I received a question from, John, an attorney about how he should go about re-connecting with a list of prospects and clients who he hasn't contacted in a long time.
It's a great answer and the "marketing god", as you would expect, has some great advice.
Here's a true story:
There was this guy who made his living traveling to parts of the country where he wanted to vacation. While he was in town and he contacted dentists offices with this proposition: "I will come into your office and generate a lot of extra profits for you, profits that lie hidden in your business. I will pay for all of the marketing and we will split the profits 50/50."
This was a no lose situation for the dentist so many of them took him up on his offer.
All this very smart marketer did was go through the dentists files of past clients and reconnect with them through a series of direct mail pieces with an offer to come back in a see the dentist. This guy made a KILLING by the way working very part time.
To re-connect with a stale list, here are the steps to take:
1. Create a very personal sounding letter that acknowledges that you haven't contacted the recipient in a long time, you were thinking of them and wanted to write. Tell them that you are sending them a gift that they should be getting in a few days.
2. Send a gift, in the lawyer's case, I would recommend Alexis Martin Neely's book, "Wear Clean Underwear: A Fast, Fun Friendly - And Essential - Guide To Legal Planning For Busy Parents." The key is to send a gift of real value. Enclose with the gift a HANDWRITTEN personal note.
3. Approximately a week later, send another letter to make sure they received the gift and then make them an offer to come in for something.
4. Put all these folks on your monthly newsletter list.
That's it. It will pay off for you!
(Once again, my free newsletter provides more value than most paid newsletters!)
Kick butt, make mucho DEEnero!
Dave Dee
P.S. If you thought this advice was good, then "Your Marketing Department In A Box" will blow your mind and make your bank account overflow. Get it at: http://www.davedee.com/box
Subscribe to:
Post Comments (Atom)
2 comments:
Marketing God?? That's a bit ridiculous - don't you think? Showing a humble side would be much more effective. So many others have reached great heights and haven't self-proclaimed their arrival. It is a bit ridiculous and over-bearing... don't you think?
Just some constructive criticism Dave. You'd serve yourself well if you would pull back a bit. Otherwise we'll have to start calling you Neon Deon.
Dave,
Nothing wrong with self confidence.
If you don't tell the world how good you are, nobody else will either.
Post a Comment