With my Platinum Mastermind meeting happening on Wednesday
and Thursday, followed by the sold-out Triple X Factor
Bootcamp happening Friday through Sunday, I'm busier than
Santa on Christmas Eve!
But I wanted to send you a quick email about the best and
easiest way to convert leads into sales. (Over the next
couple of months, I will be going in-depth on this subject.
This is just brief overview to get you thinking,)
As you are aware, people are more cautious when spending
their money these days. They are also more skeptical about
the claims of business owners and with good reason.
However, you can overcome both of those obstacles with
"education-based marketing." By educating your prospects
before they ever come to see you, you will automatically
have a higher closing percentage, increase your profits,
and have better clients.
I just created a massive marketing campaign for a private
client. The entire campaign revolved around getting prospects
to request a comprehensive information kit. (Of course, I gave
it a better name than that!)
This information kit clearly established my private client
as the expert, set the buying criteria, and educated the
prospect so by the time they meet with my client, they are
pre-disposed to doing business with him.
Sure, it is easier to simply place an ad and have the call
to action be a direct call to your office -- but it's not the
most EFFECTIVE way. What you want in your marketing is
effectiveness and efficiency. Education-based marketing helps
you accomplish both of those goals.
Have a fantastic day.
~Dave Dee
P.S., One of the best, cheapest. and fastest ways to start
educating your prospects and clients is with a blog. Learn
how by going to:
http://www.davedee.com/ybps
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Looking forward to connecting with you there!!!
~Dave
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