I'm in San Francisco for my Mastermind/Coaching meeting which starts tomorrow.
For the past two weeks, I have needed a haircut. Every day, I would look in the mirror and say, "I need to get a haircut." Then I would put it off. I would think, I can get it done tomorrow. This cycle kept on repeating itself.
I finally "decided" to get my haircut on Wednesday, first thing in the morning when I was in LA. Well, I missed my connecting flight the night before and therefore didn't have time to get my haircut the following day.
Today, of course I didn't have time to get the job done in LA by a hair stylist I really like because I was flying to San Francisco.
Now I am in SF, my mastermind meeting is tomorrow and I REALLY need to get my haircut. So off I go in search of a place to make it happen. Lo and behold, I find a "salon." I walk in and no one in the joint speaks a word of English. There is a giant poster on the wall with pictures of Mexican men with assorted hairstyles. I am told to select which style I would like. (This is not a good sign.)
Apprehensively, I sit in the chair and the stylist proceeds to take out the electric clippers and attack my head like a tiger attacks a pile of raw meat. Hair is flying off my head and dropping to the floor at an alarming rate. The hair on the back and sides of my head is SHORT. I glance back at the picture I said I wanted my hair to look like, wondering if I missed something or if my eyes were deceiving me. Nope. I had selected the right picture but my hair did not look anything like it.
Of course, my girlfriend, is sitting in the chair watching the mayhem and just laughing hysterically.
The "stylist" then proceeds to work on the front of my hair, which she leaves quite long. I try to explain that I want it up a little in the front, not a clump of long hair going straight down my forehead.
I keep looking back at the picture of the Mexican gentleman whose hairstyle I picked because the guy's hair in the mirror looking back at me, did not resemble the picture even remotely! I don't think it mattered what picture I selected, the stylist only knew one "style" and that is the one I was getting.
Mercifully, the deed is done. I pay and exit the premises quickly. Alexis, still laughing, says "You have the type of haircut young, teenage Latino boys have." Ha, ha, ha.
So what is the point of my tale? Simply this: Do not procrastinate. Do not keep putting things off thinking that you'll just do it tomorrow. Plan what you need to do and then do it at the time you planned to. Let my head be a reminder.
Adios amigo!
~Dave Dee
P.S. Have you been putting off test driving the Dave Dee Inner Circle for one month? If so, NOW would be the time to give it a whirl. I just uploaded a new "Business Success Accelerator Power Pack" which includes a done for you newsletter to send to your customers, a done for you EMAIL newsletter, my monthly Hot Sheet (expanded this month to include a great article from Zig Ziglar) and the CD of the month where I reveal how to make your profits explode with multi-step direct marketing. Test it out now: http://www.davedee.com/ic
Friday, February 29, 2008
Tuesday, February 26, 2008
More about how to make 5 figures in an hour
I'm in Richmond, VA with Dr. Charles Martin working on a business that we are partnered with Dan Kennedy.
Yesterday, I wrote the scripts for two TV shows that we recorded last night. Dr. Martin was the guest, I was the host and interviewer. (This was not a half-ass production but a professional TV shoot with three cameras.)
As I told you yesterday, I basically did the same thing with Alexis but in a teleseminar format. She was the guest expert and I interviewed her. Together, we sold over $45,000 worth of her product in an hour.
There are five main elements that make for a teleseminar that can put some serious dee-nero in your pocket:
1. The pre-event marketing. You need to get people registered for the call and then ON the call. On average, over 50% of the people who register for a call, do not actually show for the call. Alexis, on the other hand, had 80% of the registrants on the call. This, in part, was due in part, to a counter-intuitive marketing strategy I developed.
2. A hot topic. If your target market isn't interested in what you want to talk about, they aren't going to listen in. By the way, doing a teleseminar is a great way to test whether your prospects are interested in what you have to offer. If they register for your call in droves, you might just have a winner.
3. A expert guest. It's so important that the "guest" knows what they are talking about, can answer questions and think on the fly. Truthfully, this should be easy because the "guest" supplies the host with the questions and has a script to follow. BUT, it can NOT sound like he or she is reading from a script. Alexis and Dr. Martin both do a great job in this respect.
4. The host. Critical to the success of the teleseminar. The host must be relaxed, sound like a pro and also have the ability to think on the fly. For example, last night, I asked Dr. Martin a scripted question which he answered but, in doing so, also answered two of the questions I had yet to ask him! I had to think on the fly to cover this. You also want a host who knows how to sell. (Even though the host does NOT overtly sell.). If you have a bad host, your results will be equally bad.
5. The list. You need a prospect list to invite to the teleseminar. The bigger your list, the better you'll do...provided that the list is qualified. When Alexis and I did our first teleseminar (where she made $112,000 in 67 minutes) we had no list. But using some "rogue" tactics and strategies we created one out of thin air. Still, it is far better to have a list to email and mail to. If you don't have one of your own, you can joint venture with people who do.
Of course, there are a LOT of details that need to be covered, but this gives you a good foundation for creating your own winning teleseminar. However, if you want to to learn ALL the down a dirty secrets, from THE master (that would be little 'ole me), I am going to do a teleseminar next Monday, March 3rd at 8:00pm Eastern where I will teach you my complete system in detail. This call will NOT be free, it will NOT be cheap and only 50 people will be permitted to participate.
Tomorrow, I'll send you an email with instruction about how to get on the advanced notification list. Then, on Friday, actual registration for the teleseminar will open at noon eastern. People on the advanced notification list will get first shot at signing up and then, an hour later, everyone on my list will be able to register...provided that there are still spots available.
So, tomorrow, Wednesday, when you get the email with the subject line: "Teleseminar On Teleseminars Pre-Registration" open it immediately and sign up to be on the advanced notification list.
Kick butt, make mucho dee-nero!
~Dave Dee
---
Attention Inner Circle Members: Your "Business Success Accelerator Power Pack" which includes the done for you client print newsletter, the done for you client email newsletter, the CD of the month and the monthly Hotsheet, will be ready for download on the members only site tomorrow afternoon.
Attention Elite Mastermind/Coaching Members: Get pumped up for our San Franscisco meeting on Friday and Saturday. I have some INCREDIBLE stuff planned for you. Get ready to work you, well, you know, off! It's gonna be fun!
Yesterday, I wrote the scripts for two TV shows that we recorded last night. Dr. Martin was the guest, I was the host and interviewer. (This was not a half-ass production but a professional TV shoot with three cameras.)
As I told you yesterday, I basically did the same thing with Alexis but in a teleseminar format. She was the guest expert and I interviewed her. Together, we sold over $45,000 worth of her product in an hour.
There are five main elements that make for a teleseminar that can put some serious dee-nero in your pocket:
1. The pre-event marketing. You need to get people registered for the call and then ON the call. On average, over 50% of the people who register for a call, do not actually show for the call. Alexis, on the other hand, had 80% of the registrants on the call. This, in part, was due in part, to a counter-intuitive marketing strategy I developed.
2. A hot topic. If your target market isn't interested in what you want to talk about, they aren't going to listen in. By the way, doing a teleseminar is a great way to test whether your prospects are interested in what you have to offer. If they register for your call in droves, you might just have a winner.
3. A expert guest. It's so important that the "guest" knows what they are talking about, can answer questions and think on the fly. Truthfully, this should be easy because the "guest" supplies the host with the questions and has a script to follow. BUT, it can NOT sound like he or she is reading from a script. Alexis and Dr. Martin both do a great job in this respect.
4. The host. Critical to the success of the teleseminar. The host must be relaxed, sound like a pro and also have the ability to think on the fly. For example, last night, I asked Dr. Martin a scripted question which he answered but, in doing so, also answered two of the questions I had yet to ask him! I had to think on the fly to cover this. You also want a host who knows how to sell. (Even though the host does NOT overtly sell.). If you have a bad host, your results will be equally bad.
5. The list. You need a prospect list to invite to the teleseminar. The bigger your list, the better you'll do...provided that the list is qualified. When Alexis and I did our first teleseminar (where she made $112,000 in 67 minutes) we had no list. But using some "rogue" tactics and strategies we created one out of thin air. Still, it is far better to have a list to email and mail to. If you don't have one of your own, you can joint venture with people who do.
Of course, there are a LOT of details that need to be covered, but this gives you a good foundation for creating your own winning teleseminar. However, if you want to to learn ALL the down a dirty secrets, from THE master (that would be little 'ole me), I am going to do a teleseminar next Monday, March 3rd at 8:00pm Eastern where I will teach you my complete system in detail. This call will NOT be free, it will NOT be cheap and only 50 people will be permitted to participate.
Tomorrow, I'll send you an email with instruction about how to get on the advanced notification list. Then, on Friday, actual registration for the teleseminar will open at noon eastern. People on the advanced notification list will get first shot at signing up and then, an hour later, everyone on my list will be able to register...provided that there are still spots available.
So, tomorrow, Wednesday, when you get the email with the subject line: "Teleseminar On Teleseminars Pre-Registration" open it immediately and sign up to be on the advanced notification list.
Kick butt, make mucho dee-nero!
~Dave Dee
---
Attention Inner Circle Members: Your "Business Success Accelerator Power Pack" which includes the done for you client print newsletter, the done for you client email newsletter, the CD of the month and the monthly Hotsheet, will be ready for download on the members only site tomorrow afternoon.
