck in Chicago.

Merry Christmas!

~Dave Dee
Follow me on Twitter
www.twitter.com/davedee

Want to make six figures in 27 min/day?

How would you like to earn an EXTRA $400 a day, $2,000 a week, $8,000 a month, $100,000 a year ... "working" only 27 minutes a day?

By now you're probably wondering what this is all about. On Friday, December 5th at 3:00pm Eastern (12:00pm PT), I am conducting a teleseminar/webcast titled: "The DaveDeemail Method : How to make six figures in just 27 minutes a day writing simple emails."

On the call you discover my secrets for writing compelling emails that get delivered, get opened, get read, create a strong relationship between you and your subscribers and, most importantly, put mucho dee- nero in your pocket. I know this to be true, #1 that is how I make my living and #2 back in the day when I only had one thousand subscribers of magicians, I was bringing in one hundred grand. Today it is much more than that.

On the call, I am going to be revealing the complete DaveDeemail system This will be my most valuable and powerful teleseminar/webcast to date. If you can't be on the call live, no problem. Right after the call you'll have access to the MP3 recording of it. (It *is* best for you to be on the call live because you'll be ask me questions. But, if you can't, no problemo.

Here's what you'll discover:

• How to write your emails for maximum impact on your subscribers and maximum dollars in your pocket.(Think about the how it will feel to be able to create money on demand with a simple click of your mouse.)
  
• How to write killer subject lines that compel your subscribers to open your emails the minute they get them. (If your email doesn't get opened, it's not gonna get read.)
  
• The absolute best email delivery service that ensures your emails get delivered. (I've tried many of them and this is by far the best - and it's cheap.)
  
• Should you be sending plain text or html emails? The answer to this might shock you but it will definitely stuff your pockets full of dee-nero.
  
• The five best types of emails to send. I'll make a virtual certain bet that you are NOT using each of these methods and it is costing you lots of dee-nero. * The "little" email secret that takes your emails from "ho- hum" to extraordinary. (Almost everyone overlooks this - it's simple but super important.) * The exact formula for writing emails that engage your subscribers and make it impossible for them to stop reading your email until they finish it.
  
• How to use emails to develop a real relationship with your prospects, customers or clients. (It doesn't matter if you are an information marketing, service professional, entrepreneur or business owner - you need to know this BIG insider secret.)
  
• How to write amazingly powerful emails in 27 minutes or less. Once you learn the DaveDeeMail system it'll be a snap.
  
• How to write a simple weekly email that will have your calendar overflowing with clients if you are a service provider or orders pouring in if you sell a product.
  
• Plus more.

Let me make something very clear: Although this call is going to be packed with content it's not about how to build your email list. This call is for anyone who has an email list and wants to maximize it's value. You WILL discover everything you need to know about writing compelling emails that get delivered, get opened, get read, and most importantly put much dee-nero in your pocket.

The investment to be part of this TWO HOUR call is $59. I'm not going use some fancy pricing strategy to persuade you to register. But I can tell you that this will be turned into a product in it will sell for $97. Listen to the call and if you aren't completely satisfied, I'll give you your money back. (I'm going to way over- deliver, as I always do, so I'm confident you'll be thrilled.)

I've got 200 telephone lines available for the call and room for another 200 people to listen on the web. I'm not telling you to register now because the call is going to sell out. Odds are, I have plenty of space available. The reason to register now, is not because you'll be locked "out." The reason to register is because you're interested in monetizing your email list to max - while creating a strong bond with your subscribers.

If that's you, you can register by going to: https://davedee.infusionsoft.com/saleform/nifolhnat

Talk to ya on Tuesday, ~

Dave Dee

P.S. As I mentioned, I am going to be answering your questions live, during the call. But, after you register, you'll have the opportunity to submit your questions to me before the call as well. Oh, and as a special bonus, when you register for this call, you will get my new ebook: "Subject Line Secrets How to Compel Your Subscribers to Open Your Emails and Take Action Now!" This alone sells for $47 but you get it for NADA when you register for this call now.

https://davedee.infusionsoft.com/saleform/nifolhnat

Your Inforiches Live Webcast

What you really need... a very personal message

This is a long email, but I encourage you to read the whole thing because this is me speaking to you, straight from my heart. In it, I share some extremely personal things. This is not a sales ploy or marketing. It is genuinely me.

And, it's exactly what you need to hear to be successful.

Last night, during my webcast, I taught you more strategies for attracting leads and converting them into sales but the truth is I can teach you strategies every which way from Sunday, but you've got enough of that, from me and everyone else.

What you need is the truth...and this email is gonna give it to you.

You already know this is a fantastic business. You already want to be doing it. You wouldn't have invested in my book and made the time to get on the webcast if you didn't.

What you need now is real guidance about how to do it.

In this email, I am giving you the 100% truth about what it takes to succeed in the information marketing business without one ounce of hype.

Here are the facts:

1. The information marketing business is a real business and it requires work. Real work.
I work hard. If you want to be successful, you are going to have to work hard at it. There is not a magic bullet.

It is true that this business gives you a great lifestyle and more free time than having a job (and that this is the best time to get into the business), but you can't just sit on the couch and expect money to come in. If you have a job or a current business, and want to get into the information marketing business, you are going to have to work at starting it at night. That is what I did. That is what Alexis did. That is what James Brown, that's what Ron Reich did and what every other successful person I have coached as done.

This is a business you can start at night in your free time and that you are going to work hard at if you want success.

2. You truly need to have real knowledge or expertise in an area to be successful.
Almost every successful information marketer has come from the niche that they are already involved in. Joe Polish was a carpet cleaner and sells training and coaching to carpet cleaners. Alexis is a lawyer and teaches other lawyers. I am a magician and taught magicians and before I began to teach information marketing, I became an information marketer.

Yes, there are exceptions to this but the exceptions are definitely not the rule. It is very difficult to go into a market you don't know. I have tried on a number of occasions and failed.

Yes, my 7-minute yoga for golfers was a success even though I don't play golf, but I also failed to go into the day care market, the chiropractic market, and the podiatry market,among others, because I did not know what the people in these marke s really wanted the way a day care owner,chiropractor or podiatrist would. And didn't have a coaching member who was pursuing them.

In contrast, I was hugely successful in the magic market and guided Charley Martin to huge success in the dentist market and Alexis Martin Neely and James Brown to huge success in the lawyer market and Ron Reich to huge success in the pick-up market.

Why?

Because I had an intimate awareness of what magicians wanted and needed, Charley knew what dentists wanted and needed,Alexis and James knew what lawyers wanted and needed. Ron knew what pick up guys wanted and needed.

And that's the most important part of all of this ... you have to be able to get into the heart and mind of your target market and feel what they really want and need.

The best way to do this is to teach what you wish someone had taught you when you were making your way. The best part about doing this is that as you teach others, you become even more successful yourself. Because what better way to really learn how to do something than to teach it?

As you are building your product, your course, your teleseminar ... whatever you are going to use as your lead generation magnet and your lead-in product (see my book if you don't know what these terms mean), remember back to what you wish you had known and what you wish you could have called up a mentor to ask about. Remember back to how you felt when you didn't know anything at all and had to do it all alone and create your products for that version of you.

It's hard to do that if you've never been there.

3. It is very hard to do this on your own.

Yes, there are some people who can learn how to do something by picking up a book, a manual and a set of CDs and sitting down and following them step by step.

These people are very rare.

The truth of the matter is that you can invest in every course from here to timbuktu and be more lost and confused than ever.

I sure was. Alexis definitely was.

My business did not really start doing well until I started getting personal coaching from Dan Kennedy. Alexis floundered around for nearly two years before hiring me as her coach. And, she's smart and reads just about every book she gets her hands on. More information is not what you need.

Here's the truth: EVERY SINGLE SUCCESSFUL INFORMATION MARKETER HAS A MENTOR. Period.

In fact, every single successful person has a mentor, not just information marketers. Here's a few:

Jay Leno had Johnny Carson
Bill Glazer had Dan Kennedy
Tony Robbins had Jim Rohn
Andrew Carnegie had Napoleon Hill
Frank Sinatra had Bing Crosby
Dennis Hopper had James Dean

I could go on and on, but you get my point, right?

What you need is to have someone take you by the hand and show you what to do. To help you implement a system you in the right direction, answer your questions and brainstorm (mastermind) with you and hold you accountable.

This person should be someone who is successfully doing what you want to do. Someone you pay. Someone who is at least one step ahead of you.

I honestly don't know of another way to be successful in this business and I have yet to meet any successful information marketer that hasn't done it any other way, no matter how smart they are.
Yes, you can try to put together your own group of accountability colleagues who get together weekly or monthly to "mastermind" together, but has that worked for you so far?

No.

Why? Because if there is no one leading the group, if no one is paying to be there and there is no formalized process, it's a waste of your time.

