Woo, hee, mama! I was one tired little camper last night!
Flying all over the universe wiped me out but the good news is, I don't have to fly anywhere until...Sunday! Yep, heading to Richmond Sunday afternoon and then back to LA. One thing's for sure, my life is not boring!
After I'm done writing to you, I'm taking my kids to VeggieLand. What's that you ask? No, it's not a hippie commune or a freaky California type of place (been to many of those!). It's a restaurant in the heart of Buckhead. (A trendy spot in Atlanta.)
VeggieLand has been around for years and years and serves only vegan food. (No eggs, dairy or animal products of any kind.) I was a vegan for over 17 years and this was one of my favorite spots. Now, I have moved over to the "dark side" and consume meat at an alarming rate!
We're heading back to the "land of veggie" today because, regardless of whether you are a vegan or not, the food is delicious. In fact, a large portion of the people who eat at this restaurant are not vegan or vegetarian. They go because the food tastes good. (And their deserts are insanely delicious.)
But lest you think Dave Dee's "Profit Secrets Newsletter" is turning into the next Food Network, there is are a number of marketing and business building lessons in my little tale.
The most obvious is that "niching" your business is one of the smartest things you can do. By precisely defining who your target market is, you are more likely to attract that market. Niching is counter-intuitive because, at first glance, you would think by narrowing your appeal you are going to lose business because you are appealing to less people. The truth is that by narrowing your focus, you will actually attract MORE people because those people will readily identify your business as being specifically for them.
But, niching does NOT preclude people who are not in your target market from buying from you. Note that I pointed out that a lot of VeggieLand's customers were NOT vegetarians but "regular" folks. When these people want to go out for a good vegetarian meal, what is the first place that pops into their minds?
Wouldn't you be a little bit leery of a restaurant called "Luigi's Rodriquez Lee's Gourmet Italian, Mexican, Chinese...and French Cuisine!" I know I would!
The third lesson is that regardless of whether you niche or not, you need to be delivering a quality product. A problem that I see quite often is that entrepreneurs is they are great at the marketing but can't deliver on what they promise. Yes being a master marketer is more important than being a master at what you do BUT you still must be able to deliver a top quality product or service.
Okay, the kids are getting restless. VeggieLand here we come!
Have a great weekend!
(As always, your comments are welcome and I do read each and every one of them.)
Kick butt, make mucho dee-nero!
~Dave Dee
P.S. A little bit later today or first thing tomorrow, I'm going to do something I have never done before...give you a sneak peak at a work in progress. You'll be able to get a glimpse at the copy I'm writing for my NEW "How To Turn Your Passion Into Profits" System. The product, which is my best ever, has already been shipped to folks who were smart enough to order it in advance before there was even a sales letter.
But now, you will have the unique opportunity to get an inside look at world class copywriting, in rough draft form, and watch as it is smoothed out over time. This is a TREMENDOUS learning experience that you should take advantage of.
One very well know marketer, actually SELLS a monthly subscription where people can look at the raw copy he has written. (And this subscription is not cheap.) I'm giving you the opportunity to watch me work, for nada.
So, when you get the email with the subject line: "Dave Dee's PIP Sneak Peak" open it immediately. (Again, not sure whether this will be later today or Saturday.)
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