Attention Elite Mastermind/Coaching Members: Get pumped up for our San Franscisco meeting on Friday and Saturday. I have some INCREDIBLE stuff planned for you. Get ready to work you, well, you know, off! It's gonna be fun!
Monday, February 25, 2008
$45,885 in an hour. Yep, here's how...
Read the subject line again. It's 100% true...
My private client, Alexis Martin Neely, did it last Friday during a teleseminar we pre-recorded. Oh, and did I mention this was about the fifth time we did the same teleseminar promoted to the same small list?
$45,885. That's more than some people make in year.
Of course, she doesn't get to keep all of it. She has to pay the cost of making the product and, of course, pay me a ton of dee-nero...but she's not complaining by any stretch of the imagination.
Here's how we did it:
1. I wrote a series of 6 emails to promote the teleseminar as well as a lead generation letter.
2. We set up a toll free recorded message hotline and a simple webpage for people to register.
3. She worked her butt off modifying a past teleseminar script she had previously worked her butt off based on my teleseminar script template. (Which rocks.)
4. I interviewed her and we recorded it. (She does a GREAT job during the interview and, quite frankly, I am the BEST interviewer on the planet for teleseminars.)
5. The teleseminar was replayed. (While she was sick, in bed, I might add.)
6. She banked the dee-nero.
Of course, there are a helluva lot more details and I was thinking of doing a teleseminar to explain everything step-by-step, but only if there is enough interest. That's where you come in,
If you would like to learn more about how to run kick butt, moneymaking teleseminars, let me know by emailing me with the subject line: "Teleseminar Magic Secrets - Yes!" If I get enough folks who want to do it, I'll schedule it. I've gotta hear from you now, though.
Kick butt, make mucho dee-nero!
~Dave Dee
P.S. I don't want to sound cocky but if you don't own EVERYTHING I have put out and listen to EVERY teleseminar...you are losing money. I give my subscribers, mastermind members, customers, and private clients more real world, results oriented, no hype, information than any other business strategist on the planet. The two foundational things you *need* to take your business to the next level are:
1. Your Marketing Department In A Box (www.davedee.com/box)
2. Dave Dee Inner Circle Membership (www.davedee.com/ic
If you don't have both. Get'em today.
My private client, Alexis Martin Neely, did it last Friday during a teleseminar we pre-recorded. Oh, and did I mention this was about the fifth time we did the same teleseminar promoted to the same small list?
$45,885. That's more than some people make in year.
Of course, she doesn't get to keep all of it. She has to pay the cost of making the product and, of course, pay me a ton of dee-nero...but she's not complaining by any stretch of the imagination.
Here's how we did it:
1. I wrote a series of 6 emails to promote the teleseminar as well as a lead generation letter.
2. We set up a toll free recorded message hotline and a simple webpage for people to register.
3. She worked her butt off modifying a past teleseminar script she had previously worked her butt off based on my teleseminar script template. (Which rocks.)
4. I interviewed her and we recorded it. (She does a GREAT job during the interview and, quite frankly, I am the BEST interviewer on the planet for teleseminars.)
5. The teleseminar was replayed. (While she was sick, in bed, I might add.)
6. She banked the dee-nero.
Of course, there are a helluva lot more details and I was thinking of doing a teleseminar to explain everything step-by-step, but only if there is enough interest. That's where you come in,
If you would like to learn more about how to run kick butt, moneymaking teleseminars, let me know by emailing me with the subject line: "Teleseminar Magic Secrets - Yes!" If I get enough folks who want to do it, I'll schedule it. I've gotta hear from you now, though.
Kick butt, make mucho dee-nero!
~Dave Dee
P.S. I don't want to sound cocky but if you don't own EVERYTHING I have put out and listen to EVERY teleseminar...you are losing money. I give my subscribers, mastermind members, customers, and private clients more real world, results oriented, no hype, information than any other business strategist on the planet. The two foundational things you *need* to take your business to the next level are:
1. Your Marketing Department In A Box (www.davedee.com/box)
2. Dave Dee Inner Circle Membership (www.davedee.com/ic
If you don't have both. Get'em today.
Friday, February 22, 2008
Just because I love ya...
Happy Friday!
As promised, I have a free gift for you. It is my 14 page report, "Yellow Page Profit Secrets."
This is a real report and not some disguised sales letter. (I am so sick of that stuff!)
Download it. Print it. Read it. And USE it.
Have a great weekend.
~Dave Dee
As promised, I have a free gift for you. It is my 14 page report, "Yellow Page Profit Secrets."
This is a real report and not some disguised sales letter. (I am so sick of that stuff!)
Download it. Print it. Read it. And USE it.
Have a great weekend.
~Dave Dee
Wednesday, February 20, 2008
Bang! Zoom! To the moon, Alice...
I'm really going to enjoy writing this blog entry because it is about one of my all time favorite shows, "The Honeymooners" starring Jackie Gleason and Art Carney.
I wasn't born yet to see the original airing of the series but started watching re-runs in my teens and, just recently, I bought the entire series on DVD. Even though I've seen all the episodes multiple times, I still enjoy watching it and still laugh like crazy. The reason for this is great acting and great storytelling.
The most persuasive salespeople and the most powerful marketing both involve great storytelling. Stories sell. Stories keep people interested. When someone says, "Let me tell you a story.", you immediately pay closer attention. The #1 best selling book of all time is The Bible, which is a collection of stories.
Think about how you can use this "storytelling" strategy in your business.
Did you ever watch the "Flintstones" as a kid? I loved that show. In fact it was one of the few cartoons I enjoyed. (I liked horror kind of stuff even as a kid.) Did you realize that "The Flintstones" is a cartoon version of "The Honeymooners?"
Think about it. "The Honeymooners" had Ralph Kramden and Ed Norton, Alice Kramden and Trixie Norton. "The Flintstones" had Fred Flintstone and Barney Rumble, Wilma Flintstone and Betty Rubble. Both were working class families. Fred, like Ralph, always had crazy moneymaking schemes. There are many other similarities.
Today, my kids like a show called "Drake and Josh." The actor who plays "Josh" definitely idolizes Jackie Gleason. Many of his mannerisms are exactly like Mr. Gleason's. (By the way, I kind of enjoy watching Drake and Josh" with my kids.)
On a recent episode, the boys got a part time job packing sushi which came in on a conveyor belt. There job was to make sure not one piece of sushi got by them without being packed. Of course, they couldn't do it and started stuffing sushi in their mouth, shirt, etc. If you were and "I Love Lucy" fan you know this storyline was exactly the same as the episode where Lucy got a job packing chocolates. (The Lucy episode was much funnier.)
The marketing lesson is that you do not have to reinvent the wheel. Some of the best direct response marketing was written in the 30's,and 40's and can and should be modeled today. Some people are always on the lookout for what is "new." "New" does not necessarily mean "better." Sometimes old is new and oftentimes better.
I would REALLY enjoy knowing what your all time favorite television shows are and, if you want to, tell me why. Post your comments on the blog. I will absolutely read everyone of them and I know all my subscribers will love to read your comments to so...Post Away!
Kick butt, make mucho dee-nero!
~Dave Dee
The Profit Prophet
P.S. On Friday, I am going to give you a killer FREE GIFT. It is NOT designed to sell you anything. It is all content. "When you get the email with the subject line, "Just because I love ya..." open it immediately so you can get your gift. I know you will enjoy it and profit from it.
PS #2: Over 90% of the information on the market about "how-to" Get Rich In Mail Order is a bunch of pure, Bull-Stuff! (You know what I mean.)
Not only will you NOT make dee-nero in mailorder using that information ... you will probably lose a bundle of money trying to make it work for you. (If you haven't already.)
The saddest part of all is...
Mail order REALLY is the least expensive, most profitable, easiest to start, fastest dee-nero generating business in the world.
Now, MASTER (and I do mean MASTER) Jim Straw reveals exactly how you can do it.
I can't emphasize how great this course really is. Check it out now:
http://www.davedee.com/mailorder.html
PS #3: Truth is I'm kinda pissed about this because when you get Mr. Straw's course, you will also receive your personal copy of "Unlimited Wealth Online Using Offline Methods:Volume 1" as a SUPER BONUS ... the exact same book I paid $47 to read. (Over 320 pages.) and you get it for nada.
Not jumping all over this is an error in judgement.:
http://www.davedee.com/mailorder.html
I wasn't born yet to see the original airing of the series but started watching re-runs in my teens and, just recently, I bought the entire series on DVD. Even though I've seen all the episodes multiple times, I still enjoy watching it and still laugh like crazy. The reason for this is great acting and great storytelling.
The most persuasive salespeople and the most powerful marketing both involve great storytelling. Stories sell. Stories keep people interested. When someone says, "Let me tell you a story.", you immediately pay closer attention. The #1 best selling book of all time is The Bible, which is a collection of stories.
Think about how you can use this "storytelling" strategy in your business.
Did you ever watch the "Flintstones" as a kid? I loved that show. In fact it was one of the few cartoons I enjoyed. (I liked horror kind of stuff even as a kid.) Did you realize that "The Flintstones" is a cartoon version of "The Honeymooners?"
Think about it. "The Honeymooners" had Ralph Kramden and Ed Norton, Alice Kramden and Trixie Norton. "The Flintstones" had Fred Flintstone and Barney Rumble, Wilma Flintstone and Betty Rubble. Both were working class families. Fred, like Ralph, always had crazy moneymaking schemes. There are many other similarities.