Believe me, I've done it. And if you think you are saving money by doing that, you are wrong.
All you are doing, is spinning your wheels and delaying your success even longer because you've convinced yourself you are taking action when you are not.

And that is costing you far more money than you can even imagine is possible ... every moment that you delay your success is taking you away from realizing your dreams.

4. There is no guarantee of success...no matter who is helping you.

I was lucky that my first information marketing product was a hit with magicians. Because I had success right out of the gate, I thought that was supposed to happen every time.
I quickly learned though that's not the case.

My list of projects that did not work is long...as is every other successful information marketer's list.

You've heard me talk about my platinum mastermind member Ron Reich, who killed on a recent product launch he did($225,000) but this was the third thing he tried this year.The first two weren't hits by any means. Alexis, had many failures before she did her now famous $117,000 teleseminar.The key is persistence.

What you try at first might bomb. You need to learn from that failure, record the lesson, and try again. There is NO secret formula, system or technique that makes your success foolproof other than persistence.

The persistence is worth it. When you have success in this business, there's no better feeling in the world.

Not only does it pay off financially, but helping other\people get more of what they want is the best high in the world. And this business offers both of that.

But, it won't come easily. You probably already know that though, don't you?

You registered for the webcast or bought my boo because you have an idea. A good idea. An idea that will really help people and give you the freedom you want from your business.
But, you don't know where to start. Or perhaps you have started but don't see any mo'ney coming in and you need i tto start coming in right now.

If that's you, I can help you. But not by selling you another product that is just going to confuse you even more.

I can help you by taking you by the hand and guiding you into the next phase of success.

I can help you by telling you exactly what to do for YOUR BUSINESS in the next 90 days to get to the mo'ney more quickly so you can stay in business, so you can persist.

I can help you by putting you in a room with other people just like you who want the same thing you do and are going to help you think bigger than what you think is possible right now. People who will JV with you, mastermind with you, support you and hold you accountable.

I can help you by pulling you outside of your comfort zone to a place where you can stretch and grow.

In a few cases, I can help you by doing it all for you (but that's very limited and very expensive).
So here's the deal ...

If you already own my home study course, I'm going to do something outrageously special for you- more on this coming. (It is going to be so good, that you are going to wonder what watch the catch is. There will be none.)

Over the next three days, I'm going to consult with my own coaches (yes, I have more than one), my trusted team of advisers, and on Thursday (yes, that's Thanksgiving - I can't imagine a better day to sit in gratitude, do you?)you will hear from me about the different options you have to get my real hand-holding, my real masterminding, my real guidance, and my real help ... in a way that will stretch you, but that you can afford.

I'll talk to you again on Thursday.

Have a great weekend,

Dave Dee
PS: If you want to write to me directly while I'm working on this for you, please email me at my private email address.It is: private@davedee.com.

Is my new book about sex?

So a few days ago, I am in a little bar in NYC sitting at a table filled with women bloggers, most of who met on Twitter.

One of the women asks, "So Dave, what do you do?" I innocently answer, "I help people turn their passion into profits."

She replies, "Oh that's great! So you would teach me how to make money having sex?! That's my passion!"

Much laughter ensued as yours truly was kinda embarrassed but then went on to develop a "Heidi Fleiss" type of business model for this "over stimulated" blogger.'

(I won't tell you where the women had the conversation go after that, other than to say subject of sex was at the forefront. My girlfriend was oblivious to going ons. She was too busy chatting away with other women about... business.)

Well, I kinda forgot about that conversation, attributing to a bunch of women trying to embarrass and tease Dave.(Something almost all women enjoy doing to me, for some reason.)

But yesterday, I was talking with Randy, my right hand man, and he told me that he told the business owners the title of my book and asked them what they thought it was about. Guess what their answer was? You gotta it. They thought it had something to do with sex as well!

Now I'm wondering if I mis-titled the whole thing and believe me, what you call something makes all the difference in the world.

I'm thinking about putting a survey together and asking you and my other subscribers about the title of the book and getting some opinions. I'm serious!

So, by ordering my new book now, you might be getting a collectors' edition 'cause the next run of books could very well have a different cover and title!

If you haven't done so already, order your own personal copy of my book now, get a bonus CD, and two seminar tickets, and my inside secrets about sex! (Well at least you'll get the book, CD and seminar tickets!)

Go to: www.AstonishingBusiness.com

Kick butt, make mucho dee-nero!

~Dave Dee, Presidentwww.AstonishingBusiness.com

PS: If you order now, during our pre-release special, you also get to participate in my "Insider Secrets For Turning Your Passion Into Profits" simulcast event on Tuesday October 28th at 8:00 PM ET (5:00 PM PT). This event has a value of $97 but you won't have to pay on red cent. You can attend for nada.

You can get all the details by going to:
www.AstonishingBusiness.com

Can ya join me today?

I'm doing a free call TODAY at 3:00 Eastern (noon if you're on the West Coast). It's an encore presentation of a very well received teleseminar I did last week called, "Shortcut To Instant Internet Wealth."

Yeah, I know know that's a terribly hypy name but, for once, it's true.

Here's what this is all about.

If selected, you'll..,

*Get the Rights to my most successful, popular, high-demand, easily saleable information product: "Your Marketing Department In A Box!"

*Secure FREE Rights to the ultimate back-end products fort his hot-selling product.

*Have the rights use all my emails and other marketing tools for these products, that have brought hundreds of thousands of dollars flooding in.

*Have all of the orders processed and fulfilled for you and have the money from these sales automatically deposited in your bank account.

*Have all of the customer service done for you.

*Have it all for such a low cost, as few as 10 sales to recover 100% of your investment.

Basically I figured out a way to put you in an Internet business and do almost everything for you. Seriously, this isn't like anything you've ever seen before.

Of course, it's not perfect. You either need to already have a list of small business owners or want to build a list of small business owners because that who "Your Marketing Department In A Box" appeals to. But, in my opinion, small biz owners is the ideal target market. I'll tell ya why on the phone.

So, if this interests you and you can block off an hour on your schedule at 3:00 Eastern, then I'd love to talk to you later today.

You don't need to register. I'll just give you the call in details now. Here they are:

Number: 712-338-8000
Pin: 4317#

Okay, gotta run.

Have a great day.

Should I spill the beans?

Yesterday, I sent you an email announcing my no cost teleseminar on Thursday, October 9th at 8:00 PM Eastern. (5:00 PM Pacific).

I told you that you would have the opportunity to be handed a proven Internet Marketing Business on a silver platter where you...

*Do not have to have a website.
*Do not have to have a product.
*Do not have to process orders.
*Do not have to fulfill orders.
*Do not have to talk to customers.
*Do not have to write any sales letters.
*Do not have to write any emails.

...But I also didn't tell you what this was all about and, because of that, some folks thought this was nothing more than a bunch of hype. I understand, because that's exactly what it sounds like.

So let me explain a little bit about exactly what this *is*.

As you're probably aware, I am making a major shift in my business. I have a new book coming out, "How To Turn Your Passion Into Profits" which teaches you how to turn your passion, hobby or knowledge into a six to seven figure peryear business. Later this week, I'll be launching a completely new website with a new URL.

I'm changing my business because teaching others how to package, market and sell their expertise, is my true passion...my "mission" so to speak. I LOVE it.

So what is going to happen to my very successfulwww.davedee.com Internet business?

Ah, mi amigo there is where you have the chance to grab hold of a very unique opportunity that is a real "launching pad"to Internet riches anyone can afford, and no one serious about success in direct & online marketing will pass up.

If selected, you will:

*Get the Rights to my most successful, popular, high-demand,easily saleable information product: "Your Marketing Department In A Box!"

*Secure FREE Rights to the ultimate back-end products for this hot-selling product.

*Have the rights use all my emails and other marketing tools for these products, that have brought hundreds of thousands of dollars flooding in.

*Have all of the orders processed and fulfilled for you and have the money from these sales automatically deposited in your bank account.

*Have all of the customer service done for you.

*Have it all for such a low cost, as few as 10 sales to recover 100% of your investment.

Oh, by the way this is NOT a lame affiliate program. In fact it's not even a license. (With a license, you still need to have a website, process orders, fulfill product, etc.)

NO, this is a breakthrough NEW opportunity, the likes of which you have never seen before.
There are many more exciting details (which, quite frankly make this even better than what I've described so far) which will be revealed during my no cost teleseminar on Thursday,October 9th at 8:00 PM Eastern.(5:00 PM Pacific).

If you are interested in learning more about this rocking opportunity, please register now by going to:

http://www.davedee.com/teleseminar

I have thought long and hard about this and believe I have designed the PERFECT Internet Business for anyone who wants to help other business owners increase their profits and make more dee-nero.

If you are already marketing to small business owners, then this is a total no-brainer.

