Have you heard of this saying?

Today's message is going to be brief because I'm hopping on a plane back to Atlanta.

Have you ever heard the saying, "Pay for the best and cry only once"?

Oh, how I wish I lived by this mantra all of the time! Almost every time I try to get 'er done "on the cheap", I regret it. I don't like the outcome and I eventually end up buying the best anyway. But now I have paid more than I should have in terms of time and money.

My good friend, business partner and one of the finest dentists in the world, Dr. Charles Martin charges premium fees for his work...often ten times more than other dentists BUT he also does premium work. In fact, there are only about one hundred other dentists on the planet who can do what he does. When people say to him, "You're so expensive." He calmly tells him that he's actually very inexpensive. On paper it looks like it costs more, but in the long wrong, because the work he does is superior and the best, it ends up costing less. Guess who patients go to after a cheaper dentists does sub par work. You guessed it.

A couple days ago, I went to a preliminary hearing at the labor board with Alexis. (She is being sued by a former, disgruntled employee.) Well, Alexis hired one of best labor attorney's in Los Angeles. The guy's fee is a whopping $500 an hour but my oh my is he worth it. It was a pleasure and an education to watch a pro of his caliber work. The employee, had her mother in law, also a lawyer represent her. The contrast between the two lawyers was night in day. Quite frankly, Alexis' attorney made the other woman look foolish, amateurish, defensive and rude.

Last year, unfortunately, I hired a "cheap" copywriter (who really wasn't that cheap, by the way but in terms of world class copywriters, she was). The copy I got was so poorly done that I got a zero percent response to my house list. That has never happened before. What I should have done is hire one of the best copywriters around, namely me!

So the next time you are thinking about investing in a product or service, don't just look at the price. Ask yourself, am I buying the best I can afford? In the end, buying the best almost always is less expensive.

(As always, your comments are welcome.)

Kick butt, make mucho dee-nero!

~Dave Dee

P.S. Speaking of copywriting...if you want to write sales copy that pulls in orders and money like a magnet, then check out this dynamite resource www.davedee.com/admagic