Today, my kids like a show called "Drake and Josh." The actor who plays "Josh" definitely idolizes Jackie Gleason. Many of his mannerisms are exactly like Mr. Gleason's. (By the way, I kind of enjoy watching Drake and Josh" with my kids.)
On a recent episode, the boys got a part time job packing sushi which came in on a conveyor belt. There job was to make sure not one piece of sushi got by them without being packed. Of course, they couldn't do it and started stuffing sushi in their mouth, shirt, etc. If you were and "I Love Lucy" fan you know this storyline was exactly the same as the episode where Lucy got a job packing chocolates. (The Lucy episode was much funnier.)
The marketing lesson is that you do not have to reinvent the wheel. Some of the best direct response marketing was written in the 30's,and 40's and can and should be modeled today. Some people are always on the lookout for what is "new." "New" does not necessarily mean "better." Sometimes old is new and oftentimes better.
I would REALLY enjoy knowing what your all time favorite television shows are and, if you want to, tell me why. Post your comments on the blog. I will absolutely read everyone of them and I know all my subscribers will love to read your comments to so...Post Away!
Kick butt, make mucho dee-nero!
~Dave Dee
The Profit Prophet
P.S. On Friday, I am going to give you a killer FREE GIFT. It is NOT designed to sell you anything. It is all content. "When you get the email with the subject line, "Just because I love ya..." open it immediately so you can get your gift. I know you will enjoy it and profit from it.
PS #2: Over 90% of the information on the market about "how-to" Get Rich In Mail Order is a bunch of pure, Bull-Stuff! (You know what I mean.)
Not only will you NOT make dee-nero in mailorder using that information ... you will probably lose a bundle of money trying to make it work for you. (If you haven't already.)
The saddest part of all is...
Mail order REALLY is the least expensive, most profitable, easiest to start, fastest dee-nero generating business in the world.
Now, MASTER (and I do mean MASTER) Jim Straw reveals exactly how you can do it.
I can't emphasize how great this course really is. Check it out now:
http://www.davedee.com/mailorder.html
PS #3: Truth is I'm kinda pissed about this because when you get Mr. Straw's course, you will also receive your personal copy of "Unlimited Wealth Online Using Offline Methods:Volume 1" as a SUPER BONUS ... the exact same book I paid $47 to read. (Over 320 pages.) and you get it for nada.
Not jumping all over this is an error in judgement.:
http://www.davedee.com/mailorder.html
A pop quiz from Dan Kennedy...
Okay, it's time for "pop quiz" courtesy of Dan Kennedy's "Power Points" program. Under Power Point #128 in Volume 1, Dan asks 10 smart questions about you, the salesperson. How many can you answer "yes" to?
1. Do I have a polished, practiced, effective presentation?
2. Is my presentation built on a proven sales formula?
3. Do I use demonstrations and visuals to emphasize keypoints?
4. Do I translate features into benefits?
5. Do I raise and eliminate most objections?
6. Do I have specific strategies for eliminating price resistance built into my presentation?
7. Do I utilize "preponderance of proof"?
8. Do I utilize "take-away selling"?
9. Does closing feel relaxed and automatic?
10. Is my entire presentation a true "system" i.e. teachable and duplicatable?
If you answered "yes" to all 10,congratulations you are a sales superstar!
If you answered "yes" to 7 or more of the questions, you're on your way to being one of the best.
If you answered "yes" to less than 7 of the questions, you should get excited because you have the opportunity to make major improvements and dramatically increase your commissions
If you said, "I'm not a salesperson. This doesn't apply to me." and you own a business, you're in deep, deep trouble because we all are involved in sales.
Kick butt, make mucho dee-nero!
~Dave Dee
The Prophet Profit
P.S. How would you like to have Dan Kennedy sitting in your office, waiting, on call, to leap to attention and give you his very best advice, answer, or strategy any minute you need it, day or night?
There is a moneymaking "tool" extraordinaire, that Dan invested 19 years in making.
It is called "POWER POINTS", and it is, by far and away, the most valuable and important "tool" or product of any kind he has ever brought forward, and I can't wait to describe it to you in all of its glorious detail.
To read all about it go to:
http://www.dankennedywebsite.com/powerpoints.htm
P.S. #2: This is THE "moneymaking power tool" you'll use daily for the rest of your life, that you'll be thanking me for over and over again, that will directly bring tons of money through your phone, FAX, mailbox and door. Please do not miss out on this. Go to:
http://www.dankennedywebsite.com/powerpoints.htm
1. Do I have a polished, practiced, effective presentation?
2. Is my presentation built on a proven sales formula?
3. Do I use demonstrations and visuals to emphasize keypoints?
4. Do I translate features into benefits?
5. Do I raise and eliminate most objections?
6. Do I have specific strategies for eliminating price resistance built into my presentation?
7. Do I utilize "preponderance of proof"?
8. Do I utilize "take-away selling"?
9. Does closing feel relaxed and automatic?
10. Is my entire presentation a true "system" i.e. teachable and duplicatable?
If you answered "yes" to all 10,congratulations you are a sales superstar!
If you answered "yes" to 7 or more of the questions, you're on your way to being one of the best.
If you answered "yes" to less than 7 of the questions, you should get excited because you have the opportunity to make major improvements and dramatically increase your commissions
If you said, "I'm not a salesperson. This doesn't apply to me." and you own a business, you're in deep, deep trouble because we all are involved in sales.
Kick butt, make mucho dee-nero!
~Dave Dee
The Prophet Profit
P.S. How would you like to have Dan Kennedy sitting in your office, waiting, on call, to leap to attention and give you his very best advice, answer, or strategy any minute you need it, day or night?
There is a moneymaking "tool" extraordinaire, that Dan invested 19 years in making.
It is called "POWER POINTS", and it is, by far and away, the most valuable and important "tool" or product of any kind he has ever brought forward, and I can't wait to describe it to you in all of its glorious detail.
To read all about it go to:
http://www.dankennedywebsite.com/powerpoints.htm
P.S. #2: This is THE "moneymaking power tool" you'll use daily for the rest of your life, that you'll be thanking me for over and over again, that will directly bring tons of money through your phone, FAX, mailbox and door. Please do not miss out on this. Go to:
http://www.dankennedywebsite.com/powerpoints.htm
Monday, February 18, 2008
Okay, okay...I'm cheating...
I'm preparing for my free simulcast this Friday (www.davedee.com/simulcast) so I am going to cheat by re-printing part of a chapter from my best selling manual, "Your Marketing Department In A Box."
It's muy importante. (And again, more proof that I deliver more usable content on a daily basis than any other marketer on the planet!)
Enjoy...
===================
Emotional Direct Response
===================
Image advertising is designed to create public awareness. The idea with image advertising is if enough people are exposed to your name with enough repetition, they’re going to think of you when they need your service. This may be true, if you have the advertising budget of Coca-Cola. But I’m assuming that you don’t.
You are only going to use direct response marketing. This entire program is about direct response marketing. It is not about creating an image. It is not about making you look cool. It is about getting a response and making money.
You will make a name for yourself and your image will be promoted by the fact that you are the busiest and most in-demand person in your business category.
If you go to a big Madison Avenue type of agency, they’re going to create am image campaign that’s going to look great, but there’s going to be no way to track results and it’s not going to work for you, even if you could afford it.
Here’s a perfect example. Remember the Taco Bell dog? The Taco Bell dog was created by a Madison Avenue agency. Everyone loved it. Everyone was talking about it. And you know what? The advertising agency won all kinds of awards. And the bottom line is Taco Bell was losing millions of dollars. Their stock was plummeting. Their sales were going down because of that.
Image advertising sucks. Let me repeat that. Image advertising sucks.
By the way when you talk to your Yellow Page rep, your Valpak rep, your newspaper rep, they’re going to try to get you to do image advertising. You are not going to do any image advertising, only direct response.
Direct response marketing is designed to get you a response. This means that you will know specifically how much money you’re making from every advertising vehicle and from every marketing technique you’re using.
Here are the attributes of direct response marketing.
1. It’s accountable and measurable. As I just said, you will be able to measure the response you get from your marketing. You’ll know specifically, down to the penny, how much money you’re making or losing on each effort that you put forth. As an entrepreneur, when you spend a dollar, you want to get $2 back as quickly as possible. That’s what direct response marketing does for you.
2. There is an offer. You’re not just putting your picture, a dumb slogan and your phone number in the ad. You’re making a specific offer that compels your prospects to give you a telephone call, fax you, email you, visit your website, whatever it is, to get more information.
3. There is a call to action. You tell your prospect some specific action to take. “Write me, fax me, email me, visit my website, etc.” You tell them specifically what you want them to do.
4. It is also very benefit-oriented. You talk in terms of the benefits that you provide your clients.
=============
Kick butt, make mucho dee-nero!
Dave Dee
P.S. After this section in "Your Marketing Department In A Box", I give you a slew of copyright free direct response ads and letters you can use right away. If you are one of the few folks who don't own this, get it now. http://www.davedee.com/box
It's muy importante. (And again, more proof that I deliver more usable content on a daily basis than any other marketer on the planet!)
Enjoy...
===================
Emotional Direct Response
===================
Image advertising is designed to create public awareness. The idea with image advertising is if enough people are exposed to your name with enough repetition, they’re going to think of you when they need your service. This may be true, if you have the advertising budget of Coca-Cola. But I’m assuming that you don’t.
