Dave Dee's Profit Secrets Blog

New Worpress Blog!

2009-10-31T17:00:00.001-04:00

We've been working really hard on the development of a new Wordpress blog at http://www.DaveDee.com

Please subscribe to the RSS over there, or follow me on Facebook and Twitter where new posts will be syndicated.

To your success!

~Dave

~~~~~~~~~~~~~~~Announcement!!!~~~~~~~~~~~~~~~

Are you "Following Me" on Facebook & Twitter???

Get special Facebook- & Twitter-Only deals including access to call-in days with my private in-house Social Media Marketing team, a chance to have all your Social Media profiles set up for you ON ME!!! and much, much more...

Looking forward to connecting with you there!!!

~Dave

~~~~~~~~~~~~~~~Announcement!!!~~~~~~~~~~~~~~~

A Lesson from a Rockstar Legend

2009-10-25T17:21:00.002-04:00

Ever since I heard "Maggie May" on the radio back
in the 70's my all time favorite performer has been
and still is Rod Stewart.

Last month he released an INCREDIBLE four CD set
titled, "Sessions." This consisted of never before
released songs, stripped down versions of songs,
and alternative versions of classic tunes. (You have
to hear the impromptu version of "Maggie" where Rod
makes up different lyrics.)

Later this month, he is releasing "Soulbook" which
will consist of Rod singing classic soul music.

He was recently asked why he hasn't done an album of
original songs is such a long time. His answer is
very instructive:

"There's not many songwriters at my age still trying
to release albums of their own music, and I'm not
planning on it myself. Paul Simon, Elton John, the
Rolling Stones have all penned their new records, and
all the critics loved them, but they just didn't sell.
When you get too old, people don't want to play your
songs on the radio, so you have to go about it in a
different way... I love doing these concept records.
Love it. There's not many like me."

Okay, here are the marketing, moneymaking, and
entrepreneurial lessons from Rod:

1. The purpose in business is to make dee-nero. In
order to make dee-nero, you need to sell people what
they want to buy, not what you think they should
want to buy.

2. Don't listen to your critics. The only vote that
matters is the one that comes from the marketplace.

3. Be willing to change your strategy to adapt to
changing circumstances. Don't be so set in your ways
that you go down with a sinking ship.

4. Do what you love...regardless of what other people
think. Oftentimes when you do what you love, enough
other people will love it to and help make you rich.

5. Be unique but don't reinvent the wheel. Although
Rod's past few albums and his new one consists entirely
of covers, he puts his own, unique twist on them so
they become his.

Pretty good stuff, wouldn't you agree?

I would love to hear your comments. Please go and post
them on my blog at: http://www.davedee.com

~Dave Dee

P.S., Wanna put your own unique twist on your marketing
so it brings in droves of new business and increases
profits, but not have to worry about creating it? With
"Your Marketing Department In A Box" you get a slew of
copyright-free, ready to use sales letters, display ads,
yellow page ads, postcards, and other marketing documents
that have been proven to be wildly effective. Get your
own, personal "marketing department" in a box by going to:

http://www.davedee.com/box

~~~~~~~~~~~~~~~Announcement!!!~~~~~~~~~~~~~~~

Are you "Following Me" on Facebook & Twitter???

Get special Facebook- & Twitter-Only deals including access to call-in days with my private in-house Social Media Marketing team, a chance to have all your Social Media profiles set up for you ON ME!!! and much, much more...

Looking forward to connecting with you there!!!

~Dave

~~~~~~~~~~~~~~~Announcement!!!~~~~~~~~~~~~~~~

Dave & Sushi Part II

2009-10-22T19:00:00.001-04:00

A couple months ago, I told you about my first
sushi experience in LA and how, after almost
blowing chunks after eating a "hand roll," I
dashed off to In and Out Burger for some good
'ole American Fast Food.

For some reason unbeknownst to me, I went to
the Atlantic Seafood Company in Atlanta (the
sushi capital of the world) and at the last
minute decided to order a sushi entree -- minus
anything with salmon. (I despise salmon.)

What was I thinking? Had I lost my mind?

Believe or not I really enjoyed it. In fact,
I had it again on Sunday in Atlanta and then
last night in LA. (I must say, that the sushi
I had in Atlanta was the best so far.)

You might be wondering what the heck this has
to do with marketing and business building. The
truth is, I was wondering the same thing when I
started writing to you, but there is a definite
lesson in this "raw fish tale." Here 'tis:

I often hear business owners say that they "tried"
direct mail, or Google Adwords, or banner
advertising, or email marketing or... well you
get the point -- and that it "just doesn't work."

How naive is that statement? Of course all of those
marketing methods work. They are all proven and, in
the case of direct mail, have been used effectively
for decades.

The problem is not the marketing methods, the problem
is with the business owner's marketing and their utter
lack of attention to it.

You can't expect to throw together something, "try" it
one time, and think that business is going to just
start pouring in. It doesn't work that way.

You need to develop a marketing plan and stick with it,
giving all the marketing methods in your plan a
legitimate shot at success. This means test, test,
test and track, track, track your results.

Also, if you're not good at marketing your business
you have one of two options:

1. Study marketing and get good at it. This requires
an investment of time and money but there is NO HIGHER
LEVERAGE activity you can engage in.

2. Hire someone who is good at marketing to do it for
you. Although this won't require as much of a time
commitment as option #1, it will require a greater
investment in money -- but, again, the payoff can be
huge -- in fact, it can be life changing.

For the first time ever, I will be offering a "We Do It
For You" marketing service where I will create all of
the marketing materials for a select group of clients.
My plan is to roll this out in the next couple of
months. Clients will be accepted by application only
and this program will be *very* limited. I'll give
you more details as they become available.

Regardless of whether you do it yourself or hire a
pro to do your marketing for you, you must "try" all
the marketing methods on your plan more than once.

Just like with my sushi experience, you need to try
different marketing methods more than once -- if you
do, the results can be delicious.

To your success and fulfillment,

~Dave Dee

P.S., If you have thoughts to share re: this email,
head on over to my newly updated blog page at
http://www.davedee.com and post a comment.

It's a work still in progress, but with all the
great feedback recently, we wanted to find a way
to share your insights with more folks even faster.
So take a peek and offer your perspective.

~~~~~~~~~~~~~~~Announcement!!!~~~~~~~~~~~~~~~

Are you "Following Me" on Facebook & Twitter???

Get special Facebook- & Twitter-Only deals including access to call-in days with my private in-house Social Media Marketing team, a chance to have all your Social Media profiles set up for you ON ME!!! and much, much more...

Looking forward to connecting with you there!!!

~Dave

~~~~~~~~~~~~~~~Announcement!!!~~~~~~~~~~~~~~~

What Happens When You Become Successful...

2009-10-22T11:38:00.000-04:00

As I write to you, I'm flying to LA to speak at a seminar.
What's really cool is that I'll once again get to perform
my Comedy, Mindreading & ESP show. (I just did the show a
couple weeks ago at the Triple X Factor Bootcamp - to a
standing ovation I might add.) Although I don't get a
chance to perform that often, I love it when I do.

Emails, in response to yesterday's newsletter about the
movie Paranormal Activity, are pouring in. I'll be
publishing some of the comments for you to read later
this week. (I've got some really smart subscribers!)

Because of the tremendous success of Paranormal Activity,
you can count on there being a zillion, inferior knocks-offs
of the movie. More than likely, these "Paranormal Wannabes"
will blow chunks precisely because they are copies of the
original.

When I started dominating the birthday party market as a
magician (and DOMINATE it I did), my signature trick to
create a "wow" experience was to float the birthday child
in the air. Well guess what happened? Yep, soon thereafter
my competitors also started to advertise that they did a
floating illusion in their show.

When I started advertising with powerful direct response
marketing strategies, like using the headline, "Make Your
Child's Party Unforgettable", guess what happened? Right,
other magicians started using that as well.

When I started running copy intensive full-page ads in
magic magazines advertising a free report about teaching
magicians how to book more gigs, guess what happened? All
of a sudden other magicians claiming they were marketing
experts came out of the woodwork and tried to knock me off.

Ray Kroc of McDonalds' fame was once asked how he felt about
his competitors copying everything he did. He response was
classic:

"We simply invent new things faster than they can copy."

There is a famous, and quite frankly brilliant, marketing guru
who teaches his students to "steal and deploy" other people's
marketing strategies. Many people misinterpret this to mean
literally copy what their competitors are doing. This is NOT
at all what he means.

What you want to do is look at what other successful people
are doing OUTSIDE of your own industry and MODEL what they
are doing. (By the way, there is a huge different between
"modeling" and "stealing.")

When you're successful, you can make a virtual certain bet
that your competitors are going to start copying you. You
can get mad, or follow Ray Kroc's advice and invent faster
than they can copy.

To your success and fulfillment,

~Dave Dee

P.S., Do you own my course on email marketing? If not, let
me be blunt -- that is an error in judgment. At my bootcamp,
one woman said she started using the strategies I taught and
generated 17 referrals in one month. This course rocks and
will work for you... but you need to get it. Go to:

http://www.davedee.com/email

~~~~~~~~~~~~~~~Announcement!!!~~~~~~~~~~~~~~~

Are you "Following Me" on Facebook & Twitter???

Get special Facebook- & Twitter-Only deals including access to call-in days with my private in-house Social Media Marketing team, a chance to have all your Social Media profiles set up for you ON ME!!! and much, much more...

Looking forward to connecting with you there!!!

~Dave

~~~~~~~~~~~~~~~Announcement!!!~~~~~~~~~~~~~~~

What my broken CD player has to do with your success

2009-10-14T13:07:00.000-04:00

For about a year, the CD player in my car has not been
working and I've just been too darn busy to get it fixed.

Yesterday, I decided to give the old CD player another shot
and slipped in a Melissa Etheridge CD. Lo and behold it
played! Somehow it magically fixed itself.

So I drove happily down the road with Melissa cranking in
the background.

One of the reasons I love Melissa is the absolute passion
she puts into her singing and songwriting. She can bring you
to tears, fire you up, and make you think... all in the same
song!

How 'bout you, do you have a passion for what you do? Did
you once have a passion and then lose it? Did you never have
it and are now just doing what it takes to get by?

It is almost impossible to succeed at the highest level
without that passionate "reason why" you are doing something.
So even if you don't currently love what you're doing for
work right now, find a reason to be passionate about why
you are doing it. Maybe it's to provide a better life for
your family. Maybe it's to fund a charity you believe in.

One way to ignite the passion for your work is to every day
grasp what it is you really do and the real affect your
actions have on your clients.

For example, an entertainer is not just entertaining, he
is adding joy and lifetime memories to people's lives.

The insurance agent isn't just selling insurance, he is
securing the future for families.

Really feel on an emotional level the great benefits you
give to your clients by doing what you do. Feel it.
Believe it.

To your success and fulfillment,

~Dave Dee

P.S., Do you own my book "How To Turn Your Passion Into
Profits"? If not, check it out at:

http://www.astonishingbusiness.com/book

~~~~~~~~~~~~~~~Announcement!!!~~~~~~~~~~~~~~~

Are you "Following Me" on Facebook & Twitter???

Get special Facebook- & Twitter-Only deals including access to call-in days with my private in-house Social Media Marketing team, a chance to have all your Social Media profiles set up for you ON ME!!! and much, much more...

Looking forward to connecting with you there!!!

~Dave

~~~~~~~~~~~~~~~Announcement!!!~~~~~~~~~~~~~~~

The easiest way to convert leads to sales

2009-10-10T10:20:00.002-04:00

With my Platinum Mastermind meeting happening on Wednesday
and Thursday, followed by the sold-out Triple X Factor
Bootcamp happening Friday through Sunday, I'm busier than
Santa on Christmas Eve!

But I wanted to send you a quick email about the best and
easiest way to convert leads into sales. (Over the next
couple of months, I will be going in-depth on this subject.
This is just brief overview to get you thinking,)

As you are aware, people are more cautious when spending
their money these days. They are also more skeptical about
the claims of business owners and with good reason.

However, you can overcome both of those obstacles with
"education-based marketing." By educating your prospects
before they ever come to see you, you will automatically
have a higher closing percentage, increase your profits,
and have better clients.

I just created a massive marketing campaign for a private
client. The entire campaign revolved around getting prospects
to request a comprehensive information kit. (Of course, I gave
it a better name than that!)

This information kit clearly established my private client
as the expert, set the buying criteria, and educated the
prospect so by the time they meet with my client, they are
pre-disposed to doing business with him.

Sure, it is easier to simply place an ad and have the call
to action be a direct call to your office -- but it's not the
most EFFECTIVE way. What you want in your marketing is
effectiveness and efficiency. Education-based marketing helps
you accomplish both of those goals.

Have a fantastic day.

~Dave Dee

P.S., One of the best, cheapest. and fastest ways to start
educating your prospects and clients is with a blog. Learn
how by going to:

http://www.davedee.com/ybps

~~~~~~~~~~~~~~~Announcement!!!~~~~~~~~~~~~~~~

Are you "Following Me" on Facebook & Twitter???

Get special Facebook- & Twitter-Only deals including access to call-in days with my private in-house Social Media Marketing team, a chance to have all your Social Media profiles set up for you ON ME!!! and much, much more...

Looking forward to connecting with you there!!!

~Dave

~~~~~~~~~~~~~~~Announcement!!!~~~~~~~~~~~~~~~

SOLD OUT: Triple X Factor: Path To Excellence Boot Camp

2009-10-02T14:38:00.002-04:00

Just a quick note to let you know ... all seats for
our "Triple X Factor: Path To Excellence Boot Camp"
have been sold!

The response over the past couple weeks has been
frankly overwhelming -- we honestly wish we could've
kept the doors open longer, but as we've said this
is an intimate working event in which attendees will
receive hands-on working time with us actually doing
what's necessary to take their business to the next
level.

We are putting the final touches on our presentations
and business exercises -- for those of you who will
be there with us, hold on to your hats, this is flat
out going to be one amazing, transformational event!

This workshop puts together the best of the processes
that each of us has worked through in our own businesses
over the past ten years. We created this event to be
exactly what we each wish we would have had when we
were ready to take our own businesses to the next level.

If you are now kicking yourself because you didn't get
your ticket and would like to be put on a waiting list for
this event (just in case someone drops out at the
last minute) simply send an email to support@daveandalexis.com
and we'll put you in line.

And finally, congratulations to all who've registered --
we are so overjoyed to see each and every one of you next week!

--Dave and Alexis

PS - if you are registered, you should have received a
welcome email with instructions and information about preparing
for the event by now. If you have not, please be sure to
let us know.

~~~~~~~~~~~~~~~Announcement!!!~~~~~~~~~~~~~~~

Are you "Following Me" on Facebook & Twitter???

Get special Facebook- & Twitter-Only deals including access to call-in days with my private in-house Social Media Marketing team, a chance to have all your Social Media profiles set up for you ON ME!!! and much, much more...

Looking forward to connecting with you there!!!

~Dave

~~~~~~~~~~~~~~~Announcement!!!~~~~~~~~~~~~~~~

A dirty little secret about social media...

2009-09-30T00:09:00.000-04:00

Just like my kids, I want every business I launch to grow
up to be strong, healthy, and well-rounded.

When it comes to marketing, you want a strategy that is
going to give you a steady flow of leads that are excited
to hear from you, buy from you, and tell their friends to
do the same. Luckily, that's what I specialize in, so get
out your notepad because I'm about to tell you a VERY
important secret.

What's the opposite of strong, healthy, and well-rounded?

Weak, fragile, and narrow-minded. I wouldn't want my kids
to grow up that way, and I sure don't want to grow a
business to have it crumble under its own weight.

The key to growing a robust business really comes down
to marketing. Without that steady influx of leads you're
likely to be hobbling along like all the other business
that will expire like a candle this month.

How do you make your marketing robust? Just like you want
your kids to eat from ALL the major food groups, and get
smart in ALL the types of intelligence, you want your
business to embrace ALL the best marketing strategies.

Here is a dirty little secret you will hear from neither
the Social Media gurus, nor the old die-hard direct-response
mailguys that I learned from:

You need both.

That's right. In this day and age, if you don't have a
presence on Facebook and Twitter, you're pre-historic. Yet,
if all you do is spend your days surfing social media looking
for clients, that's like swimming through the water all day
looking for a fish to net.

What you want is to attract and retain clients with a hybrid
marketing strategy that includes:

1.) A solid base of Direct Response Mail - postcards,
letter campaigns, and of course, a monthly newsletter (the
traditional stuff that WORKS)

2.) A regular email contact similar to the emails you
receive from me - at least weekly, as much as daily

3.) A consistent presence on the top social media sites -
Twitter, Facebook, and LinkedIn

The real power comes when you get them all working together.

Things really start cooking when someone finds you on social
media and signs up for your email list. Or when someone gets
your direct mail and follows you on Twitter because you list
that as a contact option. It's list building, but it's a more
interactive list.

The best is when someone signs up for your newsletter and
gives you their address on your landing page because they
followed a link you posted on Twitter or Facebook. I love
when that happens! Social media is just like a big mouth on
a marketing funnel.

Here's a great tip - in your emails you want to lead people
to your social media profiles so they can check you out and
really get a feel for you. Put links to your social media
profiles in your emails! It's a much more personal form of
communication, and people feel like they're getting "more"
of YOU when there are pictures and real-time interaction.

It's amazing how much of your personality and expertise can
be conveyed on social media. Prospects you gain there will
be some of your best because they've pre-screened themselves
to be a good "fit." They like you, know you, and want to do
business with YOU.

If you do all these together, each one of them, you will
have a business that grows up healthy, strong, and has a
well-rounded base to keep it stable when the storms in life
come a-blowin.

Here's your assignment for the week: Find me on Facebook
and Twitter. It's really simple, here are the links:

Facebook: http://budurl.com/DaveDeeFanPage

Twitter: http://budurl.com/DaveDeeTwitter

Can't wait to connect with you!

~Dave

PS - You may have to set up your profiles real quick. I
encourage you to follow through. I will be writing more
about this as I develop my own hybrid strategy and I want
to take you right along with me.

PPS - Check out my friends at the Social Media Profit
School. Craig and his team have an awesome questionnaire
that they personally review and tell you: How Close you
are to REALLY making money on Facebook & Twitter?

If you've been doing what I recommend, you may be a lot
closer than you think!

http://www.socialmediaprofitschool.org

PPPS - Craig will be at the Triple X Bootcamp in LA with
us. You can meet him there. Check out these great bonuses
we're offering to anyone who registers for the event
through my Fan Page:

http://budurl.com/DaveDeeFanPage

~~~~~~~~~~~~~~~Announcement!!!~~~~~~~~~~~~~~~

Are you "Following Me" on Facebook & Twitter???

Get special Facebook- & Twitter-Only deals including access to call-in days with my private in-house Social Media Marketing team, a chance to have all your Social Media profiles set up for you ON ME!!! and much, much more...

Looking forward to connecting with you there!!!

~Dave

~~~~~~~~~~~~~~~Announcement!!!~~~~~~~~~~~~~~~

Why Social Media Finally Got The Better of Me

2009-09-24T05:19:00.004-04:00

Okay, alright... Social Media is pretty cool. And to be perfectly honest, it has a LOT of potential as a marketing and sales tool.

I'm finally getting my feet wet. I've set up a Facebook Fan Page, Twitter account... I even got an iPhone!

Maybe a lot of you haven't made the leap to Facebook and Twitter yet, but you know you need to if you want to harness the massive power of lead generation and selling these sites have to offer. Do it! It's like having a website and a telephone number these days. You're pretty much outta business without it!

Here are the links to my profiles. Come say hello!

Facebook: http://budurl.com/DaveDeeFanPage

Twitter: http://budurl.com/DaveDeeTwitter

To show you how serious I am about this, I'm giving a $1750 deluxe Social Media Launch package & Private Consultation (with my own Social Media marketing manager) to the first three people to register for our Triple X Bootcamp event on my Fan Page!!!

Click here to see all the Bonuses - there's well over $2000 worth!!

http://budurl.com/DaveDeeFanPage

Either way, I want you to connect with me on Twitter and Facebook. Social media helps us stay connected in more personalized ways. Ultimately, I see how it can help me help more people, and I really like that aspect of it. So, please get yourself a profile and let's be Facebook Friends!

Here are the links that you need to click:

Facebook: http://budurl.com/DaveDeeFanPage

Twitter: http://budurl.com/DaveDeeTwitter

I'll be giving out lots of cool stuff and great discounts only for my social media friends.

Looking forward to connecting with you on Twitter & Facebook!!!

~Dave Dee

PS - If you're already on Facebook, you can go right to the Event page to see what we've lined up for you. It's gonna be a KILLER weekend!!! I so hope you can make it!

See the Event here if you're already on facebook: http://budurl.com/DA3X09

~~~~~~~~~~~~~~~Announcement!!!~~~~~~~~~~~~~~~

Are you "Following Me" on Facebook & Twitter???

Get special Facebook- & Twitter-Only deals including access to call-in days with my private in-house Social Media Marketing team, a chance to have all your Social Media profiles set up for you ON ME!!! and much, much more...

Looking forward to connecting with you there!!!

~Dave

~~~~~~~~~~~~~~~Announcement!!!~~~~~~~~~~~~~~~

Are You In the Running for a Scholarship???

2009-09-23T14:18:00.001-04:00

Applications to apply for a scholarship to attend the
Dave & Alexis "Triple X Factors: The Path To Excellence
Boot Camp" are coming in at a steady clip. We are going
to have a tough time deciding which ten people get awarded
a scholarship.

There have been two responses we did not expect.

The first was from a small number of people who wanted to
know, "What's the catch?" They were inferring that we have
some ulterior motive in giving away ten tickets to our event.

Our only "motive" is to help people. It is our mission and the
scholarship program helps us achieve that. We like giving back.
That's it.

The second response was that ticket sales actually INCREASED
since we made the scholarship announcement. That just goes to
prove what I've always said, "The great majority people are
inherently honest." (Tickets are running very low but you can
still get one by going to http://budurl.com/DA3X09)

Here is the original post for your convenience: Original Post

Remember that scholarship applications are due TOMORROW by
5:00 PM ET!!!

See you at the Event!

~Dave Dee

~~~~~~~~~~~~~~~Announcement!!!~~~~~~~~~~~~~~~

Are you "Following Me" on Facebook & Twitter???

Get special Facebook- & Twitter-Only deals including access to call-in days with my private in-house Social Media Marketing team, a chance to have all your Social Media profiles set up for you ON ME!!! and much, much more...

Looking forward to connecting with you there!!!

~Dave

~~~~~~~~~~~~~~~Announcement!!!~~~~~~~~~~~~~~~

Let me show you something that will DIRECTLY impact your success!

2009-09-22T18:15:00.003-04:00

Hey guys,

Just wanted to talk to you real quick about the Triple X Factors event coming up that Alexis and I are hosting.

