Really stupid "guru" advice

I just returned from spending the weekend in Las Vegas.

Alexis and I drove and the trip there took us about four hours the way back eight hours. Ugh! (The good news is, she did most of the driving because she does not think I'm a good driver. Hmm, maybe I don't appear to be a good driver by design so I don't have to drive. Hmm.)

Today, I want to give you a tip that will absolutely increase your sales. (I revealed this tip and many others in my free video "How To Turn Your Passion Into Profits With Your Own Internet Based Info-Publishing Empire" www.astonishingbusiness.com)

The secret is to legitimately offer ten times the value for what you are charging your customers. Notice the word "legitimately." The buzz word bandied about my the Internet marketing gurus is "perceived value." This means that you add things to your product offering that appear to be valuable but, in fact, are not. It's kind of a way of tricking your customers.

I say, why not add real value and deliver way more than your customer expects.

Think about it: If you honestly believed that you were delivering tens times more value than you customer paid for, how much more passionately would you sell your product? How much more persuasive would your sales copy be?

More importantly, when your customer gets their product, and is blown away by the overwhelming value they received, how much more likely are they going to buy your next product?

So stop listening to the gurus who teach you ways to trick your prospects into buying from you and instead, focus on how you can deliver more value.

Turn your passion into profits!

~Dave Dee

P.S. Have you watched my "Turn Your Passion Into Profits" video yet? If you want to discover a step-by-step process for monetizing your message and going from one on one selling to one to many selling, watch this in depth video now:

http://www.astonishingbusiness.com

Just call me "Dear Abby"

I hope your Easter weekend was tremendous. Personally, I am just getting over my jellybean high.

But now, it's back to business and today, I'm going to answer some questions submitted my loyal "dee-votees":

Q: Last week someone asked about the difference in results someone gets with a full page ad as opposed to a half page ad. He wanted to drive people to his website using print advertising. You talked about driving people online using offline methods but you never answered the question about full page vs. half page.

A: Sometimes I answer a more important question than the one that was actually asked! In almost every case, a full page ad will out perform a smaller ad. However, it all comes down to which size ad is making more profit. It doesn't matter how many leads you get from an ad, it's how much money you put in the bank. Vincent James in his landmark book, "How I Made $77 Million In 2 Years - And You Can Too"(www.77milliondollars.com) talks about the folly of response percentages in direct mail. Response percentages mean virtually nothing. It's all about return on investment.

Q: I own a small family restaurant. How can I get people to pass by the big chain restaurants and come to mine?

DD: It makes me sick when I see the big restaurant chains packing hoards of people in and serving them inferior food,while the independent guy struggles. But, the big chain is usually doing some form of marketing while the independent guy is waiting for people to come into his restaurant.

The answer to your question is simple: Do a direct mail campaign to a targeted market in your area. (Note: I did not say send out one postcard or place one ad in Val Pak.) In"Your Marketing Department In A Box," there is a brilliant, copyright free marketing campaign you can uses. Get it at:http://www.davedee.com/box

Q: Does your company print the envelopes with the postage stamp and the typewritten as opposed to printed name, address, return address, etc?

DD: You're talking about the difference between A-Pile mail (personal, hand addressed) and B-Pile mail (mail that does not look like it's personal mail.) Some gurus insist you should only use A-Pile mail. That's wrong. In fact, most tests show that B-Pile mail out pulls A-Pile mail.

Case in point, I just did a mailing with the front and back of the envelope filled with teaser copy and metered postage instead of a live stamp. It looked like "junk mail." But that mailing is pulling a 4% conversion rate and is being mailed to a cold list. 4% is pretty darn good.

The answer is to test both and see which works better for you. If you are going to go with B-pile mail, you better learn copywriting or hire a copywriter. In "Advertising Magic " there are lots of examples of both A-Pile and B-pile mailings. Check it out at http://www.davedee.com/admagic

Kick butt, make mucho "dee-nero"!

~Dave Dee

The Greatest Message Of Hope

Tomorrow is Easter and whether you are a Christian or not, it symbolizes a message of hope and re-birth.

In yesterday's blog post, I wrote about personal responsibility. The only way to succeed (and I mean success is the broadest definition of the term, not just monetary success) is to accept total responsibility for whatever happens to you, good or bad.

With that being said, I am NOT a new age wacko who believes that you are the cause of every negative thing that happens in your life. For example, there are people who eat healthy, are in great shape, exercise regularly and have a positive mental attitude...but still get cancer. They most certainly did NOT cause this. There are things happen that our beyond our control.