You are only going to use direct response marketing. This entire program is about direct response marketing. It is not about creating an image. It is not about making you look cool. It is about getting a response and making money.
You will make a name for yourself and your image will be promoted by the fact that you are the busiest and most in-demand person in your business category.
If you go to a big Madison Avenue type of agency, they’re going to create am image campaign that’s going to look great, but there’s going to be no way to track results and it’s not going to work for you, even if you could afford it.
Here’s a perfect example. Remember the Taco Bell dog? The Taco Bell dog was created by a Madison Avenue agency. Everyone loved it. Everyone was talking about it. And you know what? The advertising agency won all kinds of awards. And the bottom line is Taco Bell was losing millions of dollars. Their stock was plummeting. Their sales were going down because of that.
Image advertising sucks. Let me repeat that. Image advertising sucks.
By the way when you talk to your Yellow Page rep, your Valpak rep, your newspaper rep, they’re going to try to get you to do image advertising. You are not going to do any image advertising, only direct response.
Direct response marketing is designed to get you a response. This means that you will know specifically how much money you’re making from every advertising vehicle and from every marketing technique you’re using.
Here are the attributes of direct response marketing.
1. It’s accountable and measurable. As I just said, you will be able to measure the response you get from your marketing. You’ll know specifically, down to the penny, how much money you’re making or losing on each effort that you put forth. As an entrepreneur, when you spend a dollar, you want to get $2 back as quickly as possible. That’s what direct response marketing does for you.
2. There is an offer. You’re not just putting your picture, a dumb slogan and your phone number in the ad. You’re making a specific offer that compels your prospects to give you a telephone call, fax you, email you, visit your website, whatever it is, to get more information.
3. There is a call to action. You tell your prospect some specific action to take. “Write me, fax me, email me, visit my website, etc.” You tell them specifically what you want them to do.
4. It is also very benefit-oriented. You talk in terms of the benefits that you provide your clients.
=============
Kick butt, make mucho dee-nero!
Dave Dee
P.S. After this section in "Your Marketing Department In A Box", I give you a slew of copyright free direct response ads and letters you can use right away. If you are one of the few folks who don't own this, get it now. http://www.davedee.com/box
Saturday, February 16, 2008
The easiest way to make more sales...
Holy, guacamole Batman!
What a weekend...Mr. Conservative actually went to a meditation seminar...and there was a lot more stuff than just people sitting in a lotus position and chanting "ohm." I was waaaaaaaaaay outside my comfort zone...in fact I was so far outside, I was in another universe!
Later this week, I'm going to talk about stepping outside your comfort zone regarding your business but if you are into the meditation type of stuff, the guy who put on the event is the real deal. His website is http://www.getselfcentered.com/
Okay down to "bidness"...
The easiest way to make more sales is with "puppy dog" close. A man brings his son to the pet store and the little boy wants a dog. The Dad can't decide so the store owner suggests that they bring the dog home...for free...over the weekend and then decide. Obviously you know the rest of the story!
You can do the same thing. A try before you buy offer will almost always increase your sales. We have tested this out in our business and it works great.
The argument against the try before you buy is that your returns go way up and, of course, the rip off factor...people not paying and keeping the product. But the bottom line is ,this all comes down to math. And, in most cases, the increase in sales far outweighs the refunds and rip offs.
Here's the thing: My fundamental belief is that the great majority of of people are honest and that if you deliver a good product, they'll pay you for it. In fact, I know that is true.
Wanna know how many people have returned or not paid for the product we have a try before you buy offer on? You guessed it, zero.
How can you use this strategy in your business?
Kick butt, make much0 dee-nero!
~Dave Dee
P.S. The product we have as a try before you buy is my "Underground Marketing" DVD's. You can check it out at http://www.davedee.com/underground
Here's a sample of what you'll discover:
Napoleon Hill's five key elements of thinking in growing rich.
The most important key to your success...it is NOT what you think.
The three part test ALL of your marketing must past...if t doesn't you are wasting your money
The power of having a "UBS" (Note: This NOT a "Unique Selling Proposition")...plus the fill in the blank formula that makes it creating it as easy as pie.
How to attract your IDEAL client - the "BIG 7" questions that once answered, will make your ideal clients flock to you like ducks to water.
The five fundamentals of effective lead generation...I'd betcha dollars to donuts you are not doing one of these fundamentals and that it's costing you thousands of dollars in lost leads.
The perfect lead generation direct mail template...just fill in the blank and you're off to the races!
The ULTIMATE lead generation system that will increase your results by at LEAST 800%...at LEAST.
The three big lies you are being told about Internet marketing - your business and your pocket book are suffering because you believe them.
A step by step blueprint for using Google to drive massive amounts of traffic to your website and have your best prospects calling you on the phone to make appointments. (Follow this blueprint and you're competitors will be wondering if you sold your soul to the devil because of all the new business you are getting!)
The anatomy of the perfect website. You want to have the PERFECT model for your own website? This one presentation is worth the entire price of admission.
Plus WAY more...
Here's da link again: http://www.davedee.com/underground
What a weekend...Mr. Conservative actually went to a meditation seminar...and there was a lot more stuff than just people sitting in a lotus position and chanting "ohm." I was waaaaaaaaaay outside my comfort zone...in fact I was so far outside, I was in another universe!
Later this week, I'm going to talk about stepping outside your comfort zone regarding your business but if you are into the meditation type of stuff, the guy who put on the event is the real deal. His website is http://www.getselfcentered.com/
Okay down to "bidness"...
The easiest way to make more sales is with "puppy dog" close. A man brings his son to the pet store and the little boy wants a dog. The Dad can't decide so the store owner suggests that they bring the dog home...for free...over the weekend and then decide. Obviously you know the rest of the story!
You can do the same thing. A try before you buy offer will almost always increase your sales. We have tested this out in our business and it works great.
The argument against the try before you buy is that your returns go way up and, of course, the rip off factor...people not paying and keeping the product. But the bottom line is ,this all comes down to math. And, in most cases, the increase in sales far outweighs the refunds and rip offs.
Here's the thing: My fundamental belief is that the great majority of of people are honest and that if you deliver a good product, they'll pay you for it. In fact, I know that is true.
Wanna know how many people have returned or not paid for the product we have a try before you buy offer on? You guessed it, zero.
How can you use this strategy in your business?
Kick butt, make much0 dee-nero!
~Dave Dee
P.S. The product we have as a try before you buy is my "Underground Marketing" DVD's. You can check it out at http://www.davedee.com/underground
Here's a sample of what you'll discover:
Napoleon Hill's five key elements of thinking in growing rich.
The most important key to your success...it is NOT what you think.
The three part test ALL of your marketing must past...if t doesn't you are wasting your money
The power of having a "UBS" (Note: This NOT a "Unique Selling Proposition")...plus the fill in the blank formula that makes it creating it as easy as pie.
How to attract your IDEAL client - the "BIG 7" questions that once answered, will make your ideal clients flock to you like ducks to water.
The five fundamentals of effective lead generation...I'd betcha dollars to donuts you are not doing one of these fundamentals and that it's costing you thousands of dollars in lost leads.
The perfect lead generation direct mail template...just fill in the blank and you're off to the races!
The ULTIMATE lead generation system that will increase your results by at LEAST 800%...at LEAST.
The three big lies you are being told about Internet marketing - your business and your pocket book are suffering because you believe them.
A step by step blueprint for using Google to drive massive amounts of traffic to your website and have your best prospects calling you on the phone to make appointments. (Follow this blueprint and you're competitors will be wondering if you sold your soul to the devil because of all the new business you are getting!)
The anatomy of the perfect website. You want to have the PERFECT model for your own website? This one presentation is worth the entire price of admission.
Plus WAY more...
Here's da link again: http://www.davedee.com/underground
Friday, February 15, 2008
There Will Be Blood...
Happy Friday!
Last night, I saw an extremely disturbing movie called "There Will Be Blood." The movie effected me negatively on an emotional level...and I LOVED it! Now before you think I am odd, let me explain and how this applies to your marketing.
When I see a play, a movie, watch a television show, read a book or listen to music, I want it to have some type of emotional impact on me. I want to "feel" it whether the feeling is happiness, sadness, joy, sorrow, etc. Much of what we see and listen to is nothing but fluff. It does not challenge us or make us feel anything. It's boring drivel.
As Dan Kennedy says, "The number one marketing sin in being boring." And the sad fact is almost ALL marketing small business owners put out is BORING. They copycat what everyone else in their industry is doing, put out the same drivel and make no impact whatsover. They are afraid of alienating anyone and therefore attract no one.
My girlfriend, and superstar entrepreneur, Alexis is a very polarizing figure in the law industry. A great majority of lawyers dislike her because she has stepped way outside the box (with the help of a very handsome marketing genius, I might add) and is doing marketing like no one in the industry has ever seen. But, on the flip side, she has lawyers who love her and count on her for advice and coaching. You can't have everyone like you and you can't appeal to everyone because if you try, you will appeal to no one.
I recently wrote a KILLER ad for her and her members (and if you're wondering, yes, I get paid my regular, very substantial fee when I write for her). The ad had a Valentine's Day theme and was NOTHING like the lawyer profession had ever seen before. Some lawyers would say it was "unprofessional" (it's always a good sign if most of the people in your industry think you marketing is "unprofessional) and beneath lawyers.