If you want to start marketing to this VERY lucrative niche,then what I have for you can catapult you into the game faster than a speeding bullet.

Register for this call right now by going to:

http://www.davedee.com/teleseminar

If you miss this, I promise you, you'll be kicking yourself.

Best,
Dave Dee

PS: I'm tellin' ya, you're going to be blown away once you hear all of the nitty gritty details of this amazing opportunity. It is that powerful. It is that revolutionary.

Reserve you spot on this call immediately:

http://www.davedee.com/teleseminar

My last blog post...

Okay, let's start with the important stuff - the Miami Dolphins won their second game in a row! As a long suffering Dolphins fan, I am euphoric! My kids, who had to spend Sunday afternoon at a sports bar so daddy could watch his game, are not quite as thrilled.

Now that we have the most vital topic out of the way, I need to tell you that this is going to be the last of my daily e-mails and blog posts - from davedee.com, that is. The next time you hear from me in this capacity, it'll be from our new "passion into profits" website.

My team and I have been working 'round the clock to get everything ready, and we are almost there. I'll be making the announcement as to when our new digs are ready, later this week.

Because there is still much work to do, today's message is ultra-short by my oh my it's muy importante...

I came across this dynamite quote from Mark Twain the other day:

"The spider looks for a merchant who doesn't advertise so he can spin a web across his door and lead a life of undisturbed peace!"

The two main reasons businesses of any kind fail are:

1. They don't market and advertise. Sadly most new business owners spend their money and their time on everything other than marketing.

2. They don't market the business effectively. You can spend a ton of cashola on marketing and not get any results if you are not following a proven direct marketing system.

Take a look outside your door and make sure that there isn't spider getting ready to spin his web.

Kick butt, make mucho dee-nero!

~Dave Dee
Author, "How To Turn Your Passion Into Profits"

Secrets of a big, fluffy Teddy Bear

There is a new member of our family. Her name is Elly and she is a stuffed bear - from Build A Bear.

It is my daughter Gina's SIXTH such bear. SIX BEARS! When I was a kid, I'd was lucky if I had a bath towel stuffed with old newspapers formed in the shape of a bear. (Well, not quite!)

If you have not been to Build A Bear, it is a store in shopping malls where kids go in and can create, stuff and then dress their own bear. The concept is a thing of beauty on so many levels and is very well executed.

The price of the basic bear is pretty low but notice I said "basic" bear. There are what seems to be a zillion add on items for your to accessorize your bear. Some are inexpensive and some are crazy expensive - for a stuffed bear that is! By the time you leave the store, you might have well had a real child it costs so much!

The "experience" of Build A Bear is what sells the whole concept. The kids get to pick their own bear, a stuffed "heart" is put inside the bears' chest, the bear is given a name, the kid dresses it, they are given a birth certificate and the bear is put into a large carrying box in the shape of the house.

In addition to the regular mall traffic the store gets, they also host kids birthday parties. Think about all the positive financial ramifications of doing that!

There are tons of powerful marketing and profit lessons in my short little tale. Can you figure out what they all are? Come on! Put your thinkin' cap on and post your answers here. But, more importantly, figure out how you can put the Build A Bear strategies to work in your business.

Have a great weekend!

Kick butt, make mucho dee-nero!

~Dave Dee

PS: Okay, I'm going to spill the beans...

I'm just about to embark on a massive lead generation postcard campaign. You can see where I got the postcards and the strategy by going to: http://www.davedee.com/newwave.html

Lies. Damn Lies.

Lies. Lies. Lies.

You've probably heard the gurus tell you how easy it is to rake in tens of thousands of dollars practically over night, and how you can have all kinds of "free time" and extra cash for traveling and shopping at your favorite store...

Just throw up a web site, add a few affiliate links, post to some forums and presto - you're in the dee-nero!

But the reality is this. If you want to succeed in your own business, whether it's you will have to work at making it successful. You have to make it your job to succeed. You must treat it as your job, not as your hobby.

Here are a few tips to help you get started.

STAY ORGANIZED

Set up folders in your email client.

You should set up a folder for each contact and keep important correspondence while deleting what you don't need .If you belong to membership sites that require passwords ,keep the "welcome" letters where you can find them.

Set up folders on your desktop.

If you download a lot of software, ebooks or PDF books from specific individuals simply name a folder on your desktop after the author or site owner. Then when you download something you can place it in their folder.

Make your own HTML home page.

For quick and easy access to all your important sites makeup an HTML page with hyperlinks to your most frequently used sites along with a brief explanation of each site. Keep it on your desktop for easy access.

STAY FOCUSED

Set aside a specific time for work.

During this time do not get distracted from doing only what needs to be accomplished for your business. Try to use the same time slot every day so you get into a routine and get used to the working mindset.

Set aside a work space.

Make sure that all your friends and family know that when you're in your work area you're off limits! No one's to bother you.

Finish one task before starting another.

As the old saying goes, "Put one foot in front of the other." Don't start working on something new until the first task is completely finished.

BE CONSISTENT

Work the ideas that "work."

When you find something that works well for you work it hard and get as much out of it as possible. If you're submitting articles to a certain site and they're paying dividends, keep feeding the cycle.

Learn from failure.

Don't get discouraged. Each failure's just a learning process. Use any failure to your advantage by taking the lesson and applying it to your next venture.

Test, test, and more test.

Always test headlines and ad copy. A small change can reap huge rewards.

With these few simple steps you will stay organized, stay focused, be consistent in your efforts and build a solid foundation on which you can build your passion into profits empire!

After all, you are the one who will ultimately determine the success or failure of your business!

Kick butt, make mucho dee-nero!

~Dave Dee
Author of "How To Turn Your Passion Into Profits"

P.S. I can't believe that every subscriber doesn't own a copy of the awesome book by Vincent James "How I Made $77Million In 2 Years - And You Can Too." Seriously, this thing rocks and it's dirt cheap. If you don't have it yet, let me respectfully suggest you get it today. You won't be sorry! Check it out at: http://www.77milliondollars.com

Lessons from a flyin' fool...

Today I'm leaving sunny California and flying back to Atlanta. A lot of people ask me, "How do you do fly back and forth every other week?"

The truth is, I've done it so many times, it's almost like going to the corner store to buy a six pack of Coors Light. Almost.

But, as it is with most things, the flight is what I make it to be. If I focused on the over four hours on the plane, sitting next to a stranger and eating bad airline food, the trip would be miserable and I probably would be burnt out from flying so much.

Instead, I choose to focus on what my final destination is. Either I am going to see the love of my life or I am going to see the loves of my life, my children. Both of these scenarios make me happy...and sad. Sad because I am always leaving someone I love. But, again, if I focused on who I was leaving instead of who I was going to see, I would be sad most of the time.

There are people who will say, "Okay, Dave. I get what you're telling me. Focus on the positive, focus on your outcome. But, you have to admit, going through security at the airport and being on a plane for over four hours can't be fun."

While it's true you want to focus on your outcome, it's also important to enjoy the journey along the way. The question I asked myself was, "How can I make all this flying enjoyable and productive?"

My mind came up with a whole bunch of ideas. The three I decided on were:

1. Listen to music I love. To make it really enjoyable, I went out and bought a pair of Bose noise cancelling headphone. Yes, they are kind of pricey both SO worth it and I deserve it. (Don't you?)

2. Get caught up on reading. I bring the pile of newsletter and magazines that have accumulated and read 'em on the plane.

3. SLEEP! Woo hoo! I put on my headphones, put the seat back and in a matter of minutes I am out like a light. Ahhh...I can't wait for my nap later today!

Of course, this newsletter isn't about teaching you travel skills (although I could right a book about that.) It's about focusing on where you are going and onthe positive outcomes you want to achieve and, then, figuring out ways you can enjoy the journey.

As I said yesterday, what you focus on expands. What you choose to focus on determine your happiness or sadness and the overall quality of your life.

Kick butt, make mucho dee-nero,

~Dave Dee
Author of "How To Turn Your Passion Into Profits"

PS: Alexis, my girlfriend and "America's Personal Family Lawyer" has written a dynamite report titled, "If Your Bank Fails, Will You Get Your Money Back? What You Need to Know About FDIC Coverage." You can download it now for nada by going to: http://familywealthmatters.com/fdic/

Come on people, get a grip!

This will be my first and probably last comment about the Wall Street debacle and the failed "bailout."

Yep, it's bad news. Yep, a lot of people lost a lost of money. Yep, things are looking ugly. But ya know what? It's going to get better and you are going to be okay.

Please note that I am not making light of the situation or not being compassionate. I know a lot of people are scared and hurting. But remember this:

What you focus on expands.

And the truth is that all the worrying in the world is not going to change circumstances. It never does. So, you can keep watching the news and reading the newspaper and listening to the doom and gloom. You can keep focusing on the problem and you'll just make yourself feel worse and worse.