Guys, let's be real with each other. Times are tough. We all know this. You're probably noticing that the tactics you used before so successfully just aren't pulling in the same amount of profit as they used to. You're getting more people telling you, "We'll think about it," or "not right now," or "We'll let you know." It's not just you, it's EVERYONE that doesn't truly understand what it takes to thrive their businesses despite what's going on in the economy and with their competition.

It doesn't matter if you are running a restaurant, a law firm, a chiropractic office or plumbing business, dental practice, accounting practice, coaching or consulting business, or any other business in which you serve people...The Triple X Factors have been PROVEN and TESTED for results, no matter what field you are in and regardless of the tough times we are facing today, and that's why we're sharing them with you at this incredible event.

Here's a brief outline of the event we put together for you.

Day 1: Be the expert
• You'll clearly identify - Who is your market, really?
• How to use education based/relationship marketing to become the expert in your market
• How to create and design your sales and marketing funnel
• How to build web pages guaranteed to get people to give you their contact information
• Learn to tie together 21st century and old school media and technologies to continually reinforce that you ARE the expert

Day 2 - Create the WOW Experience
• The power of using simple storyboarding techniques
• How to make your fee quote part of the experience
• An interactive workshop where you'll redefine the specific steps you must take to make it a total, complete, and WOW adventure start to finish.
• You'll generate a detailed and realistic action plan to create the WOW experience in
• You’ll have a system for ensuring that both you and your business remain consistent in all aspects with your customer's WOW experience.

Day 3 - The Transformational Power of Excellence
• How to integrate your expert knowledge and WOW experience to deliver excellence consistently in everything your business touches.
• How to shore up the foundation of your business so that the excellence begins from the roots up.
• How integrating excellence into your business attracts top-notch team members who will be thrilled to run your business for you (and how you can let go enough to let them).
• You will know exactly what excellence looks like in your business and what you need to do to get from where you are to true excellence within months.
• Taking your business to the next level is about building a foundation of excellence into your business; you’ll leave knowing exactly what you need to do (and what you DON’T need to do) to really exude excellence in everything you do.

Are you as excited as we are now for this event?GOOD. Because that's not all we're going to cover. That's just a brief outline of what we're going to deliver. There's not doubt in my mind that anyone who attends this event will walk out of those doors and step back into the workforce with every bit of information, knowledge, strategies and tactics they need to generate however much money they want.

Want to sign up? Head over to Facebook and sign up through our event page in order to receive Facebook ONLY discounts and bonuses.

Take me to the Facebook-Only Bonuses!

Thanks for your time, and I'll see ya there.

~Dave Dee

~~~~~~~~~~~~~~~Announcement!!!~~~~~~~~~~~~~~~

Are you "Following Me" on Facebook & Twitter???

Get special Facebook- & Twitter-Only deals including access to call-in days with my private in-house Social Media Marketing team, a chance to have all your Social Media profiles set up for you ON ME!!! and much, much more...

Looking forward to connecting with you there!!!

~Dave

~~~~~~~~~~~~~~~Announcement!!!~~~~~~~~~~~~~~~

Lessons From The Worst Chinese Restaurant Ever

2009-09-22T08:53:00.000-04:00

I am in Miami with my son to see the Miami Dolphins play on
Monday Night Football.

Yesterday, we ate at absolutely the worst Chinese restaurant of
all time. The food was plain, old, and just terrible. This place
was the complete opposite of excellence in action. Besides the
horrific food, I overhead the following interaction between a
staff member and a customer who was placing a take-out order
over the phone:

"No, unless you order soup, we do not give out the little crispy
noodles. Yes, I know when you come into the restaurant they are
on the table and you get them whether you order soup or not but
our policy is to not give them on takeout orders unless you get
soup."

Now, this customer ordered a substantial amount of food for
takeout and this fool would not throw in a bag of noodles that
probably cost twenty-five cents! (I did feel for her, not because
she wasn't going to get her crispy noodles, but rather she was
going to be eating the food she ordered.)

This restaurant simply did not care about their food, their
service, or their customers. And I can make a virtual certain bet
that they won't be in business much longer. Of course, they'll
blame something else rather than themselves.

It is important that our businesses are client-centered and that
our focus is not just on profits but what is best for our clients
who put their trust in us.

A simple but important lesson.

Have a great day.

To your success and fulfillment,

~Dave Dee

P.S., It goes without saying that I am an advocate for creating
and protecting wealth. As you know, protecting your wealth,
specifically for your children’s sake, is of utmost
importance.

I'd like to share the perfect resource for you. My friend and
platinum coaching member Patti Handy is a Money Coach for Teens.
She offers leading edge tools that teach your teens how to save,
invest, manage, and make money.

Patti is hosting a FREE teleseminar, September 24th, that
you don't want to miss! This is a must attend call for all
parents who want to create money savvy teens. Learn more
and register today at http://www.creatingwealthyteens.com

You'll be really glad you did.

~~~~~~~~~~~~~~~Announcement!!!~~~~~~~~~~~~~~~

Are you "Following Me" on Facebook & Twitter???

Get special Facebook- & Twitter-Only deals including access to call-in days with my private in-house Social Media Marketing team, a chance to have all your Social Media profiles set up for you ON ME!!! and much, much more...

Looking forward to connecting with you there!!!

~Dave

~~~~~~~~~~~~~~~Announcement!!!~~~~~~~~~~~~~~~

Scholarships: Act Fast!!! (Please share & RT this)

2009-09-21T14:58:00.008-04:00

If you qualify, Alexis and I would like to give you
a full scholarship to attend our "Triple X Factors: The Path To Excellence Boot Camp" from October 9-11th in Los Angeles.

Ever since we started promoting the boot camp, we've been
receiving emails from folks who said they would love to
attend and know that the event is going to be worth far
more than the $1,497 tuition BUT simply cannot afford it.

Our goal is to help honest, hardworking business owners
succeed, so Alexis and I decided to set aside ten tickets
to the boot camp and award them as scholarships to business
owners who are having a hard time but have the burning desire
and passion to succeed.

If that is you, you can apply for one of the scholarships by
answering the questions below and emailing them to us at
scholarship@daveandalexis.com no later than Thursday, September
24th at 5;00 PM ET.

Your name is?
The name of your business?
How many years have you been in business?
Describe your business.
What is your mission/purpose?
Why is getting this scholarship important to you?

Once your application is received, Alexis and I will personally
review it, We will be announcing the ten winners on Friday.
Here are a couple more things you should know before you apply:

First, if you're awarded a scholarship, you will need to put
down a $100 fully refundable deposit. This will be given back
to you immediately when you check in at the boot camp. (Because
seating is limited to just 75 people, we need to make sure that
people who say they are coming, actually show up.)

Second, this scholarship program is for business owners who
really need it. We're not doing this to give tickets to people
who just want to come for free. We are doing this to help people.

So if you are in a financial situation where you can afford the
tuition, please invest in yourself and buy a ticket. This boot
camp is going to be FAR more valuable than the investment to
attend. To register, go to: http://budurl.com/DaveAlexisEvent2009

On the other hand, if you want to come but really can't afford
it, by all means apply for a scholarship.

Okay, I have to get back to working on my presentations for
the boot camp. (You are going to be blown away by what we have
planned for you.)

We look forward to meeting you in person!

~Dave Dee

P.S., Please remember that your application is due no later than
Thursday, September 24th at 5:00 PM ET. And, with everything
else being equal, priority consideration will be given to
people who get their applications in first. Again, send it to:

scholarship@daveandalexis.com

~~~~~~~~~~~~~~~Announcement!!!~~~~~~~~~~~~~~~

Are you "Following Me" on Facebook & Twitter???

Get special Facebook- & Twitter-Only deals including access to call-in days with my private in-house Social Media Marketing team, a chance to have all your Social Media profiles set up for you ON ME!!! and much, much more...

Looking forward to connecting with you there!!!

~Dave
~~~~~~~~~~~~~~~Announcement!!!~~~~~~~~~~~~~~~

They Call Me Dr. Phil...

2009-04-14T12:46:00.000-04:00

Last night I got a message from a dude in Indonesia asking me for relationship advice. That was a first for me.

Here is his message, exactly how it was written, with his name removed:

"consider you are in relation with Alexis, that I think a smart woman. so I need your suggestion, how you maintain your relation with the woman you love and she is smart and also bussy ?
I confuse how to make still romantice, because the woman I knew she was work at free port mcmoran an american company operated in Indonesia, become very bussy and she don't have a time to meet even for a short date.

should I cheat on her, because you knew man basically need?thanks for your answer Mr. Dee."

Well, I am far from a relationship expert but I will say I am one helluva boyfriend! :)

My first piece of advice is for this guy to find out even if he is in a relationship with the woman he is talking about. It sounds like their might not be a relationship at all.

If that is the case, going out with another woman is not cheating.

If he is in a relationship with this woman, he needs to determine if it's an exclusive relationship. Have both of them agreed to only date each other? (It doesn't sound it but he should find out.)

If he is in a monogamous relationship then my strongest advice is do not cheat. If he dissatisfied with his relationship he needs have a serious discussion about it with his partner. Cheating, in any form, is destructive and not recommend under any circumstances.

Yes, Alexis is smart and very busy. I am too. To complicate matters, we live on opposite sides of the country. It is working for us but that is not to suggest there aren't bumps in the road. There are.

The worst thing you can do is to try to stifle your partner's growth or hold them back from achieving their dreams. This will only cause resentment.

One of the greatest ways to show your partner that you love them, is through the support and encouragement of their dreams.

However, if the relationship is to last, both people MUST make time to be with each other outside of work. Time alone to have fun, reconnect, make love and laugh - is essential to maintaining a loving relationship.

Now, let me say something controversial:

Most of the time, it's the man's job to make this time alone happen.

Guys, women LOVE it when you plan the entire date - LOVE it. Trust me on this one. Plan a night out with your woman without her having to do a thing except come along for the ride. She will be thrilled.

(Ladies: Occasionally do the same thing for your man. You will make him feel very special.)
Whenever, I'm in California, Alexis and I do at least one, non work related things by ourselves.
Two weeks ago, we went to see The Proclaimers (a band from Scotland.) This trip, we went to a Good Friday prayer service, followed by a beautiful dinner. Of course, then there was my mind blowing birthday. This Wednesday, we are going to see Bruce Springsteen.

Alexis is less than thrilled with this. She is not a fan and this will be her third Springsteen show in two years. But she knows it is important to me and, because of that, sh is going with me.

I do things with her I'm less than thrilled with because they are important to her.

Huge lesson here that applies to your romantic relationship as well as to your interactions with your children:

You do things with the people you love, not necessary because you love what you're doing but rather because you love the person you're doing it with and know it's important to them.

I come from a VERY traditional family and I'm living a very untraditional life with a very busy, very smart, very beautiful, very untraditional girlfriend.

But as with anything else, the fundamentals of having a successful relationship, don't change.

Live a life of passion, purpose and prosperity!
~Dave Dee

Back to the future

2009-02-20T11:25:00.000-05:00

Today, I am writing a detailed report about trends in the marketplace and how your marketing MUST change if you are going to not only survive, but thrive in this changing economy.

The report is not for sale and I will not be releasing it to the general public. I am writing it to only be distributed to my private clients and coaching club members.

But I wanted to give you an overview of what I'm going to be writing about in detail. It is VERY important to your survival as an entrepreneur and business owner.

The main theme of this report is that you MUST go back to the "old school" way of things while incorporating and embracing new marketing methods.

The integration of old school and new school marketing is mission critical. Those not doing this will fail. Period.

For years, I have been preaching that direct mail is king and that still is 100% true. If you are not incorporating direct mail into your marketing system, you are setting yourself up for disaster.

If your business is built around email, I can tell you that the ice underneath your feet is beginning to crack and you are about to plunge into the icy cold waters below. Email deliverability is getting worse by the day and is not going to get better.

If you are focusing exclusively on social media and other Internet marketing vehicles and not doing print advertising, you are making a huge mistake that could be fatal.

I am NOT suggesting that you do not use all the cool and exciting online Internet marketing methods. You should and I am. Hell, I am even on Twitter. You can and should follow me at www.twitter.com/davedee

What I'm suggesting is that you do EVERYTHING you can to bring in business. Now is NOT the time to cut back on your marketing. Now is the time to DOUBLE your efforts.

And the best, most surefire and profitable way to do this is with careful integration of online and offline marketing.

Take what I just wrote to heart. It could save your business.

Kick butt, make mucho dee-nero!

~Dave Dee

PS: Do you know what is one of the most skills you need to possess in order to be successful in your personal as well as professional life? It's persuasion. The ability to persuade and influence is a skill possessed by the most powerful and wealthiest men and women on the planet. I have a persuasion resource so powerful that some people think it should be banned. I'll send you free to check out. Just go to: http://www.davedee.com/psychic

Lessons from the ice...revealed

2009-02-18T11:44:00.003-05:00

Yesterday, I posted an account of hockey game I went to, that I said you could glean many business success lessons from. (If you missed that post, you can read it by going to http://www.davedee.com/blog)

A number of folks wrote in with lessons they got from my story and these included:

1. No matter how bleak it seems, never give up.

2. Don't become complacent when things are going well because circumstances can change quickly.

Those are both true but there was a hidden, deeper lesson in the story and here 'tis:

Remember, in the game the Thrashers were up by three goals twice, including in the third period. When the Kings scored the tying goal with five seconds left in the game, you could see how deflated the Thrashers players became. (What you didn't know was that the boys from Atlanta had played the night before and were dead tired.)

Their coach, smartly called a timeout minutes into overtime. I don't know what he said to the team but whatever it was, it energized them and helped them reach down deep inside to give more, even though they didn't think they had anything left to give.

What all my subscribers missed, was that the Thrashers ended up WINNING the game. They could have easily given up after the Kings tied it. They could have believed that they couldn't give anymore or play any harder but they didn't...they pushed themselves, despite setbacks and disappointments and in the end, were successful.

And that is how it is in life and business. There are going to the highest of the highs and the lowest of the lows. . There are times when things are going to be going well and then, all of a sudden, you'll be struggling and things are not going to go well.

They key is to never give up. To keep on keeping on. Give a little bit more and then give some more. If you do that, in the end, you will succeed.

Kick butt, make mucho dee-nero!

Dave Dee

PS: I have 15 sets left of my secret, underground DVDs that I am willing to send to you to check out, for nada. Not even a penny. Check it out at http://www.davedee.com/underground

What a game....What a lesson...

2009-02-17T12:12:00.002-05:00

Last night I went to see my beloved Atlanta Thrashers play the Los Angeles Kings here in LA.

Me and this one other kid were the only Thrashers fan in the entire place! It was weird being the only person in the place cheering when the Thrashers scored...which was a lot.

The game was intense and a number of important business success strategies could be gleaned from it.

The Thrashers started with three quick goals and, my friend who I was with at his first hockey game, said "Man, this game is over."

I told him it really wasn't...and boy was I right.

The Kings came within a goal of tying the game in the second period.

In the third period, the Thrashers scored twice quickly to go up by three goals again. And again, my friend said, "This game is over."

Again, I told him it really wasn't.

The Kings scored and then scored again.

They are down by one goal with 10 seconds left on the clock. 9-8-7-6-5....SCORE! Yep, with five ticks left on the clock, they ties the game.

I am bummin' and my friend can't believe it.

Now, I start telling my friend that the Kings are going to win in overtime, that they have all the momentum and that the Thrashers are spent.

Well, I was WRONG. The Thrashers ended up winning the game.

Can you discern all of the life and business success lessons from this game? Post what you think they are on my blog at www.davedee.com/blog

Tomorrow, I'll tell ya the lessons I learned.

Kick butt, make mucho dee-nero!

~Dave Dee

PS: With the economy the way it is, NOW is the perfect time to stake you claim in the world by doing something you're passionate about. Go to www.astonishingbusiness.com/book

Man sets self on fire

2009-02-04T13:22:00.003-05:00

Most business owners are timid, weak and wimpy.

They dream small, uninspiring dreams. They move forward with caution and trepidation. They lack the "I'm going to kick ass," fire in the belly mentality needed for massive success.

They don't believe that they are the best at what they do and that any prospect who hires someone else is a fool. (How'bout you, do you believe that or do you believe your competitors do just a good of a job as you?)

When I decided to become a full time professional magician,I started out by primarily focusing on do kid's birthday parties.

First, I studied my butt off and developed a really great show. I wanted to make sure my product was excellent.

Then, I did some massive marketing. My marketing was better than any of my competitors by a long shot. Because of this,I started booking a lot of shows. Of course, the more shows I did, the better I got and my confidence grew.

I then realized that I was the BEST at what I did. I truly believed that. When someone would call about my services they knew they were talking to someone who believed in the product he was selling.

I NEVER had to put a competitor down and never did. I KNEW that everyone else was not at my level and that if someone wanted to hire the BEST, I was their only choice. This feeling came through without me actually ever having to saying it. It was simply felt and understood by my prospects.

You might think that this was being cocky and arrogant...and you'd be right...but I also firmly believed that it was the TRUTH.

How do you feel about yourself and what you're offering? Do you feel as strongly as I did. If not, it's holding you back.

Kick butt, make mucho dee-nero!

~Dave Dee

P.S. By the way, getting all pumped up and building your confidence is of extreme importance if you want to succeed BUT it is not the only thing. You need to have superior marketing if you want to kick you competitor's tails. If you were sitting across from me right now, I'd look you squarely in the eye and tell you this, "The best marketing course on the planet, that'll instantly help you improve your businesses is Your Marketing Department In A Box. If you don't own it,you're making a huge mistake that is costing you a TON of money. Get it now. http://www.davedee.com/box

It's not the marketing, dummy

2009-02-02T13:13:00.001-05:00

Didja watch the Super Bowl? Pretty darn good. Next year will be even better when the Miami Dolphins are in it. :)

Today, I'm going to tell you a true story that happened to a friend of mine. This story illustrates a vitally important mistake that almost all business owners make, that is costing them money and that is probably costing YOU money.

My friend received a beautiful direct mail piece that was selling a particular type of cosmetic medical procedure. The brochure was first class and certainly cost a pretty penny. The procedure was something that my friend had been wanting to do as well.

Everything was perfect: The message was delivered to the right prospect at the right time.
My friend called the number to get more information and got an answering machine. This, in and of itself was not too bad although having someone answer the phone live would have been a good idea...especially at the price point of this service. My friend leaves a message and hangs up.

No one returns the call that day. Day two rolls around and still no call. Surely, on day three someone will return the call from a hot, qualified prospect, right? Wrong. In fact,
no one EVER returned the call!

Let me tell you what the idiot business owner is going to say when he looks at his numbers: "Ah, I knew it. This direct mail marketing stuff is a big waste of money. It doesn't work."

A big problem facing most business owners is not that their marketing doesn't work. It's that their follow-up system doesn't work. If Susie who answers your phone is a moron, it doesn't matter how good your marketing is.

Of course, every business owner thinks, "That's not the case in my business. My business is different." To the person that thinks that, all I can say is "Good luck."

Kick butt, make mucho dee-nero!

~Dave Dee

P.S. Are you getting enough qualified leads inquiring about your services every day? If not, your business is slowly dying and you might not even know it. Leads are the lifeblood of your business. Discover how you can generate more leads in a month than you now do all year by going to:

http://www.davedee.com/box

Twas the day before Christmas and Dave is...

2008-12-24T13:08:00.006-05:00

Twas the day before Christmas and I am stuck in an airport in Minneapolis not because of the weather but because of a bonehead move I made.

Let me 'splain...

I told you yesterday, I was taking the 12:20 AM red eye to MA. My ticket clearly said 12:20 AM, December 23rd.Yesterday was the 23rd but when the clock struck midnight on Monday, the 22nd, it turns into Tuesday the 23rd. Get it?

I missed my damn flight by a day.

Fortunately, there was a seat left and I got on the 12:20 AM flight. Unfortunately, there was no room on the flight from MN to MA unless I wanted to wait until 7:30 PM. This wouldn't have gotten me into MA until 10:30 PM and I would have missed my family's annual Christmas party.

So, I got on my trusty computer and went to http://www.sidestep.com/to see if I could get a same day flight on another airline.

Woo hoo! I could get an 11:15 flight on United, with a layover in Chicago, getting me to MA at 4:45 - in plenty of time for the party. As you can imagine, it cost me a pretty penny but it'll be worth it.

I've had one hour of sleep since yesterday but I don't need no stinkin' sleep! But I can tell ya, I'm in no mood to write a profound business building email.

So, instead, I want to answer some comments I received from yesterday's email about one of the worst movies of all time"Twilight."

One guy told me I shouldn't watch vampire movies because they give me "strange" ideas. Dude, I am not the one getting strange ideas. Alexis is so obsessed with the books that she told me she wants to be a vampire! That's reason 107 she is a "freaky California chick."

A woman, broke the news to me that "vampires aren't real."Really? Well, that might be true but the ultra wimpy vampires in the movie "Twilight" who glitter in the sunlight seem more inclined to be part of a Liberace review (on MANY levels) than a movie about vampires.

A number of folks (all women) told me that the movie was good. One suggested that my girlfriend should go see female oriented movies with her girlfriends and that I should go see movies where people are being killed left and right,with the boys.

Just for the record, my girlfriend HATED the movie as much,if not more, than I did. My dislike of the film had nothing to do with it being a chick flick - it had everything to do with it being poorly acted, poorly edited and some of the worst make-up you have ever seen. The lead vampire looked like he was wearing red lipstick - because he was! (See the Liberace reference.

Alexis has a knack for picking out really bad movies. Heck,I actually went to see Sex In The City with her. (And, oh goodie, part two is in the works.)

I think she should go to see "Unborn" with me in January.That's a horror movie where I'm sure they'll be plenty of gore and killin'...and NO glittering vampires.

What do ya say guys? It's time she goes to see something I like, right? (Of course, she did go with me to see the new James Bond flick, but after dragging me to Twilight, Sex In The City, and other nightmarishly bad flicks, she's gotta lot of making up to do!)

Gotta run, my plane is boarding. Wonder if I'll get stuck in Chicago.

Merry Christmas!

~Dave Dee
Follow me on Twitter
www.twitter.com/davedee

Want to make six figures in 27 min/day?

2008-12-04T11:23:00.003-05:00

How would you like to earn an EXTRA $400 a day, $2,000 a week, $8,000 a month, $100,000 a year ... "working" only 27 minutes a day?

By now you're probably wondering what this is all about. On Friday, December 5th at 3:00pm Eastern (12:00pm PT), I am conducting a teleseminar/webcast titled: "The DaveDeemail Method : How to make six figures in just 27 minutes a day writing simple emails."

On the call you discover my secrets for writing compelling emails that get delivered, get opened, get read, create a strong relationship between you and your subscribers and, most importantly, put mucho dee- nero in your pocket. I know this to be true, #1 that is how I make my living and #2 back in the day when I only had one thousand subscribers of magicians, I was bringing in one hundred grand. Today it is much more than that.