Let 'em think that because the ad literally has the phone ringing off the hook with people booking appointments. In fact, it's working so well that she is a bit concerned if her office is going to be able to handle all the business.
Had I written a traditional, boring, unemotional "lawyer" ad, we would have probably got 1/10th of the results we are getting...if that.
Remember these four words: Emotional Direct Response Marketing. That's the kind of marketing YOU need to be doing.
Kick butt, make mucho dee-nero!
~Dave Dee
P.S. I have extended the sale on Dan Kennedy's "Magnetic Marketing System And Toolkit." This is THE course that changed my life and now you can save a whopping $200. When you go to the site, it shows the original price, when ya check out, you'll see the discount.
http://www.dankennedywebsite.com/magneticmarketing.htm
Last night, I saw an extremely disturbing movie called "There Will Be Blood." The movie effected me negatively on an emotional level...and I LOVED it! Now before you think I am odd, let me explain and how this applies to your marketing.
When I see a play, a movie, watch a television show, read a book or listen to music, I want it to have some type of emotional impact on me. I want to "feel" it whether the feeling is happiness, sadness, joy, sorrow, etc. Much of what we see and listen to is nothing but fluff. It does not challenge us or make us feel anything. It's boring drivel.
As Dan Kennedy says, "The number one marketing sin in being boring." And the sad fact is almost ALL marketing small business owners put out is BORING. They copycat what everyone else in their industry is doing, put out the same drivel and make no impact whatsover. They are afraid of alienating anyone and therefore attract no one.
My girlfriend, and superstar entrepreneur, Alexis is a very polarizing figure in the law industry. A great majority of lawyers dislike her because she has stepped way outside the box (with the help of a very handsome marketing genius, I might add) and is doing marketing like no one in the industry has ever seen. But, on the flip side, she has lawyers who love her and count on her for advice and coaching. You can't have everyone like you and you can't appeal to everyone because if you try, you will appeal to no one.
I recently wrote a KILLER ad for her and her members (and if you're wondering, yes, I get paid my regular, very substantial fee when I write for her). The ad had a Valentine's Day theme and was NOTHING like the lawyer profession had ever seen before. Some lawyers would say it was "unprofessional" (it's always a good sign if most of the people in your industry think you marketing is "unprofessional) and beneath lawyers.
Let 'em think that because the ad literally has the phone ringing off the hook with people booking appointments. In fact, it's working so well that she is a bit concerned if her office is going to be able to handle all the business.
Had I written a traditional, boring, unemotional "lawyer" ad, we would have probably got 1/10th of the results we are getting...if that.
Remember these four words: Emotional Direct Response Marketing. That's the kind of marketing YOU need to be doing.
Kick butt, make mucho dee-nero!
~Dave Dee
P.S. I have extended the sale on Dan Kennedy's "Magnetic Marketing System And Toolkit." This is THE course that changed my life and now you can save a whopping $200. When you go to the site, it shows the original price, when ya check out, you'll see the discount.
http://www.dankennedywebsite.com/magneticmarketing.htm
Thursday, February 14, 2008
Sleepless in California
They say "the early bird catches the worm" but this is taking it to the extreme. It's 2:30am here in California. I was having a heck of a time falling asleep and then staying asleep so I decided to get up and write to you.
At this hour, I don't know how coherent I'll be but here are some random thoughts. (Note the deeper questions come toward the end)...
At this hour, I don't know how coherent I'll be but here are some random thoughts. (Note the deeper questions come toward the end)...
- Do you really love what you are doing for a living? I mean really love it? Of course there are going to be certain aspects of what you do that you don't enjoy but that come with the terrritory, but if you really aren't thrilled with your business you need to either find a way to be thrilled with it or start another business.
- Do you have systems in place for each aspect of your business? I know that my answer is sadly, "no". When you do not have systems in place, things tend to fall through the cracks, you have to reinvent the wheel each time you conduct a task and you do not feel like you are in control. Take some time this week, and write down a simple system for one part of your business.
- Do you have a lead generation "machine" in place that is bring in fresh blood daily? This is a biggy. You must be generating new leads every week to keep your business growing.
- Are you using multiple ways to generate leads or just one method? The "one method" approach puts your business on very unstable ground. What if that one way stops working?
- Do you know why you are doing what you're doing? What your deeper purpose is. Sure it's to make money and provide for your family but what is the real reason you do what you do?
- Do you have a gratitude list? Being grateful for what you already have is the start point for receiving more.
- Are you taking care of yourself physically, emotionally and spiritually? The amount of money you have is only one measure of success but the other areas of life are equally, if not more important. You don't want to be just a successful entrepreneur, you want to be a successful human being.
- When is the last time you helped someone in need? I used to take a homeless person to lunch every week when I worked at the magic shop. I really couldn't afford it at the time but it enriched my life and made me feel good. Not long after that, some pretty amazing financial stuff happened to me. Coincidence?
- Are you treating others the way they want to be treated? (Note that this is deeper than the "golden rule" of treating others the way you want to be treated.) This includes co-workers, customers and your family. One of the signs of a remarkable human being is the ability to "meet people where they are" and then treat them the way they want/need to be treated.
- Do you believe that everything happens for a purpose and ultimately it serves us? (It's a positive, empowering belief but do you think it is true? Give it some thought. I'm going to because I'm not so sure.)
Well that's it for now, gonna try to get some sleep. I would LOVE to hear your comments. Feel free to post them.
Kick butt, make mucho dee-nero!
~Dave Dee
P.S. Imagine… raking in $30,000… $50,000…$70,000… even $150,000 per year or more —in just a few hours per week — with a system that’s as simple as turning on your computer…
(Plus, you’ll be providing a good,honest service that over 50 million people need and want right now!) Check this out: http://www.davedee.com/lazywriter.html
Wednesday, February 13, 2008
A GUEST article so great you'll want to print it and save it
I am preparing to make a big annoucement on Friday and need to get a lot of stuff in place before then. (This really is important to you.)
So, I leaned on my good friend Yanik Silver to write today's "Profit Secrets" article. This article is so outstanding and so informative, that you'll want to print it out and save it. It is really an outstanding reference tool.
Kick butt, make mucho dee-nero!
~Dave Dee
=======================================================
How to use the Power of the World's Easiest and Most
Effective Headline Format to Turbo Charge Your Business
by Yanik Silver
www.davedee.com/letters.html
=======================================================
Did you notice the title for this article?
Of course, it's a headline. That's right and it uses a shop-worn classic format which still continues to amaze me with its power. Just 2 simple words...
"How To..." Stick with me on this, I know it sounds too easy.
The simple, lowly "How to" headline is still tops in my book for simplicity and effectiveness. You really cannot go wrong with it. The 'how to' headline is so versatile. You can follow it with several benefits, a question, an offer, almost anything - and it works great!
In fact, using the 'how to' formula is one of the best places to start when writing headlines because it forces you to think of what your product/service actually does for the person.
Here are a couple of winning examples to get your juices flowing:
How to Collect from Social Security at Any Age
How To Get FIVE Money-Making Web Sites In 29 Minutes Or Less...Without Spending A Fortune!
How to avoid the biggest mistake you can make in building or buying a home
How to cruise the world for $19 a day
How to get Enthusiastic Applause - Even a Standing Ovation- Every Time You Speak (Ted Nicholas)
How To Win Friends And Influence People
How to make your car invisible to radar and laser!
How to make your computer as easy to use as your telephone
How to fix cars
Check out the last winning headline on our list - "how to fix cars". I mean it really can't get any simpler than that, but it works...and it works big time!
Now here are a few "How To.." headlines you can plug-in and use right away when brainstorming:
=============== "How to" Formulas ===============
How to get ____________
How to have __________
How to keep__________
How to start __________
How to begin _________
How to become ___________
How to improve your _________
How to develop _____________
How to get the most out of_____________
How to avoid ________________
How to end________________
How to get rid of _____________
How to conquer _____________
How to enjoy _______________
Even just adding the word "how" in front of a headline gives it an additional appeal. Compare these 2 examples:
A strange accident saved me from baldness
How a strange accident saved me from baldness
Which one is more compelling? I think you'll agree #2 does the trick. And that one is a winning headline used over and over.
Okay, but maybe the tried and true "how to" is too boring for you. No problem! Spice it up by adding a little something before the 'how to' :
Here's HOW TO...
Discover HOW TO...
If you think a 12% annual return on your money is good, here's HOW TO set your sights on 100% or more
All new course reveals HOW TO use Pop-Ups to double your opt-in rate, explode your sales, and squeeze up to 300% more revenue out of each visitor to your Web site!
(Jonathan Mizel)
I'll show you HOW TO hit golf shots as straight as you can point, or this video golfing lesson is free...and I'll pay you $25 for wasting your time! (Jeff Paul)
Ohio man discovers the secret of HOW TO escape the American Rat Race
Or if you still want to change it up a little - just use:
"How you..." or "How I..." like these winning examples:
HOW I earn my living in 4 hours a day
HOW YOU Can Make Well Over $300,000.00 Per Year As A Real Estate Agent Working Less Than 40 Hours A Week.... Have A Top Income AND A Life..... And NEVER Have To Make A Call
You Dread Or Waste Your Time With Unrealistic Sellers Or Insincere Buyers, Ever Again (Craig Proctor)
I think you'll agree for getting the most bang for your buck - "how to" headlines are the way to go.