Or, you can focus on what you can control. Stephen Covey calls that focusing on your "circle of influence." Spending anytime worrying about things that are outside your circle of influence in counterproductive and a waste of time.

So don't fret over the dee-nero you might have lost but rather focus on how you can make more dee-nero. Now might be the time for you to change your life and catapult yourself to the next level. (You do realize that a whole bunch of folks are going to become VERY wealthy because of this "crisis" don't you? Are you going to be one of them?)

Do I feel that there should have been a bailout or not? I do have an opinion but guess what? It does not matter what my opinion is because that is not going to change anything.

Now, more than ever, you must hunker down and focus your attention on what you can do to improve your business. When times are good, you can be sloppy in your marketing and in your business practices. But when times are tough, sloppiness will kill you.

I was talking to a business owner recently and he actually said, "Yeah, things are going well for me so I'm not doing as much marketing." Huh? Could you imagine a dumber statement than that. When things are not going well for you that's when you should INCREASE your marketing not cut back on it.

It's time to get back to the fundamentals of not only running our businesses but running our lives.

You have a wonderful opportunity. Think about what you really want to do. Try to ignore your past programming about what you "should" do and open your mind to the possibility of making your life and your business exactly like you want it to be.

There is no better time than right now.

(I would love to hear your comments and I do read all of them.)

Kick butt, make mucho dee-nero!

~Dave Dee

PS: We are almost there! It's almost time to unveil our new Passion Into Profits business and system. Stay tuned 'cause it's going to be cool!

PPS: If you want to really add a significant profit stream to your life this year (actually more like a roaring river!), then you should check out the new course, "How I Made $77 Million Dollars In Two Years - And You Can Too" by Vincent James. The original course sold for $300 - in fact that's what I bought it for - but I since I bought the publishing rights you can own it for pennies on the dollar.Go to: http://www.77milliondollars.com

Humility, false bravado and blindspots

Sometimes you need someone to tell you like it is and boy was I ever told this past weekend.

As Ricky Ricardo would say, "Let me 'splain."

Alexis and I were talking and she said that one of her friends that bought an advanced copy of my soon to be released home study course, "How To Turn Your Passion Into Profits", commented that although the content was great, the packaging was not. That is looked like it had been "thrown together" and that the Cd's were not edited properly.

At first, I was defensive -as I usually am. But then I started listening to what she was telling me and knew that she was right - which she usually is.

To me, content is all that matters. I don't care at all how the product looks BUT that does not mean packaging isn't important because it is. Everything is important.

I am having a team meeting tomorrow and the subject of making our products look and sound as good as the content they contain, is high on the agenda.

But all of this raises a MUCH bigger issue. The issue of humility.

Alexis pointed out that sometimes I come across like a braggart who thinks and says, "I'm the best." She asked that I go and and re-read some of my blog posts to see what she meant.

Not only did I do that but I read some other forms of business communication and, with an open mind and I'm embarrassed to say, she was once again correct.

It's important that you and I have supreme confidence in what we do and that we strive to be the best that we can be but do so with a touch of humility.

False bravado and overbearing cockiness do not allow you to be the best that you can be in any area of your life because they create blind spots. If you believe that you are the greatest thing since sliced bread, you will not objectively look at areas where you need improvement. And we ALL have areas where we need improvement. Believe me, I know that.

Also false bravado hides who you really are and how you really feel about yourself. It is a cover to hide behind so you don't have to look at your areas of weakness.

You see, mi amigo, I don't think I am the best at anything. Why? Because just that statement reflects that I am judging myself against the success of other people when I really should be working on being the best I can be and determine my success on the pursuit and achievement of the goals I set for myself.

Soon, my new "How To Turn Your Passion Into Profits" book is going to be published and released. It is an excellent book that I am really proud of. But you won't hear me saying that it is "the best." There are a LOT of good books available by some really smart people.

Should you get my book? Yes. Do I want you to buy it? Of course. Because I believe it can really help you live the life of your dreams. But I could not have written that book without the help and guidance of a whole lot of people. And that is the real truth.

Tomorrow, I am flying to Oregon. While on the plane, I am going to looking at my business and myself and writing down where I need to make improvements. I will be shining a bright light on what were once blind spots caused from the false bravado being "the best."

(Your comments are always welcome and I read all of them.)

Kick butt, make mucho dee-nero!

~Dave Dee

The most dangerous number in business

What time zone am I in?

Last week I was in three different time zones in one day. Today, I'm in Richmond, flying back to Atlanta, staying in a hotel by the airport and flying to LA bright and early tomorrow morning. On Thursday, I have a 5:30 am call with Dan Kennedy and then on Friday and Saturday I have a meeting with my elite mastermind group.

As Junie B. Jones would say, "Wowie, wow, wow."

I'm kinda fried and didn't feel like being very creative so I wrote you a meat and 'tators article that I think you'll get a lot out of.

Enjoy!

The most dangerous business is the number one and this is especially true when you count on one marketing method to generate leads for you. When you only use one or two strategies to bring new clients through the door, you have built your business on very shaky ground.

When, marketing guru Jay Abraham talks about building a business, he asks “Do you want to build your business like a Greek Parthenon or like a diving board?”

He then draws an illustration of a diving board that has one pillar holding up the board and asks, “What does a diving board do?” The answer is, it goes up and it goes down and if that one pillar is knocked out the whole diving board collapses.

Then he shows a picture of a Greek Parthenon that has a number of different pillars underneath it and if one of them gets knocked out the top of the Greek Parthenon does not fall, the business does not crumble.

The different pillars represent the marketing strategies you use to generate leads. The more pillars you can have profitably, the more stable your business is going to be.

You want to use every strategy – Online, Offline, and everything in between -- to generate leads and market your business.

If you just market online because its fast and, in some cases, inexpensive, you are setting yourself up for disaster.

I was speaking at an Internet marketing seminar about 3 years ago and I was one of the most unpopular speakers because I was talking about how you need to use direct mail! I said you need to use offline methods to build a stable business.

And people were saying no, no, no it’s too expensive, it’s too difficult, its too this and that. All we need to use is Google Adwords. I said, if all you’re doing is using Google Adwords to drive traffic to your website, your business is in a very precarious position.

One week later, Google changed some of the rules about what advertisers could do. This became know as the “Google slap.” People who had lucrative businesses making hundreds of thousands of dollars a month basically went out of business because using Adwords was the only way they had to drive people to their website.

Another person I know, who was a true wiz at search engine optimizations, had his BIG business humming along by being ranked high in the search engines – usually in the number one position. One night he went to bed and when he woke up in the morning, his websites were not even listed on the FIRST PAGE of any of the major search engines.

The rules changed overnight and his business was instantly cut in half –and that’s the good news because at least he had some other methods for generating traffic to his website or he could have lost his entire business.

Here is a check list of the different ways you can market your business. See how many of them you are utilizing right now.

• Direct Mail Letters
• Direct Mail Postcard
• Search Engine Optimization
• Pay Per Click
• Banner Ads
• Email
• Articles
• Newspaper Advertising
• Magazine Advertising
• Val Pak
• Radio
• Television
• Strategic Alliances
• Publicity

And that is just a partial list!

Again, the more methods you can profitably use to generate leads, the better off and safer you are.

This is important: Do NOT just choose one marketing method over another because one method produces leads at a lower cost. This is a huge error. Again, you want to use ALL the methods that you profitably can.

You take ALL of those methods add up the cost per lead from each method and then divide by the number of methods you are using to get your average cost per lead.

The bottom line is this:

By using multiple lead generation strategies you will have a business that you can count on, that your family can count on and that will put money in your pocket – regardless of what’s happening in the economy.

Okay, time to me to schedule a nap...

(As always, your comments are welcome and I really do read all of them.)

Kick butt, make mucho dee-nero!

~Dave Dee
Author of "How To Turn Your Passion Into Profits"

P.S. I know I keep teasing you about this "BIG THING" that's coming and how cool it's going to be. It is taking much longer than I anticipated to get off the ground and is a ton of work. I'm talking with my team today, and will get you a status report about when we are going to launch this thing. Believe me, it'll be worth the wait.

The 3 letters that'll make you successful

Today's message is going to be short and sweet 'cause I have my kids and want to spend as much time as I can with them.

We are off to a Halloween store - yep, already - and then to get the back window of my car fixed because it won't go up. My girlfriend, who dubbed my Cadillac, the "grand daddy" car would probably tell me I should buy new one.

Okay, mi amigo, the three letters that can make the difference between success and failure are: N-O-W.

The most successful and richest people I know, hear a good idea and then take immediate action on it. They don't wait, procrastinate and say "I'll do it tomorrow." The speed of implementation is one of the attributes of millionaires.

