Get to the money!

I am often asked by Mastermind members and Private Clients, what is the first thing I should do? My answer is always the same:


"Do whatever is going to make money the fastest...everything else is just talk."


Don't get me wrong, planning is important but it is no substitute for making money. The majority of people, plan, plan, plan and never get to the part where they put the plan in action. This is nothing more than just a form of procrastination. And procrastination is a form of fear...fear of success or fear of failure.


My biggest successes, both with my own business and with my private client's businesses, have come from setting a short time frame when we will "get to to money." We are not totally prepared and everything is completely organized but we "launch" anywhere. My motto is, "take massive action and clean up the mess later." And, usually, there is a mess but the mess is pretty is easy to clean up when you a have bank full of dee-nero.


Please note that I am not advocating putting out inferior products or providing sub-standard services. What I am saying is if you wait until everything is perfect, you will never do anything.


Last week Alexis and I went out with her sister Courtney and her boyfriend. Her boyfriend has a an idea for an info-publishing business which has the potential to be very lucrative. But he keeps putting together more and more content, getting letterhead done and other things that don't bring in the money. I advised him to forget all of that stuff, schedule a seminar, promote it to his list, record the seminar (which will be his product) and then sell the product. His first task and your first task must always be the marketing.


So, do you have project in mind that you have been planning for months or years? Stop planning, start doing and get to the money!


Kick butt, make mucho dee-nero!



~Dave Dee


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