==========================================================
Yanik Silver is recognized as the leading expert on creating automatic, moneymaking websites...and he still doesn't know how to put up a website.
He is the author, co-author or creator of several best- selling online marketing books and tools, including his newest resource for online copywriting -
http://www.davedee.com/ultimatecopywriting.html
==========================================================
So, I leaned on my good friend Yanik Silver to write today's "Profit Secrets" article. This article is so outstanding and so informative, that you'll want to print it out and save it. It is really an outstanding reference tool.
Kick butt, make mucho dee-nero!
~Dave Dee
=======================================================
How to use the Power of the World's Easiest and Most
Effective Headline Format to Turbo Charge Your Business
by Yanik Silver
www.davedee.com/letters.html
=======================================================
Did you notice the title for this article?
Of course, it's a headline. That's right and it uses a shop-worn classic format which still continues to amaze me with its power. Just 2 simple words...
"How To..." Stick with me on this, I know it sounds too easy.
The simple, lowly "How to" headline is still tops in my book for simplicity and effectiveness. You really cannot go wrong with it. The 'how to' headline is so versatile. You can follow it with several benefits, a question, an offer, almost anything - and it works great!
In fact, using the 'how to' formula is one of the best places to start when writing headlines because it forces you to think of what your product/service actually does for the person.
Here are a couple of winning examples to get your juices flowing:
How to Collect from Social Security at Any Age
How To Get FIVE Money-Making Web Sites In 29 Minutes Or Less...Without Spending A Fortune!
How to avoid the biggest mistake you can make in building or buying a home
How to cruise the world for $19 a day
How to get Enthusiastic Applause - Even a Standing Ovation- Every Time You Speak (Ted Nicholas)
How To Win Friends And Influence People
How to make your car invisible to radar and laser!
How to make your computer as easy to use as your telephone
How to fix cars
Check out the last winning headline on our list - "how to fix cars". I mean it really can't get any simpler than that, but it works...and it works big time!
Now here are a few "How To.." headlines you can plug-in and use right away when brainstorming:
=============== "How to" Formulas ===============
How to get ____________
How to have __________
How to keep__________
How to start __________
How to begin _________
How to become ___________
How to improve your _________
How to develop _____________
How to get the most out of_____________
How to avoid ________________
How to end________________
How to get rid of _____________
How to conquer _____________
How to enjoy _______________
Even just adding the word "how" in front of a headline gives it an additional appeal. Compare these 2 examples:
A strange accident saved me from baldness
How a strange accident saved me from baldness
Which one is more compelling? I think you'll agree #2 does the trick. And that one is a winning headline used over and over.
Okay, but maybe the tried and true "how to" is too boring for you. No problem! Spice it up by adding a little something before the 'how to' :
Here's HOW TO...
Discover HOW TO...
If you think a 12% annual return on your money is good, here's HOW TO set your sights on 100% or more
All new course reveals HOW TO use Pop-Ups to double your opt-in rate, explode your sales, and squeeze up to 300% more revenue out of each visitor to your Web site!
(Jonathan Mizel)
I'll show you HOW TO hit golf shots as straight as you can point, or this video golfing lesson is free...and I'll pay you $25 for wasting your time! (Jeff Paul)
Ohio man discovers the secret of HOW TO escape the American Rat Race
Or if you still want to change it up a little - just use:
"How you..." or "How I..." like these winning examples:
HOW I earn my living in 4 hours a day
HOW YOU Can Make Well Over $300,000.00 Per Year As A Real Estate Agent Working Less Than 40 Hours A Week.... Have A Top Income AND A Life..... And NEVER Have To Make A Call
You Dread Or Waste Your Time With Unrealistic Sellers Or Insincere Buyers, Ever Again (Craig Proctor)
I think you'll agree for getting the most bang for your buck - "how to" headlines are the way to go.
==========================================================
Yanik Silver is recognized as the leading expert on creating automatic, moneymaking websites...and he still doesn't know how to put up a website.
He is the author, co-author or creator of several best- selling online marketing books and tools, including his newest resource for online copywriting -
http://www.davedee.com/ultimatecopywriting.html
==========================================================
Monday, February 11, 2008
9 Secrets For Maximum Profit Marketing
Flyin' to LA today, so here are 9, quick marketing nuggets:
1. Sell to people who have money.
2. Selling a high priced service puts the odds of being a successful marketer in your favor.
3. Your offer is king. You must make a killer offer if you’re going to get results.
4. Your Central Selling Idea should be articulated in the headline of your letter.
5. The best format to sell with is a powerful direct mail letter.
6. Don’t use bulk rate mail. ONLY mail first class.
7. Mail your letter or promo package to leads immediately, as fast as possible.
8.. Never try to sell more than one service at a time.
9. Don’t be creative. Model others and get rich.
Kick butt, make mucho dee-nero!
~Dave Dee
P.S. Want an easier way to write sales letters?Now you can just fill in the blanks, click a button and out pops a potent, targeted sales letter ready to sell your products or services! Check it out at:
www.davedee.com/pushbutton.html
1. Sell to people who have money.
2. Selling a high priced service puts the odds of being a successful marketer in your favor.
3. Your offer is king. You must make a killer offer if you’re going to get results.
4. Your Central Selling Idea should be articulated in the headline of your letter.
5. The best format to sell with is a powerful direct mail letter.
6. Don’t use bulk rate mail. ONLY mail first class.
7. Mail your letter or promo package to leads immediately, as fast as possible.
8.. Never try to sell more than one service at a time.
9. Don’t be creative. Model others and get rich.
Kick butt, make mucho dee-nero!
~Dave Dee
P.S. Want an easier way to write sales letters?Now you can just fill in the blanks, click a button and out pops a potent, targeted sales letter ready to sell your products or services! Check it out at:
www.davedee.com/pushbutton.html
Rubber stamp this on your forehead...
Did you ever have one of those days when you were just "off"? Yesterday, I went to take my kids to the movies, took the wrong exit and we missed the movie.
Then we decided to go out to lunch but when we arrived at the restuarant it was closed. Later in the day, I took them to the park but couldn't find it at first.
To top off the day, after I brought the kids back home to their mommy, I realized I left their suitcase, with all their stuff in it, back at my home. So, I had to drive back and get it!
Whew! I was glad to get in bed and go to sleep. (Fortunately, I did not get lost on my way to the bedroom!)
Today, I want to talk to you about a really important subject for any business owner...
I really should have a rubber stamp that says, "Where Are The Testimonials?" Almost all of the marketing materials I get from business owners to critique either don't have anyat all or they have one or two very weak ones.
You need to remember this and never forget it:
What Other People Say About You Is At Least 1000 Times More Persuasive and Powerful Than What You Say About Yourself.
A poorly written testimonial will do more for you then the best piece of copy you could ever write.
You need quality testimonials and you need a lot of them.Someone may doubt one or two testimonials but it’s a little tough to ignore 500 people saying how great someone is!
What someone else says about you is infinitely more power than what you say about yourself.
Kick butt, make mucho dee-nero!
~Dave Dee
P.S. In "Your Marketing Department In A Box" I give you a System for generating great testimonials on autopilot and then show you exactly how to use your testimonials for maximum impact. If you don't own your own personal copy of this system yet, go to: http://www.davedee.com/box
Then we decided to go out to lunch but when we arrived at the restuarant it was closed. Later in the day, I took them to the park but couldn't find it at first.
To top off the day, after I brought the kids back home to their mommy, I realized I left their suitcase, with all their stuff in it, back at my home. So, I had to drive back and get it!
Whew! I was glad to get in bed and go to sleep. (Fortunately, I did not get lost on my way to the bedroom!)
Today, I want to talk to you about a really important subject for any business owner...
I really should have a rubber stamp that says, "Where Are The Testimonials?" Almost all of the marketing materials I get from business owners to critique either don't have anyat all or they have one or two very weak ones.
You need to remember this and never forget it:
What Other People Say About You Is At Least 1000 Times More Persuasive and Powerful Than What You Say About Yourself.
A poorly written testimonial will do more for you then the best piece of copy you could ever write.
You need quality testimonials and you need a lot of them.Someone may doubt one or two testimonials but it’s a little tough to ignore 500 people saying how great someone is!
What someone else says about you is infinitely more power than what you say about yourself.
Kick butt, make mucho dee-nero!
~Dave Dee
P.S. In "Your Marketing Department In A Box" I give you a System for generating great testimonials on autopilot and then show you exactly how to use your testimonials for maximum impact. If you don't own your own personal copy of this system yet, go to: http://www.davedee.com/box
Friday, February 8, 2008
This moneymaker might scare ya!
Taking the red-eye from California and not getting back to Atlanta until 5:00am and then having your kids come over at 9:45am is not a good idea!. Man, oh man am I one tired hombre. But, as the saying goes, it is what it is.
Today, we're going to conclude our five part series about How To Keep Your Clients Coming Back And Spending Their Money With You...Forever. This is a key strategy that you want to employ right away.
5. Ask your clients for feedback on your performance.
The best way to continually improve is to send out Client Feedback forms every six to12 months. For the most useful feedback, simply ask these questions . . .
- How can we improve our service to you?
- What else can we do to help you in your business?
- What do you like the best about our service?
- What do you like the least?
These answers will help you focus on areas of interest to your clients and give you valuable feedback on what you should be doing to improve your service. Remember, client perception is a reality. You may think you’re doing a great job. However, if your clients don’t agree, you’ll have to change or you will lose them.
