Saturday, October 31, 2009

New Worpress Blog!

We've been working really hard on the development of a new Wordpress blog at http://www.DaveDee.com

Please subscribe to the RSS over there, or follow me on Facebook and Twitter where new posts will be syndicated.

To your success!

~Dave

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~Dave

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Sunday, October 25, 2009

A Lesson from a Rockstar Legend

Ever since I heard "Maggie May" on the radio back
in the 70's my all time favorite performer has been
and still is Rod Stewart.

Last month he released an INCREDIBLE four CD set
titled, "Sessions." This consisted of never before
released songs, stripped down versions of songs,
and alternative versions of classic tunes. (You have
to hear the impromptu version of "Maggie" where Rod
makes up different lyrics.)

Later this month, he is releasing "Soulbook" which
will consist of Rod singing classic soul music.

He was recently asked why he hasn't done an album of
original songs is such a long time. His answer is
very instructive:

"There's not many songwriters at my age still trying
to release albums of their own music, and I'm not
planning on it myself. Paul Simon, Elton John, the
Rolling Stones have all penned their new records, and
all the critics loved them, but they just didn't sell.
When you get too old, people don't want to play your
songs on the radio, so you have to go about it in a
different way... I love doing these concept records.
Love it. There's not many like me."

Okay, here are the marketing, moneymaking, and
entrepreneurial lessons from Rod:

1. The purpose in business is to make dee-nero. In
order to make dee-nero, you need to sell people what
they want to buy, not what you think they should
want to buy.

2. Don't listen to your critics. The only vote that
matters is the one that comes from the marketplace.

3. Be willing to change your strategy to adapt to
changing circumstances. Don't be so set in your ways
that you go down with a sinking ship.

4. Do what you love...regardless of what other people
think. Oftentimes when you do what you love, enough
other people will love it to and help make you rich.

5. Be unique but don't reinvent the wheel. Although
Rod's past few albums and his new one consists entirely
of covers, he puts his own, unique twist on them so
they become his.

Pretty good stuff, wouldn't you agree?

I would love to hear your comments. Please go and post
them on my blog at: http://www.davedee.com

~Dave Dee

P.S.,  Wanna put your own unique twist on your marketing
so it brings in droves of new business and increases
profits, but not have to worry about creating it? With
"Your Marketing Department In A Box" you get a slew of
copyright-free, ready to use sales letters, display ads,
yellow page ads, postcards, and other marketing documents
that have been proven to be wildly effective. Get your
own, personal "marketing department" in a box by going to:

http://www.davedee.com/box



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~Dave

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Thursday, October 22, 2009

Dave & Sushi Part II

A couple months ago, I told you about my first
sushi experience in LA and how, after almost
blowing chunks after eating a "hand roll," I
dashed off to In and Out Burger for some good
'ole American Fast Food.

For some reason unbeknownst to me, I went to
the Atlantic Seafood Company in Atlanta (the
sushi capital of the world) and at the last
minute decided to order a sushi entree -- minus
anything with salmon. (I despise salmon.)

What was I thinking? Had I lost my mind?

Believe or not I really enjoyed it. In fact,
I had it again on Sunday in Atlanta and then
last night in LA. (I must say, that the sushi
I had in Atlanta was the best so far.)

You might be wondering what the heck this has
to do with marketing and business building. The
truth is, I was wondering the same thing when I
started writing to you, but there is a definite
lesson in this "raw fish tale." Here 'tis:

I often hear business owners say that they "tried"
direct mail, or Google Adwords, or banner
advertising, or email marketing or... well you
get the point -- and that it "just doesn't work."

How naive is that statement? Of course all of those
marketing methods work. They are all proven and, in
the case of direct mail, have been used effectively
for decades.

The problem is not the marketing methods, the problem
is with the business owner's marketing and their utter
lack of attention to it.

You can't expect to throw together something, "try" it
one time, and think that business is going to just
start pouring in. It doesn't work that way.

You need to develop a marketing plan and stick with it,
giving all the marketing methods in your plan a
legitimate shot at success. This means test, test,
test and track, track, track your results.