So, although you might not cause all the negative things that happen in your life, you can accept responsibility for what you are going to do with what happens to you.

There is an old saying that's kind of trite but at the same time true, "When life gives you lemons, turn them into lemonade."

Of course, this is easier said than done, especially when you encounter something that really knocks you down. Here's the thing though:

Everyone, rich, poor and in between have bad things that happen to them. No one is immune to it. They key to success is how you handle the "negative" circumstances in your life. Do you, like most people, give up and blame their lack of success on "bad luck" or, do you roll up your sleeves and get to work on changing your life?

You're going to get knocked down in life, the question is how quickly do you get back up and keep on fighting?

So, if you are in, what Jim Rohn would call, a winter season of your life, and things are not going well for you, know that you can turn it around, you really can. It all starts for taking responsibility and then taking action.

The message that you CAN change your lot in life is one of the biggest messages of hope I could deliver, this Easter weekend.

Happy Easter,

~Dave Dee

Recession? Depression? B.S.!

Okay, today's post is going to be short, sweet and to the point. I don't want to get all riled up before Easter weekend.

At dinner the other day, I was watching CNN. (Something I tried to avoid at all costs because of their obvious left-wing bias.) The lead story was the recession and how bad things are. "Oh, my goodness, look at the price of gas!" "Oh my goodness, pizza places are going to have to raise their prices because dough is more expensive!" (I kid you not. That was a real story.)

All I can say is...B.S.!

The restaurant I was in was very upscale...and packed with customers . I am on planes constantly and the majority of passengers are going on vacations. I'm sitting in a very, very upscale gym right now. The place is packed and people are lined up to eat in the restaurant.

How about you? Has the price of gas really put that much of a dent in your lifestyle? I hope your answer is "no" because, if not, you have bigger problems that need to be addressed.

Sure, foreclosures are at an all time high because people did not use common sense and spent way more than they could afford. (Of course, the media wants you to believe that these people are victims of the big, bad mortgage industry. No it's called PERSONAL RESPONSIBILITY.)

Am I saying that I am perfect? Far from it! I made some really bad business/money decisions last year BUT I am not blaming the results of these decisions on the government, the President or the economy. Nope. I am to blame. ME, no one else.

Here is an eternal truth: No matter what the economy is doing, there are ALWAYS people who are making lots of money and getting rich. There are businesses in EVERY industry who are profiting.

YOU decide whether you are going to participate in a recession or depression. (Give what I just wrote some deep thought.)

My advice: Stop reading the newspapers and watch "news" shows that preach but nothing gloom or doom. Instead focus on what you want and what you are going to do to make it happen.

Happy Easter!

~Dave Dee

Getting maximum results made easy

I am working on some major projects, one for a private client, one for my partnership with Dr. Charley Martin & Dan Kennedy and another for myself (which will directly benefit you).

So, today I'm cheating and reprinting an article I wrote awhile back. It's dynamite and, of course, is full of actionable content.

Enjoy!

How To Get Maximum Results From All Your Marketing Efforts
by Dave Dee

Learning to become a direct marketer is the most powerful skill you can have as a business owner.

One of the main principles that direct marketers follow is that of testing.

Simply put, this means that before you do anything on a massive scale, test it on a smaller scale first. Before you send out 1000 letters to your list, test 100 or 250 letters first. Measure the results then try to improve those results by changing ONE aspect of your letter and mailing to another 250 names.

Here are some of the things you can test in either a lead generation ad or sales letter.

1. The headline. This is the first thing you should test because it is the single most important part of any ad or letter. A small change in a headline can result in a 300% or more increase in response.

2. Your offer. Add more to your offer, ad a completely different package option, etc.

3. Your price. Don’t just assume that a lower price will work better or the price that you’re charging right now is ideal. You could be leaving a lot of money on the table!

Test price and determine what price point gives you the most NET profit.

4. Your list. You can have the best sales letter, with the best headline, the best offer, at the best price, but if you’re sending it to people who don’t want what you offer, it does not matter.

It’s better to have a crappy sales letter and mail it to a great list of prospects than it is to have a great sales letter that you mail to a crappy list.

Test what publications you’re advertising in. Those that are producing results, keep ‘em. Those that aren’t, dump ‘em.

Test Only One Thing At A Time

I have broken this rule in the past....Don’t you!

