The Final Big Mistake & A Horrible Experience

If you read yesterday's message, you'll remember how I raved about the Broadway show "Jersey Boys." Last night, I had the complete opposite experience. Alexis and I went to see "Rent", another acclaimed musical.

It was probably the most horrible entertainment experience of my life. I'm not joking when I tell you I was praying for intermission to come as quickly as possible. When it mercifully arrived, I bolted out of the theater faster than a greased monkey on skates. I could go on about this swill of a show but...

It's time to conclude our five part series about the "Five Most Common Marketing Mistakes & How To Avoid Them"...

Most Common Marketing Mistake #5: You Fail To Make Doing Business With You Convenient, Easy, Appealing, And You're Not Ready To Sell When Your Prospects Are Ready To Buy.

Most businesses almost make it difficult for a prospect or customer to buy from them. Most businesses do business from 9 to 5. This is a mistake.

You must be prepared to do business when the prospect is ready to do business. With the technologies that are now available, there's no excuse for a business not to have a 24-hour phone service center. Even a simple answering machine can work wonders if utilized as a marketing tool.

You must be fanatical about servicing your customers and having a positive impact on your prospects. You must focus on their needs consistently. Think of how you want to be treated when you do business with someone.

I mean really think about how you'd like to be treated. Then treat your customers that way.
Most businesses never "walk a mile in their prospects shoes." Why else would they make doing business with them so difficult?

If someone walks into your store, how well versed are your sales clerks? How much time have you spent in preparing dialogs, questions and advice for your people to ask or offer to customers?

If someone calls your company and your switchboard operator is their first contact, can your operator make a motivating, compelling response to the customer or prospect's requests?

How willing are you or your employees to answer questions and give truly informative advice, even if it sometimes may not directly result in an immediate sale?

How easy is it for your customers to find things in your store?

How well do you keep customers updated on the status of their orders or back orders?

These are questions that you must answer on a regular basis so that you can understand what flaws your prospects and customers see every time they do business with you.

By making it easy, appealing, and convenient to do business with you, you will attract more customers, and more customers will consistently return to your business.

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Woo hoo! We made it! How many of these five mistakes were you making? If none, congratulations! If you spotted a few mistakes you were making, congratulations! Now that you're aware of them, you can correct them.

The goal of the "Dave Dee Profit Secrets" blog is to provide REAL content that you can use to to build you business, increase your profits and enjoy the lifestyle that comes with it. Do me (and yourself) a favor and let me know what topics you'd like to see me write about. Also let me know, what you thought about this week's "Five Most Common Marketing Mistakes" series.

I am really interested in what you have to say. So post your comments now.

Kick butt, make mucho dee-nero!

Dave Dee

P.S. Early this afternoon, I'm going to let you in on two major things including the "mystery" of the bonus I'm currently giving away for free when anyone test drives the Dave Dee Inner Circle for 30 days and why I have to take that bonus off the table. Look for the email with the subject line, "Double Play Weekend."