Some people will, some people won't, those people will fail

I've said it before and I'll say it again, the subscribers to my e-newsletter, are among the smartest business people on the Internet.

The comments to Wednesday's blog post about whether you need to be obssesed to be successful were so insightful. The depth of thinking was profound.

I got some comments from really heavy hitters, including marketing legend, Jim Straw. Mr. Straw's comment (actually an essay) is so "spot on" that I recommend you print it out and save it.

It would serve you well to go and read my post and all the comments.

I'm sitting in the Richmond Marriot, at a DentistryForDiabetics meeting. (I am a partner in that business with Dr. Charles Martin and Dan Kennedy.)

The doctors who are participating in the program need to make an INTIAL investment of $40,000 and that is only the fee to get into the program. You read that right, FORTY-GRAND.

While that is a sizeable chunk of change, it is really peanuts compared to the return on the investment the participating doctors will get.

What's very interesting is the doctors in the program are all already very successful. They are joining this program to do even better.

There are some people who immediately will say, "Yeah, of course they *have* to be successful to pay that size of a fee!" That, mi amigo, is flawed thinking to the maximum degree.

You see, the doctors who are successful are successful because they invested in themselves and in their education when they were not making big bucks - that is how they became successful in the first place.

Still there are people who will say, "You don't understand, Dave, my business is really hurting, I need to cut back on my expenses, not increase them!"

First, rarely does "cutting back" turn a failing business around. Although counter-intuitive, you need to spend more on your marketing and education when times are tough. There really is no other way to turn it around.

I can look anyone straight in the eye and tell them I practiced what I am preaching. When I was dead broke (actually, I went zipping right past broke and was in the negative), I bought marketing materials, attended seminars and joined coaching programs that I could NOT afford. Doing those things is what turned my business around.

My former client, turned girlfriend, Alexis Martin Neely, was deep in debt but she found a way to hire me for the tune of $30,000 and a piece of her business. Guess what happened, she turned her business around and started another VERY lucrative business.

There is a business book written for magicians titled, "It Takes Guts Dammit." And to be a successful business owner, that's *exactly* what it takes.

Are you willing to do what it takes?

Kick butt, make mucho dee-nero!
~Dave Dee