Let’s say that you send out a lead generation letter to 1000 prospects. You get 40 leads (a 4% return) from this letter.

You mail to another thousand prospects but this time you change the headline, the price and the offer. From this mailing you get 60 leads or 6%. That’s good right? Well, yes and no.

Yes, it’s good because you got more leads, but it’s not good because you don’t know what the cause was! Was it the new headline that made the difference? Was it the price? Was it the offer?

You don’t know because you changed all of the elements of the letter.

Why is it important to know what made the difference as long as it produced better results?

Because in some cases your changes will make your results worse AND you want to get ALL of the elements of your letter to be working at maximum effectiveness. The only way to do this is to test each element one at a time.

Test different headlines first and then pick the one that gives the best results. Next test the offer and pick the one that gives the best results. Then test the price.

Take the best headline, the best offer, and the best price, combine them together and more than likely, you will have the best possible letter or advertisement.

Kick butt, make mucho dee-nero!

Dave Dee

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10 Deadly Marketing Sins...How Many Are You Committing?

I have just come down from the mountain with two stone tablets engraved with the 10 deadly marketing sins. Read them carefully my son (or daughter) and see how many you are committing:

1. Advertising to the wrong market. Make sure whatyou’re selling is something that your market wants to buy and can afford to buy.

2. Advertising in the wrong media. Where you place your ad or the mailing list you choose has much more bearing on your success than the actual marketing piece you use.

3. Failing to emphasize your unique selling proposition (USP) in all your marketing. The purpose of your marketing is to let people know why they should hire you instead of someone else. You need to educate your prospects as to why you’re unique and how this uniqueness benefits them.

4. Being dishonest. Honesty is your most potent marketing strategy. Don’t claim to be able to deliver results that you can’t deliver. Don’t say that you can do a show that you’re really not equipped to do.

5. Talking about features instead of benefits. No one cares what you do unless you show them how it benefits them. Remember: A feature is what you do, a benefit is what that feature means to your client.

6. Not using mutliple forms of media to generate leads. Use as many types of media you can as long as they are profitable.

7. Failing to stay in touch with your clients. Huge error. It is far easier to sell your current clients than it is to get a new client. You should be mailing your current clients at least six times a year. This alone will double your income. Not only from repeat business but from the referrals as well.

8. Not having a referral system in place. Hoping and praying for referrals isn’t going to do it. Your clients need to know they are expected to refer; then recognize and reward them when they do.

9. Changing your marketing methods when what you’re currently doing is working. We all grow tired of our sales letters, lead generation ads, brochures, and other marketing materials and want to change them. You may be bored, but if what you’re using still works, don’t change it! Your prospects don’t see your marketing materials as much as you do. Change what you’re doing only when it stops working OR when you test something and discover it works better.

10. Not using testimonials. People are very skeptical and need lots of proof. Someone can doubt one or two testimonials but send them a huge box of testimonial letters and even the most skeptical person has to believe.

Take a look at your marketing and see which of these “sins” you are committing and then make the necessary changes. Of course, if you must, you can make a confession right here on my blog.

Kick butt, make mucho dee-nero!

~Dave Dee

P.S. Later this week, I am going to have a FREE online video course that will teach you the secrets of making hundreds of thousands of dollars with simple emails. You are not going to want to miss it.

PPS: Want to get my new manual "How To Increase Your Profits In Any Economic Climate" for nada? Discover how at http://www.davedee.com/ic

Get to the money!

I am often asked by Mastermind members and Private Clients, what is the first thing I should do? My answer is always the same:


"Do whatever is going to make money the fastest...everything else is just talk."


Don't get me wrong, planning is important but it is no substitute for making money. The majority of people, plan, plan, plan and never get to the part where they put the plan in action. This is nothing more than just a form of procrastination. And procrastination is a form of fear...fear of success or fear of failure.


My biggest successes, both with my own business and with my private client's businesses, have come from setting a short time frame when we will "get to to money." We are not totally prepared and everything is completely organized but we "launch" anywhere. My motto is, "take massive action and clean up the mess later." And, usually, there is a mess but the mess is pretty is easy to clean up when you a have bank full of dee-nero.


Please note that I am not advocating putting out inferior products or providing sub-standard services. What I am saying is if you wait until everything is perfect, you will never do anything.