On the call, I am going to be revealing the complete DaveDeemail system This will be my most valuable and powerful teleseminar/webcast to date. If you can't be on the call live, no problem. Right after the call you'll have access to the MP3 recording of it. (It *is* best for you to be on the call live because you'll be ask me questions. But, if you can't, no problemo.

Here's what you'll discover:

How to write your emails for maximum impact on your subscribers and maximum dollars in your pocket.(Think about the how it will feel to be able to create money on demand with a simple click of your mouse.)
How to write killer subject lines that compel your subscribers to open your emails the minute they get them. (If your email doesn't get opened, it's not gonna get read.)
The absolute best email delivery service that ensures your emails get delivered. (I've tried many of them and this is by far the best - and it's cheap.)
Should you be sending plain text or html emails? The answer to this might shock you but it will definitely stuff your pockets full of dee-nero.
The five best types of emails to send. I'll make a virtual certain bet that you are NOT using each of these methods and it is costing you lots of dee-nero. * The "little" email secret that takes your emails from "ho- hum" to extraordinary. (Almost everyone overlooks this - it's simple but super important.) * The exact formula for writing emails that engage your subscribers and make it impossible for them to stop reading your email until they finish it.
How to use emails to develop a real relationship with your prospects, customers or clients. (It doesn't matter if you are an information marketing, service professional, entrepreneur or business owner - you need to know this BIG insider secret.)
How to write amazingly powerful emails in 27 minutes or less. Once you learn the DaveDeeMail system it'll be a snap.
How to write a simple weekly email that will have your calendar overflowing with clients if you are a service provider or orders pouring in if you sell a product.
Plus more.

Let me make something very clear: Although this call is going to be packed with content it's not about how to build your email list. This call is for anyone who has an email list and wants to maximize it's value. You WILL discover everything you need to know about writing compelling emails that get delivered, get opened, get read, and most importantly put much dee-nero in your pocket.

The investment to be part of this TWO HOUR call is $59. I'm not going use some fancy pricing strategy to persuade you to register. But I can tell you that this will be turned into a product in it will sell for $97. Listen to the call and if you aren't completely satisfied, I'll give you your money back. (I'm going to way over- deliver, as I always do, so I'm confident you'll be thrilled.)

I've got 200 telephone lines available for the call and room for another 200 people to listen on the web. I'm not telling you to register now because the call is going to sell out. Odds are, I have plenty of space available. The reason to register now, is not because you'll be locked "out." The reason to register is because you're interested in monetizing your email list to max - while creating a strong bond with your subscribers.

If that's you, you can register by going to: https://davedee.infusionsoft.com/saleform/nifolhnat

Talk to ya on Tuesday, ~

Dave Dee

P.S. As I mentioned, I am going to be answering your questions live, during the call. But, after you register, you'll have the opportunity to submit your questions to me before the call as well. Oh, and as a special bonus, when you register for this call, you will get my new ebook: "Subject Line Secrets How to Compel Your Subscribers to Open Your Emails and Take Action Now!" This alone sells for $47 but you get it for NADA when you register for this call now.

https://davedee.infusionsoft.com/saleform/nifolhnat

Your Inforiches Live Webcast

2008-12-01T11:18:00.001-05:00

What you really need... a very personal message

2008-11-21T12:42:00.003-05:00

This is a long email, but I encourage you to read the whole thing because this is me speaking to you, straight from my heart. In it, I share some extremely personal things. This is not a sales ploy or marketing. It is genuinely me.

And, it's exactly what you need to hear to be successful.

Last night, during my webcast, I taught you more strategies for attracting leads and converting them into sales but the truth is I can teach you strategies every which way from Sunday, but you've got enough of that, from me and everyone else.

What you need is the truth...and this email is gonna give it to you.

You already know this is a fantastic business. You already want to be doing it. You wouldn't have invested in my book and made the time to get on the webcast if you didn't.

What you need now is real guidance about how to do it.

In this email, I am giving you the 100% truth about what it takes to succeed in the information marketing business without one ounce of hype.

Here are the facts:

1. The information marketing business is a real business and it requires work. Real work.
I work hard. If you want to be successful, you are going to have to work hard at it. There is not a magic bullet.

It is true that this business gives you a great lifestyle and more free time than having a job (and that this is the best time to get into the business), but you can't just sit on the couch and expect money to come in. If you have a job or a current business, and want to get into the information marketing business, you are going to have to work at starting it at night. That is what I did. That is what Alexis did. That is what James Brown, that's what Ron Reich did and what every other successful person I have coached as done.

This is a business you can start at night in your free time and that you are going to work hard at if you want success.

2. You truly need to have real knowledge or expertise in an area to be successful.
Almost every successful information marketer has come from the niche that they are already involved in. Joe Polish was a carpet cleaner and sells training and coaching to carpet cleaners. Alexis is a lawyer and teaches other lawyers. I am a magician and taught magicians and before I began to teach information marketing, I became an information marketer.

Yes, there are exceptions to this but the exceptions are definitely not the rule. It is very difficult to go into a market you don't know. I have tried on a number of occasions and failed.

Yes, my 7-minute yoga for golfers was a success even though I don't play golf, but I also failed to go into the day care market, the chiropractic market, and the podiatry market,among others, because I did not know what the people in these marke s really wanted the way a day care owner,chiropractor or podiatrist would. And didn't have a coaching member who was pursuing them.

In contrast, I was hugely successful in the magic market and guided Charley Martin to huge success in the dentist market and Alexis Martin Neely and James Brown to huge success in the lawyer market and Ron Reich to huge success in the pick-up market.

Why?

Because I had an intimate awareness of what magicians wanted and needed, Charley knew what dentists wanted and needed,Alexis and James knew what lawyers wanted and needed. Ron knew what pick up guys wanted and needed.

And that's the most important part of all of this ... you have to be able to get into the heart and mind of your target market and feel what they really want and need.

The best way to do this is to teach what you wish someone had taught you when you were making your way. The best part about doing this is that as you teach others, you become even more successful yourself. Because what better way to really learn how to do something than to teach it?

As you are building your product, your course, your teleseminar ... whatever you are going to use as your lead generation magnet and your lead-in product (see my book if you don't know what these terms mean), remember back to what you wish you had known and what you wish you could have called up a mentor to ask about. Remember back to how you felt when you didn't know anything at all and had to do it all alone and create your products for that version of you.

It's hard to do that if you've never been there.

3. It is very hard to do this on your own.

Yes, there are some people who can learn how to do something by picking up a book, a manual and a set of CDs and sitting down and following them step by step.

These people are very rare.

The truth of the matter is that you can invest in every course from here to timbuktu and be more lost and confused than ever.

I sure was. Alexis definitely was.

My business did not really start doing well until I started getting personal coaching from Dan Kennedy. Alexis floundered around for nearly two years before hiring me as her coach. And, she's smart and reads just about every book she gets her hands on. More information is not what you need.

Here's the truth: EVERY SINGLE SUCCESSFUL INFORMATION MARKETER HAS A MENTOR. Period.

In fact, every single successful person has a mentor, not just information marketers. Here's a few:

Jay Leno had Johnny Carson
Bill Glazer had Dan Kennedy
Tony Robbins had Jim Rohn
Andrew Carnegie had Napoleon Hill
Frank Sinatra had Bing Crosby
Dennis Hopper had James Dean

I could go on and on, but you get my point, right?

What you need is to have someone take you by the hand and show you what to do. To help you implement a system you in the right direction, answer your questions and brainstorm (mastermind) with you and hold you accountable.

This person should be someone who is successfully doing what you want to do. Someone you pay. Someone who is at least one step ahead of you.

I honestly don't know of another way to be successful in this business and I have yet to meet any successful information marketer that hasn't done it any other way, no matter how smart they are.
Yes, you can try to put together your own group of accountability colleagues who get together weekly or monthly to "mastermind" together, but has that worked for you so far?

No.

Why? Because if there is no one leading the group, if no one is paying to be there and there is no formalized process, it's a waste of your time.

Believe me, I've done it. And if you think you are saving money by doing that, you are wrong.
All you are doing, is spinning your wheels and delaying your success even longer because you've convinced yourself you are taking action when you are not.

And that is costing you far more money than you can even imagine is possible ... every moment that you delay your success is taking you away from realizing your dreams.

4. There is no guarantee of success...no matter who is helping you.

I was lucky that my first information marketing product was a hit with magicians. Because I had success right out of the gate, I thought that was supposed to happen every time.
I quickly learned though that's not the case.

My list of projects that did not work is long...as is every other successful information marketer's list.

You've heard me talk about my platinum mastermind member Ron Reich, who killed on a recent product launch he did($225,000) but this was the third thing he tried this year.The first two weren't hits by any means. Alexis, had many failures before she did her now famous $117,000 teleseminar.The key is persistence.

What you try at first might bomb. You need to learn from that failure, record the lesson, and try again. There is NO secret formula, system or technique that makes your success foolproof other than persistence.

The persistence is worth it. When you have success in this business, there's no better feeling in the world.

Not only does it pay off financially, but helping other\people get more of what they want is the best high in the world. And this business offers both of that.

But, it won't come easily. You probably already know that though, don't you?

You registered for the webcast or bought my boo because you have an idea. A good idea. An idea that will really help people and give you the freedom you want from your business.
But, you don't know where to start. Or perhaps you have started but don't see any mo'ney coming in and you need i tto start coming in right now.

If that's you, I can help you. But not by selling you another product that is just going to confuse you even more.

I can help you by taking you by the hand and guiding you into the next phase of success.

I can help you by telling you exactly what to do for YOUR BUSINESS in the next 90 days to get to the mo'ney more quickly so you can stay in business, so you can persist.

I can help you by putting you in a room with other people just like you who want the same thing you do and are going to help you think bigger than what you think is possible right now. People who will JV with you, mastermind with you, support you and hold you accountable.

I can help you by pulling you outside of your comfort zone to a place where you can stretch and grow.

In a few cases, I can help you by doing it all for you (but that's very limited and very expensive).
So here's the deal ...

If you already own my home study course, I'm going to do something outrageously special for you- more on this coming. (It is going to be so good, that you are going to wonder what watch the catch is. There will be none.)

Over the next three days, I'm going to consult with my own coaches (yes, I have more than one), my trusted team of advisers, and on Thursday (yes, that's Thanksgiving - I can't imagine a better day to sit in gratitude, do you?)you will hear from me about the different options you have to get my real hand-holding, my real masterminding, my real guidance, and my real help ... in a way that will stretch you, but that you can afford.

I'll talk to you again on Thursday.

Have a great weekend,

Dave Dee
PS: If you want to write to me directly while I'm working on this for you, please email me at my private email address.It is: private@davedee.com.

Is my new book about sex?

2008-10-21T12:45:00.001-04:00

So a few days ago, I am in a little bar in NYC sitting at a table filled with women bloggers, most of who met on Twitter.

One of the women asks, "So Dave, what do you do?" I innocently answer, "I help people turn their passion into profits."

She replies, "Oh that's great! So you would teach me how to make money having sex?! That's my passion!"

Much laughter ensued as yours truly was kinda embarrassed but then went on to develop a "Heidi Fleiss" type of business model for this "over stimulated" blogger.'

(I won't tell you where the women had the conversation go after that, other than to say subject of sex was at the forefront. My girlfriend was oblivious to going ons. She was too busy chatting away with other women about... business.)

Well, I kinda forgot about that conversation, attributing to a bunch of women trying to embarrass and tease Dave.(Something almost all women enjoy doing to me, for some reason.)

But yesterday, I was talking with Randy, my right hand man, and he told me that he told the business owners the title of my book and asked them what they thought it was about. Guess what their answer was? You gotta it. They thought it had something to do with sex as well!

Now I'm wondering if I mis-titled the whole thing and believe me, what you call something makes all the difference in the world.

I'm thinking about putting a survey together and asking you and my other subscribers about the title of the book and getting some opinions. I'm serious!

So, by ordering my new book now, you might be getting a collectors' edition 'cause the next run of books could very well have a different cover and title!

If you haven't done so already, order your own personal copy of my book now, get a bonus CD, and two seminar tickets, and my inside secrets about sex! (Well at least you'll get the book, CD and seminar tickets!)

Go to: www.AstonishingBusiness.com

Kick butt, make mucho dee-nero!

~Dave Dee, Presidentwww.AstonishingBusiness.com

PS: If you order now, during our pre-release special, you also get to participate in my "Insider Secrets For Turning Your Passion Into Profits" simulcast event on Tuesday October 28th at 8:00 PM ET (5:00 PM PT). This event has a value of $97 but you won't have to pay on red cent. You can attend for nada.

You can get all the details by going to:
www.AstonishingBusiness.com

Can ya join me today?

2008-10-21T11:22:00.002-04:00

I'm doing a free call TODAY at 3:00 Eastern (noon if you're on the West Coast). It's an encore presentation of a very well received teleseminar I did last week called, "Shortcut To Instant Internet Wealth."

Yeah, I know know that's a terribly hypy name but, for once, it's true.

Here's what this is all about.

If selected, you'll..,

*Get the Rights to my most successful, popular, high-demand, easily saleable information product: "Your Marketing Department In A Box!"

*Secure FREE Rights to the ultimate back-end products fort his hot-selling product.

*Have the rights use all my emails and other marketing tools for these products, that have brought hundreds of thousands of dollars flooding in.

*Have all of the orders processed and fulfilled for you and have the money from these sales automatically deposited in your bank account.

*Have all of the customer service done for you.

*Have it all for such a low cost, as few as 10 sales to recover 100% of your investment.

Basically I figured out a way to put you in an Internet business and do almost everything for you. Seriously, this isn't like anything you've ever seen before.

Of course, it's not perfect. You either need to already have a list of small business owners or want to build a list of small business owners because that who "Your Marketing Department In A Box" appeals to. But, in my opinion, small biz owners is the ideal target market. I'll tell ya why on the phone.

So, if this interests you and you can block off an hour on your schedule at 3:00 Eastern, then I'd love to talk to you later today.

You don't need to register. I'll just give you the call in details now. Here they are:

Number: 712-338-8000
Pin: 4317#

Okay, gotta run.

Have a great day.

Should I spill the beans?

2008-10-07T14:58:00.002-04:00

Yesterday, I sent you an email announcing my no cost teleseminar on Thursday, October 9th at 8:00 PM Eastern. (5:00 PM Pacific).

I told you that you would have the opportunity to be handed a proven Internet Marketing Business on a silver platter where you...

*Do not have to have a website.
*Do not have to have a product.
*Do not have to process orders.
*Do not have to fulfill orders.
*Do not have to talk to customers.
*Do not have to write any sales letters.
*Do not have to write any emails.

...But I also didn't tell you what this was all about and, because of that, some folks thought this was nothing more than a bunch of hype. I understand, because that's exactly what it sounds like.

So let me explain a little bit about exactly what this *is*.

As you're probably aware, I am making a major shift in my business. I have a new book coming out, "How To Turn Your Passion Into Profits" which teaches you how to turn your passion, hobby or knowledge into a six to seven figure peryear business. Later this week, I'll be launching a completely new website with a new URL.

I'm changing my business because teaching others how to package, market and sell their expertise, is my true passion...my "mission" so to speak. I LOVE it.

So what is going to happen to my very successfulwww.davedee.com Internet business?

Ah, mi amigo there is where you have the chance to grab hold of a very unique opportunity that is a real "launching pad"to Internet riches anyone can afford, and no one serious about success in direct & online marketing will pass up.

If selected, you will:

*Get the Rights to my most successful, popular, high-demand,easily saleable information product: "Your Marketing Department In A Box!"

*Secure FREE Rights to the ultimate back-end products for this hot-selling product.

*Have the rights use all my emails and other marketing tools for these products, that have brought hundreds of thousands of dollars flooding in.

*Have all of the orders processed and fulfilled for you and have the money from these sales automatically deposited in your bank account.

*Have all of the customer service done for you.

*Have it all for such a low cost, as few as 10 sales to recover 100% of your investment.

Oh, by the way this is NOT a lame affiliate program. In fact it's not even a license. (With a license, you still need to have a website, process orders, fulfill product, etc.)

NO, this is a breakthrough NEW opportunity, the likes of which you have never seen before.
There are many more exciting details (which, quite frankly make this even better than what I've described so far) which will be revealed during my no cost teleseminar on Thursday,October 9th at 8:00 PM Eastern.(5:00 PM Pacific).

If you are interested in learning more about this rocking opportunity, please register now by going to:

http://www.davedee.com/teleseminar

I have thought long and hard about this and believe I have designed the PERFECT Internet Business for anyone who wants to help other business owners increase their profits and make more dee-nero.

If you are already marketing to small business owners, then this is a total no-brainer.

If you want to start marketing to this VERY lucrative niche,then what I have for you can catapult you into the game faster than a speeding bullet.

Register for this call right now by going to:

http://www.davedee.com/teleseminar

If you miss this, I promise you, you'll be kicking yourself.

Best,
Dave Dee

PS: I'm tellin' ya, you're going to be blown away once you hear all of the nitty gritty details of this amazing opportunity. It is that powerful. It is that revolutionary.

Reserve you spot on this call immediately:

http://www.davedee.com/teleseminar

My last blog post...

2008-10-06T09:28:00.002-04:00

Okay, let's start with the important stuff - the Miami Dolphins won their second game in a row! As a long suffering Dolphins fan, I am euphoric! My kids, who had to spend Sunday afternoon at a sports bar so daddy could watch his game, are not quite as thrilled.

Now that we have the most vital topic out of the way, I need to tell you that this is going to be the last of my daily e-mails and blog posts - from davedee.com, that is. The next time you hear from me in this capacity, it'll be from our new "passion into profits" website.

My team and I have been working 'round the clock to get everything ready, and we are almost there. I'll be making the announcement as to when our new digs are ready, later this week.

Because there is still much work to do, today's message is ultra-short by my oh my it's muy importante...

I came across this dynamite quote from Mark Twain the other day:

"The spider looks for a merchant who doesn't advertise so he can spin a web across his door and lead a life of undisturbed peace!"

The two main reasons businesses of any kind fail are:

1. They don't market and advertise. Sadly most new business owners spend their money and their time on everything other than marketing.

2. They don't market the business effectively. You can spend a ton of cashola on marketing and not get any results if you are not following a proven direct marketing system.

Take a look outside your door and make sure that there isn't spider getting ready to spin his web.

Kick butt, make mucho dee-nero!

~Dave Dee
Author, "How To Turn Your Passion Into Profits"

Secrets of a big, fluffy Teddy Bear

2008-10-03T09:51:00.002-04:00

There is a new member of our family. Her name is Elly and she is a stuffed bear - from Build A Bear.

It is my daughter Gina's SIXTH such bear. SIX BEARS! When I was a kid, I'd was lucky if I had a bath towel stuffed with old newspapers formed in the shape of a bear. (Well, not quite!)

If you have not been to Build A Bear, it is a store in shopping malls where kids go in and can create, stuff and then dress their own bear. The concept is a thing of beauty on so many levels and is very well executed.

The price of the basic bear is pretty low but notice I said "basic" bear. There are what seems to be a zillion add on items for your to accessorize your bear. Some are inexpensive and some are crazy expensive - for a stuffed bear that is! By the time you leave the store, you might have well had a real child it costs so much!

The "experience" of Build A Bear is what sells the whole concept. The kids get to pick their own bear, a stuffed "heart" is put inside the bears' chest, the bear is given a name, the kid dresses it, they are given a birth certificate and the bear is put into a large carrying box in the shape of the house.

In addition to the regular mall traffic the store gets, they also host kids birthday parties. Think about all the positive financial ramifications of doing that!

There are tons of powerful marketing and profit lessons in my short little tale. Can you figure out what they all are? Come on! Put your thinkin' cap on and post your answers here. But, more importantly, figure out how you can put the Build A Bear strategies to work in your business.

Have a great weekend!

Kick butt, make mucho dee-nero!

~Dave Dee

PS: Okay, I'm going to spill the beans...

I'm just about to embark on a massive lead generation postcard campaign. You can see where I got the postcards and the strategy by going to: http://www.davedee.com/newwave.html

Lies. Damn Lies.

2008-10-02T10:15:00.003-04:00

Lies. Lies. Lies.

You've probably heard the gurus tell you how easy it is to rake in tens of thousands of dollars practically over night, and how you can have all kinds of "free time" and extra cash for traveling and shopping at your favorite store...

Just throw up a web site, add a few affiliate links, post to some forums and presto - you're in the dee-nero!

But the reality is this. If you want to succeed in your own business, whether it's you will have to work at making it successful. You have to make it your job to succeed. You must treat it as your job, not as your hobby.

Here are a few tips to help you get started.

STAY ORGANIZED

Set up folders in your email client.

You should set up a folder for each contact and keep important correspondence while deleting what you don't need .If you belong to membership sites that require passwords ,keep the "welcome" letters where you can find them.

Set up folders on your desktop.

If you download a lot of software, ebooks or PDF books from specific individuals simply name a folder on your desktop after the author or site owner. Then when you download something you can place it in their folder.

Make your own HTML home page.

For quick and easy access to all your important sites makeup an HTML page with hyperlinks to your most frequently used sites along with a brief explanation of each site. Keep it on your desktop for easy access.

STAY FOCUSED

Set aside a specific time for work.

During this time do not get distracted from doing only what needs to be accomplished for your business. Try to use the same time slot every day so you get into a routine and get used to the working mindset.

Set aside a work space.

Make sure that all your friends and family know that when you're in your work area you're off limits! No one's to bother you.

Finish one task before starting another.

As the old saying goes, "Put one foot in front of the other." Don't start working on something new until the first task is completely finished.

BE CONSISTENT

Work the ideas that "work."

When you find something that works well for you work it hard and get as much out of it as possible. If you're submitting articles to a certain site and they're paying dividends, keep feeding the cycle.

Learn from failure.

Don't get discouraged. Each failure's just a learning process. Use any failure to your advantage by taking the lesson and applying it to your next venture.

Test, test, and more test.

Always test headlines and ad copy. A small change can reap huge rewards.

With these few simple steps you will stay organized, stay focused, be consistent in your efforts and build a solid foundation on which you can build your passion into profits empire!

After all, you are the one who will ultimately determine the success or failure of your business!

Kick butt, make mucho dee-nero!

~Dave Dee
Author of "How To Turn Your Passion Into Profits"

P.S. I can't believe that every subscriber doesn't own a copy of the awesome book by Vincent James "How I Made $77Million In 2 Years - And You Can Too." Seriously, this thing rocks and it's dirt cheap. If you don't have it yet, let me respectfully suggest you get it today. You won't be sorry! Check it out at: http://www.77milliondollars.com

Lessons from a flyin' fool...

2008-10-01T10:40:00.005-04:00

Today I'm leaving sunny California and flying back to Atlanta. A lot of people ask me, "How do you do fly back and forth every other week?"

The truth is, I've done it so many times, it's almost like going to the corner store to buy a six pack of Coors Light. Almost.

But, as it is with most things, the flight is what I make it to be. If I focused on the over four hours on the plane, sitting next to a stranger and eating bad airline food, the trip would be miserable and I probably would be burnt out from flying so much.

