I'm really going to enjoy writing this blog entry because it is about one of my all time favorite shows, "The Honeymooners" starring Jackie Gleason and Art Carney.
I wasn't born yet to see the original airing of the series but started watching re-runs in my teens and, just recently, I bought the entire series on DVD. Even though I've seen all the episodes multiple times, I still enjoy watching it and still laugh like crazy. The reason for this is great acting and great storytelling.
The most persuasive salespeople and the most powerful marketing both involve great storytelling. Stories sell. Stories keep people interested. When someone says, "Let me tell you a story.", you immediately pay closer attention. The #1 best selling book of all time is The Bible, which is a collection of stories.
Think about how you can use this "storytelling" strategy in your business.
Did you ever watch the "Flintstones" as a kid? I loved that show. In fact it was one of the few cartoons I enjoyed. (I liked horror kind of stuff even as a kid.) Did you realize that "The Flintstones" is a cartoon version of "The Honeymooners?"
Think about it. "The Honeymooners" had Ralph Kramden and Ed Norton, Alice Kramden and Trixie Norton. "The Flintstones" had Fred Flintstone and Barney Rumble, Wilma Flintstone and Betty Rubble. Both were working class families. Fred, like Ralph, always had crazy moneymaking schemes. There are many other similarities.
Today, my kids like a show called "Drake and Josh." The actor who plays "Josh" definitely idolizes Jackie Gleason. Many of his mannerisms are exactly like Mr. Gleason's. (By the way, I kind of enjoy watching Drake and Josh" with my kids.)
On a recent episode, the boys got a part time job packing sushi which came in on a conveyor belt. There job was to make sure not one piece of sushi got by them without being packed. Of course, they couldn't do it and started stuffing sushi in their mouth, shirt, etc. If you were and "I Love Lucy" fan you know this storyline was exactly the same as the episode where Lucy got a job packing chocolates. (The Lucy episode was much funnier.)
The marketing lesson is that you do not have to reinvent the wheel. Some of the best direct response marketing was written in the 30's,and 40's and can and should be modeled today. Some people are always on the lookout for what is "new." "New" does not necessarily mean "better." Sometimes old is new and oftentimes better.
I would REALLY enjoy knowing what your all time favorite television shows are and, if you want to, tell me why. Post your comments on the blog. I will absolutely read everyone of them and I know all my subscribers will love to read your comments to so...Post Away!
Kick butt, make mucho dee-nero!
~Dave Dee
The Profit Prophet
P.S. On Friday, I am going to give you a killer FREE GIFT. It is NOT designed to sell you anything. It is all content. "When you get the email with the subject line, "Just because I love ya..." open it immediately so you can get your gift. I know you will enjoy it and profit from it.
PS #2: Over 90% of the information on the market about "how-to" Get Rich In Mail Order is a bunch of pure, Bull-Stuff! (You know what I mean.)
Not only will you NOT make dee-nero in mailorder using that information ... you will probably lose a bundle of money trying to make it work for you. (If you haven't already.)
The saddest part of all is...
Mail order REALLY is the least expensive, most profitable, easiest to start, fastest dee-nero generating business in the world.
Now, MASTER (and I do mean MASTER) Jim Straw reveals exactly how you can do it.
I can't emphasize how great this course really is. Check it out now:
http://www.davedee.com/mailorder.html
PS #3: Truth is I'm kinda pissed about this because when you get Mr. Straw's course, you will also receive your personal copy of "Unlimited Wealth Online Using Offline Methods:Volume 1" as a SUPER BONUS ... the exact same book I paid $47 to read. (Over 320 pages.) and you get it for nada.
Not jumping all over this is an error in judgement.:
http://www.davedee.com/mailorder.html
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2 comments:
Favourite TV shows -
definately the Muppets. Great for kids of all ages, and full of Jim Henson's genius.
And Batman. Full of great fights and stuff that's so dated it's funny even now. And you had to wait for the next saturday episode to find out how they'd escape from the next super villain.
Hi Dave
Although I read your emails avidly, I rarely go to the blog due to time management - today was different and it was a pleasure to read, made me smile and insightful at the same time.
Must go away and study my viewing now as I rarely watch anything as a series (gets in the way of reading my books). Favourite film is The Color Purple, so perhaps I should watch it again to see it from a different angle?
I've bookmarked your blog now, so will ensure I DO return.
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