Last week Alexis and I went out with her sister Courtney and her boyfriend. Her boyfriend has a an idea for an info-publishing business which has the potential to be very lucrative. But he keeps putting together more and more content, getting letterhead done and other things that don't bring in the money. I advised him to forget all of that stuff, schedule a seminar, promote it to his list, record the seminar (which will be his product) and then sell the product. His first task and your first task must always be the marketing.


So, do you have project in mind that you have been planning for months or years? Stop planning, start doing and get to the money!


Kick butt, make mucho dee-nero!



~Dave Dee


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Another KILLER bonus gift for you!

In my continuing quest to give you more real world value for FREE, today you can download a special report I wrote for Alexis to give to her list of attorney's.

This report is directly applicable to YOU and YOUR business.

Why do I keep giving you free content? What is my secret motive? I have none other than to live out my mission which is:

To give people the motivation and tools they need to do something they love to do, create the life they desire, make the money they want and live a life of passion purpose and prosperity.

Sure, I am in business and I want you to buy my stuff BUT, I understand some people can't afford to do that right now and I want to help them "get over the hump." (Believe me, I remember when I was struggling.) By helping others succeed my success is certain.

Anyway, enjoy the report but more importantly use it!

~Dave Dee

Click here to download "How To Create A Laser-Like USP"

An example of GREAT marketing

I love great marketing and, quite frankly, I'm a sucker for it. There are a ton of important lessons in this post that you can take and immediately use in your business. So read this carefully and then take action.

You have probably seen the infomercials featuring "celebrity fitness trainer" Tony Horton. These infomercials claim that you can transform your body in 90 days. That's a great USP especially because they they tell you that you WILL have to sweat and work.

I never ordered any of the programs from the TV but, yesterday, decided to check out their website at BeachBody.com.

Lesson #1: It was the offline marketing that drove me online. The non-sophisticated marketer would think, "Man, the website is kicking butt. TV is so expensive. I'm just going to use online marketing." when, in fact, it was because of the TV show I went online. All marketing effects all other marketing.

The website offered many different types of fitness programs all with superior USP's. The one that caught my eye was for a ten minute a day fitness program. (I have been doing ten minutes of high intensity exercise per day for the past two months and have lost 11 pounds. It does work.)

Lesson #2: You need a great Unique Selling Proposition that answers the questions posed by Dan Kennedy, "Why should I do business with you as opposed to any other option that is available?" The answer to that question must be the major benefit the client gets.

After reading the very brief sale copy, I decided to order...and this is when the fun began.

After submitting all of my credit card information and clicking "purchase", I was immediately taken to another page where I was asked if I wanted to upgrade my order to the Deluxe package and get three more free bonuses. You betcha I did! I checked off the little box and clicked submit.

Guess what? The next page made me an offer I couldn't refuse. Did I want to just checkout or did I want to get their classic Power 90 set of DVDs at a very substantial discount? Heck, yeah I did! I originally came to the site looking for that product that they sold on an infomercial years ago. Add those DVDs to the package for sure!

Next, I was offered a free 30 day supply of some vitamins that would enhance my results. Of course, after 30 days I would be on auto-ship and auto-charge. I didn't accept that offer. But the bottom line is, because of their add-on sales and upsells, the amount of my ordered MORE THAN DOUBLED.

I'm not going lay out all the rest of lessons for you. (And there are many.) Read the above paragraphs again and see how many lessons you can spot.

Kick butt, make mucho "dee-nero!",

~Dave Dee

P.S. Want to develop your own killer USP, get copyright free marketing document including sales letters, yellow page ads, newspaper ads, postcards and more, and get a virtually an entire marketing department handed to you on a silver platter? You can! Go to http://www.davedee.com/box NOW!

A Shakespeare marketing secret

I hope you had a fun and relaxing weekend. I am working on something huge...really...so I called upon one of my first mentors, Dan Kennedy is going to discuss an underutilized marketing secret that can make your profits soar....
----------------------
"The Power Of Drama"
By Dan Kennedy
-----------------------

Dashiell Hammet, the famous mystery writer, once gave other writers this advice:

When in doubt, have someone come crashing through the door with a gun.

His advice reflects the power of drama.

You need to remember two things: it's hard to get anybody's attention, and, two, it's hard to keep their attention.

In TV-land, the most recent innovation forced on the networks has been to cut opening graphics, titles, music, etc. from their shows and jump right into the show, from one show to the next, without commercial breaks - otherwise they lose the viewer. This is just one illustration of how it is increasingly difficult to hold onto anybody's attention.

