How to write emails that get read

Goodbye Richmond, hello Atlanta and then Los Angeles!

As the song says, "I'm leaving on a jet plane" in just a few hours for Los Angeles (with a stop over in Atlanta). Tonight I'm going to the Jimmy Kimmel show and then on Thursday to Vegas for a mini, four day vacation.

Okay, mi amigo, I just gave you the secret to writing emails that get read. Make your emails personal and tell stories.

Lesson over.

The huge mistake people make when writing business oriented emails is that they don't let their real personality shine through and don't give their readers a glimpse of who they really are and into their lives.

Your customers want to know about you, they really do. They would rather read an entertaining story about something that happened in your life than they would about a technical aspect of your product or service.

When you let your customers really know you...warts and all...they will like you (unless you are unlikeable!) and people buy from people they like. (Did you know that over 80% of all sales are based on the customer liking and trusting the salesperson?)

Some people have criticized me for talking "too much" about my girlfriend, for being a little too cocky and for using "colorful" language at times in my emails. But that is me. My girlfriend is an important part of my life, at times I am a little cocky (conversely, I am also self-deprecating and realize that I make a lot of bonehead moves) and, gasp, sometimes I use "salty" language. What you read is what you get. I'm a real guy and my emails reflect that.

Telling stories is also the key to getting people to read your emails. People love stories and pay more attention when someone says, "Let me tell you a story." Heck, the best selling book of all time, the Bible, is a huge collection of stories.

The more stories I tell about my life, the higher readership and better response I get. It'll be the same for you.

Now, so much the better when you can tie in your story with a message that directly impacts your reader. If you go through and read my blog posts, you'll see how my stories all tend to make a marketing, sales, business or, in some cases, personal development point.

Also, when writing your emails, do not write them as if you are writing to your entire list. Email subscriber lists don't read emails, real life human beings do. Show your subscribers respect by writing as if you are writing just to them. (When I write these emails, I really do feel like I'm talking directly to you.)

In my soon to be officially released, "How To Turn Your Passion Into Profits" System, I go over writing killer emails in great depth but I just gave you a powerful lesson that will really boost your readership and response.

Okay, gotta get in the shower and head to the airport. Sunny California (and Alexis) here I come!

Kick butt, make mucho dee-nero!

Dave Dee

P.S. For less than one hundred bucks, you can get a complete marketing "department" that gives you copyright free ads, sales letters, emails, referral letters and more - that'll increase your profits and put more money in your pocket regardless of who is elected Presidents or what the economy is doing. If you don't own, "Your Marketing Department In Box" now is time for you to make the investment in yourself and in your business. Get it now at http://www.davedee.com/box