A couple years ago, Dan Kennedy told real estate guru Ron LeGrand that he should hire me. Ten minutes later, I get a call from LeGrand and within 15 minutes, he had hired me.

When should you start that exercise program that you've been promising yourself you'll do? NOW. When should you start your retirement account? NOW. When should you start working on your major life goal that you've been putting off? NOW. When should you forgive that person you've been holding a grudge against? NOW. When should you tell your loved ones how much you love them? NOW.

You can create tremendous "success momentum" by taking action NOW.

Have a great weekend.

Kick butt, make mucho dee-nero!

~Dave Dee
Author of "How To Turn Your Passion Into Profits"

P.S. Next week it all begins. What begins you ask? You'll see and it's going to be amazing.

A *must see* movie and very personal revelations

First, let me apologize not writing to you on a daily basis like I usually do.

My team and I are SWAMPED trying to get the final draft of my new book "How To Turn Your Passion Into Profits" to the publisher plus putting my new website together. It is crazy around these parts! But all of our hard work will directly benefit you so stay tuned!

Anyway, my son and I went to see "Proud American." This is a limited release, independent film. Although a bit corny with some sub par acting at times, it is a GREAT movie for entrepreneurs or anyone interested in success to see. PLUS, it was a pro-America movie and very patriotic. It was nice to see for a change instead of the Michael Moorer type of swill.

Hey, this country isn't perfect but it still gives all of us the greatest chance to live our dreams. (Just ask the millions of people from other countries who literally die trying to get here.)

Last week I received a scathing blog post from one of my subscribers that I could not post because of some pretty strong profanity. He very angrily told me to stop bragging and gloating over how well I am doing and how perfect my life is. (This was in response to my post about gratitude.)

When I re-read the post, I did see how it might come off like I was saying how wonderful I am. But the point of my post was definitely NOT to "brag" - in fact, it was the complete opposite. It was to show how grateful I am for what I have.

Let me tell you something very personal...

Before my divorce last year, I was very judgemental. And I DID think, in some ways I was "better than the average bear." And because I judged other people, I also judged myself and constantly used that judgement to compare myself to other people. Doing this lead to what I believe, motivational speaker Kevin Hogan, calls "comparison despair."

I always compared my success to the success of people who were doing better than me. Doing this is okay to see what is possible but it acts a negative motivator if you feel badly about yourself because you're not doing as well as someone else. (And unless you're Bill Gates, there is always someone who is doing better than you.)

After my divorce, and what was the worst year of my life, I came to realize that I was no better than anyone else. Sure, at somethings I was better than other people but that did not make me a superior human being. Conversely, there are people who are superior to me at certain things but that does not make me inferior to them as a human being.

Jesus said, "Judge not, lest ye be judged." How true.

I am starting a new business and releasing my new book to help people life their dream life by owning a business that they love, that's fulfilling and that helps other people.

When I tell stories about my lifestyle, it is not say "Hey, look how great I am!" But rather to drive home the point that YOU can design YOUR life the way you want it to be. YOU can make it happen and I want to help you.

Yep, that sounds corny but I don't give a damn. It's really how I feel. It's my mission.

And yes, I am a Proud American.

(Your comments are welcome and I do read all of them.)

Kick butt, make mucho dee-nero!

~Dave Dee
Author of "How To Turn Your Passion Into Profits"

Let the ugliness begin

Well, football has started and my beloved Miami Dolphins, once again, started with a loss. I have a feeling that this is going to be, once again, an ugly season for the Fins. I've gotta tell you I handled the loss fairly well, only uttering obscenities a few times and punching the bed once. This is marked improvement in my behavior from past years.

But I'm not here to talk about football or my emotional issues tied to watching the game but rather I want to chat with you about a super important topic.

The other day, I was talking to the publisher of my new book (which is going to be released in the fall) and my team and they all thought it would be a good idea for me to put some photographs in the book to visually represent my lifestyle.

The ideas for pictures were, me sitting on the beach with my laptop computer (in fact, I'm looking at the ocean right now), me holding my computer bag with the caption "Dave carrying his entire business", me and my kids going to a movie in the middle of the afternoon, Alexis and I eating at fancy restaurant (in fact, we eat out almost every day) etc.

As they were giving me these picture suggestions, it hit me over the head like a ton of bricks that I have a damn good life!

No, really. I'm being serious.

I had taken for granted how good my life actually is. Not everyone can fly first class across the country every other week, take time off whenever they want, make money with nothing more than their computer, walk 50 feet out their front door and be on the beach, etc.

I was kind of embarrassed, not because of my lifestyle, I've worked hard and continue to work hard to make it the way it is, but because I've not as grateful as I should be.

Then I got to thinking about everything I should be grateful for and really felt gratitude inside my body. Quite frankly, it felt great in a humbling kind of way.

It was then I decided that every morning I would write down, in my PAPER planner (so far superior to an electronic calendar) one thing I was grateful for. Here are some actual examples:

I am grateful to have Randy as such a great friend and person on my team.

I am so grateful to have two beautiful, loving and healthy kids.

I am so grateful for being in love and being loved by my girlfriend.

I am so grateful for going home today (After my four day weekend at Burning Man!)

Mi amigo, I suggest you adopt this practice of writing down one thing you are grateful for every day for the next 30 days. After you write it down, feel it inside your body. Make a commitment to do this.

Remember the key to receiving more is to be grateful for what you already have.

Kick butt, make mucho dee-nero!

~Dave Dee

P.S. Beginning in two weeks, I am going to officially launch my new Passion Into Profits business and you are going to start getting a TON of valuable gifts including videos, teleseminars, reports, articles and more. (By the way, these gifts have real value and are NOT like the pseudo gifts the Internet marketing "gurus" give away to sell their hyped up, overblown products.)

Then on Saturday, November 8th you will have the opportunity to participate in one of the coolest events ever to hit the Internet...and you won't have to leave your home.

Get ready for a wild and super fun ride!

Burning Man Review - Part 2 & Pictures!

Yesterday, I told you about the cast of characters who were in my camp at Burning Man and gave you a description of some of what happened at this wild, some might say, "freak show" of an event.

I won't keep you in suspense any longer about who the other major player was who I spent a lot of time with. It was...

Alexis' ex-husband Todd.

That's right, I was on vacation with Alexis, her two kids and her ex-husband! More on this later.

First, let me tell you what I did NOT like about BM and then I will tell you the lessons I learned.

There appeared to be a lot of anti-American sentiment. I was angered and disturbed when I saw idiots flying or hanging the American flag upside down. It's ironic that these people who think America is such a bad country, enjoy the freedom to have an event like this because of this great country. To show disrespect to your country, especially in a time of war, when our brave, young men and women are giving their lives, is unacceptable and disgusting to me.

But that brings us to the first lesson: What you focus on expands. Out of the 50,000 people who attended the event, I only saw three such flag "incidents." Don't get me wrong, that was three too many and there were probably more I didn't see ,BUT had Ifocused on just that, my BM experience would have been very negative, which it definitely was not.

If you focus on things that are going bad in your business, the economy and your life, that's what you'll get more of. On the flip side, if you focus on your goals, solutions and the good things in your life, you'll get more of that.

What are you habitually focusing on?

The attendees at Burning Man were, well, a bit freaky -and that does include my girlfriend. Alexis had the observation that some people (not all) come to this event to be able to express parts of themselves that they can't accept in normal society without judgement or condemnation.

I used to be VERY judgemental. After my divorce last year, I realized that I was in no position to judge any other human being. But I had to be very aware of not judging people at BM because some of them were so different and, quite frankly, offensive to me.

A personal "aha", moment for me came when I was deciding what "costume" I would wear at BM. "How could I express myself?", I asked. Then it hit me that I am authentically myself almost all of the time. I know who I am and act that way on a daily basis. There is no part of me that I don't express in everyday life. What you read in my daily email and blog entries is, for better or worse, is me.

One of the best ways for you to really connect with your customers, is to be authentically you. Let your real personality shine through. Let people know who you are. With that being said, you might have to downplay parts of your personality that might not jive with your customer base.

This does NOT mean you should be phony. It means reveal all parts of your personality but not all parts in great detail. For example, it'd be okay for you to tell your customers and prospects that you're going to Burning Man but you might not want to tell them what you DO at Burning Man.

And now for the conclusion of this saga...

The actual burning of the man (a HUGE wooden statue like structure) was AMAZING. The fireworks display before the actual burn was the most spectacular fireworks display I had ever seen. It took my breath away. Also, I was under the impression that the actual burning of the man was going to be a drug infused crazy event with a lot of nudity. Nothing could be further from the truth. Tens of thousands of people watched this and I did not see ANY of that. In fact, sitting next to me was a young couple with their child.