Real drama is one way to get it. When O.J.'s Bronco "chase"came on TV, America stopped in its tracks and watched - and kept watching.When Mike Tyson bit Evander Holyfield's ear off, America talked about it for days. These are equals of having someone crash through the door with a gun blazing.

How can you create this kind of drama in your copy?

A few quick examples...

A letter for a business opportunity:

After Bill Harrison went into the boss' office and closed the door, the secretaries gathered outside - and listened asthe boss said: 'I'm sorry, Bill, but we're eliminating your entire department - and your job." After 22 years there, what would he do? How was he going to be able to tell Barbara? Would they lose their house?

******
A letter for a weight loss product:

My ex-husband brought that young bimbo to our favorit erestaurant again last Friday night - but he couldn't keep his eyes off me. He was so obvious about it, she lost her temper, threw a glass of wine in his face, and stormed out -and he had to chase after her like a puppy!

*******

A letter for life insurance:

The meeting stopped in mid-conversation.....everybody froze......as Harry suddenly clutched his chest and keeled over his desk. Minutes later, he was dead.

********

Thank's Dan! Great advice as usual!

Kick butt, make mucho dee-nero!

~Dave Dee

P.S. My annual "Luck of the Irish" Blowout sale on all of Dan's products is happening soon. Stay tuned!

PPS: Have you seen my new online catalog. Not only does it give you some great marketing advice, it reveals the story about how I got started in this biz. Check it out at http://www.davedee.com/catalog.htm

The #1 gift you can give to anyone...

After you read this, please post your comments. I am very interested in what you have to say. (By the way, I personally read all of the comments you make on my blog.)


My favorite personal development speaker, Jim Rohn, says that the number one gift you can give to someone else your is own personal development. He says not to say to someone, "I will take of you, if you take care of me" but rather, "I will take care of me for you and you take care of you for me."


That's a pretty profound philosophy.


Some people say, "This is just the way I am and there is nothing I can do about it." They believe that trying to make changes is not being "true to themselves" or that they are not being "who they really are." Believing that there is "nothing you can do" about making positive changes in your life is a false, limiting belief.


If someone is truly, happy with who they are, that's great. Oftentimes, this person is not truly happy and saying "this is just who I am" is an excuse for not wanting to go through the work of change.


My philosophy is that life is about becoming the best person you can be and growth. It's not about accepting the status quo but, rather, accepting who you are now as you strive to become the person you want to be. Yes, it requires work but the rewards - mentally, spiritually, emotionally and physically - are worth it.

The key is making sure you are becoming the person you want to be and not the person someone else wants you to be. That is being true to yourself admist changes you are working to make.


So many people spend their entire lives trying to change to be someone other people want them to be. They try to please their parents, their spouse, their significant other, their friends, etc. They try to be what other people want them to be rather than working to be the person they want to be. This only leads to frustration, depression and the constant feeling of inadequecy.


The result, as Thoreau said, leads people to lead lives of "quiet desperation." Not only will they never become the person other people want them to be, but they will never become the person they want to be.


It is difficult to look deeply inside yourself. It is far easier to look at other people and see their faults and think about how they need to change or, worse, try to change them. But, when your focus is outside yourself, you dilute your power to make changes within yourself.

Jesus summed it up perfectly when He said, "For in the way you judge, you will be judged; and by your standard of measure, it will be measured to you. “Why do you look at the speck that is in your brother’s eye, but do not notice the log that is in your own eye?

Or how can you say to your brother, ‘Let me take the speck out of your eye,’ and behold, the log is in your own eye? “You hypocrite, first take the log out of your own eye, and then you will see clearly to take the speck out of your brother’s eye. "

The best gift you can give to your family, your business and yourself is your own self-development. Let's get started today.

~Dave Dee

P.S. Again, I would love to read your philosophy. Please post it, if you are so inclined.

Email Marketing For Profits: Part II

Today we continue our discussion about how to use e-mail to boost your profits. The beauty of e-mail is that it's free and fast but there are two key elements for making e-mail marketing effective.

First is getting the email open and second is getting the email read. Today, we're going to focus on getting the e-mail opened 'cause nothing else matters if your prospect doesn't open your e-mail!