Instead, I choose to focus on what my final destination is. Either I am going to see the love of my life or I am going to see the loves of my life, my children. Both of these scenarios make me happy...and sad. Sad because I am always leaving someone I love. But, again, if I focused on who I was leaving instead of who I was going to see, I would be sad most of the time.

There are people who will say, "Okay, Dave. I get what you're telling me. Focus on the positive, focus on your outcome. But, you have to admit, going through security at the airport and being on a plane for over four hours can't be fun."

While it's true you want to focus on your outcome, it's also important to enjoy the journey along the way. The question I asked myself was, "How can I make all this flying enjoyable and productive?"

My mind came up with a whole bunch of ideas. The three I decided on were:

1. Listen to music I love. To make it really enjoyable, I went out and bought a pair of Bose noise cancelling headphone. Yes, they are kind of pricey both SO worth it and I deserve it. (Don't you?)

2. Get caught up on reading. I bring the pile of newsletter and magazines that have accumulated and read 'em on the plane.

3. SLEEP! Woo hoo! I put on my headphones, put the seat back and in a matter of minutes I am out like a light. Ahhh...I can't wait for my nap later today!

Of course, this newsletter isn't about teaching you travel skills (although I could right a book about that.) It's about focusing on where you are going and onthe positive outcomes you want to achieve and, then, figuring out ways you can enjoy the journey.

As I said yesterday, what you focus on expands. What you choose to focus on determine your happiness or sadness and the overall quality of your life.

Kick butt, make mucho dee-nero,

~Dave Dee
Author of "How To Turn Your Passion Into Profits"

PS: Alexis, my girlfriend and "America's Personal Family Lawyer" has written a dynamite report titled, "If Your Bank Fails, Will You Get Your Money Back? What You Need to Know About FDIC Coverage." You can download it now for nada by going to: http://familywealthmatters.com/fdic/

Come on people, get a grip!

2008-09-30T10:02:00.003-04:00

This will be my first and probably last comment about the Wall Street debacle and the failed "bailout."

Yep, it's bad news. Yep, a lot of people lost a lost of money. Yep, things are looking ugly. But ya know what? It's going to get better and you are going to be okay.

Please note that I am not making light of the situation or not being compassionate. I know a lot of people are scared and hurting. But remember this:

What you focus on expands.

And the truth is that all the worrying in the world is not going to change circumstances. It never does. So, you can keep watching the news and reading the newspaper and listening to the doom and gloom. You can keep focusing on the problem and you'll just make yourself feel worse and worse.

Or, you can focus on what you can control. Stephen Covey calls that focusing on your "circle of influence." Spending anytime worrying about things that are outside your circle of influence in counterproductive and a waste of time.

So don't fret over the dee-nero you might have lost but rather focus on how you can make more dee-nero. Now might be the time for you to change your life and catapult yourself to the next level. (You do realize that a whole bunch of folks are going to become VERY wealthy because of this "crisis" don't you? Are you going to be one of them?)

Do I feel that there should have been a bailout or not? I do have an opinion but guess what? It does not matter what my opinion is because that is not going to change anything.

Now, more than ever, you must hunker down and focus your attention on what you can do to improve your business. When times are good, you can be sloppy in your marketing and in your business practices. But when times are tough, sloppiness will kill you.

I was talking to a business owner recently and he actually said, "Yeah, things are going well for me so I'm not doing as much marketing." Huh? Could you imagine a dumber statement than that. When things are not going well for you that's when you should INCREASE your marketing not cut back on it.

It's time to get back to the fundamentals of not only running our businesses but running our lives.

You have a wonderful opportunity. Think about what you really want to do. Try to ignore your past programming about what you "should" do and open your mind to the possibility of making your life and your business exactly like you want it to be.

There is no better time than right now.

(I would love to hear your comments and I do read all of them.)

Kick butt, make mucho dee-nero!

~Dave Dee

PS: We are almost there! It's almost time to unveil our new Passion Into Profits business and system. Stay tuned 'cause it's going to be cool!

PPS: If you want to really add a significant profit stream to your life this year (actually more like a roaring river!), then you should check out the new course, "How I Made $77 Million Dollars In Two Years - And You Can Too" by Vincent James. The original course sold for $300 - in fact that's what I bought it for - but I since I bought the publishing rights you can own it for pennies on the dollar.Go to: http://www.77milliondollars.com

Humility, false bravado and blindspots

2008-09-29T10:40:00.002-04:00

Sometimes you need someone to tell you like it is and boy was I ever told this past weekend.

As Ricky Ricardo would say, "Let me 'splain."

Alexis and I were talking and she said that one of her friends that bought an advanced copy of my soon to be released home study course, "How To Turn Your Passion Into Profits", commented that although the content was great, the packaging was not. That is looked like it had been "thrown together" and that the Cd's were not edited properly.

At first, I was defensive -as I usually am. But then I started listening to what she was telling me and knew that she was right - which she usually is.

To me, content is all that matters. I don't care at all how the product looks BUT that does not mean packaging isn't important because it is. Everything is important.

I am having a team meeting tomorrow and the subject of making our products look and sound as good as the content they contain, is high on the agenda.

But all of this raises a MUCH bigger issue. The issue of humility.

Alexis pointed out that sometimes I come across like a braggart who thinks and says, "I'm the best." She asked that I go and and re-read some of my blog posts to see what she meant.

Not only did I do that but I read some other forms of business communication and, with an open mind and I'm embarrassed to say, she was once again correct.

It's important that you and I have supreme confidence in what we do and that we strive to be the best that we can be but do so with a touch of humility.

False bravado and overbearing cockiness do not allow you to be the best that you can be in any area of your life because they create blind spots. If you believe that you are the greatest thing since sliced bread, you will not objectively look at areas where you need improvement. And we ALL have areas where we need improvement. Believe me, I know that.

Also false bravado hides who you really are and how you really feel about yourself. It is a cover to hide behind so you don't have to look at your areas of weakness.

You see, mi amigo, I don't think I am the best at anything. Why? Because just that statement reflects that I am judging myself against the success of other people when I really should be working on being the best I can be and determine my success on the pursuit and achievement of the goals I set for myself.

Soon, my new "How To Turn Your Passion Into Profits" book is going to be published and released. It is an excellent book that I am really proud of. But you won't hear me saying that it is "the best." There are a LOT of good books available by some really smart people.

Should you get my book? Yes. Do I want you to buy it? Of course. Because I believe it can really help you live the life of your dreams. But I could not have written that book without the help and guidance of a whole lot of people. And that is the real truth.

Tomorrow, I am flying to Oregon. While on the plane, I am going to looking at my business and myself and writing down where I need to make improvements. I will be shining a bright light on what were once blind spots caused from the false bravado being "the best."

(Your comments are always welcome and I read all of them.)

Kick butt, make mucho dee-nero!

~Dave Dee

The most dangerous number in business

2008-09-23T09:08:00.002-04:00

What time zone am I in?

Last week I was in three different time zones in one day. Today, I'm in Richmond, flying back to Atlanta, staying in a hotel by the airport and flying to LA bright and early tomorrow morning. On Thursday, I have a 5:30 am call with Dan Kennedy and then on Friday and Saturday I have a meeting with my elite mastermind group.

As Junie B. Jones would say, "Wowie, wow, wow."

I'm kinda fried and didn't feel like being very creative so I wrote you a meat and 'tators article that I think you'll get a lot out of.

Enjoy!

The most dangerous business is the number one and this is especially true when you count on one marketing method to generate leads for you. When you only use one or two strategies to bring new clients through the door, you have built your business on very shaky ground.

When, marketing guru Jay Abraham talks about building a business, he asks “Do you want to build your business like a Greek Parthenon or like a diving board?”

He then draws an illustration of a diving board that has one pillar holding up the board and asks, “What does a diving board do?” The answer is, it goes up and it goes down and if that one pillar is knocked out the whole diving board collapses.

Then he shows a picture of a Greek Parthenon that has a number of different pillars underneath it and if one of them gets knocked out the top of the Greek Parthenon does not fall, the business does not crumble.

The different pillars represent the marketing strategies you use to generate leads. The more pillars you can have profitably, the more stable your business is going to be.

You want to use every strategy – Online, Offline, and everything in between -- to generate leads and market your business.

If you just market online because its fast and, in some cases, inexpensive, you are setting yourself up for disaster.

I was speaking at an Internet marketing seminar about 3 years ago and I was one of the most unpopular speakers because I was talking about how you need to use direct mail! I said you need to use offline methods to build a stable business.

And people were saying no, no, no it’s too expensive, it’s too difficult, its too this and that. All we need to use is Google Adwords. I said, if all you’re doing is using Google Adwords to drive traffic to your website, your business is in a very precarious position.

One week later, Google changed some of the rules about what advertisers could do. This became know as the “Google slap.” People who had lucrative businesses making hundreds of thousands of dollars a month basically went out of business because using Adwords was the only way they had to drive people to their website.

Another person I know, who was a true wiz at search engine optimizations, had his BIG business humming along by being ranked high in the search engines – usually in the number one position. One night he went to bed and when he woke up in the morning, his websites were not even listed on the FIRST PAGE of any of the major search engines.

The rules changed overnight and his business was instantly cut in half –and that’s the good news because at least he had some other methods for generating traffic to his website or he could have lost his entire business.

Here is a check list of the different ways you can market your business. See how many of them you are utilizing right now.

• Direct Mail Letters
• Direct Mail Postcard
• Search Engine Optimization
• Pay Per Click
• Banner Ads
• Email
• Articles
• Newspaper Advertising
• Magazine Advertising
• Val Pak
• Radio
• Television
• Strategic Alliances
• Publicity

And that is just a partial list!

Again, the more methods you can profitably use to generate leads, the better off and safer you are.

This is important: Do NOT just choose one marketing method over another because one method produces leads at a lower cost. This is a huge error. Again, you want to use ALL the methods that you profitably can.

You take ALL of those methods add up the cost per lead from each method and then divide by the number of methods you are using to get your average cost per lead.

The bottom line is this:

By using multiple lead generation strategies you will have a business that you can count on, that your family can count on and that will put money in your pocket – regardless of what’s happening in the economy.

Okay, time to me to schedule a nap...

(As always, your comments are welcome and I really do read all of them.)

Kick butt, make mucho dee-nero!

~Dave Dee
Author of "How To Turn Your Passion Into Profits"

P.S. I know I keep teasing you about this "BIG THING" that's coming and how cool it's going to be. It is taking much longer than I anticipated to get off the ground and is a ton of work. I'm talking with my team today, and will get you a status report about when we are going to launch this thing. Believe me, it'll be worth the wait.

The 3 letters that'll make you successful

2008-09-19T09:43:00.002-04:00

Today's message is going to be short and sweet 'cause I have my kids and want to spend as much time as I can with them.

We are off to a Halloween store - yep, already - and then to get the back window of my car fixed because it won't go up. My girlfriend, who dubbed my Cadillac, the "grand daddy" car would probably tell me I should buy new one.

Okay, mi amigo, the three letters that can make the difference between success and failure are: N-O-W.

The most successful and richest people I know, hear a good idea and then take immediate action on it. They don't wait, procrastinate and say "I'll do it tomorrow." The speed of implementation is one of the attributes of millionaires.

A couple years ago, Dan Kennedy told real estate guru Ron LeGrand that he should hire me. Ten minutes later, I get a call from LeGrand and within 15 minutes, he had hired me.

When should you start that exercise program that you've been promising yourself you'll do? NOW. When should you start your retirement account? NOW. When should you start working on your major life goal that you've been putting off? NOW. When should you forgive that person you've been holding a grudge against? NOW. When should you tell your loved ones how much you love them? NOW.

You can create tremendous "success momentum" by taking action NOW.

Have a great weekend.

Kick butt, make mucho dee-nero!

~Dave Dee
Author of "How To Turn Your Passion Into Profits"

P.S. Next week it all begins. What begins you ask? You'll see and it's going to be amazing.

A must see movie and very personal revelations

2008-09-16T21:05:00.002-04:00

First, let me apologize not writing to you on a daily basis like I usually do.

My team and I are SWAMPED trying to get the final draft of my new book "How To Turn Your Passion Into Profits" to the publisher plus putting my new website together. It is crazy around these parts! But all of our hard work will directly benefit you so stay tuned!

Anyway, my son and I went to see "Proud American." This is a limited release, independent film. Although a bit corny with some sub par acting at times, it is a GREAT movie for entrepreneurs or anyone interested in success to see. PLUS, it was a pro-America movie and very patriotic. It was nice to see for a change instead of the Michael Moorer type of swill.

Hey, this country isn't perfect but it still gives all of us the greatest chance to live our dreams. (Just ask the millions of people from other countries who literally die trying to get here.)

Last week I received a scathing blog post from one of my subscribers that I could not post because of some pretty strong profanity. He very angrily told me to stop bragging and gloating over how well I am doing and how perfect my life is. (This was in response to my post about gratitude.)

When I re-read the post, I did see how it might come off like I was saying how wonderful I am. But the point of my post was definitely NOT to "brag" - in fact, it was the complete opposite. It was to show how grateful I am for what I have.

Let me tell you something very personal...

Before my divorce last year, I was very judgemental. And I DID think, in some ways I was "better than the average bear." And because I judged other people, I also judged myself and constantly used that judgement to compare myself to other people. Doing this lead to what I believe, motivational speaker Kevin Hogan, calls "comparison despair."

I always compared my success to the success of people who were doing better than me. Doing this is okay to see what is possible but it acts a negative motivator if you feel badly about yourself because you're not doing as well as someone else. (And unless you're Bill Gates, there is always someone who is doing better than you.)

After my divorce, and what was the worst year of my life, I came to realize that I was no better than anyone else. Sure, at somethings I was better than other people but that did not make me a superior human being. Conversely, there are people who are superior to me at certain things but that does not make me inferior to them as a human being.

Jesus said, "Judge not, lest ye be judged." How true.

I am starting a new business and releasing my new book to help people life their dream life by owning a business that they love, that's fulfilling and that helps other people.

When I tell stories about my lifestyle, it is not say "Hey, look how great I am!" But rather to drive home the point that YOU can design YOUR life the way you want it to be. YOU can make it happen and I want to help you.

Yep, that sounds corny but I don't give a damn. It's really how I feel. It's my mission.

And yes, I am a Proud American.

(Your comments are welcome and I do read all of them.)

Kick butt, make mucho dee-nero!

~Dave Dee
Author of "How To Turn Your Passion Into Profits"

Let the ugliness begin

2008-09-09T13:02:00.002-04:00

Well, football has started and my beloved Miami Dolphins, once again, started with a loss. I have a feeling that this is going to be, once again, an ugly season for the Fins. I've gotta tell you I handled the loss fairly well, only uttering obscenities a few times and punching the bed once. This is marked improvement in my behavior from past years.

But I'm not here to talk about football or my emotional issues tied to watching the game but rather I want to chat with you about a super important topic.

The other day, I was talking to the publisher of my new book (which is going to be released in the fall) and my team and they all thought it would be a good idea for me to put some photographs in the book to visually represent my lifestyle.

The ideas for pictures were, me sitting on the beach with my laptop computer (in fact, I'm looking at the ocean right now), me holding my computer bag with the caption "Dave carrying his entire business", me and my kids going to a movie in the middle of the afternoon, Alexis and I eating at fancy restaurant (in fact, we eat out almost every day) etc.

As they were giving me these picture suggestions, it hit me over the head like a ton of bricks that I have a damn good life!

No, really. I'm being serious.

I had taken for granted how good my life actually is. Not everyone can fly first class across the country every other week, take time off whenever they want, make money with nothing more than their computer, walk 50 feet out their front door and be on the beach, etc.

I was kind of embarrassed, not because of my lifestyle, I've worked hard and continue to work hard to make it the way it is, but because I've not as grateful as I should be.

Then I got to thinking about everything I should be grateful for and really felt gratitude inside my body. Quite frankly, it felt great in a humbling kind of way.

It was then I decided that every morning I would write down, in my PAPER planner (so far superior to an electronic calendar) one thing I was grateful for. Here are some actual examples:

I am grateful to have Randy as such a great friend and person on my team.

I am so grateful to have two beautiful, loving and healthy kids.

I am so grateful for being in love and being loved by my girlfriend.

I am so grateful for going home today (After my four day weekend at Burning Man!)

Mi amigo, I suggest you adopt this practice of writing down one thing you are grateful for every day for the next 30 days. After you write it down, feel it inside your body. Make a commitment to do this.

Remember the key to receiving more is to be grateful for what you already have.

Kick butt, make mucho dee-nero!

~Dave Dee

P.S. Beginning in two weeks, I am going to officially launch my new Passion Into Profits business and you are going to start getting a TON of valuable gifts including videos, teleseminars, reports, articles and more. (By the way, these gifts have real value and are NOT like the pseudo gifts the Internet marketing "gurus" give away to sell their hyped up, overblown products.)

Then on Saturday, November 8th you will have the opportunity to participate in one of the coolest events ever to hit the Internet...and you won't have to leave your home.

Get ready for a wild and super fun ride!

Burning Man Review - Part 2 & Pictures!

2008-09-04T11:54:00.004-04:00

Yesterday, I told you about the cast of characters who were in my camp at Burning Man and gave you a description of some of what happened at this wild, some might say, "freak show" of an event.

I won't keep you in suspense any longer about who the other major player was who I spent a lot of time with. It was...

Alexis' ex-husband Todd.

That's right, I was on vacation with Alexis, her two kids and her ex-husband! More on this later.

First, let me tell you what I did NOT like about BM and then I will tell you the lessons I learned.

There appeared to be a lot of anti-American sentiment. I was angered and disturbed when I saw idiots flying or hanging the American flag upside down. It's ironic that these people who think America is such a bad country, enjoy the freedom to have an event like this because of this great country. To show disrespect to your country, especially in a time of war, when our brave, young men and women are giving their lives, is unacceptable and disgusting to me.

But that brings us to the first lesson: What you focus on expands. Out of the 50,000 people who attended the event, I only saw three such flag "incidents." Don't get me wrong, that was three too many and there were probably more I didn't see ,BUT had Ifocused on just that, my BM experience would have been very negative, which it definitely was not.

If you focus on things that are going bad in your business, the economy and your life, that's what you'll get more of. On the flip side, if you focus on your goals, solutions and the good things in your life, you'll get more of that.

What are you habitually focusing on?

The attendees at Burning Man were, well, a bit freaky -and that does include my girlfriend. Alexis had the observation that some people (not all) come to this event to be able to express parts of themselves that they can't accept in normal society without judgement or condemnation.

I used to be VERY judgemental. After my divorce last year, I realized that I was in no position to judge any other human being. But I had to be very aware of not judging people at BM because some of them were so different and, quite frankly, offensive to me.

A personal "aha", moment for me came when I was deciding what "costume" I would wear at BM. "How could I express myself?", I asked. Then it hit me that I am authentically myself almost all of the time. I know who I am and act that way on a daily basis. There is no part of me that I don't express in everyday life. What you read in my daily email and blog entries is, for better or worse, is me.

One of the best ways for you to really connect with your customers, is to be authentically you. Let your real personality shine through. Let people know who you are. With that being said, you might have to downplay parts of your personality that might not jive with your customer base.

This does NOT mean you should be phony. It means reveal all parts of your personality but not all parts in great detail. For example, it'd be okay for you to tell your customers and prospects that you're going to Burning Man but you might not want to tell them what you DO at Burning Man.

And now for the conclusion of this saga...

The actual burning of the man (a HUGE wooden statue like structure) was AMAZING. The fireworks display before the actual burn was the most spectacular fireworks display I had ever seen. It took my breath away. Also, I was under the impression that the actual burning of the man was going to be a drug infused crazy event with a lot of nudity. Nothing could be further from the truth. Tens of thousands of people watched this and I did not see ANY of that. In fact, sitting next to me was a young couple with their child.

We were going to leave the next evening but a "white out" occurred. This is a major sandstorm where you can't see anything. We had already packed up the camp so Heather, Tammy, Starla (the screaming 18 month old) and Todd - all of which were not staying in the RV - had to join Alexis, Kaia, Noah and myself in the RV OVERNIGHT. Think about the dynamics here, mi amigo. Todd, the ex, slept with the kids in one part of the RV while Alexis and I slept in another part of the RV!

The next morning we left Burning Man, after some last minute drama with Juicy and Tammy, for a 17 hour drive back to LA. We arrived, exhausted, at 6:00am the next day.

Would I go back to Burning Man? Yes, in fact I will be going next year. Although I did not LOVE it, I did love how it helped me grow and step outside my mainstream box.

(As always, your comments are welcome and I really do read all of them.)

Kick butt, make mucho dee-nero!

~Dave Dee

P.S. Alexis just forwarded me an email about a Tantra workshop happening on Friday in LA. Good Lord...

PS #2: Did you mark your calendar for November 8, 2008 and January 16-18th, 2009. On these dates I am going to be holding amazing, wild and cutting edge events. The first one, you won't have to leave your house for (and it's NOT a teleseminar or webinar - it's something much bigger.) The January event will require that you leave your house - but those three days away from home will be three of the most important days of your life. Seriously, highlight these dates on your calendar now.

PS #3: Here are pictures of me at Burning Man. The first is of Laura (the sweet woman who drove me to the event) and I making "desert angles." The second is after I rang the bell and screamed, "I am no longer a virgin!".

Back from another planet - Burning Man Review

2008-09-03T15:03:00.002-04:00

I just got back from absolutely one of the strangest trips ever.

Yes, I survived "Burning Man" and now I am officially a "burner." Burning Man is a once a year event held in the desert in Reno, NV. It is a week long festival of "self expression", partying and just plain weirdness.

Let me start at the beginning of my journey...

The night before I leave for BM, I took my kids to see Rod Stewart in concert. It was great fun but only allowed me to get one hour of sleep before I had to leave for the airport.

Fortunately, I slept for almost for the entire flight so I felt pretty good when I met Laura at the Reno airport.

It's a four hour drive from the airport to BM and I didn't have a ride until two days before. I posted on the BM website that I needed a ride and Laura responded. I was relieved to discover that she was a very nice, friendly, attractive and fun woman. This made the ride to BM very enjoyable.

We arrive at the gates of BM and are greeted by three, shall we say, "free spirited" people (two men and a woman) who take my ticket and immediately start teasing me about my attire which consisted of $200 jeans (that's a whole other story!), black loafers and a T-shirt. My shoes were the target of much criticism and good natured joking.

I am told to get out of the car, ring large bell and yell, "I am no longer a Virgin!" I comply with the first part of the initiation and then asked, "Now you can either be spanked or make a dirt angel. Which do you want?"

"Um, dirt angel, " I reply. So, I lie down on the desert sand, pretend I'm in the snow and make a fine looking "dirt angel."

Initiation completed, we drive off to try to find Alexis' camp in Kidsville.

The desert looks like a refuge camp - seriously. There are thousands and thousands of tents set up with people camping on the desert ground. Of course, there are also many RVs which are a kind reminder that we are living in the 21st century.