We were going to leave the next evening but a "white out" occurred. This is a major sandstorm where you can't see anything. We had already packed up the camp so Heather, Tammy, Starla (the screaming 18 month old) and Todd - all of which were not staying in the RV - had to join Alexis, Kaia, Noah and myself in the RV OVERNIGHT. Think about the dynamics here, mi amigo. Todd, the ex, slept with the kids in one part of the RV while Alexis and I slept in another part of the RV!

The next morning we left Burning Man, after some last minute drama with Juicy and Tammy, for a 17 hour drive back to LA. We arrived, exhausted, at 6:00am the next day.

Would I go back to Burning Man? Yes, in fact I will be going next year. Although I did not LOVE it, I did love how it helped me grow and step outside my mainstream box.

(As always, your comments are welcome and I really do read all of them.)

Kick butt, make mucho dee-nero!


~Dave Dee

P.S. Alexis just forwarded me an email about a Tantra workshop happening on Friday in LA. Good Lord...

PS #2: Did you mark your calendar for November 8, 2008 and January 16-18th, 2009. On these dates I am going to be holding amazing, wild and cutting edge events. The first one, you won't have to leave your house for (and it's NOT a teleseminar or webinar - it's something much bigger.) The January event will require that you leave your house - but those three days away from home will be three of the most important days of your life. Seriously, highlight these dates on your calendar now.

PS #3: Here are pictures of me at Burning Man. The first is of Laura (the sweet woman who drove me to the event) and I making "desert angles." The second is after I rang the bell and screamed, "I am no longer a virgin!".

Back from another planet - Burning Man Review

I just got back from absolutely one of the strangest trips ever.

Yes, I survived "Burning Man" and now I am officially a "burner." Burning Man is a once a year event held in the desert in Reno, NV. It is a week long festival of "self expression", partying and just plain weirdness.

Let me start at the beginning of my journey...

The night before I leave for BM, I took my kids to see Rod Stewart in concert. It was great fun but only allowed me to get one hour of sleep before I had to leave for the airport.

Fortunately, I slept for almost for the entire flight so I felt pretty good when I met Laura at the Reno airport.

It's a four hour drive from the airport to BM and I didn't have a ride until two days before. I posted on the BM website that I needed a ride and Laura responded. I was relieved to discover that she was a very nice, friendly, attractive and fun woman. This made the ride to BM very enjoyable.

We arrive at the gates of BM and are greeted by three, shall we say, "free spirited" people (two men and a woman) who take my ticket and immediately start teasing me about my attire which consisted of $200 jeans (that's a whole other story!), black loafers and a T-shirt. My shoes were the target of much criticism and good natured joking.

I am told to get out of the car, ring large bell and yell, "I am no longer a Virgin!" I comply with the first part of the initiation and then asked, "Now you can either be spanked or make a dirt angel. Which do you want?"

"Um, dirt angel, " I reply. So, I lie down on the desert sand, pretend I'm in the snow and make a fine looking "dirt angel."

Initiation completed, we drive off to try to find Alexis' camp in Kidsville.

The desert looks like a refuge camp - seriously. There are thousands and thousands of tents set up with people camping on the desert ground. Of course, there are also many RVs which are a kind reminder that we are living in the 21st century.

My head turns quickly, to see a topless woman, riding a bicycle. "Hey, maybe this won't be all so bad," I think to myself.

Somehow, I find my girlfriend who is wearing, faux pink dreadlocks in her hair. (Yes, dudes, she did have clothes on!) Even with the crazy hair, I still find her to be the most beautiful woman in the world.

Laura wishes me luck as she drives away.

Alexis introduces me to the cast of characters in her camp.

First is Brett, a would be rock star, who appeared to be inebriated for the entire trip.

Then there was Tammy, who was very interested in partying more than watching her 18 month old baby Starla. Starla had a vocabulary that consisted of saying the word "no" to EVERYTHING, screaming "mine!" and pitching major fits.

Up next was Heather, who was cool.

Finally, on occasion, there was "Juicy" (yes, JUICY) a 30 year old man child who was the father of Starla but not with the mother Tammy but wanted to be with the mother Tammy and fought constantly with her in between times of feeling sorry for himself.

Of course, Alexis' kids, and my buddies, Kaia and Noah were there to round out this motley crew.

(There was one other major player in this drama but I'll keep you in suspense about him for just a little longer.)

Lest you think, I didn't have fun, I did and learned a lot about myself and people.

There were some absolutely AMAZING works of art (modern art, mind you), entire night clubs erected in the desert, a thunderdome where people could joust (a la "Mad Max"), tons of theme camps with EVERY theme imaginable, "art cars" these ranged from decorated golf carts to huge open air buses, performance artists, people in wild costumes and, in some cases, no costumes and more. Think of Mardi Gras and Carnivale (in Brazil) and you'll get somewhat of an idea of what I'm talking about.

Tomorrow, I will continue with my saga and talk about some important insights and discoveries I made at Burning Man.

(As always, your comments are welcome and I really do read all of them.)

Kick butt, make mucho dee-nero!

~Dave Dee

P.S. Wanna find out who the other major player at this event was? Gonna reveal it tomorrow!

PPS. Mark these two dates down on your calendar now and highlight them. November 8th and January 16-18th, 2009. That's all I'm going to say for now. Much more to come but I promise you, you will NOT want to miss out on what's happening during these times. It's the biggest, grandest and wildest thing I have ever done.

You won't believe where I'm going

No cell phone service. No Internet. Huge fluctuations in temperature. 50,000 people. And a circus act.

Yes, yours truly is going to Burning Man.

What is that you ask. It's kinda hard to explain but here it goes.

It is a festival of "free expression" in the desert. It's basically a HUGE festival in harsh conditions. There's art, music and people being who they "really are." At the end of this extravaganza, there is a ceremony where they burn and GIANT wooden man.

Can ya guess who wanted to go to this. Yes, my freaky California girlfriend.

I'm am stepping way outside my comfort zone. So much so that I am going to be on another planet. And you know what? I'm looking forward to it!

Over the past two years, I've had many major life changes. Some have not been easy. In fact, some have been downright brutal. But one of the most important changes I have made is to be much more open and to try things that are outside my comfort zone - not only in my personal life but in my business life as well.

Later this year, I have my first book coming out, I'm taping and infomercial, I am doing this super-cool even on the Internet (you'll hear more about that in the weeks to come) and so much more. Next week, I will be hiring my first employee....something I never would have considered a couple of years ago.

By stepping outside my comfort zone in my personal life, I have much greater depth as a human being, have become much less judgemental, have experienced things I would never have experienced (not that I've liked everything, I have not but I am still glad I did it) and I'm a happier, more well-rounded person.)

The key to growth in your business or in your personal life is to step outside your comfort zone. Most people would agree with that and I used to understand it on an intellectual level. And when I made my greatest leaps in business, like quiting my job and becoming a professional magician, I stepped outside my comfort zone. Then I got very conservative (scared?) and was less willing to take risks. I was trapped inside my little box.

If you are not satisfied with where you are in your life, if you feel your are stagnating, if you are making progress as quickly as you'd like to, it's time to step outside your comfort zone. Do something that your normally wouldn't do. Try something you normally wouldn't try.

I promise you, that even if you don't enjoy it, it will cause you to grow and success almost always follows growth.

(As always, your comments are VERY welcome and I do read each of them.)

Kick butt, make mucho dee-nero!

~Dave Dee

P.S. Since I'm going to be in a land "far, far away" over the next few days. I'm going to send you a KILLER email series called "The 11 Best Money Ideas of All Time." After I created it, I was thinking about selling it for $97 but, instead, I'm going to send it to you for nada. You will be getting two installments per day. Enjoy!

PPS. I'm going to video some of my Burning Man experience and show it to ya when I get back.

PPPS: Oh, let me explain the "circus act" comment at the beginning. I am driving back from Burning Man in an RV with a woman who is in a circus...I am not kidding!

How it feels to sit next to an infamous murderer

I saw him walking through the airport.


He was a mountain of the man - tall, long hair, a beard and a menancing look in his eyes. You couldn't noticing him

I take my seat on the plane. He boards the plane and takes his seat next to me. He doesn't say a word. He just sits down, closes his eyes and goes to sleep.

I put on my Bose, noise cancelling headphones and do likewise.

When I awake, he is drinking a Jack and Coke. I order a Bailey's and coffee.

I notice his watch, which is super cool and make a friendly comment about it. He shows it to me and explains time in two different time zones. I tell him that's exactly what I need because I split my time between the coasts.

"Who is the guy?" I think to myself. "He looks so familiar."

So I ask him what he does for a living.

He tells me he's an actor and I inquire, "So you're a real actor?" He laughs and tells me, that, yes, he actually makes his living as an actor. I ask him what movies he's been in and lo and behold, he stars in my favorite genre of movies - horror. He played Michael Myers in Rob Zombies remake of Halloween, was one of the stars in the Devils Rejects and other movies I have seen. His name is Tyler Mane.

