An example of GREAT marketing

I love great marketing and, quite frankly, I'm a sucker for it. There are a ton of important lessons in this post that you can take and immediately use in your business. So read this carefully and then take action.

You have probably seen the infomercials featuring "celebrity fitness trainer" Tony Horton. These infomercials claim that you can transform your body in 90 days. That's a great USP especially because they they tell you that you WILL have to sweat and work.

I never ordered any of the programs from the TV but, yesterday, decided to check out their website at BeachBody.com.

Lesson #1: It was the offline marketing that drove me online. The non-sophisticated marketer would think, "Man, the website is kicking butt. TV is so expensive. I'm just going to use online marketing." when, in fact, it was because of the TV show I went online. All marketing effects all other marketing.

The website offered many different types of fitness programs all with superior USP's. The one that caught my eye was for a ten minute a day fitness program. (I have been doing ten minutes of high intensity exercise per day for the past two months and have lost 11 pounds. It does work.)

Lesson #2: You need a great Unique Selling Proposition that answers the questions posed by Dan Kennedy, "Why should I do business with you as opposed to any other option that is available?" The answer to that question must be the major benefit the client gets.

After reading the very brief sale copy, I decided to order...and this is when the fun began.

After submitting all of my credit card information and clicking "purchase", I was immediately taken to another page where I was asked if I wanted to upgrade my order to the Deluxe package and get three more free bonuses. You betcha I did! I checked off the little box and clicked submit.

Guess what? The next page made me an offer I couldn't refuse. Did I want to just checkout or did I want to get their classic Power 90 set of DVDs at a very substantial discount? Heck, yeah I did! I originally came to the site looking for that product that they sold on an infomercial years ago. Add those DVDs to the package for sure!

Next, I was offered a free 30 day supply of some vitamins that would enhance my results. Of course, after 30 days I would be on auto-ship and auto-charge. I didn't accept that offer. But the bottom line is, because of their add-on sales and upsells, the amount of my ordered MORE THAN DOUBLED.

I'm not going lay out all the rest of lessons for you. (And there are many.) Read the above paragraphs again and see how many lessons you can spot.

Kick butt, make mucho "dee-nero!",

~Dave Dee

P.S. Want to develop your own killer USP, get copyright free marketing document including sales letters, yellow page ads, newspaper ads, postcards and more, and get a virtually an entire marketing department handed to you on a silver platter? You can! Go to http://www.davedee.com/box NOW!