Here’s some more interesting information on customer service feedback:
- The average business never hears from 96 percent of its unhappy customers. The customers simply never come back.
- The average customer who has had a problem tells nine or 10 people about it. One in five unhappy customers will tell 20 people.
- Statistics show that for every customer who complains about a problem, there are 26 other customers with the same problem. And of the customers who verbalize a complaint, over 75 percent will keep doing business with you if you solve it for them. This percentage goes up to an amazing 95 percent if you solve the problem quickly!
- The customers who had a problem that you solved quickly will also become advocates for your business. They’ll immediately tell an average of five people about you.
If that's not incentive for getting feedback from your clients then I don't know what is!
Have a great weekend!
Kick butt, make mucho dee-nero!
~Dave Dee
P.S. A whole bunch of smart folks decided to take advantage of the following offer and will be getting a special MP3 from me on Monday. This offer is only good until Sunday because we want to send out the Mp3s all at one time. I'm tellin' ya, this will be one of the best investments you'll make all year.
Here's the original email for your convenience:
-----
I'm taking a big risk here...a BIG risk.
I want you to go and buy a product that has nothing to do with marketing...and everything to do with marketing. Some people, especially some women, will find this truly offensive.
The product is not mine, I don't need it but I bought it for a specific purpose, which I'll explain to you in a minute. So what is this about?
How to pick up women. Yep, you read that correct. It's about how to seduce women.
If you're still with me...let me explain why I want you to check out this site and buy the front end produt.
In a nutshell, the person who runs this site is one of the most brilliant and innovative marketers in the world. You will get a masters level education by going through his sales process and investing in his first product. (It's cheap...less than twenty bucks.)
In full disclosure, I get an affiliate commission when you buy his product. BUT here's what I'm going to do...
Everyone who buys the product will receive an MP3 from me where I will dissect his marketing process and reveal inside secrets that YOU can apply to YOUR business. This is MP3 is worth way more than the commission I get a TON more than the $19.95 you're going to pay to buy his product. If I was going to sell this MP3, it would go for at LEAST $39.00.
Here's how this works:
- Go to www.davedee.com/dating.html
- Opt in. (You can opt out at any time)
- Buy the product.
- Forward a copy of your email receipt to me at: david@davedee.com
That's it! You will receive your MP3 on Moday, February 11th.
You're going to learn a lot by going through this process and even more when you listen to my MP3. It's gonna make you more dee-nero!
Wednesday, February 6, 2008
Be Santa Claus
Yesterday, I told you to be the Easter Bunny. Today, I'm tellin' ya to be Santa Claus.
Okay, so I'm not very original but my profit secrets will put large wads of dee-nero in your pocket. Let's continue with part 4 of our series "5 Easy Ways To Keep Your Clients Coming Back And Spending Their Money With YOU...Forever"
4. Give unexpected gifts.
If you find an article, a book, an audio CD, or anything else your clients may be interested in, send them a copy with a note saying, “I thought you’d enjoy this. I just finished reading it and it’s got some interesting ideas.” If you buy large quantities of books, CDs, reports, etc., you’ll find the price you pay is reasonable and the goodwill it creates large. Invest in educating your clients, and they’ll give you more business.
---
Tomorrow, we'll finish up with this series and the final strategy is really cool...and not holiday themed!
Kick butt, make mucho dee-nero!
~Dave Dee
P.S. Of course, if you want to get a bunch a clients to use these cool strategies on, you need to sell 'em first. For the first time ever, you can get my advanced sales system on a try before you buy basis. Why wouldn't ya do it? Check it out at: http://www.davedee.com/psychic
Okay, so I'm not very original but my profit secrets will put large wads of dee-nero in your pocket. Let's continue with part 4 of our series "5 Easy Ways To Keep Your Clients Coming Back And Spending Their Money With YOU...Forever"
4. Give unexpected gifts.
If you find an article, a book, an audio CD, or anything else your clients may be interested in, send them a copy with a note saying, “I thought you’d enjoy this. I just finished reading it and it’s got some interesting ideas.” If you buy large quantities of books, CDs, reports, etc., you’ll find the price you pay is reasonable and the goodwill it creates large. Invest in educating your clients, and they’ll give you more business.
---
Tomorrow, we'll finish up with this series and the final strategy is really cool...and not holiday themed!
Kick butt, make mucho dee-nero!
~Dave Dee
P.S. Of course, if you want to get a bunch a clients to use these cool strategies on, you need to sell 'em first. For the first time ever, you can get my advanced sales system on a try before you buy basis. Why wouldn't ya do it? Check it out at: http://www.davedee.com/psychic
Be The Easter Bunny
Have I mentioned how happy I am that the New England Patriots lost the Super Bowl? (Sorry New England fans, I used to live there and have always hated the Patriots.)
What does that have to do with increasing profits? Nada but it brings me so much joy to write about it that I can't help myself!
Okay, okay...I'll get down to business with the part three of our five part series 5 Easy Ways To Keep Your Clients Coming Back And Spending Their Money With YOU...Forever
3. Send out a small box of candy or jellybeans.
Include a bag of jellybeans with your next order together with a handwritten note that says, “I thought you may like these, they are my favorites.” Or instruct your staff to include them with every job or delivery you do. Attach a little note saying, “Here’s a little something for you to enjoy.” You will not believe the impact this will have on how people remember you and your business. When your clients talk about you, they’ll say: “My _________, the one who sends us those great jelly beans.” They’ll keep them, they’ll eat them, and when you forget to send them a packet they’ll call you up to ask where they are.
Yes, this an outside the box marketing strategy but it will get you great results. Use it!
Kick butt, make mucho dee-nero!
~Dave Dee
P.S. Want to know Napoleon Hill's five key elements of thinking in growing rich? The most important key to your success? The three part test ALL of your marketing must pass? How to attract your IDEAL client? The five fundamentals of effective lead generation? The perfect lead generation direct mail template...just fill in the blank and you're off to the races? The ULTIMATE lead generation system that will increaseyour results by at LEAST 800%? The three big lies you are being told about Internet ? A step by step blueprint for using Google to drive massive amounts of traffic to your website and have your best prospects calling you on the phone to make appointments? The anatomy of the perfect website?* Plus WAY more?
If you answered "yes" then go to: http://www.davedee.com/underground
What does that have to do with increasing profits? Nada but it brings me so much joy to write about it that I can't help myself!
Okay, okay...I'll get down to business with the part three of our five part series 5 Easy Ways To Keep Your Clients Coming Back And Spending Their Money With YOU...Forever
3. Send out a small box of candy or jellybeans.
Include a bag of jellybeans with your next order together with a handwritten note that says, “I thought you may like these, they are my favorites.” Or instruct your staff to include them with every job or delivery you do. Attach a little note saying, “Here’s a little something for you to enjoy.” You will not believe the impact this will have on how people remember you and your business. When your clients talk about you, they’ll say: “My _________, the one who sends us those great jelly beans.” They’ll keep them, they’ll eat them, and when you forget to send them a packet they’ll call you up to ask where they are.
Yes, this an outside the box marketing strategy but it will get you great results. Use it!
Kick butt, make mucho dee-nero!
~Dave Dee
P.S. Want to know Napoleon Hill's five key elements of thinking in growing rich? The most important key to your success? The three part test ALL of your marketing must pass? How to attract your IDEAL client? The five fundamentals of effective lead generation? The perfect lead generation direct mail template...just fill in the blank and you're off to the races? The ULTIMATE lead generation system that will increaseyour results by at LEAST 800%? The three big lies you are being told about Internet ? A step by step blueprint for using Google to drive massive amounts of traffic to your website and have your best prospects calling you on the phone to make appointments? The anatomy of the perfect website?* Plus WAY more?
If you answered "yes" then go to: http://www.davedee.com/underground
Sunday, February 3, 2008
More repeat biz, more $$$ part II
Today, I'm in an all-day meeting with a Private Client to discuss a very intense marketing campaign I've developed that should bring in a million bucks this year. What a great job I have!
Okay, let's continue with part 2 of our five part series about how to get your clients coming back and spending their money forever. It's short, sweet and powerful.
2. Make regular “How’s everything going” calls.
Pick up the phone for 15 minutes each day and call a client for no other reason than to say . . .
“Hi________ , I just called to see how things are going.”
When was the last time you called your clients when you didn’t have to. Your clients will appreciate that you are thinking of them. It makes them feel that you really care. Do this regularly and, you’ll have so much business you won’t know what to do with it.
Kick butt, make mucho dee-nero!
Dave Dee
Okay, let's continue with part 2 of our five part series about how to get your clients coming back and spending their money forever. It's short, sweet and powerful.
2. Make regular “How’s everything going” calls.
Pick up the phone for 15 minutes each day and call a client for no other reason than to say . . .
“Hi________ , I just called to see how things are going.”
When was the last time you called your clients when you didn’t have to. Your clients will appreciate that you are thinking of them. It makes them feel that you really care. Do this regularly and, you’ll have so much business you won’t know what to do with it.
Kick butt, make mucho dee-nero!
Dave Dee
Get your customers to come back and spend more $$$
I hope you had a great weekend. I surely did because the New England Patriots LOST! Woo hoo!
This week, in my quest to provide you with more real world useable content than in any other free e-publication we are going to embark on another five-part series. It's about an important topic that can increase your profits at very little cost. Enjoy!