The subject line of your e-mail is critical to the success of your e-mail marketing, it must be very compelling. There are six basic formulas I follow:

1. Ask an intriguing question
2. Use to classic "How To _____ "opening
3. Tying the subject line into a current event that is on everyone's mind
4. Using the "______Secrets To" (ex. 7 Secrets To Email Marketing)
5. Personalize the headline to include the subscribers name.
6. Use a bizarre subject line. (I use this very sparingly.)

In all of these cases (except for #6) the subject line promises the reader a benefit for opening the e-mail and reading it. Of course, once the e-mail is opened, then it must get read...but that's what we'll talk about tomorrow.

Kick butt, make mucho dee-nero!

~Dave Dee

P.S. How would you like “fill in the blanks” proven email subject lines that will leave your subscribers eager to open their email? Get my most successful subject line templates today at http://www.davedee.com/subjectlines.html

Your Mission, Your Purpose, & More

Today, I was going to write part two about e-mail marketing but had something more important on my mind. (Don't worry, we'll resume with the second part about email marketing tomorrow.)

I am re-reading a book called "The Way Of The Superior Man" by David Deida. The first time I read it, I agreed with parts of it and disagreed with other parts of it but I didn't do anything about any of it.

As I've said before, knowledge is not power, knowledge is only potential power, action is power. But that's NOT what this post is about. It's about who you are at your core.

On page 5, Deida writes, "You may not know your mission, but unless you discover this deep purpose and live it fully, your life will feel empty at it's core, even if your intimate relationship and family life are full of love."

Think about this: Are you truly living your mission or are you just doing something to make a lot of money? What is your greatest gift you were put on this earth to share with the rest of the world? Are you doing that or are you making decisions based on fear?

On page 20 Deida continues, "Where do your fears stop you from making a larger contribution to mankind, from earning a higher income, or from earning from earning money in a more creative and enjoyable way? If you were absolutely fearless, would you be earning a living exactly the same way you are now?"

Wow. Some deep questions to ponder. I know that I am giving these questions and others like it deep introspection. I recommend that you do the same.

~Dave Dee

Email Marketing Secrets

Some folks have asked whether I am going to be selling the teleseminar I conducted last night about how to make five or six figures in less than an hour doing teleseminars.

Truthfully, I don't know. If I do, it won't be for the ridiculously low price of only $495 I charged for people who attended live. I'll let you know if I decide to release it.

Today, we're going to talk briefly about the power of e-mail marketing and how it can have a MAJOR impact on your profits.

You need to be sending e-mails to your prospects and customers on a regular basis, period, over and out. If you are not on a consistent schedule , you are missing the boat and losing a LOT of money.

Notice, that I used the words, "consistent schedule." You need to email on the same schedule with the same consistency. The MIMIMUM you need to email your customers is once a month.

If that is what you decide to do, I recommend you mail on the first Tuesday of the beginning of the month and that you do it every month. You do not want your once a month e-mail to go out on a Monday because it might get lost in the accumulation of e-mail over the weekend. (Not everyone consistently checks their e-mail.)

So, what do you write about each month?

That's in tomorrow's "Profit Secrets" blog post.

Kick butt, make mucho dee-nero!

~Dave Dee

Dave Dee Doer Awards!

On Friday and Saturday of last week, I conducted my "Business Growth Mastermind/Coaching Meeting" in beautiful San Francisco.

Every time, I do one of these things, I'm amazed at the power of the mastermind concept. It's so cool to see a business owner present a problem to the group and have all the other members brainstorm and come up with a killer solution.

I give out quarterly, what I call, "Dave Dee Doer Awards" to the member who gets the most done and makes the most progress from the previous meeting. At this past meeting, I had to give out two awards!

One went to Jane Ann Covington who finished her first information product for the dental market and got a bunch of dentists to test the product. Everyone in the group believes that she has a big winner on her hands.

The second award went to Jim Brown who came to my January seminar and took MASSIVE ACTION. This dude did everything I suggested and more and his results showed it. During the meeting, Jim got a check for over $98,000 for a month's work. Not bad, not bad at all.

There are three lessons in this post.

1. You need to be part of a mastermind group. There is no more powerful way to make your business explode than having positive, like-minded business owners helping you succeed.

2. You need to give yourself rewards for accomplishment. When you reach a goal you set for yourself, give yourself something you want...the bigger the goal the bigger the goodie.

3. The rewards and results in life go to the doers and not the talkers. Take massive action, monitor your results, and make adjustments along the way. Do that, and you must succeed.

That's it for today!

Kick butt, make mucho dee-nero!

~Dave Dee