My head turns quickly, to see a topless woman, riding a bicycle. "Hey, maybe this won't be all so bad," I think to myself.

Somehow, I find my girlfriend who is wearing, faux pink dreadlocks in her hair. (Yes, dudes, she did have clothes on!) Even with the crazy hair, I still find her to be the most beautiful woman in the world.

Laura wishes me luck as she drives away.

Alexis introduces me to the cast of characters in her camp.

First is Brett, a would be rock star, who appeared to be inebriated for the entire trip.

Then there was Tammy, who was very interested in partying more than watching her 18 month old baby Starla. Starla had a vocabulary that consisted of saying the word "no" to EVERYTHING, screaming "mine!" and pitching major fits.

Up next was Heather, who was cool.

Finally, on occasion, there was "Juicy" (yes, JUICY) a 30 year old man child who was the father of Starla but not with the mother Tammy but wanted to be with the mother Tammy and fought constantly with her in between times of feeling sorry for himself.

Of course, Alexis' kids, and my buddies, Kaia and Noah were there to round out this motley crew.

(There was one other major player in this drama but I'll keep you in suspense about him for just a little longer.)

Lest you think, I didn't have fun, I did and learned a lot about myself and people.

There were some absolutely AMAZING works of art (modern art, mind you), entire night clubs erected in the desert, a thunderdome where people could joust (a la "Mad Max"), tons of theme camps with EVERY theme imaginable, "art cars" these ranged from decorated golf carts to huge open air buses, performance artists, people in wild costumes and, in some cases, no costumes and more. Think of Mardi Gras and Carnivale (in Brazil) and you'll get somewhat of an idea of what I'm talking about.

Tomorrow, I will continue with my saga and talk about some important insights and discoveries I made at Burning Man.

(As always, your comments are welcome and I really do read all of them.)

Kick butt, make mucho dee-nero!

~Dave Dee

P.S. Wanna find out who the other major player at this event was? Gonna reveal it tomorrow!

PPS. Mark these two dates down on your calendar now and highlight them. November 8th and January 16-18th, 2009. That's all I'm going to say for now. Much more to come but I promise you, you will NOT want to miss out on what's happening during these times. It's the biggest, grandest and wildest thing I have ever done.

You won't believe where I'm going

2008-08-27T09:31:00.005-04:00

No cell phone service. No Internet. Huge fluctuations in temperature. 50,000 people. And a circus act.

Yes, yours truly is going to Burning Man.

What is that you ask. It's kinda hard to explain but here it goes.

It is a festival of "free expression" in the desert. It's basically a HUGE festival in harsh conditions. There's art, music and people being who they "really are." At the end of this extravaganza, there is a ceremony where they burn and GIANT wooden man.

Can ya guess who wanted to go to this. Yes, my freaky California girlfriend.

I'm am stepping way outside my comfort zone. So much so that I am going to be on another planet. And you know what? I'm looking forward to it!

Over the past two years, I've had many major life changes. Some have not been easy. In fact, some have been downright brutal. But one of the most important changes I have made is to be much more open and to try things that are outside my comfort zone - not only in my personal life but in my business life as well.

Later this year, I have my first book coming out, I'm taping and infomercial, I am doing this super-cool even on the Internet (you'll hear more about that in the weeks to come) and so much more. Next week, I will be hiring my first employee....something I never would have considered a couple of years ago.

By stepping outside my comfort zone in my personal life, I have much greater depth as a human being, have become much less judgemental, have experienced things I would never have experienced (not that I've liked everything, I have not but I am still glad I did it) and I'm a happier, more well-rounded person.)

The key to growth in your business or in your personal life is to step outside your comfort zone. Most people would agree with that and I used to understand it on an intellectual level. And when I made my greatest leaps in business, like quiting my job and becoming a professional magician, I stepped outside my comfort zone. Then I got very conservative (scared?) and was less willing to take risks. I was trapped inside my little box.

If you are not satisfied with where you are in your life, if you feel your are stagnating, if you are making progress as quickly as you'd like to, it's time to step outside your comfort zone. Do something that your normally wouldn't do. Try something you normally wouldn't try.

I promise you, that even if you don't enjoy it, it will cause you to grow and success almost always follows growth.

(As always, your comments are VERY welcome and I do read each of them.)

Kick butt, make mucho dee-nero!

~Dave Dee

P.S. Since I'm going to be in a land "far, far away" over the next few days. I'm going to send you a KILLER email series called "The 11 Best Money Ideas of All Time." After I created it, I was thinking about selling it for $97 but, instead, I'm going to send it to you for nada. You will be getting two installments per day. Enjoy!

PPS. I'm going to video some of my Burning Man experience and show it to ya when I get back.

PPPS: Oh, let me explain the "circus act" comment at the beginning. I am driving back from Burning Man in an RV with a woman who is in a circus...I am not kidding!

How it feels to sit next to an infamous murderer

2008-08-26T08:06:00.002-04:00

I saw him walking through the airport.

He was a mountain of the man - tall, long hair, a beard and a menancing look in his eyes. You couldn't noticing him

I take my seat on the plane. He boards the plane and takes his seat next to me. He doesn't say a word. He just sits down, closes his eyes and goes to sleep.

I put on my Bose, noise cancelling headphones and do likewise.

When I awake, he is drinking a Jack and Coke. I order a Bailey's and coffee.

I notice his watch, which is super cool and make a friendly comment about it. He shows it to me and explains time in two different time zones. I tell him that's exactly what I need because I split my time between the coasts.

"Who is the guy?" I think to myself. "He looks so familiar."

So I ask him what he does for a living.

He tells me he's an actor and I inquire, "So you're a real actor?" He laughs and tells me, that, yes, he actually makes his living as an actor. I ask him what movies he's been in and lo and behold, he stars in my favorite genre of movies - horror. He played Michael Myers in Rob Zombies remake of Halloween, was one of the stars in the Devils Rejects and other movies I have seen. His name is Tyler Mane.

I ask him how he got into the movies and he explains that he was once a professional wrestler. (Ah, ha that's also how I knew him.) I used to be a big wrestling fan and actually had the WWF as an account at the radio station where I used to work. We talked a bit about the wrestling biz which is not at all glamorous.

I then inquired how was made the transition from being a successful wrestler to a successful movie star - two businesses which are VERY difficult to be successful in.

Tyler humbly says. "I have been very lucky."

Yeah, right.

"I don't believe that for a second, " I tell him. "You might have got some lucky breaks but you put yourself in position to get those breaks by working your ass off, " I say. I then asked him again how he became successful.

He said that he always treated wrestling and the movies as business and worked hard to master his craft. He set goals and had a plan. He knew what he wanted and then set out to "find his path." He took action, paid his dues and worked hard...and would not give up.

Ah, the ultimate success formula.

People are always looking for "the secret" to success. There is no secret. Success in ANY endeavor is clearly laid out for you right here. Follow the formula and you will be successful.

I talk to Tyler for the rest of the flight about a myriad of subjects and find him to be one of the nicest, most humble and intelligent people I have spoken to in a long time.

Who would have thought that flying with Michael Myers for four hours would have been such a pleasure.

(As always, your comments are very welcome and I do read each of them.)

Kick butt, make mucho dee-nero!

Dave Dee

I am ADDICTED to the Wii! (There is a lesson here!)

2008-08-20T11:22:00.002-04:00

Okay, it's confession time.

I am addicted to Nintendo's Wii video game - specifically Wii tennis. If you're living under a rock and don't know what this is, it's a interactive video game. Meaning you hold the controller in your hand and swing like you would a tennis racket. You can either play against the computer or someone else. Because of my brilliance :) , it's tough for me to find live opponents.

Fortunately, I do not have this game in Atlanta but have played it every night in while in LA.

The game is brilliantly designed. The better you play, the higher your ranking is and the more difficult your opponents get It's tough to stop playing when you see your ranking going up and even tougher to stop when you get beat!

Anyway, last night I was playing my nemesis, a Japanese dude, and was down two sets to love, facing two match points. I battled back to win the match! Exciting, isn't it?

Believe it or not, there are life, business and success lessons I was reminded of while playing this game.

First, is that you must always keep your eye on the ball. You must stay focused on your goal and not let your attention or INTENTION drift or waiver.

Second, you don't win until the point is actually over. A couple times last night, I hit what I thought was a winning point and lost concentration, only to have the Japanese dude track down my shot and win the point. (Damn, him!) In business, don't celebrate a victory until you actually have achieved it.

Third, ultimate victory is made up of smaller wins...and don't let the defeats along the way get you down. When you have a big goal you want to accomplish, chunk it down into smaller steps and focus on accomplishing ONE STEP at a time. Also, be prepared for setbacks in your pursuit of ultimate victory. Stay focused, don't get discouraged, keep moving forward and watch out for the Japanese dude.

(As always, your comments are welcome and I really do read all of them.)

Kick butt, make mucho dee-nero!

~Dave Dee

P.S. I am looking for a 12-step, Wii recovery program. And to pay for it, I need ya to buy some stuff. But before you buy anything, I want to give you some cool gifts. Check it out now at www.davedee.com/ic

No wonder this guy is so successful...

2008-08-19T12:36:00.002-04:00

Yesterday I was talking to my bookkeeper over the telephone and said, "Ah, it's sunny, about 75 degrees and I'm standing outside overlooking the ocean. How is it there in Lawrenceville, GA?"

Yes, I can be a jerk but it is oh so fun!

I did not feel like working yesterday and kept putting off the "hard stuff" I needed to do but then, I finally buckled down and got it done. Of course, because I procrastinated earlier, I was up until midnight finishing something that I promised would be done that day.

But the bottom line is: I got 'er done.

My favorite motivational speaker, Jim Rohn, has a saying, “No wonder this guy is so successful. Look at all that he does!”

If you’re not getting the results that you want, you need to look at your activity. Are you really taking massive action? Or are you just thinking about it? Are you taking action consistently?

Consistency in your marketing is of extreme importance. If you want to get consistent results, you need to take consistent action. Remember that activity begets success.

Of course, if you’re sending out sales letters, doing e-mail lead generation, placing ads and you’re doing all the things that you should be doing, you’re going to get direct response from that.

Not to get metaphysical with you, but on a different plane, good things start to happen when you are working towards your goals and you have laser-like focus on your goals; things that are unexpected, serendipitous things, things that seem like “good luck”.

But, in order for this to happen, you have to have activity, activity, activity. You have to have a plan and you have to be consistent with it. If you’re not getting the results that you want, look at your activity level.

Kick butt, make mucho dee-nero!

Dave Dee

P.S. "Who Else Wants To Learn How To Read Their Prospects' Minds, Increase Their Powers Of Persuasion And Sell More With Less Time And Effort?" I show you how to do it completely at my risk so even if you're a skeptic, there's no excuse for not trying this out. Go to: http://www.davedee.com/psychic/

Didja, miss me? I'm back with good stuff!

2008-08-18T11:03:00.003-04:00

"What is your passion," I asked one of the guys in the mastermind meeting I recently attended at an undisclosed location in Virgina.

"I don't know," was his reply.

"Yes, you do dammit!", I said with a slightly raised voice. "You just don't want to admit it to yourself. "

"No, I really don't know. I just want to make money," he said defensively.

"That's bullshit and you know it, " I challenged. And then I asked him a very powerful question, that you are going to want to write down and remember:

"I know you, don't know what your passion is but if you did know, what would it be?"

Ah, that magical phrase gave him permission not to know but then opened his mind and allowed him to think of the passion he had hidden in is subconscious mind.

He then told us what his passion was. And guess what? His passion would EASILY be turned into a business that would make him a ton of dee-nero. The rest of the mastermind group "caught on fire" and started giving him idea after idea for turning his dream into reality.

Joe Jackson once sang, "You can't get what you want 'til you know what you want." He was right and it is my belief that most people do know what they want but are afraid to admit it for fear of ridicule, for fear that if they do admit and go for it, they'll fail or for fear that they'll go for it and succeed. (Yes, fear of success is very real.)

People, especially men, when they fear going for what they really want, often default to "I just want to make a lot of dee-nero." And while that is a worthy goal, it almost is never the only thing that people want.

Sure, Donald Trump makes a ton of money in real estate and now in television but he has an absolutely PASSION for both. I'm sure he wouldn't be doing what he's doing if there wasn't big dee-nero involved but he also wouldn't be as successful at what he does if he did not have a passion for it.

I know I keep teasing you about the release of my "How To Turn Your Passion Into Profits" course. The fact is that the course is completely finished and some lucky people who got in on the advanced release already have it. But, I am planning something MASSIVE that will benefit you whether you invest in my course or not. I'm tellin' ya, this is going to be something super special and BIG. My team and I are working hard getting this bad boy ready. More details are to follow.

But for now let me say to you...

"I know you don't know what your passion is but if you did know, what would it be?"

Kick butt, make mucho dee-nero!

~Dave Dee

Another GREAT date and big reminder

2008-08-12T09:12:00.002-04:00

A few weeks ago, I told you about my date with my daughter Gina. Last night it was my eight year old son, David's, turn.

He had literally been talking about our date for a week and was so excited to just be going out with his daddy. Of course, this made me feel great and I was really looking forward to some one on one time with my son.

As soon I picked him, he started talking...and talking...and talking. And he didn't stop talking for the entire three hours we were together. He spoke of many things, Club Penguin, why he isn't into superheros any more, the newest Wii game and the ill fated lemonade stand he and his sister had the previous week. (More about this later.)

We went to a Chinese restaurant for dinner (it's both of our favorite food.). When we walked in, we were "greeted" by a woman who had a big scowl on her face and muttered, "This is to go, right?"

"Um, no. We are eating here," I reply.

I don't think this answer made her very happy. She escorted us to our table and then walked away without saying a word..

David already knew what he wanted, a scallion pancake (also known as "Chinese pizza") and tofu with vegetables.

Our waitress arrived at the table and lo and behold, she too had a scowl on her face too. (I started to think that maybe it was something the waitress and the hosted both ate and wanted to make sure I didn't order that.)

Contrast that with another Chinese restaurant David, Gina and I went to the day before for Dim Sum. When we arrived, the owner greeted us with a big smile and hello. The waitress, also very enthusiastically, greeted us and commented on how "beautiful your daughter is" and how "well behaved your son is."

During the meal, all of the servers were super friendly (we were the only, non-Chinese folks in the restaurant - which is always a tip off that you are going to have great meal) and the owner came by our table, smiling, asking us is everything was okay and did we need anything.

The food at both restaurants was good, (although the Dim Sum restaurant was great) but which place do you think left me with a better feeling? At which restaurant did I have a better "experience"? The answer is obvious and the question you need to ask yourself is what experience are your customers having when they buy from you.

Remember, you can have the finest product or service on the planet but if your receptionist isn't pleasant, it does not matter.

Anyway, David tells me about his lemonade stand experience. He and his sister made great lemonade, the had tattoos they were going to sell and even set up a little face painting stand. There table was set up at the top of their driveway and they were ready for business!

And they waited and waited and waited in the hot sun. Soon they discovered the problem almost all new business owners have...lack of leads or, using an Internet term they did not have any "traffic."

My kids had fallen into the trap of "build a great business and the customers will come." As I've said zillions of times, that's not just the way it works. Having a great product is not enough. You need to let people know about your product. That is why...

It's more important to be a master marketer than it is to be a master of your craft. (The combination of the two is deadly and virtually guarantees success.)

David and I finished our meal. I drove to my apartment and he. talked and talked and talked.

When we arrived, we immediately started in on our favorite activity, mixed martial arts fighting on my bed. The kid is tough and hits like a ton of bricks. I have a huge bruise on my arm today to prove it.

It was an epic battle but I can't tell you much about it because "What happens in 'Fight Club' stays in fight club." (Big lesson for entrepreneurs. Keep your mouth shut about what you're doing in your business. Your competitors are listening.) I can tell you that he ended up winning the championship, three rounds to two.

After the fight, we were both sweaty and tired and decided we need a break. He got a Nestle Crunch bar (his favorite candy and definitely the food of champions) and we lied on my bed and watched "Sponge Bob" which, by the way, is very funny. Of course, even Sponge Bob didn't stop him from chatting away.

As we both laid on the bed holding hands, I said a brief thank you prayer, for yet another perfect date with one of my kids

And was reminder of what I am really working for.

Kick butt, make mucho dee-nero,

~Dave Dee

P.S. As always, your comments are welcomed and appreciated. I really do read all of them.

Exploding beer bottles and sex...

2008-08-11T09:31:00.002-04:00

"Daddy, how come your kitchen smells like beer?"

"Well Gina, Daddy put a Heineken in the freezer last night to make to make it really cold. But, Daddy is getting old and forgot that it was in there. I bet it exploded."

Sure enough, inside my freezer was a Heineken-sicle mixed with pieces of broken glass.

The moral of this story: Stick with drinking Coors Light in a can.

Okay, actually there is a better lesson in this email than that!

How many emails did you get today with a subject line that really caught your attention? When you saw mine, "Exploding beer bottles and sex" did it catch your attention? Didn't you just have to open it and see what "Crazy Dave" was talking about?

In order to get your email opened or advertisement or sales letter read, you need to grab your reader's attention and suck them into reading your ad with a powerfully compelling headline. And the best headlines speak to your prospect's own self-interest.

The subject line for today is what is called a "curiosity" headline. These can be effective but they are also tricky because there must be a logical "payoff" or the reader will feel tricked.

For example, on occasion, you will see an ad with the headline "Sex". Then the body copy of the ad will go on to say, "Now that's I've gotten your attention, let me talk to you about multi-level marketing..." or some other non-related product or service.

This does NOT work. It only serves to piss your prospect off and make 'em not trust you - which is the complete opposite of what you want to do.

Here is a partial list of killer fill in the blank subject lines/headlines that you can use. (This is just a sample of dozens of subjects line you get in my "How To Turn Your Passion Into Profits" System, that will be released very soon.)

How to…
6 ways to….
A simple method for…
How to solve____ once and for all.
Quick and easy________.
The secret to______.
How to __________revealed.

Your assignment for today, is to fill in the blanks based on what you are selling. Then use one of them in the next email you send out. You'll like the results.

(As always, your comments are welcome and I do read every one of them.)

Kick butt, make mucho dee-nero!

Dave Dee

The Prince Of Print ANd Your Bank Account

2008-08-08T10:03:00.003-04:00

The late, great Gary Halbert was the marketing guru to marketing gurus. Nearly every direct marketer including Jay Abraham and Dan Kennedy acknowledge Gary’s greatness and influence. He’s known as the “Prince of Print”.

In a recent seminar tape set I purchased, and yes it was on TAPE, Gary was one of the speakers and his presentation was, to say the least, electrifying. Here are some of the tips and techniques he spoke about on the tapes that directly relate to you:

1. Sell to people who have money.

2. Selling a high priced product or service (or show) puts the odds of being a successful marketer in your favor.

3. Your offer is king. You must make a killer offer if you’re going to get results.

4. CSI– Your central selling idea should be articulated in the headline of your letter.

5. The best format to sell with is a powerful direct mail letter.

6. You can increase the effectiveness of your letter by:

A. Including a copy of a newspaper article, magazine article, or a tear sheet about yourself.

B. Include your prospect’s name in the headline at the top of the letter. (HOMERUN IDEA!)

C. Letters should be personalized, include the date, and look like they were written on a typewriter or word processor.

D. Utilizing a grabber such as a dollar bill will increase response in most cases.

7. Don’t use bulk rate mail. Mail first class.

8. Mail your letter or promo package to leads immediately, as fast as possible.

9. Avoid putting brochures in your letter. See tip 6A for what to include with your letter.

10. Never try to sell more than one product (one show) at a time.

11. Don’t be creative. Model others and get rich.

I suggest you print this out and keep it for reference. It is cliche but this list could make you rich.

Have a great weekend. Talk to ya on Monday.

(As always, your comments are welcome and I do read everyone of them.)

Kick butt, make mucho dee-nero!

~Dave Dee

P.S. "Your Marketing Department In A Box" kits are flying out the door like bats out of hell. And for good reason, the price of this powerful product is going way up on Monday, if not before. This will be the last chance you have to get this bad boy for less than one hundred bucks. (What have I been thinking charging so little for this?) If you don't have it yet, get it now while the gettin's good. http://www.davedee.com/box

Honor, horrible parenting, tears of gratitude

2008-08-07T10:40:00.003-04:00

Last night, after a huge Chinese meal with friends, and then some exercise (not a good combo, let me tell ya) I watched a documentary on HBO called, "The Recruiter" which followed the lives of Sergeant Clay Usie, one of the most successful U.S. military recruiters and four of his recruits during and after basic training, up until some deploy in Iraq.

There were a number of business and life success messages in this intriguing film - both of the positive and negative side.

On the positive side. Sergeant Usie was a MASTER salesperson. And lest you think otherwise, he has one of the toughest sales jobs on the planet. He prospected by phone, made speeches and talk to young men and women one on one. After lead generating, he then had to close his prospects.

Why was he so successful? Did he use tricky sales techniques and fancy closes?

No. He was totally PASSIONATE about what he was selling. He believed 100% in his product - never wavering in the slightest. He fully associated on an EMOTIONAL level to the importance of what he was doing - Protecting the country, protecting his buddies in combat and protecting his family.

Working for the Army is Sergeant Usie's mission in life, his passion. It is what he must do above all else - including cancelling a vacation with his family much to the dismay of his annoyed but adoring and proud wife. (All men should re-read this paragraph because it contains some very important relationship information that's counter-intuitive and powerful.)

On the negative side, one of the female recruits' single mother, a woman who has obviously had a tough life, gives her daughter, who also has had a tough life, this piece of "sage" advice when she mentions that she is having second thoughts about enlisting, (I am paraphrasing.) "Let me tell you something. You are always going to be having someone telling you what to do. You are always going to have someone who bosses you around. You are always going to be working in a little shit job that you hate."

Wow. It really hit me that the majority of people actually believe that about life. And this very destructive lie is being perpetuated by parents, who don't know any better and actually think that they are preaching truth.

Maybe someone actually said that kind of stuff to you and you rose above it. Whatever the case, might I suggest that you encourage other people by telling them the TRUTH? That they can make money doing something they love to do. That they can take charge of their lives.

I recently received an INCREDIBLE honor from Lee Smith, a soldier in Afghanistan. He sent me an amazing letter about how my work and writings inspire him and that when he comes back home, he is going to kick his personal training business into high gear. Along with the beautiful letter was a United States Flag that had been flown in the combat zone. I am not ashamed to say that tears of gratitude rolled down my face. Here is a REAL hero, thanking me.

I sent Lee a package of my products to help him explode his business and I would like to make the same offer to any of our men and women who are currently serving in the Armed Forces. If you or anyone you know is an entrepreneur in the military and you would like to get a business building gift from me, please email me at david@davedee.com with the subject line, "Armed Forces Marketing Gift" along with your name and your military address. It would be my honor to send you or someone you know, this gift.

If you run across one of our heroes in the Armed Forces, stop and thank them for giving us the freedom to pursue our passion.