How To Keep Your Clients Coming Back And Spending Their Money With You...Forever - Part 1
Actually, it’s all about the human touch. Something that’s often missing in our business dealings today. Your clients are all human beings who have a wife or husband, kids who don’t listen, a mortgage that’s too big, a house that’s too small, a swimming pool that needs cleaning and a garden that needs weeding. They are concerned about their health, they like to laugh, eat out, go to the movies and want to be happy just like you.
The more you treat your clients as friends, the more they’ll talk about you and want to do
business with you. You spend more time at work than at home. So make it fun and deal with clients as if they were your friends. And guess what? They will be your friends. So here they my first secrets to making friends with your clients.
1. Send Birthday Letters.
Everyone likes to be remembered on their birthday. Personal birthday letters are the easiest
to implement. Why not send a little gift? But not those tacky pens please. Maybe a gift certificate to a restaurant (The restaurant should give you the gift certificate for FREE or at a 60 percent discount since it introduces a new customer to them at no cost). Or a couple of movie tickets, or whatever. Here’s what you could say in your letter . . .
Dear _______,
There’s something special happening this month on the 24th.
It’s your Birthday!
I’ll bet you knew . . . So here’s a very HAPPY BIRTHDAY wish from all of us at XYZ Co.
“HAPPY BIRTHDAY!!!”
And, because it’s your birthday, I’d like to give you a special gift I’ve been saving for a special occasion like this one.
Etc., etc., etc.
---
How much does this strategy cost? Pennies. When should you start using this? Today.
Kick butt, make mucho dee-nero!
Dave Dee
P.S. Today is your last chance to take a 30 Day test drive and get my manual "How To Increase Your Profits In Any Economic Climate" as a free bonus gift. With no risk, why wouldn't you take advantage of this offer? Go to http://www.davedee.com/ic
This week, in my quest to provide you with more real world useable content than in any other free e-publication we are going to embark on another five-part series. It's about an important topic that can increase your profits at very little cost. Enjoy!
How To Keep Your Clients Coming Back And Spending Their Money With You...Forever - Part 1
Actually, it’s all about the human touch. Something that’s often missing in our business dealings today. Your clients are all human beings who have a wife or husband, kids who don’t listen, a mortgage that’s too big, a house that’s too small, a swimming pool that needs cleaning and a garden that needs weeding. They are concerned about their health, they like to laugh, eat out, go to the movies and want to be happy just like you.
The more you treat your clients as friends, the more they’ll talk about you and want to do
business with you. You spend more time at work than at home. So make it fun and deal with clients as if they were your friends. And guess what? They will be your friends. So here they my first secrets to making friends with your clients.
1. Send Birthday Letters.
Everyone likes to be remembered on their birthday. Personal birthday letters are the easiest
to implement. Why not send a little gift? But not those tacky pens please. Maybe a gift certificate to a restaurant (The restaurant should give you the gift certificate for FREE or at a 60 percent discount since it introduces a new customer to them at no cost). Or a couple of movie tickets, or whatever. Here’s what you could say in your letter . . .
Dear _______,
There’s something special happening this month on the 24th.
It’s your Birthday!
I’ll bet you knew . . . So here’s a very HAPPY BIRTHDAY wish from all of us at XYZ Co.
“HAPPY BIRTHDAY!!!”
And, because it’s your birthday, I’d like to give you a special gift I’ve been saving for a special occasion like this one.
Etc., etc., etc.
---
How much does this strategy cost? Pennies. When should you start using this? Today.
Kick butt, make mucho dee-nero!
Dave Dee
P.S. Today is your last chance to take a 30 Day test drive and get my manual "How To Increase Your Profits In Any Economic Climate" as a free bonus gift. With no risk, why wouldn't you take advantage of this offer? Go to http://www.davedee.com/ic
Friday, February 1, 2008
The Final Big Mistake & A Horrible Experience
If you read yesterday's message, you'll remember how I raved about the Broadway show "Jersey Boys." Last night, I had the complete opposite experience. Alexis and I went to see "Rent", another acclaimed musical.
It was probably the most horrible entertainment experience of my life. I'm not joking when I tell you I was praying for intermission to come as quickly as possible. When it mercifully arrived, I bolted out of the theater faster than a greased monkey on skates. I could go on about this swill of a show but...
It's time to conclude our five part series about the "Five Most Common Marketing Mistakes & How To Avoid Them"...
Most Common Marketing Mistake #5: You Fail To Make Doing Business With You Convenient, Easy, Appealing, And You're Not Ready To Sell When Your Prospects Are Ready To Buy.
Most businesses almost make it difficult for a prospect or customer to buy from them. Most businesses do business from 9 to 5. This is a mistake.
You must be prepared to do business when the prospect is ready to do business. With the technologies that are now available, there's no excuse for a business not to have a 24-hour phone service center. Even a simple answering machine can work wonders if utilized as a marketing tool.
You must be fanatical about servicing your customers and having a positive impact on your prospects. You must focus on their needs consistently. Think of how you want to be treated when you do business with someone.
I mean really think about how you'd like to be treated. Then treat your customers that way.
Most businesses never "walk a mile in their prospects shoes." Why else would they make doing business with them so difficult?
If someone walks into your store, how well versed are your sales clerks? How much time have you spent in preparing dialogs, questions and advice for your people to ask or offer to customers?
If someone calls your company and your switchboard operator is their first contact, can your operator make a motivating, compelling response to the customer or prospect's requests?
How willing are you or your employees to answer questions and give truly informative advice, even if it sometimes may not directly result in an immediate sale?
How easy is it for your customers to find things in your store?
How well do you keep customers updated on the status of their orders or back orders?
These are questions that you must answer on a regular basis so that you can understand what flaws your prospects and customers see every time they do business with you.
By making it easy, appealing, and convenient to do business with you, you will attract more customers, and more customers will consistently return to your business.
---
Woo hoo! We made it! How many of these five mistakes were you making? If none, congratulations! If you spotted a few mistakes you were making, congratulations! Now that you're aware of them, you can correct them.
The goal of the "Dave Dee Profit Secrets" blog is to provide REAL content that you can use to to build you business, increase your profits and enjoy the lifestyle that comes with it. Do me (and yourself) a favor and let me know what topics you'd like to see me write about. Also let me know, what you thought about this week's "Five Most Common Marketing Mistakes" series.
I am really interested in what you have to say. So post your comments now.
Kick butt, make mucho dee-nero!
Dave Dee
P.S. Early this afternoon, I'm going to let you in on two major things including the "mystery" of the bonus I'm currently giving away for free when anyone test drives the Dave Dee Inner Circle for 30 days and why I have to take that bonus off the table. Look for the email with the subject line, "Double Play Weekend."
It was probably the most horrible entertainment experience of my life. I'm not joking when I tell you I was praying for intermission to come as quickly as possible. When it mercifully arrived, I bolted out of the theater faster than a greased monkey on skates. I could go on about this swill of a show but...
It's time to conclude our five part series about the "Five Most Common Marketing Mistakes & How To Avoid Them"...
Most Common Marketing Mistake #5: You Fail To Make Doing Business With You Convenient, Easy, Appealing, And You're Not Ready To Sell When Your Prospects Are Ready To Buy.
Most businesses almost make it difficult for a prospect or customer to buy from them. Most businesses do business from 9 to 5. This is a mistake.
You must be prepared to do business when the prospect is ready to do business. With the technologies that are now available, there's no excuse for a business not to have a 24-hour phone service center. Even a simple answering machine can work wonders if utilized as a marketing tool.
You must be fanatical about servicing your customers and having a positive impact on your prospects. You must focus on their needs consistently. Think of how you want to be treated when you do business with someone.
I mean really think about how you'd like to be treated. Then treat your customers that way.
Most businesses never "walk a mile in their prospects shoes." Why else would they make doing business with them so difficult?
If someone walks into your store, how well versed are your sales clerks? How much time have you spent in preparing dialogs, questions and advice for your people to ask or offer to customers?
If someone calls your company and your switchboard operator is their first contact, can your operator make a motivating, compelling response to the customer or prospect's requests?
How willing are you or your employees to answer questions and give truly informative advice, even if it sometimes may not directly result in an immediate sale?
How easy is it for your customers to find things in your store?
How well do you keep customers updated on the status of their orders or back orders?
These are questions that you must answer on a regular basis so that you can understand what flaws your prospects and customers see every time they do business with you.
By making it easy, appealing, and convenient to do business with you, you will attract more customers, and more customers will consistently return to your business.
---
Woo hoo! We made it! How many of these five mistakes were you making? If none, congratulations! If you spotted a few mistakes you were making, congratulations! Now that you're aware of them, you can correct them.
The goal of the "Dave Dee Profit Secrets" blog is to provide REAL content that you can use to to build you business, increase your profits and enjoy the lifestyle that comes with it. Do me (and yourself) a favor and let me know what topics you'd like to see me write about. Also let me know, what you thought about this week's "Five Most Common Marketing Mistakes" series.
I am really interested in what you have to say. So post your comments now.
Kick butt, make mucho dee-nero!
Dave Dee
P.S. Early this afternoon, I'm going to let you in on two major things including the "mystery" of the bonus I'm currently giving away for free when anyone test drives the Dave Dee Inner Circle for 30 days and why I have to take that bonus off the table. Look for the email with the subject line, "Double Play Weekend."
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