Also, if you're not good at marketing your business
you have one of two options:

1. Study marketing and get good at it. This requires
an investment of time and money but there is NO HIGHER
LEVERAGE activity you can engage in.

2. Hire someone who is good at marketing to do it for
you. Although this won't require as much of a time
commitment as option #1, it will require a greater
investment in money -- but, again, the payoff can be
huge -- in fact, it can be life changing.

For the first time ever, I will be offering a "We Do It
For You" marketing service where I will create all of
the marketing materials for a select group of clients.
My plan is to roll this out in the next couple of
months. Clients will be accepted by application only
and this program will be *very* limited. I'll give
you more details as they become available.

Regardless of whether you do it yourself or hire a
pro to do your marketing for you, you must "try" all
the marketing methods on your plan more than once.

Just like with my sushi experience, you need to try
different marketing methods more than once -- if you
do, the results can be delicious.

To your success and fulfillment,

~Dave Dee

P.S., If you have thoughts to share re: this email,
head on over to my newly updated blog page at
http://www.davedee.com and post a comment.

It's a work still in progress, but with all the
great feedback recently, we wanted to find a way
to share your insights with more folks even faster.
So take a peek and offer your perspective.
 


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~Dave

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What Happens When You Become Successful...

As I write to you, I'm flying to LA to speak at a seminar.
What's really cool is that I'll once again get to perform
my Comedy, Mindreading & ESP show. (I just did the show a
couple weeks ago at the Triple X Factor Bootcamp - to a
standing ovation I might add.) Although I don't get a
chance to perform that often, I love it when I do.

Emails, in response to yesterday's newsletter about the
movie Paranormal Activity, are pouring in. I'll be
publishing some of the comments for you to read later
this week. (I've got some really smart subscribers!)

Because of the tremendous success of Paranormal Activity,
you can count on there being a zillion, inferior knocks-offs
of the movie. More than likely, these "Paranormal Wannabes"
will blow chunks precisely because they are copies of the
original.

When I started dominating the birthday party market as a
magician (and DOMINATE it I did), my signature trick to
create a "wow" experience was to float the birthday child
in the air. Well guess what happened? Yep, soon thereafter
my competitors also started to advertise that they did a
floating illusion in their show.

When I started advertising with powerful direct response
marketing strategies, like using the headline, "Make Your
Child's Party Unforgettable", guess what happened? Right,
other magicians started using that as well.

When I started running copy intensive full-page ads in
magic magazines advertising a free report about teaching
magicians how to book more gigs, guess what happened? All
of a sudden other magicians claiming they were marketing
experts came out of the woodwork and tried to knock me off.

Ray Kroc of McDonalds' fame was once asked how he felt about
his competitors copying everything he did. He response was
classic:

"We simply invent new things faster than they can copy."

There is a famous, and quite frankly brilliant, marketing guru
who teaches his students to "steal and deploy" other people's
marketing strategies. Many people misinterpret this to mean
literally copy what their competitors are doing. This is NOT
at all what he means.

What you want to do is look at what other successful people
are doing OUTSIDE of your own industry and MODEL what they
are doing. (By the way, there is a huge different between
"modeling" and "stealing.")

When you're successful, you can make a virtual certain bet
that your competitors are going to start copying you. You
can get mad, or follow Ray Kroc's advice and invent faster
than they can copy.

To your success and fulfillment,

~Dave Dee

P.S., Do you own my course on email marketing? If not, let
me be blunt -- that is an error in judgment. At my bootcamp,
one woman said she started using the strategies I taught and
generated 17 referrals in one month. This course rocks and
will work for you... but you need to get it. Go to:

http://www.davedee.com/email


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Looking forward to connecting with you there!!!

~Dave

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Wednesday, October 14, 2009

What my broken CD player has to do with your success

For about a year, the CD player in my car has not been
working and I've just been too darn busy to get it fixed.

Yesterday, I decided to give the old CD player another shot
and slipped in a Melissa Etheridge CD. Lo and behold it
played! Somehow it magically fixed itself.

So I drove happily down the road with Melissa cranking in
the background.

