A couple months ago, I told you about my first
sushi experience in LA and how, after almost
blowing chunks after eating a "hand roll," I
dashed off to In and Out Burger for some good
'ole American Fast Food.
For some reason unbeknownst to me, I went to
the Atlantic Seafood Company in Atlanta (the
sushi capital of the world) and at the last
minute decided to order a sushi entree -- minus
anything with salmon. (I despise salmon.)
What was I thinking? Had I lost my mind?
Believe or not I really enjoyed it. In fact,
I had it again on Sunday in Atlanta and then
last night in LA. (I must say, that the sushi
I had in Atlanta was the best so far.)
You might be wondering what the heck this has
to do with marketing and business building. The
truth is, I was wondering the same thing when I
started writing to you, but there is a definite
lesson in this "raw fish tale." Here 'tis:
I often hear business owners say that they "tried"
direct mail, or Google Adwords, or banner
advertising, or email marketing or... well you
get the point -- and that it "just doesn't work."
How naive is that statement? Of course all of those
marketing methods work. They are all proven and, in
the case of direct mail, have been used effectively
for decades.
The problem is not the marketing methods, the problem
is with the business owner's marketing and their utter
lack of attention to it.
You can't expect to throw together something, "try" it
one time, and think that business is going to just
start pouring in. It doesn't work that way.
You need to develop a marketing plan and stick with it,
giving all the marketing methods in your plan a
legitimate shot at success. This means test, test,
test and track, track, track your results.
Also, if you're not good at marketing your business
you have one of two options:
1. Study marketing and get good at it. This requires
an investment of time and money but there is NO HIGHER
LEVERAGE activity you can engage in.
2. Hire someone who is good at marketing to do it for
you. Although this won't require as much of a time
commitment as option #1, it will require a greater
investment in money -- but, again, the payoff can be
huge -- in fact, it can be life changing.
For the first time ever, I will be offering a "We Do It
For You" marketing service where I will create all of
the marketing materials for a select group of clients.
My plan is to roll this out in the next couple of
months. Clients will be accepted by application only
and this program will be *very* limited. I'll give
you more details as they become available.
Regardless of whether you do it yourself or hire a
pro to do your marketing for you, you must "try" all
the marketing methods on your plan more than once.
Just like with my sushi experience, you need to try
different marketing methods more than once -- if you
do, the results can be delicious.
To your success and fulfillment,
~Dave Dee
P.S., If you have thoughts to share re: this email,
head on over to my newly updated blog page at
http://www.davedee.com and post a comment.
It's a work still in progress, but with all the
great feedback recently, we wanted to find a way
to share your insights with more folks even faster.
So take a peek and offer your perspective.
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Looking forward to connecting with you there!!!
~Dave
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