(As always, your comments are welcome and I do read every one of them.)

Kick butt, make mucho dee-nero!

Dave Dee

P.S. As I said yesterday, I am taking Dan Kennedy's advice and raise the price of my most popular product, "Your Marketing Department In A Box." On Monday, if not before, the price goes up significantly to reflect it's true value. So, if you've been sitting on the fence about getting this, now is the time to jump off and race over to http://www.davedee.com/box and get your personal copy now.

Topless Dancers & Abundance

2008-08-06T11:24:00.002-04:00

Today is one of those melancholy days for me.

I'm leaving the love of my life and flying back to Atlanta to see my kids. I am super excited and so looking forward to being with my babies (they are the greatest joy in my life) and will miss my girlfriend at the same time.

But, I had a great trip to the Left Coast.

During my Vegas vacation, we went to the Crazy Horse show at the MGM. This is a "topless" review from Paris. Of course, I went for educational purposes only. Seriously, the truth is that after about ten minutes, the novelty of the show had worn off and it was kinda boring. (Both Alexis and I liked two. fully clothed, male break dancers the best!)

Being in Vegas made one thing very clear, there are a lot of people who are not being that adversely effected by the so-called "recession."

When we arrived at the Wynn hotel, we decided we wanted to upgrade to a suite on the "resort" side of the complex. (This is the five star side.) As you can imagine, a suite at a five star hotel in Vegas isn't exactly cheap. BUT, there were only 3 three suites that were left available. Fortunately, we snagged one of them. (Oh, and it was gorgeous and worth every penny.)

The casino was humming with people gambling, betting and losing a lot of money. (After Alexis lost $100 of her money and $25 of MY money, we decided we were the world's worst gamblers and that we should stick with what we knew best...eating.)

Here's the point: In any economy, there are always people who are doing well. And, as entrepreneurs, we have a major advantage over regular "working folk" because we control our destiny, to a much greater extent.

Dan Kennedy gives some sage advice about thriving in tough economic times. He says to focus on selling to the affluent and to RAISE YOUR PRICES instead of lowering them.

But, a LOT of doing well in ANY economy has to do with your mindset. If you watch the news, read the paper and listen to all the gloom and doom news, it is going to affect how you think and how you think affects your actions and your actions have a direct effect on your bank account.

Yep, there are always people who do well no matter what is happening around them. The question is, are you going to be one of them?

(Your comments are very welcome and I do read all of them.)

Kick butt, make mucho dee-nero!

~Dave Dee

P.S. I am going to take Dan Kennedy's advice and raise the price of my most popular product, "Your Marketing Department In A Box." On Monday, if not before, the price goes up significantly to reflect it's true value. So, if you've been sitting on the fence about getting this, now is the time to jump off and race over to http://www.davedee.com/box and get your personal copy now.

Rene, the foul mouthed cab driver

2008-08-04T12:23:00.003-04:00

Woo hee, mama!

I'm back from a great vacation with the love of my life. I had one of the best times ever and now I'm rarin' to get back to work!

During my vacation, I had one of the most memorable cab rides of my life...

We hop in the cab and are greeted by our cab driver, and older Mexican gentleman by the name of Rene.

Rene immediately starts chatting away and asks us if we like jokes. "Why, yes Rene we do" is our reply.

With a stereotypical Spanish accent he says, "Well, I am better than any of the comedians in Las Vegas."

We pick up on his not so subtle hint and ask him to tell us a joke. Well, mi amigo (didja catch my little bit of wit there?) he tell us a Michael Jackson joke which I cannot repeat here but it was really funny.

Seeing an opening based on our laughter, Rene says, "I have many jokes but some of them are dirty. But you two don't seem to mind, do you want to hear more?"

"What the hell Rene, we're in Vegas, go for it!", we tell him.

That's all he needed to hear. Rene then told us a string of jokes in a non stop fashion only taking an occasional break to throw in, "I'm better than any of the comedians in Las Vegas."

This dude literally had a complete comedy routine. His jokes were all original, dirty and SUPER FUNNY. The guy was indeed better than many of the comedians I have seen.

We asked Rene whether he had ever tried to be a comedian. His answer? "No." When then asked him if that is something he would love to do. His answer? "Yes."

"Well, Rene, you really should go for it. You're hook could be 'Rene, the cabbie'" we tell him. "Are there any open mic nights you could perform at?" we ask.

He confirms that there are but then, sadly, he tells us why he can't go to them. All excuses. All B.S.

"I am better than all the comedians in Las Vegas," he repeats as we exit his cab. We give him an extra large tip and say "goodbye."

The story I just told you is all too familiar as it is sad. So many people have dreams but never take a chance on making them a reality. They look at other successful people doing what they want to do and think, "I'm better than that guy. He just got lucky."

While it may be true that luck did come into play, the successful person took a risk and worked hard to make his or her "lucky" break happen.

You only live once. This is it. The time is now for you to start living your passion. Don't wait any longer. Take an action today that moves you one step closer to your dream.

Oh, and if you're ever in Las Vegas, try to get a ride with Rene The Cabbie. He'll entertain you because, as you know, he's better than all of the comedians in town.

(As always your comments are welcome and I do reach each and every one of them.)

Kick butt, make mucho "dee-nero!"

~Dave Dee

P.S. Next week, I'll officially be releasing my "How To Turn Your Passion Into Profits" course. I am so proud of this product. It is my best ever and is going to change lives. I hope one of them will be yours.

Almost more important than any email I've sent you...

2008-07-30T19:08:00.002-04:00

I'm going to reveal something very personal that contains an important lesson...a lesson most entrepreneurs need to know.

I call it the...

------------------------------
Bright Shiny New Thing
------------------------------

I used to chase after the 'bright, shiny new thing." This can take the form of anything in your life from new business opportunities to new relationships to something as mundane as a new car. There is no question that the seduction of the "new thing" is powerful. "New" is always exciting but only because it's new. And starting anything new is exciting. Until VERY recently, I jumped from one opportunity to the next. I would get all fired up and think "this one is IT."

But then, as I got to know more about it, I discovered it was not all cracked up to be. The lure of the new thing pulled me away from the real thing I should have been focusing my attention on. Until now, I never stuck with an opportunity long enough to work through the problems and frustrations (and there are ALWAYS problems and frustrations) to create something lasting, substainable and dare I say "beautiful?" And I do believe that business as a fulfillment of "mission" can be beautiful.

The key to success in life is to build a foundation and then build on that foundation. When there are "cracks" in the foundation, you don't tear down the building, you fix the cracks and make the building even stronger.

The thing to remember is the new business opportunity, the shiny new things, eventually aren't new anymore. It becomes the same "old thing." I was in a destructive pattern of "when the shiny new thing was as exciting or fun, jumping over to the next new thing, thinking 'ah, this is what is REALLY going to make me rich and happy.'"

That has come to an end for me. I know what I want and will work through whatever problems, issues, setbacks, frustrations and unhappy periods when the sailing isn't smooth to "build something beautiful." (Your comments are very welcome and I do read each and every one of them. www.davedee.com/blog)

Kick butt, make mucho "dee-nero!"

~Dave Dee

Back stage with Bryan Adams...Loyalty & Passion

2008-07-30T09:30:00.003-04:00

What a super fun night last night!

I went to the Jimmy Kimmel Show last night with Alexis. One of her clients is the producer for the show and we got VIP treatment. We had the best seats in the studio and then got backstage passes for a mini-Bryan Adams concert.

There are two major observations I made from this experience:

First is how loyal Jimmy Kimmel is to his long time friends and family. Many of the people who work on the show are people he has known for a long time. People who, more than likely, would never be in show business.

I think that loyalty in business is extremely important...even with vendors. Let's say you are just starting out and one of your vendors really helps you along. Then you grow and grow and discover that another vendor can do something for a few cents cheaper. I know that some business people have the mantra "business is business" and would switch in a heartbeat. I say be loyal as long as it doesn't border on the ridiculous.

For example, when I started my information marketing business, I worked with a little mom and pop audiotape (yes, tapes) duplication business and they did great work for me at very good prices and really did care about me. But, in time, my needs grew. I tried to help that vendor grow with me but they just couldn't, so, reluctantly I switched. It was not an easy decision but one that had to be made.

Call me "soft" but business is not just business. Business is made up of real people and relationships. Being loyal to those who are loyal to you is important for your business and your life.

The second observation has to do with passion. Something that my new business, "How To Turn Your Passion Into Profits" is all about.

Although I am not a huge Bryan Adams fan, I really did enjoy his show because he was clearly LOVING what he was doing. You could tell he was really having fun and that he was really passionate about his work.

Even after all of these years of singing the same songs, night after night, he still had the fire in his belly about performing.

How about you? Do you love what you do for a living? Really love it? If your answer is "yes", then congratulations. If not, then what are you waiting for? Make a plan and make it happen. Start today.

Kick butt, make mucho dee-nero!

Dave Dee

How to write emails that get read

2008-07-29T06:42:00.002-04:00

Goodbye Richmond, hello Atlanta and then Los Angeles!

As the song says, "I'm leaving on a jet plane" in just a few hours for Los Angeles (with a stop over in Atlanta). Tonight I'm going to the Jimmy Kimmel show and then on Thursday to Vegas for a mini, four day vacation.

Okay, mi amigo, I just gave you the secret to writing emails that get read. Make your emails personal and tell stories.

Lesson over.

The huge mistake people make when writing business oriented emails is that they don't let their real personality shine through and don't give their readers a glimpse of who they really are and into their lives.

Your customers want to know about you, they really do. They would rather read an entertaining story about something that happened in your life than they would about a technical aspect of your product or service.

When you let your customers really know you...warts and all...they will like you (unless you are unlikeable!) and people buy from people they like. (Did you know that over 80% of all sales are based on the customer liking and trusting the salesperson?)

Some people have criticized me for talking "too much" about my girlfriend, for being a little too cocky and for using "colorful" language at times in my emails. But that is me. My girlfriend is an important part of my life, at times I am a little cocky (conversely, I am also self-deprecating and realize that I make a lot of bonehead moves) and, gasp, sometimes I use "salty" language. What you read is what you get. I'm a real guy and my emails reflect that.

Telling stories is also the key to getting people to read your emails. People love stories and pay more attention when someone says, "Let me tell you a story." Heck, the best selling book of all time, the Bible, is a huge collection of stories.

The more stories I tell about my life, the higher readership and better response I get. It'll be the same for you.

Now, so much the better when you can tie in your story with a message that directly impacts your reader. If you go through and read my blog posts, you'll see how my stories all tend to make a marketing, sales, business or, in some cases, personal development point.

Also, when writing your emails, do not write them as if you are writing to your entire list. Email subscriber lists don't read emails, real life human beings do. Show your subscribers respect by writing as if you are writing just to them. (When I write these emails, I really do feel like I'm talking directly to you.)

In my soon to be officially released, "How To Turn Your Passion Into Profits" System, I go over writing killer emails in great depth but I just gave you a powerful lesson that will really boost your readership and response.

Okay, gotta get in the shower and head to the airport. Sunny California (and Alexis) here I come!

Kick butt, make mucho dee-nero!

Dave Dee

P.S. For less than one hundred bucks, you can get a complete marketing "department" that gives you copyright free ads, sales letters, emails, referral letters and more - that'll increase your profits and put more money in your pocket regardless of who is elected Presidents or what the economy is doing. If you don't own, "Your Marketing Department In Box" now is time for you to make the investment in yourself and in your business. Get it now at http://www.davedee.com/box

3 big "secrets" for better response

2008-07-28T11:33:00.004-04:00

I'm sitting in Dr. Charley Martin's meeting room and just finished writing a killer direct mail postcard for our DentistryForDiabetics dentists. (This is a business that Dr. Martin, Dan Kennedy and I are partners.)

The postcard I wrote for July kicked butt and I write very similar postcards for Alexis' Personal Family Lawyer Program, each month.

Today, I'm going to give you two secrets for that I use to make these postcards rock 'n roll.

Secret #1: Tie your marketing piece into a current event. Typically, I pick out an event that is happening during the month. For example, my July postcard was tied into the Fourth of July. The September postcard for the Personal Family Lawyers has a back to school theme. For the doctors, it has a "get a jump start on fall" theme. Your prospects already have the current event on their minds so they will be more "in tuned" to reading your message.

Secret #2: Include a gift for response that ties in with your monthly theme. For both the lawyer and dentist campaigns, the response we want is for the prospect to make an appointment. When they come in for their appointment, they get the gift. As an example, the gift the docs are giving away is a "Fall Movie Gift Basket."

Secret #3: Include a photograph of the gift. This will boost response. I almost always have the picture of the gift on the front of the postcard.

So there you have it, mi amigo. Try these three secrets for your next marketing campaign and you'll see a nice boost in your response rate.

(As always, your comments are welcome and I really do read all of them.)

Kick butt, make mucho dee-nero!

~Dave Dee

P.S. My pre -"check out the raw copy" sale on my new, "How To Turn Your Passion Into Profits" System ends tonight at midnight. (The web page will be taken down at midnight, EASTERN time. That's 9:00pm Pacific.)

If you haven't checked it out yet and are interested in turning your passion, hobby or knowledge into a six to seven figure a year business, please do so now:

www.astonishingbusiness.com/pip.htm

(Please remember that you'll be looking at a first draft of the letter!)

I'm off the Veggie Land...No, I'm not kidding!

2008-07-25T10:46:00.002-04:00

Woo, hee, mama! I was one tired little camper last night!

Flying all over the universe wiped me out but the good news is, I don't have to fly anywhere until...Sunday! Yep, heading to Richmond Sunday afternoon and then back to LA. One thing's for sure, my life is not boring!

After I'm done writing to you, I'm taking my kids to VeggieLand. What's that you ask? No, it's not a hippie commune or a freaky California type of place (been to many of those!). It's a restaurant in the heart of Buckhead. (A trendy spot in Atlanta.)

VeggieLand has been around for years and years and serves only vegan food. (No eggs, dairy or animal products of any kind.) I was a vegan for over 17 years and this was one of my favorite spots. Now, I have moved over to the "dark side" and consume meat at an alarming rate!

We're heading back to the "land of veggie" today because, regardless of whether you are a vegan or not, the food is delicious. In fact, a large portion of the people who eat at this restaurant are not vegan or vegetarian. They go because the food tastes good. (And their deserts are insanely delicious.)

But lest you think Dave Dee's "Profit Secrets Newsletter" is turning into the next Food Network, there is are a number of marketing and business building lessons in my little tale.

The most obvious is that "niching" your business is one of the smartest things you can do. By precisely defining who your target market is, you are more likely to attract that market. Niching is counter-intuitive because, at first glance, you would think by narrowing your appeal you are going to lose business because you are appealing to less people. The truth is that by narrowing your focus, you will actually attract MORE people because those people will readily identify your business as being specifically for them.

But, niching does NOT preclude people who are not in your target market from buying from you. Note that I pointed out that a lot of VeggieLand's customers were NOT vegetarians but "regular" folks. When these people want to go out for a good vegetarian meal, what is the first place that pops into their minds?

Wouldn't you be a little bit leery of a restaurant called "Luigi's Rodriquez Lee's Gourmet Italian, Mexican, Chinese...and French Cuisine!" I know I would!

The third lesson is that regardless of whether you niche or not, you need to be delivering a quality product. A problem that I see quite often is that entrepreneurs is they are great at the marketing but can't deliver on what they promise. Yes being a master marketer is more important than being a master at what you do BUT you still must be able to deliver a top quality product or service.

Okay, the kids are getting restless. VeggieLand here we come!

Have a great weekend!

(As always, your comments are welcome and I do read each and every one of them.)

Kick butt, make mucho dee-nero!

~Dave Dee

P.S. A little bit later today or first thing tomorrow, I'm going to do something I have never done before...give you a sneak peak at a work in progress. You'll be able to get a glimpse at the copy I'm writing for my NEW "How To Turn Your Passion Into Profits" System. The product, which is my best ever, has already been shipped to folks who were smart enough to order it in advance before there was even a sales letter.

But now, you will have the unique opportunity to get an inside look at world class copywriting, in rough draft form, and watch as it is smoothed out over time. This is a TREMENDOUS learning experience that you should take advantage of.

One very well know marketer, actually SELLS a monthly subscription where people can look at the raw copy he has written. (And this subscription is not cheap.) I'm giving you the opportunity to watch me work, for nada.

So, when you get the email with the subject line: "Dave Dee's PIP Sneak Peak" open it immediately. (Again, not sure whether this will be later today or Saturday.)

Have you heard of this saying?

2008-07-23T15:37:00.000-04:00

Today's message is going to be brief because I'm hopping on a plane back to Atlanta.

Have you ever heard the saying, "Pay for the best and cry only once"?

Oh, how I wish I lived by this mantra all of the time! Almost every time I try to get 'er done "on the cheap", I regret it. I don't like the outcome and I eventually end up buying the best anyway. But now I have paid more than I should have in terms of time and money.

My good friend, business partner and one of the finest dentists in the world, Dr. Charles Martin charges premium fees for his work...often ten times more than other dentists BUT he also does premium work. In fact, there are only about one hundred other dentists on the planet who can do what he does. When people say to him, "You're so expensive." He calmly tells him that he's actually very inexpensive. On paper it looks like it costs more, but in the long wrong, because the work he does is superior and the best, it ends up costing less. Guess who patients go to after a cheaper dentists does sub par work. You guessed it.

A couple days ago, I went to a preliminary hearing at the labor board with Alexis. (She is being sued by a former, disgruntled employee.) Well, Alexis hired one of best labor attorney's in Los Angeles. The guy's fee is a whopping $500 an hour but my oh my is he worth it. It was a pleasure and an education to watch a pro of his caliber work. The employee, had her mother in law, also a lawyer represent her. The contrast between the two lawyers was night in day. Quite frankly, Alexis' attorney made the other woman look foolish, amateurish, defensive and rude.

Last year, unfortunately, I hired a "cheap" copywriter (who really wasn't that cheap, by the way but in terms of world class copywriters, she was). The copy I got was so poorly done that I got a zero percent response to my house list. That has never happened before. What I should have done is hire one of the best copywriters around, namely me!

So the next time you are thinking about investing in a product or service, don't just look at the price. Ask yourself, am I buying the best I can afford? In the end, buying the best almost always is less expensive.

(As always, your comments are welcome.)

Kick butt, make mucho dee-nero!

~Dave Dee

P.S. Speaking of copywriting...if you want to write sales copy that pulls in orders and money like a magnet, then check out this dynamite resource www.davedee.com/admagic

Great yoga class, unfortunate, common story

2008-07-22T00:33:00.002-04:00

I just got back from a yoga class and I'm drenched in sweat. I'm talking dripping wet from head to toe and need to take a shower like you read about.

But my personal hygiene issues are not the focus of today's message.

The yoga class rocked. One of the best ones I have ever attended. The room was packed wall to wall with students (mostly very beautiful women I might add...not that I was looking!)

The male instructor was the complete package. Not only did he run a great class, the dude had the look. Think of a lesser Matthew Mcconaughey and you'll get the picture.

This guy has "star" written all over him but he's not and here's why: (I'm friends with some people who know this guy well and they told me a lot about him. I could have guessed all this because his story is all too common.)

First he has a very big ego. Now the truth is, almost every successful person has a large ego. The problemo is when someone let's their ego get in the way of asking other people for help, listening and then acting on the suggestions. I find it amazing that people will pay me big bucks for my advice on information marketing - a topic where I clearly know my stuff - and then not follow my advice. They've gotta do it "their way."

Second, Mr. Yoga does not practice what he preaches and live the yoga lifestyle...Not by a long shot. His beliefs and actions are not congruent. You can get away with that for a little while but your true colors are eventually going to shine through.

My soon to be released "Passion Into Profits" course is not for people who want to make a quick buck. It's for people who who have a passion for something and want to share it with other people. I want to help people who truly practice what they preach.

Third, he definitely wants success but isn't willing to take the actions necessary to make it happen. So many people dream about success and hope that it'll happen for them. When I was involved in selling marketing information to magicians, many of them resisted it and resented me for telling them the truth that odds are that no one is going to "discover" them so they need to learn how to sell themselves.

My mission in life, my passion is to help people make a ton of dee-nero doing something they love to do because I know how it affects every other aspect of their lives and the lives of those around them. There is a true "ripple effect" when success and happiness are working together. But the truth is, I, nor can anyone, help people who are not open to it.

This just doesn't apply to business it applies to your personal life as well.

Think about it.

(As always, your comments are very welcome and I do read each and every one of them.)

Kick butt, make mucho dee-nero!

~Dave Dee

The Big Ass Lie

2008-07-21T12:01:00.002-04:00

On a plane (surprised?!) flying back to LA from a very enjoyable weekend in San Francisco.

I'm going to tell you something that won't win me any popularity contests - especially from the gurus selling the get rich quick products.

It's what I call "The Big Ass Lie." And here 'tis...

You can make mucho dee-nero without putting in a lot of hard work.

There is not ONE successful person I know who doesn't work their tail off. Now, plenty of these folks say they're not working hard 'cause it helps them sell products. But their reality is much different.

Have I scared you await yet? Bet not.

But let's define "work." Is it really work if you enjoy what you're doing? Um, I say "yes." You can and should love what you do to bring in the dee-nero but it's still work. (A famous author has a book out about how he only works a handful of hours each week. But, this same guy is constantly promoting, speaking, doing interviews - which all adds up to a lot more than a handful of hours each week.)

If you want to know the real secret of the ultra-successful,watch what they do, not what they say.

In my soon to be released "Passion Into Profits" course, I teach you how to make a KILLING doing something you love, in the information marketing business.

The TRUTH is you can,if you follow my system, make more dee-nero in a month than most people make all year BUT, you are gonna have to put in some effort.

My advice to you is run to the hills when anyone sells you hyped of promises of rewards without effort. You know in your heart that is an impossibility.

So let's roll up our sleeves, get to work, make some dee-nero and really help our customers.

(As always, your comments are welcome and I do read each and every one of them.)

Kick butt, make mucho dee-nero!

~Dave Dee

The $40 Cigar and the $100,000 Ring

2008-07-18T13:46:00.002-04:00

San Francisco is cold and I have never seen more homeless people begging for money in my entire life.

If you have never visited the "city by the bay", you can't imagine how many beggars there are. It's sad and at the same time obnoxious. The local government has made San Francisco a haven for these folks. (Don't get me wrong, I do feel for many of these people, especially the older women, and I gave away a lot of dee-nero yesterday to these poor souls, but it is still way over the top.)

I'm here with Alexis while she attends the BlogHer conference. I went to an after hour party with her last night and the estrogen level in the room was off the charts! Today, I'm hiding away in my room and writing copy. (I might go for a testosterone shot, just as a pre-cautionary measure!)

Last night, while Alexis was at a ladies only event, I walked around San Francisco and stopped off in a very cool wine shop that also sold cigars. I saw what looked like some fine cigars but was steered away from them by the shop owner to more of the name brand ones.