One of the reasons I love Melissa is the absolute passion
she puts into her singing and songwriting. She can bring you
to tears, fire you up, and make you think... all in the same
song!

How 'bout you, do you have a passion for what you do? Did
you once have a passion and then lose it? Did you never have
it and are now just doing what it takes to get by?

It is almost impossible to succeed at the highest level
without that passionate "reason why" you are doing something.
So even if you don't currently love what you're doing for
work right now, find a reason to be passionate about why
you are doing it. Maybe it's to provide a better life for
your family. Maybe it's to fund a charity you believe in.

One way to ignite the passion for your work is to every day
grasp what it is you really do and the real affect your
actions have on your clients.

For example, an entertainer is not just entertaining, he
is adding joy and lifetime memories to people's lives.

The insurance agent isn't just selling insurance, he is
securing the future for families.

Really feel on an emotional level the great benefits you
give to your clients by doing what you do. Feel it.
Believe it.

To your success and fulfillment,

~Dave Dee

P.S., Do you own my book "How To Turn Your Passion Into
Profits"? If not, check it out at:

http://www.astonishingbusiness.com/book


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  2. Follow Me on Twitter
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Looking forward to connecting with you there!!!

~Dave

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Saturday, October 10, 2009

The easiest way to convert leads to sales

With my Platinum Mastermind meeting happening on Wednesday
and Thursday, followed by the sold-out Triple X Factor
Bootcamp happening Friday through Sunday, I'm busier than
Santa on Christmas Eve!

But I wanted to send you a quick email about the best and
easiest way to convert leads into sales. (Over the next
couple of months, I will be going in-depth on this subject.
This is just brief overview to get you thinking,)

As you are aware, people are more cautious when spending
their money these days. They are also more skeptical about
the claims of business owners and with good reason.

However, you can overcome both of those obstacles with
"education-based marketing." By educating your prospects
before they ever come to see you, you will automatically
have a higher closing percentage, increase your profits,
and have better clients.

I just created a massive marketing campaign for a private
client. The entire campaign revolved around getting prospects
to request a comprehensive information kit. (Of course, I gave
it a better name than that!)

This information kit clearly established my private client
as the expert, set the buying criteria, and educated the
prospect so by the time they meet with my client, they are
pre-disposed to doing business with him.

Sure, it is easier to simply place an ad and have the call
to action be a direct call to your office -- but it's not the
most EFFECTIVE way. What you want in your marketing is
effectiveness and efficiency. Education-based marketing helps
you accomplish both of those goals.

Have a fantastic day.

~Dave Dee

P.S., One of the best, cheapest. and fastest ways to start
educating your prospects and clients is with a blog. Learn
how by going to:

http://www.davedee.com/ybps


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Looking forward to connecting with you there!!!

~Dave

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Friday, October 2, 2009

SOLD OUT: Triple X Factor: Path To Excellence Boot Camp

Just a quick note to let you know ... all seats for
our "Triple X Factor: Path To Excellence Boot Camp"
have been sold!

The response over the past couple weeks has been
frankly overwhelming -- we honestly wish we could've
kept the doors open longer, but as we've said this
is an intimate working event in which attendees will
receive hands-on working time with us actually doing
what's necessary to take their business to the next
level.

We are putting the final touches on our presentations
and business exercises -- for those of you who will
be there with us, hold on to your hats, this is flat
out going to be one amazing, transformational event!

This workshop puts together the best of the processes
that each of us has worked through in our own businesses
over the past ten years.  We created this event to be
exactly what we each wish we would have had when we
were ready to take our own businesses to the next level.

If you are now kicking yourself because you didn't get
your ticket and would like to be put on a waiting list for
this event (just in case someone drops out at the
last minute) simply send an email to support@daveandalexis.com
and we'll put you in line.

And finally, congratulations to all who've registered --
we are so overjoyed to see each and every one of you next week!

--Dave and Alexis

PS - if you are registered, you should have received a
welcome email with instructions and information about preparing
for the event by now.  If you have not, please be sure to
let us know.

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Looking forward to connecting with you there!!!

~Dave

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