I ask him how he got into the movies and he explains that he was once a professional wrestler. (Ah, ha that's also how I knew him.) I used to be a big wrestling fan and actually had the WWF as an account at the radio station where I used to work. We talked a bit about the wrestling biz which is not at all glamorous.

I then inquired how was made the transition from being a successful wrestler to a successful movie star - two businesses which are VERY difficult to be successful in.

Tyler humbly says. "I have been very lucky."

Yeah, right.

"I don't believe that for a second, " I tell him. "You might have got some lucky breaks but you put yourself in position to get those breaks by working your ass off, " I say. I then asked him again how he became successful.

He said that he always treated wrestling and the movies as business and worked hard to master his craft. He set goals and had a plan. He knew what he wanted and then set out to "find his path." He took action, paid his dues and worked hard...and would not give up.

Ah, the ultimate success formula.

People are always looking for "the secret" to success. There is no secret. Success in ANY endeavor is clearly laid out for you right here. Follow the formula and you will be successful.

I talk to Tyler for the rest of the flight about a myriad of subjects and find him to be one of the nicest, most humble and intelligent people I have spoken to in a long time.

Who would have thought that flying with Michael Myers for four hours would have been such a pleasure.

(As always, your comments are very welcome and I do read each of them.)

Kick butt, make mucho dee-nero!

Dave Dee

I am ADDICTED to the Wii! (There is a lesson here!)

Okay, it's confession time.

I am addicted to Nintendo's Wii video game - specifically Wii tennis. If you're living under a rock and don't know what this is, it's a interactive video game. Meaning you hold the controller in your hand and swing like you would a tennis racket. You can either play against the computer or someone else. Because of my brilliance :) , it's tough for me to find live opponents.

Fortunately, I do not have this game in Atlanta but have played it every night in while in LA.

The game is brilliantly designed. The better you play, the higher your ranking is and the more difficult your opponents get It's tough to stop playing when you see your ranking going up and even tougher to stop when you get beat!

Anyway, last night I was playing my nemesis, a Japanese dude, and was down two sets to love, facing two match points. I battled back to win the match! Exciting, isn't it?

Believe it or not, there are life, business and success lessons I was reminded of while playing this game.

First, is that you must always keep your eye on the ball. You must stay focused on your goal and not let your attention or INTENTION drift or waiver.

Second, you don't win until the point is actually over. A couple times last night, I hit what I thought was a winning point and lost concentration, only to have the Japanese dude track down my shot and win the point. (Damn, him!) In business, don't celebrate a victory until you actually have achieved it.

Third, ultimate victory is made up of smaller wins...and don't let the defeats along the way get you down. When you have a big goal you want to accomplish, chunk it down into smaller steps and focus on accomplishing ONE STEP at a time. Also, be prepared for setbacks in your pursuit of ultimate victory. Stay focused, don't get discouraged, keep moving forward and watch out for the Japanese dude.

(As always, your comments are welcome and I really do read all of them.)

Kick butt, make mucho dee-nero!

~Dave Dee

P.S. I am looking for a 12-step, Wii recovery program. And to pay for it, I need ya to buy some stuff. But before you buy anything, I want to give you some cool gifts. Check it out now at www.davedee.com/ic

No wonder this guy is so successful...

Yesterday I was talking to my bookkeeper over the telephone and said, "Ah, it's sunny, about 75 degrees and I'm standing outside overlooking the ocean. How is it there in Lawrenceville, GA?"

Yes, I can be a jerk but it is oh so fun!

I did not feel like working yesterday and kept putting off the "hard stuff" I needed to do but then, I finally buckled down and got it done. Of course, because I procrastinated earlier, I was up until midnight finishing something that I promised would be done that day.

But the bottom line is: I got 'er done.

My favorite motivational speaker, Jim Rohn, has a saying, “No wonder this guy is so successful. Look at all that he does!”

If you’re not getting the results that you want, you need to look at your activity. Are you really taking massive action? Or are you just thinking about it? Are you taking action consistently?

Consistency in your marketing is of extreme importance. If you want to get consistent results, you need to take consistent action. Remember that activity begets success.

Of course, if you’re sending out sales letters, doing e-mail lead generation, placing ads and you’re doing all the things that you should be doing, you’re going to get direct response from that.

Not to get metaphysical with you, but on a different plane, good things start to happen when you are working towards your goals and you have laser-like focus on your goals; things that are unexpected, serendipitous things, things that seem like “good luck”.

But, in order for this to happen, you have to have activity, activity, activity. You have to have a plan and you have to be consistent with it. If you’re not getting the results that you want, look at your activity level.

Kick butt, make mucho dee-nero!

Dave Dee

P.S. "Who Else Wants To Learn How To Read Their Prospects' Minds, Increase Their Powers Of Persuasion And Sell More With Less Time And Effort?" I show you how to do it completely at my risk so even if you're a skeptic, there's no excuse for not trying this out. Go to: http://www.davedee.com/psychic/

Didja, miss me? I'm back with good stuff!

"What is your passion," I asked one of the guys in the mastermind meeting I recently attended at an undisclosed location in Virgina.

"I don't know," was his reply.

"Yes, you do dammit!", I said with a slightly raised voice. "You just don't want to admit it to yourself. "

"No, I really don't know. I just want to make money," he said defensively.

"That's bullshit and you know it, " I challenged. And then I asked him a very powerful question, that you are going to want to write down and remember:

"I know you, don't know what your passion is but if you did know, what would it be?"

Ah, that magical phrase gave him permission not to know but then opened his mind and allowed him to think of the passion he had hidden in is subconscious mind.

He then told us what his passion was. And guess what? His passion would EASILY be turned into a business that would make him a ton of dee-nero. The rest of the mastermind group "caught on fire" and started giving him idea after idea for turning his dream into reality.

Joe Jackson once sang, "You can't get what you want 'til you know what you want." He was right and it is my belief that most people do know what they want but are afraid to admit it for fear of ridicule, for fear that if they do admit and go for it, they'll fail or for fear that they'll go for it and succeed. (Yes, fear of success is very real.)

People, especially men, when they fear going for what they really want, often default to "I just want to make a lot of dee-nero." And while that is a worthy goal, it almost is never the only thing that people want.

Sure, Donald Trump makes a ton of money in real estate and now in television but he has an absolutely PASSION for both. I'm sure he wouldn't be doing what he's doing if there wasn't big dee-nero involved but he also wouldn't be as successful at what he does if he did not have a passion for it.

I know I keep teasing you about the release of my "How To Turn Your Passion Into Profits" course. The fact is that the course is completely finished and some lucky people who got in on the advanced release already have it. But, I am planning something MASSIVE that will benefit you whether you invest in my course or not. I'm tellin' ya, this is going to be something super special and BIG. My team and I are working hard getting this bad boy ready. More details are to follow.

But for now let me say to you...

"I know you don't know what your passion is but if you did know, what would it be?"

Kick butt, make mucho dee-nero!

~Dave Dee

Another GREAT date and big reminder

A few weeks ago, I told you about my date with my daughter Gina. Last night it was my eight year old son, David's, turn.

He had literally been talking about our date for a week and was so excited to just be going out with his daddy. Of course, this made me feel great and I was really looking forward to some one on one time with my son.

As soon I picked him, he started talking...and talking...and talking. And he didn't stop talking for the entire three hours we were together. He spoke of many things, Club Penguin, why he isn't into superheros any more, the newest Wii game and the ill fated lemonade stand he and his sister had the previous week. (More about this later.)

We went to a Chinese restaurant for dinner (it's both of our favorite food.). When we walked in, we were "greeted" by a woman who had a big scowl on her face and muttered, "This is to go, right?"

"Um, no. We are eating here," I reply.

I don't think this answer made her very happy. She escorted us to our table and then walked away without saying a word..

David already knew what he wanted, a scallion pancake (also known as "Chinese pizza") and tofu with vegetables.

Our waitress arrived at the table and lo and behold, she too had a scowl on her face too. (I started to think that maybe it was something the waitress and the hosted both ate and wanted to make sure I didn't order that.)

Contrast that with another Chinese restaurant David, Gina and I went to the day before for Dim Sum. When we arrived, the owner greeted us with a big smile and hello. The waitress, also very enthusiastically, greeted us and commented on how "beautiful your daughter is" and how "well behaved your son is."

During the meal, all of the servers were super friendly (we were the only, non-Chinese folks in the restaurant - which is always a tip off that you are going to have great meal) and the owner came by our table, smiling, asking us is everything was okay and did we need anything.

The food at both restaurants was good, (although the Dim Sum restaurant was great) but which place do you think left me with a better feeling? At which restaurant did I have a better "experience"? The answer is obvious and the question you need to ask yourself is what experience are your customers having when they buy from you.

Remember, you can have the finest product or service on the planet but if your receptionist isn't pleasant, it does not matter.