I said, "Whoa! What about those in that case case?" He said, "Oh, those are pre-embargo Monte Cristos and they are really expensive."

Of course, now my ego kicks in and I really want one. "Well, how much is 'really expensive', " I ask.

"Forty bucks a stick, " he replies.

"I'll take one, " I say.

Now the shop owner is starts talking to me about all the great wines he has, that he ships, about his wine cellar and asks me if I want to go on a tour. Starts telling me about one of his customers who just spent $6,000 on wine. Do you see what he did?

He did a masterful job of take away selling on the cigars. He played to my ego by telling me how expensive they were. Then, when I bought one, he started telling me about the other expensive stuff he had and again, played to my ego. Smart. (No, I did not buy six thousand dollars worth of wine.)

Earlier in the day, Alexis and I walked past this jewelry store where we saw one of the most beautiful diamond rings I have ever seen. (No, I am NOT getting engaged,) We both guessed at the price. Her guess was sixteen grand. My guess was twenty-five grand.

We went into to look at it and, of course, she wanted to try it on. We were escorted downstairs to a special room. We are not allowed to videotape anything or even take a picture of the ring because "this was an exclusive, custom design." (More takeaway selling.)

She tries it on and it looked amazing. (Honestly, I thought the diamond was too big.) We then ask what the price is. "One hundred thousand dollars," was the reply. "Oh, is that all?", I joke.

The owner then tells me he can give me a really great price on it. I'm thinking, "Oh, you'd have to give me a really, great price." But what I say is that "I am not ready to get engaged."

He gives me his card and writes down the model number of the ring BUT even better, he asks for my name, phone number and email address. Super, super smart. (Are you getting that information from all of your prospects?)

Both the wine shop and the jewelry store have been in business, in a super competitive environment because they have great products but, more importantly, they know how to sell. if you want an instant boost in your profits, master the art of selling.

Okay, gonna write some copy now and then I'm off to lunch. I'm looking forward to seeing what wonders await me.

Have a great weekend, mi amigo.

Kick butt, make mucho dee-nero!

~Dave Dee

P.S. Listen, if you want to increase your selling power tenfold and want to learn stuff that is not taught in any books you can find at the bookstore, then you definitely want to check out my "Psychic Salesperson Toolkit" I'm so positive that this'll blow you away, that I'll send it to you for free. Click here.

I feel the need for speed!

2008-07-17T10:38:00.004-04:00

Today, I hopping on another plane to San Francisco. Alexis is attending the "BlogHer" conference (a name that annoys me to no end!)

No, I am not participating in the seminar, I will be holed away in the hotel room writing copy...a lot of copy...for myself and for clients.

In order for me to get it all done, and do a first class job, I need to be speedy. In order to be speedy, I need to have shortcuts.

One of my biggest shortcuts is my top secret and highly prized "Moneymaking Copywriting Checklist" binder. The sections include, marketing solutions, copywriting formula, headlines, letter openings, bullet points, offers, P.S.'s, transitions, power words, proofing checklists, and more.

And, lest you think, this is a set up to sell this valuable binder it is not. It's not for sale at any price. But I'm not going to leave you hanging. This month, my Inner Circle members are receiving a KILLER report on headlines that contains many shortcuts. Here is an excerpt from the report:

-----

Let’s talk about the rules you should follow when writing headlines, the different types of headlines you can use, proven words to use in headlines, and how you can become an expert at writing headlines.

Rules to follow when writing headlines:

First and foremost, your headline must appeal to your reader’s self interest. Communicate the strongest benefit (or benefits) to your prospect. Everybody’s favorite radio station is “WIIFM” -- What’s In It For Me? Your headline should answer this important question.
Attract the attention of the prospect you’d like to target. If your headline doesn’t attract the right people, it has failed. Your headline must reach out to your prospect, grab them by the throat and say, “Hey!!! I’m talking to you!”
Your headline must deliver a clear and understandable message. Most people read only the headlines. Because of this, your headline must make a complete statement and compel the prospect to continue reading the body copy.
If you have news, such as a new product, be sure to get that news into your headline in a big way.
Don’t try to be clever or humorous with your headlines. These type of headlines are ineffective and a waste of money.
Include the words “quick” and “easy” if it fits what you are communicating.
Use specifics in your headlines, not generalities. For example, “Make $5,274 In 30 Days” is a better headline than “Make Money Fast”. Specifics are more believable.
Always test two headlines against each other to see which one pulls the best.
Use upper and lower case letters for your headlines. This is easier to read than all caps. I also like to put quotation marks around my headlines. Studies have shown that quotation marks around headlines increase readership.
When it’s time for you to write a headline for your ad, write at least 50 headlines. Some direct marketers spend days writing hundreds of headlines in search of the right one. To come up with selling headlines takes more than just a few minutes. You’ve got to commit yourself to sitting down and writing at least 50 headlines!

Your headline is the key to your entire ad’s success. If you don’t tell your prospect what’s in it for them, you won’t get their attention. If you don’t get their attention, they won’t read your ad. And if they don’t read your ad, you’ve wasted your time and money.

---

Okay, I've got to shower and pack. I'll talk to ya tomorrow from San Francisco.

Kick butt, make mucho dee-nero!

~Dave Dee

P.S. If you're not an Inner Circle member, today would be the day to take a no risk test drive and claim the "Profit Generator, Market Dominator" program (that I sell for $97) for free. Go to: http://www.davedee.com/ic

An early morning limo ride revelation

2008-07-16T07:53:00.003-04:00

I'm at the airport waiting to get on a plane to fly to my second residence in LA.

My ex-wife's car is in the shop so I'm letting her borrow mine while I'm away so I took a limo to the airport.

The driver, a very friendly guy from Kenya, talked to me for the entire ride. He asked what I did for a living and I enthusiastically told him, "I help people turn their passion, hobby or knowledge into a 6 to 7 figure income stream." Of course, his response was, "How do you do that?!"

Side note: Do you get that type of response when people ask you what you do for a living? If not, you need to work on your Unique Selling Proposition. (See the great workshop in "Your Marketing Department In A Box" for a step by step system for creating a killer USP.)

I then went on to describe the best business in the world, the information marketing business and asked him "So, Maurice, what is your passion? What do you love to do?"

He said, "I want to make a lot of money."

"No, Maurice, " I replied. "What do you love to do? What are you passionate about it? Tell me that and I'll give you ideas about how you can make a lot of money doing something related to that. "

He sat silently for a few minutes and then said, "I have never thought about that before. I have just always worked."

Wow, I really thought that everyone thought about what they would love to do for a living. But the reality is that most people never really think about, let alone, answer that question for themselves.

They won't let themselves fantasize about that because they don't believe they can make their dream a reality and they don't want to be disappointed so they plod along making a living instead of designing a life.

It's sad, really because I KNOW that you can make a ton of dee-nero doing something you love. I know this for a fact because I have done it on more than one occasion and my students and clients are doing it right now.

Soon, I will be releasing my "How To Turn Your Passion Into Profits" system. It is the best work I have ever done. Period. I am totally passionate about helping people get wealthy doing something they love while helping a lot of other people in the process. (Can you think of a better business to be in than that?) Thar is my mission.

To prepare yourself for the "Passion Into Profits Revolution", find a quiet place to sit down and really, deeply think about what your passion is, what you would love to do to to make, not just a "living", but a fortune and live a life of passion, purpose and prosperity. Dream, my friend, dream. I promise you we can make your dreams come true.

Kick butt, make mucho dee-nero!

~Dave Dee

P.S. As always, your comments are very welcome and I do read each and everyon of them.

My date with Gina and the big lesson for you

2008-07-15T06:46:00.002-04:00

Last night I had a date with my daughter, Gina. (Every other week, I take one of my kids out for a little one on one time.)

She came over to my apartment and put on her bathing suit. Being the intuitive guy that I am, I asked her if she wanted to go swimming. She said kind of sadly, "No because you won't want to come in the pool." She knows that I am not a big fan of the pool but this was her date so I surprised her by saying I would. And man, am I glad I did.

She laughed and giggled the entire time we were playing in the water. She was loving it and, because of her joy, I was loving it too. Stephen Covey explains it beautifully, and I'm paraphrasing, "You do things that you might not necessarily love to do but you do them because of the love you have for someone else."

After the pool, we went out to dinner. She likes to go to this bar/restaurant and always sits next to me in the booth where we play tic tac toe (strange how I almost always lose) and hangman. I ask her if I should have a steak or a burger and she advises me to have the steak and that she'll "eat all my french fries for me."

As we are sharing a decadent chocolate desert, she tells me that she has made up a song and wants to sing it to me but is embarrassed to do so. I tell her that I would love to hear her song.

When we get back to my apartment, she sings me a song, with beautiful lyrics that blows my mind. I ask her if she really made it up and she assures me. she has This leads to a discussion of music, specifically rock and roll. (I LOVE music.)

She sees my John Lennon collection and asks me who he is. We talk about the Beatles and I show her their first album. (She tells me that George is "hot." Good lord, she's nine years old!) Gina can definitely tell what a Beatles song when she hears it (I have trained her right!). And we listen and dance together to some Beatles and then to a local Atlanta band, "The Brilliant Inventions."

I drive her back home and we talk non-stop the entire time.

What a night to remember. Definitely one of my best dates ever.

So what does this have to do with business and making dee-nero? Absolutely everything.

You see, my friend, I have structured my business around the lifestyle I want to have. I can take time off when I want and basically do what I want to do, My business does not dictate my lifestyle my lifestyle dictates my business. I work not for money but for what money allows me to do. But the truth is, having more money would not have made my date with my daughter any better. It was perfect as it was.

Today, I have a date with both of my kids. Tomorrow, I get on a plane to visit the love of my life in LA for eight days. I carry my entire business with me, in the form of my laptop, on the plane. Fire it up when I get to LA and work as I stare out at the ocean.

Yes, I have been blessed and have been very fortunate. But I have also worked hard and took risks to create the lifestyle I now enjoy.

If this sounds appealing to you, soon I will be teaching you step by step how you can do it too. How you can turn your hobby or passion into the business of your dreams and live the lifestyle your truly desire.

Stay tuned and as always,

Kick butt, make mucho dee-nero!

Dave Dee

P.S. Your comments are always welcomed. I really do read them all.

I swear under oath this is 100% true

2008-07-14T12:47:00.002-04:00

Everything in this story you are about to read is true...I say that because you won't believe it.

A couple of weeks ago, I wrote a post about how Six Flags Amusement Park was not Disney. Well, over the weekend, my kids and I went to American Adventures Amusement Park and it was literally like a Twilight Zone episode...

We arrive at the park on a hot 93 degree Saturday. There is a huge line of cars to get in which is made worse by the fact that they only have one person at the gate taking money for parking, the other two lanes are closed. I find this to be a bit odd figuring that this has to be one of their busiest days.

I pay my $10 for parking, park a long distance away and walk to buy tickets to get into the park. After I pay for the tickets, the teenage cashier says, "Did you pay for parking." "Yes, ten dollars," I reply. "Great, " she says. "You get a ten dollars back on your ticket price."

"Wow," I think waiting for my ten smackers to be handed to me. "Oh, I need your parking receipt to give you the money back," she informs me. "Um, it's in my car," I say. How many people actually carry their parking receipt with them? When I paid for parking no one told me to bring the parking receipt with me to get money back."

She replies, "Oh, that's too bad. We've been having a problem with that all day. They are not telling anyone to bring their parking receipt with them."

"Okaaaay...since that is the case, why not just give me the ten bucks back then?", I ask.

"I can't unless you have your parking receipt, " she matter-of-factly tells me.

Instead of walking all the way back to the car, under protest I decide to forgo the ten dollars, .

My kids and I walk into the park. They are excited about going on one of their favorite rides - The Pirate Ship. Uh, oh, that ride is closed. Sorry kids. They are fine with that.

"Daddy hasn't eaten all day, so I'm going to get some food before we go on any rides," I tell them. Uh, oh, ALL OF THE CONCESSIONS STANDS ARE CLOSED! "That's odd," I think to myself, again, figuring concessions have to be a major profit center.

I ask where I can get something to eat and drink and I'm told to go to the restaurants (note the plural) inside the building. So we dutifully hike over to the building.

Uh, oh...there is only ONE restaurant open, a mini version of Pizza Hut. And, as you would imagine, there is a huge line. But, I'm starving, and my kids are really great, so I get in line and wait and wait and wait.

An exasperated customer, who finally has his food informs me that he was third in line and it took twenty minutes for him to get a slice of pizza. I count the people and see that I am number 15 in line. I quickly do the math in my head and decide I'm really not that hungry.

So we're off to go on the kids second favorite ride...The Giant Slide. Uh, oh...It looks like it is closed as well. "How can that be, " I wonder. "It's a big giant slide that you go down inside a burlap sack. How can it be 'broken'!"

"It's not broken," I'm informed by another teenager who is operating a ride, next to the big slide, that literally NO ONE wants to go on- while a LOT of people keep asking about the Big Slide. "The guy in charge of the slide is on break," I am told. "When will he be back?", I politely ask. "Dunno," is the answer I get.

Off we go and the kids do go on the roller coaster. They have fun but now my stomach is starting to growl at an alarming pitch. My kids get off the ride and say, "Daddy, we are thirsty." Heck, it's only 93 degrees, why should they be thirsty? Come to think of it, I'm thirsty and still hungry.

We walk past the closed concession stands and up to a Coke machine. $3.50 per soda it says. At this point, I didn't care if it was ten dollars per soda! I open my wallet and...uh, oh...I only have $20 bills. So off we go back to the ticket counter to get change for the twenty. I am told by the same young lady who informed me about my would be $10 parking refund, that "We don't give change. We can't open the register to make change."

Now, I am getting a bit "perturbed," to say the least. I argue for a short while, say a couple "flowery" words under my breath and go to the change machine back inside the building as, I was instructed to do.

Uh, oh...and please remember this is ALL true...the change machine is OUT OF ORDER!!! I am told by another 'helpful' employee that if I wanted drinks, to "Go wait in the Pizza Hut line."

At this point I am fuming to the point of my head almost popping off my neck. I ask, forcefully to see a manager. (My kids are still being good sports. They really are great kids.)

The manager comes out and I start going off telling her about my very frustrating saga. I am not yelling, but I am super angry and then I notice that the manager is a 17 year old girl. So I try to calm down so as not to scare her.

She tells me that she'll give me my money back. I say, "I don't want my money back. All I want is change for the soda machine." She scurries off to break my twenty. She scurries back to give me two ten dollar bills. "Um, Miss, the soda machine only takes one dollar bills," I inform her.

She then says that she is going to get drinks for us, "on the house, " and to meet her at the Pizza Hut. We follow her over, she goes in the back to get us our sodas. At this point, I'm feeling kind of like a king as I look at the other poor saps waiting in the long line, while I get the "VIP" treatment.

Uh, oh...I see there is some discussion going on by the soda machine in the kitchen of the Pizza Hut. The manager tells me, believe it or not, that the soda machine has stopped working!!!!! But not to worry because she thinks she has some big plastic bottles of soda in the back that she'll open.

A few minutes later, she's back with three cups of soda. Hmm, they feel kind of warm. She apologizes and tells me, "We have run out of ice." (Again, mi amigo, I am not making up one word of this.)

So we drink our warm sodas and decide it's time to go on the giant swing ride. We know that ride is working because we saw people on it with our own eyes. So off we go!

Uh, oh...the ride is now closed! Why? The guy who runs it is on his break, of course!

Well, surely, the Big Slide must be open by now. He has to be back from his break, right? Off to the Big Slide we go!

Uh, oh...it still looks like it's closed! So, I ask the "Guy running the ride next to it that no one wants to go on" what the deal is. His answer, "Dunno."

I suggest that HE run the big slide ride instead of this one since there are a lot of people being turned away from the big slide and no one asking to go on his ride. "Nope. This is the ride I'm supposed to be at, " he tells me with complete disinterest.

I could go on to tell you about the ride we went on that had trouble stopping, which they closed down right after my kids and I got off of it, or the water fountain that didn't work, or the filthy bathrooms but I think you got the flavor of my experience.

In "Your Marketing Department In A Box", I talk about creating a memorable, "wow" experience for your customers. This was both memorable and a wow, but in the completely wrong way!

As we are leaving the amusement park, I say to my kids, "Hey as long as you don't want to eat or drink or go on any rides, this is one helluva amusement park!" We walk out hand in hand all laughing hysterically. I really do have wonderful kids.

Kick butt, make mucho dee-nero!

Dave Dee

P.S. Ya willin' to help a brother out who had a nightmarish amusement park experience? Ya wanna make me feel better (and increase your profits, attract more a-list clients, have more free time and put more dee-nero in your pocket) ? Then order your own personal copy of "Your Marketing Department In A Box" right now at http://www.davedee.com/box

By George, he was offended...GOOD!

2008-07-07T11:09:00.002-04:00

Marketing God, here...

Oops...according to one of my subscribers, named George, I should be more humble. Here is his comment to my post on Thursday, July 3rd, where I called myself the "marketing god":

"Marketing God?? That's a bit ridiculous - don't you think? Showing a humble side would be much more effective. So many others have reached great heights and haven't self-proclaimed their arrival. It is a bit ridiculous and over-bearing... don't you think?Just some constructive criticism Dave. You'd serve yourself well if you would pull back a bit. Otherwise we'll have to start calling you Neon Deon."

Let's analyze his comment and see if he's right. It contains a lot of marketing lessons:

"A bit ridiculous" - Yep, and that was the point! Tongue was firmly planted in cheek - although there is some truth to the statement, dontcha think? :)

"Showing the humble side would be much more effective." - Really? What marketing planet are you living on? Let's see, Howard Stern, Rush Limbaugh, Anthony Robbins, Dan Kennedy - and I could go on and on - they sure are all pretty humble guys. I'm not saying that I'm in their league of success but they sure ain't humble. (Uh, oh, did I just show some humility by saying I wasn't in their league? I've gotta work on that.)

"It is a bit ridiculous and over-bearing... don't you think?" - Only if you take life too seriously. Too many people today are politically correct and are offended by the slightest little thing. I say we all need to lighten up and have some more fun with our businesses and our lives.

"Just some constructive criticism Dave" - Hmm...let me check my "Sent Items" in Gmail. Nope, I sure didn't send out an email asking for constructive criticism about my blog post that had such tremendous value that I gave away for FREE. (If you haven't read it, you should.)

"You'd serve yourself well if you would pull back a bit." - Let me see, not being a shameless self-promoter or causing any controversy is the way to get ahead? Don't know ANY successful marketer who subscribes to that philosophy.

And now my favorite comment:

"Otherwise we'll have to start calling you Neon Deon." - For those of you who don't know, he is talking about football player Deon Sanders, who was brash and a huge self-promoter. He got one of the largest NFL contracts for a rookie right out of college, was one of the highest paid players in the league, won multiple Super Bowls, is going to be a Hall of Famer, and owns a lot of very successful businesses." Nah, why would I want to be like that?

So, what do YOU think? Your comments are most welcome...and as you can tell I do read 'em!

Kick butt, make mucho DEEnero!

~Dave Dee

P.S. Oh, and what I failed to mention is that blog post produced a whole bunch of sales of "Your Marketing Department In A Box" - right before a holiday weekend. Hmm, maybe the "marketing god" does know what he's doing!

PPS: My team and I are working super hard to put the final touches on my greatest product ever: "How To Turn Your Passion Into Profits." We'll be ready to launch on Friday!!!

Turning a stale list into big profits

2008-07-03T12:03:00.002-04:00

I received a question from, John, an attorney about how he should go about re-connecting with a list of prospects and clients who he hasn't contacted in a long time.

It's a great answer and the "marketing god", as you would expect, has some great advice.

Here's a true story:

There was this guy who made his living traveling to parts of the country where he wanted to vacation. While he was in town and he contacted dentists offices with this proposition: "I will come into your office and generate a lot of extra profits for you, profits that lie hidden in your business. I will pay for all of the marketing and we will split the profits 50/50."

This was a no lose situation for the dentist so many of them took him up on his offer.

All this very smart marketer did was go through the dentists files of past clients and reconnect with them through a series of direct mail pieces with an offer to come back in a see the dentist. This guy made a KILLING by the way working very part time.

To re-connect with a stale list, here are the steps to take:

1. Create a very personal sounding letter that acknowledges that you haven't contacted the recipient in a long time, you were thinking of them and wanted to write. Tell them that you are sending them a gift that they should be getting in a few days.

2. Send a gift, in the lawyer's case, I would recommend Alexis Martin Neely's book, "Wear Clean Underwear: A Fast, Fun Friendly - And Essential - Guide To Legal Planning For Busy Parents." The key is to send a gift of real value. Enclose with the gift a HANDWRITTEN personal note.

3. Approximately a week later, send another letter to make sure they received the gift and then make them an offer to come in for something.

4. Put all these folks on your monthly newsletter list.

That's it. It will pay off for you!

(Once again, my free newsletter provides more value than most paid newsletters!)

Kick butt, make mucho DEEnero!

Dave Dee

P.S. If you thought this advice was good, then "Your Marketing Department In A Box" will blow your mind and make your bank account overflow. Get it at: http://www.davedee.com/box

Hard to achieve but not impossible

2008-07-02T11:03:00.002-04:00

Today's message is short but very important.

Are you taking a long Fourth of July weekend?

I know that I'm not and it's probably a mistake. And my guess is that other entrepreneurs are making the same mistake. What I'm talking about is...

Balance.

Many of us work, work, work and then work some more and never totally disengage. We are driven by our desire to succeed and grow our businesses. We work hard and we love it so often it does not feel like "work."

But the truth is we are hurting ourselves and our businesses.

By disengaging completely from work, we will come back to it refreshed and rejuvenated with better ideas for business growth.

Even more important than our business life, though, is our personal life. We need to spend time with the people who mean to us. Not just through a physical presence but with emotional and mental presence.

When we get to the end of our lives, it is our relationships that will matter most, not how big our business is or how much dee-nero we have in the bank.

Jim Rohn says it perfectly when he talks about achieving some of his early "success", "Had I known in advance the price I'd have to pay, I would have never paid that price."

Think about it.

~Dave Dee

Why Six Flags Is Not Disney

2008-06-30T10:25:00.002-04:00

Six Flags pretty much sucks.

(If you are outside the U.S., Six Flags is an amusement park chain.)

The employees are almost all teenagers and, quite frankly, customer service is not high on their list of priorities. Let me give you just one scenario:

There was a concert there that my kids wanted to see. A guy by the name of "Drake Bell." (He is an actor on a show for kids called "Drake and Josh." And, just as an aside, the concert was much better than I ever would have expected.)

Obviously, it's hot as heck here in Atlanta so I go to get the kids and I a drink and some food. I get in line which is fairly long but not massively long. Two windows are open but one of them is only for "free refills" on soda. There is almost no one in this line. For most of the time the "teenage girl with attitude" is just standing behind the counter with nothing to do. Meanwhile, the line I'm in is not moving but is growing in length.

