Uh oh, Mr. Controversy is back.
Quite frankly, I'm torn. I am so pleased that Hillary is sweating it. Nothing would warm my heart more to see her get defeated. (I actually smiled when I saw her get teary-eyed the other day. )
But Obama? Are you kidding me?
(Stay with me, there is a moneymaking lesson here.)
Obama is the perfect example of style over substance and the bandwagon phenomenon. Anyone who watched any of the debates saw that the dude had serious problems answering a lot of the questions. Maybe in a few years, he will be qualified to be President but right now, he just doesn't have the chops.
Much of the American public is far, far, far more influenced by style than by substance. This gives you a great competitive advantage if you actually deliver more than what your clients and customers paid for.
The key is to "dress up" your product or service and give it some style and then deliver the best product or service on the planet. Dr. Charles Martin is a PERFECT example of this. When you walk into his dental office, you are blown away by the piano, the computer stations, the Italian cafe (yes, you read that right) and a myriad of other touches that gives his office an amazing style.
But Dr. Martin does not stop there.
When you get treatment from him, you are getting the BEST treatment in the world. He is one of the TOP dentists in the country, if that not the VERY TOP.
He backs up his style with tremendous substance.
So few business owners do this and opt for just slick marketing and neglect delivering a great product or service. Do both and you will leap frog over all of your competitors.
Kick butt, make mucho dee-nero!
Dave Dee
P.S. Wanna take a great online marketing course for free? This is an introduction to the very course that changed my life. Get it now at http://www.dankennedywebsite.com
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3 comments:
Come on Dave. If it worked for "W", then it can work for Obama.
Go ahead - tell me Bush has some substance. Tell me. ;-)
Dave,
You are correct about Obama; however, you leave a very critical point out of the equation. Neither Obama or Ms. Clinton have experience in running a business or or chief of any entity (other than their campaign - which I doubt they run).
I guess experience and substance are the same; however, without knowledge it's hard to have substance. In both of individuals, neither have run businesses or government entities...so they lack substance and experience - yet they both talk as if they have ran multi million dollar companies - now that's style - getting people to believe you actually have substance and even experience - when you don't have either - or perhaps its just politics!
Dave,
It always come bast to "sell the sizzle, not the steak."
W
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