Ever since I heard "Maggie May" on the radio back
in the 70's my all time favorite performer has been
and still is Rod Stewart.
Last month he released an INCREDIBLE four CD set
titled, "Sessions." This consisted of never before
released songs, stripped down versions of songs,
and alternative versions of classic tunes. (You have
to hear the impromptu version of "Maggie" where Rod
makes up different lyrics.)
Later this month, he is releasing "Soulbook" which
will consist of Rod singing classic soul music.
He was recently asked why he hasn't done an album of
original songs is such a long time. His answer is
very instructive:
"There's not many songwriters at my age still trying
to release albums of their own music, and I'm not
planning on it myself. Paul Simon, Elton John, the
Rolling Stones have all penned their new records, and
all the critics loved them, but they just didn't sell.
When you get too old, people don't want to play your
songs on the radio, so you have to go about it in a
different way... I love doing these concept records.
Love it. There's not many like me."
Okay, here are the marketing, moneymaking, and
entrepreneurial lessons from Rod:
1. The purpose in business is to make dee-nero. In
order to make dee-nero, you need to sell people what
they want to buy, not what you think they should
want to buy.
2. Don't listen to your critics. The only vote that
matters is the one that comes from the marketplace.
3. Be willing to change your strategy to adapt to
changing circumstances. Don't be so set in your ways
that you go down with a sinking ship.
4. Do what you love...regardless of what other people
think. Oftentimes when you do what you love, enough
other people will love it to and help make you rich.
5. Be unique but don't reinvent the wheel. Although
Rod's past few albums and his new one consists entirely
of covers, he puts his own, unique twist on them so
they become his.
Pretty good stuff, wouldn't you agree?
I would love to hear your comments. Please go and post
them on my blog at: http://www.davedee.com
~Dave Dee
P.S., Wanna put your own unique twist on your marketing
so it brings in droves of new business and increases
profits, but not have to worry about creating it? With
"Your Marketing Department In A Box" you get a slew of
copyright-free, ready to use sales letters, display ads,
yellow page ads, postcards, and other marketing documents
that have been proven to be wildly effective. Get your
own, personal "marketing department" in a box by going to:
http://www.davedee.com/box
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