Why professional marketing, well, sucks...

Let me be blunt.

If your marketing materials look corporate, pretty,and professional you're wasting a lot of money and killing your response.

I guarantee if you send out the fanciest full-color brochure I will beat you hands down with a plain old direct marketing sales letter.

Here's why:

If your materials look like advertising they will not get tread. People do not want to read advertising. They want information that somehow benefits them.

Read that again.

All your marketing must be totally focused on what the client wants and not on how great you are.

If you are sending out a full-color brochure or any brochure for that matter you are wasting your money unless it is accompanied by a benefit oriented sales letter.

NEVER, EVER SEND OUT A BROCHURE WITHOUT A SALES LETTER.

If you are going to use a brochure, you need to make sure it direct response oriented. That means it needs headlines, bullet points, and hot BENEFIT oriented copy.

Every week I get brochures to critique. Very often the business owner who sends it in very proud of the fact that they have a full-color, glossy brochure that was designed by a graphic artist. They love the fact that it looks like something that General Electric would use. They think because their brochure looks so good the prospect will be compelled to hire them.

Here's the bottom line truth. The prospect doesn't care about you or what you do or how nice your materials look. Her ONLY concern is what you can do for her.

Period.

I know this is a hard pill to swallow for most business owners. Trade magazines and so-called "experts" have preached the importance of making our materials look so professional and slick.
But the truth is that sales letter and direct response marketing will beat the stuffing out of all of that fancy stuff.

This is NOT my opinion. This is FACT based on extensive marketing research and studies.

Learn how to create powerful direct response marketing tools for both your online and offline marketing efforts and you will be well rewarded!

Kick butt, make mucho "dee-nero!"

~Dave Dee

P.S. What if I told you, you could get a slew of ready to use, copyright free marketing documents ranging from yellow pages ads to postcards, to direct mail letters, to newspaper ads and beyond that you could take and immediately use to generate more leads and make more sales? Would you be interested? If "yes" then fly over to http://www.davedee.com/box