This marketing mistake is a doozy!

I hopping on a plane to one of my favorite cities in the U.S., New York. But before I do, I wanted to write part two of the five part series: The 10 Most Common Marketing Mistakes (And How You Can Avoid Them!)

This one is a real doozy and if you don't get it right, nothing else matters.

Most Common Marketing Mistake #2: You Fail To Determine Specifically Who Your Market Is And What Their Wants And Needs Are.

Ninety percent of the businesses out there never precisely determine who their market is, and what the desires, needs, wants, and passions of the prospects in that market are.

This is a grave mistake.

The successful marketer can tell you precisely who he's marketing to, and what they want in a product or service. He can tell you his best prospect's approximate age, location, education level, income level and other critical information. You must know the who first, and then you can focus on the why.

Why do your customers buy from you? What do your customers want or need most in the products or services you offer? Remember, you need to focus on discovering what the "why" is so that you can focus your marketing efforts on showing your prospects that you can meet the "why" in the most satisfactory fashion.

Think about it.... how can you expect to adequately fill someone's needs if you never take the time to understand them? It's simple, yet few companies ever bother to work at meeting their customers' needs.

Companies that are successful with their marketing understand their customers' needs and attempt to satisfy those needs better than the competition.

If you want to own your market, find out what your customers really want. Discover their desires. Search out their passions and needs. Once you have this information, you will be armed to corner your market.

Kick butt, make mucho dee-nero!

Dave Dee

P.S. As you can see, the Dave Dee "Profit Secrets" newsletter gives you more real content on a daily basis than any other marketing or business strategy e-letter on the entire Internet. If you enjoy it, help me spread the word! Tell your friends to visit www.davedee.com ans subscribe today!

PPS. I'm just about to embark on a massive lead generation postcard campaign to my target market.

You can see where I got the postcards and the strategy by going to:
http://www.davedee.com/newwave.html