Anyway, David tells me about his lemonade stand experience. He and his sister made great lemonade, the had tattoos they were going to sell and even set up a little face painting stand. There table was set up at the top of their driveway and they were ready for business!


And they waited and waited and waited in the hot sun. Soon they discovered the problem almost all new business owners have...lack of leads or, using an Internet term they did not have any "traffic."

My kids had fallen into the trap of "build a great business and the customers will come." As I've said zillions of times, that's not just the way it works. Having a great product is not enough. You need to let people know about your product. That is why...

It's more important to be a master marketer than it is to be a master of your craft. (The combination of the two is deadly and virtually guarantees success.)

David and I finished our meal. I drove to my apartment and he. talked and talked and talked.

When we arrived, we immediately started in on our favorite activity, mixed martial arts fighting on my bed. The kid is tough and hits like a ton of bricks. I have a huge bruise on my arm today to prove it.

It was an epic battle but I can't tell you much about it because "What happens in 'Fight Club' stays in fight club." (Big lesson for entrepreneurs. Keep your mouth shut about what you're doing in your business. Your competitors are listening.) I can tell you that he ended up winning the championship, three rounds to two.

After the fight, we were both sweaty and tired and decided we need a break. He got a Nestle Crunch bar (his favorite candy and definitely the food of champions) and we lied on my bed and watched "Sponge Bob" which, by the way, is very funny. Of course, even Sponge Bob didn't stop him from chatting away.

As we both laid on the bed holding hands, I said a brief thank you prayer, for yet another perfect date with one of my kids

And was reminder of what I am really working for.

Kick butt, make mucho dee-nero,

~Dave Dee

P.S. As always, your comments are welcomed and appreciated. I really do read all of them.

Exploding beer bottles and sex...

"Daddy, how come your kitchen smells like beer?"

"Well Gina, Daddy put a Heineken in the freezer last night to make to make it really cold. But, Daddy is getting old and forgot that it was in there. I bet it exploded."

Sure enough, inside my freezer was a Heineken-sicle mixed with pieces of broken glass.

The moral of this story: Stick with drinking Coors Light in a can.

Okay, actually there is a better lesson in this email than that!

How many emails did you get today with a subject line that really caught your attention? When you saw mine, "Exploding beer bottles and sex" did it catch your attention? Didn't you just have to open it and see what "Crazy Dave" was talking about?

In order to get your email opened or advertisement or sales letter read, you need to grab your reader's attention and suck them into reading your ad with a powerfully compelling headline. And the best headlines speak to your prospect's own self-interest.

The subject line for today is what is called a "curiosity" headline. These can be effective but they are also tricky because there must be a logical "payoff" or the reader will feel tricked.

For example, on occasion, you will see an ad with the headline "Sex". Then the body copy of the ad will go on to say, "Now that's I've gotten your attention, let me talk to you about multi-level marketing..." or some other non-related product or service.

This does NOT work. It only serves to piss your prospect off and make 'em not trust you - which is the complete opposite of what you want to do.

Here is a partial list of killer fill in the blank subject lines/headlines that you can use. (This is just a sample of dozens of subjects line you get in my "How To Turn Your Passion Into Profits" System, that will be released very soon.)

• How to…
• 6 ways to….
• A simple method for…
• How to solve____ once and for all.
• Quick and easy________.
• The secret to______.
• How to __________revealed.

Your assignment for today, is to fill in the blanks based on what you are selling. Then use one of them in the next email you send out. You'll like the results.

(As always, your comments are welcome and I do read every one of them.)

Kick butt, make mucho dee-nero!

Dave Dee

The Prince Of Print ANd Your Bank Account

The late, great Gary Halbert was the marketing guru to marketing gurus. Nearly every direct marketer including Jay Abraham and Dan Kennedy acknowledge Gary’s greatness and influence. He’s known as the “Prince of Print”.

In a recent seminar tape set I purchased, and yes it was on TAPE, Gary was one of the speakers and his presentation was, to say the least, electrifying. Here are some of the tips and techniques he spoke about on the tapes that directly relate to you:

1. Sell to people who have money.

2. Selling a high priced product or service (or show) puts the odds of being a successful marketer in your favor.

3. Your offer is king. You must make a killer offer if you’re going to get results.

4. CSI– Your central selling idea should be articulated in the headline of your letter.

5. The best format to sell with is a powerful direct mail letter.

6. You can increase the effectiveness of your letter by:

A. Including a copy of a newspaper article, magazine article, or a tear sheet about yourself.

B. Include your prospect’s name in the headline at the top of the letter. (HOMERUN IDEA!)

C. Letters should be personalized, include the date, and look like they were written on a typewriter or word processor.

D. Utilizing a grabber such as a dollar bill will increase response in most cases.

7. Don’t use bulk rate mail. Mail first class.

8. Mail your letter or promo package to leads immediately, as fast as possible.

9. Avoid putting brochures in your letter. See tip 6A for what to include with your letter.

10. Never try to sell more than one product (one show) at a time.

11. Don’t be creative. Model others and get rich.

I suggest you print this out and keep it for reference. It is cliche but this list could make you rich.

Have a great weekend. Talk to ya on Monday.

(As always, your comments are welcome and I do read everyone of them.)

Kick butt, make mucho dee-nero!

~Dave Dee

P.S. "Your Marketing Department In A Box" kits are flying out the door like bats out of hell. And for good reason, the price of this powerful product is going way up on Monday, if not before. This will be the last chance you have to get this bad boy for less than one hundred bucks. (What have I been thinking charging so little for this?) If you don't have it yet, get it now while the gettin's good. http://www.davedee.com/box

Honor, horrible parenting, tears of gratitude

Last night, after a huge Chinese meal with friends, and then some exercise (not a good combo, let me tell ya) I watched a documentary on HBO called, "The Recruiter" which followed the lives of Sergeant Clay Usie, one of the most successful U.S. military recruiters and four of his recruits during and after basic training, up until some deploy in Iraq.

There were a number of business and life success messages in this intriguing film - both of the positive and negative side.

On the positive side. Sergeant Usie was a MASTER salesperson. And lest you think otherwise, he has one of the toughest sales jobs on the planet. He prospected by phone, made speeches and talk to young men and women one on one. After lead generating, he then had to close his prospects.

Why was he so successful? Did he use tricky sales techniques and fancy closes?

No. He was totally PASSIONATE about what he was selling. He believed 100% in his product - never wavering in the slightest. He fully associated on an EMOTIONAL level to the importance of what he was doing - Protecting the country, protecting his buddies in combat and protecting his family.

Working for the Army is Sergeant Usie's mission in life, his passion. It is what he must do above all else - including cancelling a vacation with his family much to the dismay of his annoyed but adoring and proud wife. (All men should re-read this paragraph because it contains some very important relationship information that's counter-intuitive and powerful.)

On the negative side, one of the female recruits' single mother, a woman who has obviously had a tough life, gives her daughter, who also has had a tough life, this piece of "sage" advice when she mentions that she is having second thoughts about enlisting, (I am paraphrasing.) "Let me tell you something. You are always going to be having someone telling you what to do. You are always going to have someone who bosses you around. You are always going to be working in a little shit job that you hate."

Wow. It really hit me that the majority of people actually believe that about life. And this very destructive lie is being perpetuated by parents, who don't know any better and actually think that they are preaching truth.

Maybe someone actually said that kind of stuff to you and you rose above it. Whatever the case, might I suggest that you encourage other people by telling them the TRUTH? That they can make money doing something they love to do. That they can take charge of their lives.

I recently received an INCREDIBLE honor from Lee Smith, a soldier in Afghanistan. He sent me an amazing letter about how my work and writings inspire him and that when he comes back home, he is going to kick his personal training business into high gear. Along with the beautiful letter was a United States Flag that had been flown in the combat zone. I am not ashamed to say that tears of gratitude rolled down my face. Here is a REAL hero, thanking me.

I sent Lee a package of my products to help him explode his business and I would like to make the same offer to any of our men and women who are currently serving in the Armed Forces. If you or anyone you know is an entrepreneur in the military and you would like to get a business building gift from me, please email me at david@davedee.com with the subject line, "Armed Forces Marketing Gift" along with your name and your military address. It would be my honor to send you or someone you know, this gift.

If you run across one of our heroes in the Armed Forces, stop and thank them for giving us the freedom to pursue our passion.

(As always, your comments are welcome and I do read every one of them.)

Kick butt, make mucho dee-nero!

Dave Dee

P.S. As I said yesterday, I am taking Dan Kennedy's advice and raise the price of my most popular product, "Your Marketing Department In A Box." On Monday, if not before, the price goes up significantly to reflect it's true value. So, if you've been sitting on the fence about getting this, now is the time to jump off and race over to http://www.davedee.com/box and get your personal copy now.