A number of people suggest that the girl in the "refill only" window help out. Nope. She emphatically states that the window is, indeed, for "refills only."

I kid you not that I am in line for 35 minutes before making it up to the window. (I also kid you not that there were only about ten people in front of me when I got in line.) I can see why: It takes the teen employees about 5 minutes to pour a coke and hand it to the customer because they move so slowly.

Anyhoo, I get up to the window and order, a coke, a hot dog, a pretzel and popcorn - which is clearly on the menu. I am informed that they do not have any hot dogs, pretzels or popcorn but they do have melted cookies and nachos with luke warm, bording on cool, cheese. Yum!

I wait. I wait. And finally ask where my Coke is. "Oh yeah", is the reply. The Coke is poured. I wait. I wait. And then ask where my nachos and cookie are. The nachos come but without a cookie. "Oh, you ordered a cookie too?", I'm asked. "Actually, this will be the third time I ordered the cookie", I reply.

I trudge back to my seat just in time for the concert to start.

If you contrast the experience I just had at Six Flags with the almost anyone's experience at a Disney theme park, you will instantly see why Disney is so wildly successful. Disney actually cares about their customer's experience and makes sure the management and the employees care as well.

What kind of experience are you giving to your customers. Are they writing blogs like this about you?

Hmm, something to think about. I know I am asking myself that question and coming up with a list of things that I need to improve.

How 'bout you?

Kick butt, make mucho dee-nero!

~Dave Dee

P.S. Finally, finally, finally, my "How To Turn Your Passion Into Profits" mega course is going to be ready on Friday. (I had to re-record over six hours of material.) More details are coming up soon!

A huge, e-z to apply, moneymaker

2008-06-27T13:20:00.003-04:00

Yesterday I told you about the dismal dining experience I had last week. Today, I'm going to tell you a story that's the complete opposite.

Pay close attention because this story contains an easy to apply, moneymaking strategy.

I was in Richmond and was looking for a good seafood restaurant. The person at the hotel recommended that I go to a place called "Crab Louies." So off in my rental car I went.

I had a little trouble finding it because the restaurant was actually in what looked like an older home.

As I walked in, I was greeted by a very attractive hostess. (Her age reminded me about how old I am!) I was seated and immediately a friendly waitress came to take my drink order.

She came back with three bowls of the restaurant's homemade relishes...which I did not order. Every table got these after they sat down. The relishes were all delicious. I then ordered half a dozen raw oysters and the broiled fish combination. One of the fish was salmon, which literally makes me gag. She said this was no problem and that the chef would be happy to substitute a different fish.

After I ate the deliciously fresh oysters, the waitress comes by with a basket full of three different types of fresh made bread. I could choose to have one or try all three I decline because it's not my "cheat day" and I am on a low carb diet. Believe me, this took a lot of willpower!

My main course arrives. Of course, salmon is nowhere to be found! The fish combo is delicious. I notice also on my plate is a tiny crab cake. This was not on the menu as part of the dinner I ordered. It was an unexpected and tasty surprise.

My very reasonable bill arrives and with it are two chocolate mints.

I leave very satisfied and happy. In fact, guess where I went to eat the next night?

I'm sure you enjoyed reading about my culinary adventures but there is a super important lesson in this story. Namely, give your customers MORE than they expect or are promised.

For example, if you are selling an information product, include an extra report, CD, book etc. as an unadvertised bonus. This will dramatically increase customer satisfaction and reduce refunds.

It does not matter what business you are in. Make a list of value added things you can give to your customers in a systematized way. That's a really simple way to increase your bottom line.

Kick butt, make much DEEnero!

~Dave Dee

The worst hotel and restaurant ever...

2008-06-26T09:31:00.002-04:00

As you can imagine, with my crazy schedule, I stay at a lot of hotels. Well, I just stayed at a doozy - a truly horrible Embassy Suites (a chain that's usually okay).

Now, I won't even talk about the two false fire alarms that made everyone evacuate the hotel or the angry front desk clerk. Rather, let me describe my experience in the restaurant:

There is only one other couple eating. Not a good sign. I order a glass of Pinot. They are out. I order good sounding burger. (Angus beef, lettuce, tomatoes, onions, roasted red peppers, and pickles.) I say that I'd like the burger cooked medium rare and did not want the fries.

Here it comes...yum...uh, oh.

There are a lot of fries. No problem. But the only thing the burger has on it is onions and a lettuce leaf. Hmm. I ask where all the other stuff is.. I ask the server, who barely speaks English, for the menu to show her. She races off to the kitchen to fix the problem.

I wait and wait and wait. A manager comes by and asks me how everything is. I tell him my tale of woe and he rushes into the kitchen. Soon he emerges with a small plate. On it is a pickle spear and -not roasted red peppers - but a small pile of very dried out sun dried tomatoes.

I point out this fact to the manager, he picks up a sun dried tomato, examines it and agrees
it is what it is. I also point out the pickle spear is really not meant to be put on a burger.

Off he scurries back into the kitchen. I wait... He comes back...but this time empty handed. The "chef", and I use that word very lightly, needs to make the roasted peppers. Well, there is no way in hell t a chef who doesn't know the difference between a sun dried tomato and a roasted red pepper is going to know how to actually MAKE roasted red peppers.

I tell the manager that by the time the peppers are roasted, my burger will be cold. It has already had a lonely existence on my plate. He says that he'll have the chef start the whole procedure over. I politely decline and tell him I will just eat my onion and lettuce burger. What the hell, it smells good. (Wait, I just remembered I ordered it with Swiss Cheese and it came cheeseless!)

Anyway, I take a big bite into my medium rare burger only to discover it is one of the most well done burgers in the history of burger making. I choke down a couple of very dry mouthfuls, longing for a sip of the would be Pinot.

I ask for my bill and the manager, apologizes and comps me "meal."

This experience, and the other similar experiences I had at this hotel, are NOT the fault of the employees but the fault of the OWNER. I can guarantee that the owner doesn't give a crap about his guests experiences. If he did, he would TRAIN his employees and train them hard. If they did not fall into line, he would fire them fast.

Tomorrow, I'm going to tell you a story about a restaurant on the other side of the spectrum.

Kick butt, make mucho dee-nero!

Dave Dee

P.S. Didja know you can get a free copy of my FREE copy of my "Profit Generator, Market Dominator" program that I used to sell for $97? You can! Go to: http://www.davedee.com/ic

Sex In The City and Rambo 2008

2008-06-08T22:03:00.002-04:00

This past weekend, I saw the movie Sex In The City, the biggest chick flick of all time. I was literally the only guy in the entire theater. Although it was painful to sit through, I did get "super great boyfriend" status which is always good.

As payback, I rented Rambo (2008) which is on the complete opposite end of the movie spectrum. It was the most violent movie I have ever seen. It was great fun!

These two movies illustrate a very important the very important marketing concepts of having a good "message to market match" and "niching."

In any type of marketing you do, you need to make sure that the message you are presenting resonates with your prospect and often the best way to do this is to niching.

Niching means targeting your market to a specific group. For example, at my Elite Infomarketing Mastermind Group meeting I held this past weekend, I told one of my members to niche her business to sell only to dentists.

This advice is counter-intuitive because most people believe that there is more dee-nero marketing to the masses instead of targeting a smaller niche market. The truth is, you will almost always make more dee-nero targeting a smaller niche market because you can craft your message specifically to the people in the niche. And, because of this, your message will be a more perfect match to your target audience.

If you don't have a perfect message to market match your results will suffer.

Going back to the movie example, after Rambo, Alexis said, "I didn't like the ending. Rambo and the girl should have fallen in love." Holy crap, that ending would have ruined the whole movie because it would have been incongruent with the target audience.

Think about how you can niche what you are doing and then target your marketing to that niche. You'll like the results!

Kick butt, make mucho dee-nero!

~Dave Dee

P.S. On Tuesday, June 10th at 8:00pm Eastern (5:00pm PT), I am going to be conducting a teleseminar/webcast entitled: "Your Blogging Profit System: How To Turn Your Message Into Money In The Next 31 Days. " For complete details and to register, go to:

https://davedee.infusionsoft.com/saleform/nifruhnat

Finally! A GREAT customer service story!

2008-05-27T23:43:00.002-04:00

On Monday, as I was walking through the Seattle airport to catch a flight back to Atlanta. I heard a low, powerful and pleasant humming sound. When I looked in the direction of the sound, I saw an attractive, free standing Bose booth. (If you don't know, Bose produces superior sound systems.)

I was having a problem with my noise cancelling headphones which are AMAZING. The young salesperson immediately greeted me with a big smile and told me he would be right with me. He was in the process of closing a $300 sale with another traveller. You could tell that the salesman TOTALLY believed in the product and was VERY enthusiastic about it.

I told him about the problem I was having and he immediately said, "It is one of two things. Let me run a quick test." About 3 minutes later he comes back with a brand new, fully charged pair of headphones and gives them to me. He then pulls out his ipod and plugs in the headphones so I could listen.

Before I leave, he registers my purchase for me on via the Internet.

I walked away with the new headphones under my arm, completely and 100% satisfied.

Do you think I'm now a loyal customer of Bose? You bet your life.

There are a bunch of super important marketing lessons in this short story. Some are obvious, some are not. Here's a challenge for ya...

Read the story again and then post as many of the marketing lessons you can find on the blog. Betcha you won't get 'em all!

Kick butt, make mucho dee-nero!

~Dave Dee

P.S. How would you like to get one of my best products, that I used to sell for $97, for nada? Go to www.davedee.com/ic

Super cool hypnotic sales technique

2008-05-22T11:25:00.003-04:00

Hola, mi amigo!

I haven't sent you a Profits Secrets newsletter in a few days. Why? I needed a break! My schedule has been mucho crazy. Atlanta, LA, Cleveland, Atlanta, Richmond, LA, today going to Seattle then Atlanta, then Chicago, then NYC.

You know what? I like it!

Today, I 'm going to continue my lazy ways by reprinting a KILLER article I wrote about how hypnotic language patterns. This is good stuff!

If ya like it, make sure check out www.davedee.com/psychic and get an absolutely risk free (meaning you send me no dee-nero) trial of my famous "Psychic Salesperson Toolkit."

I'm off to Martha's restaurant for steak and eggs... Adios!

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The Secrets To Hypnotic Language, Subliminal Suggestion, And Non-Verbal Communication...Revealed!

By Dave Dee
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Many salespeople consider hypnotic language patterns and subliminal suggestions to be some of the most powerful and fascinating strategies I teach. I think you'll agree after you finish reading this lesson.

So what exactly is hypnotic language?

It is language that bypasses conscious thought and goes directly into the subconscious mind of your prospect. Your prospect will have absolutely no conscious awareness that you're trying to persuade or influence him.

Now there are literally dozens of utilize this devastating technology, but I'm going to reveal of few of them that you can immediately use.

*How To Precondition Your Prospect To Agree With You*

A good stage hypnotist preconditions his audience to believe that he has the power to put people under hypnosis.

By preconditioning the audience, it's much easier for the hypnotist to actually hypnotize people during the show. As a salesperson, you also want to precondition your prospect to say "yes" and agree with you before you even start your presentation.

You do that by asking "yes set" questions. These are a series of 5 to 10 questions that your prospect has to answer"yes" to. The beautiful thing about this, as with all hypnotic language patterns, is that your prospect doesn't even really realize that you're doing anything. It’s very,very natural.

By getting your prospect to say, "Yes to a series of questions before you start your main presentation, you're pre-conditioning your prospect to agree with you.

Here’s an example of how you can to this:

Let’s say for example, your prospect’s name is Ms. Johnson and she has an appointment at two o'clock. When she comes into your office, you would say: "Hello. You must be Ms. Johnson."

She has to answer "yes" to that. You then ask,"We have an appointment at two o'clock, don't we?" And she will also answer, "Yes." You could then ask, "Sure is a sunny day, isn't it?" And of course, she will have to say, "Yes."

So again, by asking 5-10 very simple questions that get an immediate response of "yes", you put your prospect into an agreement frame of mind and precondition her to say "yes" to you. Pretty strong stuff, wouldn't you agree?

Kick butt, make mucho "dee-nero,"

~Dave Dee

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About the Author:

Dave Dee is considered to be one of the leading authoritieson subconscious persuasion, influence and mind control strategies for salespeople. He has recently created the"Psychic Salesperson System & Toolkit" teaching salespeople how to double their sales and commissions and gain an unfair advantage over the competition.

His multi-media course comes with pre-written hypnotic language patterns, power phrases, and subliminal scripts ready for you to use with little or no creative effort on your part.

You can learn how *you* can become one of his students at:

http://www.davedee.com/psychic

============================================================

You won't believe what I saw yesterday! (A must read)

2008-05-12T14:47:00.002-04:00

Okay, so yesterday I went and did a brief magic show at a convalescent home for Mother's Day. Afterwards, Alexis and I went out to lunch at a vegan restaurant. (FYI: I am a full fledged meat eater once again, after 18 years of being a vegetarian!)

At the table next to us were two older women discussing "business." One of the women was talking about strategic moves she was thinking about making or not making. Her friend's first piece of stellar advice was, "I need to get you in touch with my psychic."

But wait...It gets even better...

The friend then pulls out of her pocket a PENDULUM and a chart and has the other woman ask the pendulum what decisions she should make regarding her business. Both of these ladies were dead serious as they waited with bated breath for the pendulum to answer.

I sat there trying not to fall off my chair with laughter and thought "Only in Los Angeles."

I told Alexis I could make a killing being the psychic marketing expert. I would charge a ton of money to do some bogus psychic stuff but then give really stellar marketing advice. My freaky clients of course would think that their results and success came from my psychic ability!

What's sad is, although most small business owners aren't consulting a psychic to make important business decisions, they might as well be because they are making decisions based on what everyone else in their industry is doing or based on what "feels" right.

The problem is, when you do what everyone else in your industry is doing, it's like the blind leading the blind. The problem with doing what feels right is that, very often, what gets the best results is counter intuitive.

So how to build and grow a successful business? It's really quite simple. Listen to people who know what they are talking about and follow a proven plan. Heck, for less than one hundred bucks, I'll hand you the damn plan on a silver platter AND give you to marketing tools to implement the plan. Get it now at:

http://www.davedee.com/box

Gotta go. It's time for me to consult my crystal ball.

~Dave "The King Of Psychic Marketing" Dee

P.S. When you now get "Your Marketing Department In A Box", you'll also get an absolutely free one month test drive of the Dave Dee Inner Circle as well as bonus gift I've sold for $97. Check it out pronto at:

www.davedee.com/box

Ritual Power And Your Success

2008-05-05T11:05:00.002-04:00

Happy Monday!

I've been studying Eben Pagen's outstanding "Altitude" Internet marketing program. on a recent DVD heard Tony Schwartz, the author of "The Power Of Full Engagement" speak.

(Quick side note: There are some "gurus" who never want to talk about other people who they study or learn from fearing that it'll create competition. I have no problem whatsoever giving credit where credit is due. Plus, I wouldn't want to learn from someone who did NOT study other smart people!)

Among the many things Mr. Schwartz talked about was the power of rituals. His premise is that human beings should not count on self-discipline to get things done but, rather, we need to create rituals that will help us be successful.

He defines a ritual as highly specific things things you do, that serve you well, that you do not have to think about.

To create a ritual, you must have a very specific plan about exactly what you're going to do and when you're going to do it. You need to define the action(s) you're going to take, create accountability and take this action(s) at a set time each day.

Mr. Schwarz recommends you create on creating ONE successful ritual per month. If you practice it religiously for 30 days, it will become habitual. At the end of the year, you will have create 12 of these success rituals. What kind of impact would that have on your business and your life? A pretty profound impact, wouldn't you say?!

So, what SIMPLE success ritual are you going to start today, or tomorrow at the latest?

Kick butt, make mucho dee-nero!

~Dave Dee

P.S. My subscribers are investing in "Your Marketing Department In Box" like crazy! And for good reason: It not only gives you the best streamlined marketing education for small business but also give you actual COPYRIGHT free marketing documents you can use immediately to generate more sales, more leads and more profits...all for less than one hundred bucks. If you don't have it, please go to http://www.davedee.com/box and see if you think this is something that'll help your business.

Increase your profits by reading one paragraph

2008-05-01T10:21:00.003-04:00

At the end of this month, I am speaking at the System Internet marketing seminar and guess what I'm going to be talking about...OFFLINE marketing and how to integrate it with your online marketing.

If you want to have a stable business, offline marketing is a must and relying on just Internet marketing is a mistake.

I realize this is not the most popular position to take because, no doubt, "Internet marketing" is much sexier, much more alluring than direct mail, newspaper and magazine advertising. I know, I fell into the Internet only hype trap proclaimed by the online gurus. Remember that most, not all, but most, of these gurus make their living selling "how to make dee-nero on the Internet" products. It's in their best Interest to sell the hype. But it's not in your best interest.

We are about to do a small 5,000 piece postcard mailing to a rented list of business owners. The postcard is driving people online to get a free book and then to buy "Your Marketing Department In A Box." After the prospect opts in by giving us their name and email address, we get their full contact info to send them a gift in the mail...along with a sales letter selling, you guessed it, "Your Marketing Department In A Box."

(That one paragraph can be worth hundreds of thousands of dollars to you. I have given you a formula for increasing your sales by 5,000% -not an exaggeration. Didja catch it? Are you going to use it? Once again, I give my subscribers more real world value in this free newsletter than most people give in their paid newsletters.)

If you want to increase your profits, generate more leads and build a business based on a rock solid foundation, combine offline and online marketing strategies.

Kick butt, make mucho dee-nero!

~Dave Dee

Does "hype" still work in marketing? [IMPORTANT]

2008-04-29T08:54:00.003-04:00

I'm in Richmond working on the DentistryForDiabetics program which I'm a partnered with Dr. Charles Martin and Dan Kennedy. My job is basically copywriting (yes, even with Dan, one of the best copywriters in the world, is on board) strategy and, email marketing.)

One of the things I've changed in my copywriting is toning down the amount of hype. I look at some of the things I've written in the past, many which were very effective, and they were pretty "hypy" to say the least.

Here's an advanced concept to chew on:

You want you marketing to have a motivating, exciting energy to it however, in most cases, you don't want to artificially create that with hype. There are SOME markets where hype is justified. For example, low end business opportunity markets pretty much require outlandish claims to be effective. But, in other markets, hype is going to be a turn off.

Don't get me wrong...you still need to make a BIG PROMISE to make people act BUT you must be able to justify your promise so it is believable.

One of the most successful infomercials company's, BeachBody.com, makes huge promised about weight loss and body transformation in a short period of time BUT, unlike many of their competitors, they do NOT claim that you don't have to do anything to get the results. In fact, they do just the opposite and flat out tell you that you are going to have to sweat and work hard but if you do, you'll get the results they promise.

It comes down to sincerity and believability. The more sincere and believable you are, the more of the people you want are going to buy from you. Notice I said, the "more people you WANT" will buy from you.

Your marketing should attract the types of people you want as prospects and repel the people you don't want. For example, I don't want people who think they can make mucho dee-nero doing nothing but sitting on the coach drinking beer and eating potato chips. BUT, there are some businesses who DO want to attract this type of customer. This type of business is going to use much more hype in their marketing than I would.

Let me give you an example of believability and sincerity with an example from the sales copy from my best selling product, "Your Marketing Department In A Box". A strategy I learned from Alex Mandossian was instead of creating some phony, hyped up reason for people to buy now, tell 'em the truth. Here's how my copy reads:

Oh, and here's another thing: I'm not going to try to persuade you into thinking there's a limited supply of the "Your Marketing Department In A Box" Systems.

----

The reason I want you to give the "Your Marketing Department In A Box" a try is not because "supplies are limited", or because my "price is good for a limited time". Gimmicks like that only would lower my credibility.

This course belongs in your business library because I want you to stop having to worry about get clients and spending your hard-earned cash on marketing books and schemes that just don't work!! Isn't that a good enough reason alone to order the "Your Marketing Department In A Box" right now?

----

Doesn't that sound more believable and sincere than the traditional, "You need to order within the next 3 minutes or we are going to be sold out!" You betcha it does.

Your prospects are more marketing savvy than you might think so if you're going to make a big promise, you need to make sure it's believable or they will think you're just full of hot air.

Kick butt, make mucho dee-nero!

~Dave Dee

How to get anything you really want

2008-04-23T23:09:00.002-04:00

I'm in Orlando, FL for a mastermind meeting with some pretty high powered entrepreneurs, almost all of which, are doing extremely well in there business.
Coincidentally, I came across this quote from Jim Rohn:

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"When you know what you want, and you want it badly enough,you'll find a way to get it." - Jim Rohn
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One of the keys to making your life exactly like you want it to be is to know exactly what you want it to be.

You have to know your outcome. You can't get where you want to go until and unless you know where you are going.

The sad fact is that most people spend more time planning their vacations than they do planning their lives. Don't let that be you!

Here is a simple procedure for creating a compelling outcome that will catapult you to success:

1. Write down your ideal vision. Take a few minutes now and write down exactly what you want your business to be like. .Don't worry about how you will achieve it. Simply create your perfect scenario.

2. Write down why this outcome is important to you. The reason most people don't stick to their New Year's Resolutions is not because they lack discipline, it's because they don't have enough powerful, emotional reasons for achieving their goals. You need reasons to keep you motivated when times get tough and they always get tough.

3. Write down all the positive things you will get as a result of achieving this outcome. Write down all the emotional, psychological, financial, and other benefits reaching this outcome will bring to you.

4. Write down what will happen if you do NOT achieve this outcome. Make this as painful as possible. How will you feel about yourself? What won't you have? What will you lose?

You see, there are two main motivating forces in our lives:pain and pleasure, moving toward motivation and moving away from motivation.

Some people will tell you to just be positive! Well, you do want to be positive but you canNOT ignore the negative.Negative is a part of real life. And using negative motivation can help you achieve a positive outcome.

5. Determine who else does achieving your outcome directly affect and in what ways (both positively and negatively).This is an important step! You may discover that your outcome is in conflict with another outcome or value you have.

For example, if your outcome is to double the amount of leads you have and you have another goal of spending more time at home with your family-you are going to have a major conflict which will sabotage both of your outcomes.

You need to make sure that your outcomes work together with your values and other outcomes.
Once you have done this simple, five-step procedure you can decide if your outcome is really what you want or if you should revise it or drop it completely and pursue a different one.

Please do not just read this. Take action now.

Kick butt, make mucho dee-nero!
~Dave Dee

P.S."How I Made $77 Million Dollars In Two Years - And You Can Too" by Vincent James is one of the most important courses on direct marketing of all time. Yes, I own it. I bought the original course which was $300. Now the investment is so insanely low, you can't afford not to have it.. If you have not secured your own personal copy yet, go to:
http://www.77milliondollars.com

Why I screamed at some of my best customers

2008-04-23T00:28:00.003-04:00

The other day I had a call with my elite mastermind members. (These folks pay me $10,000 each to be in this group.) And what did I do?

I screamed at them. Yep, I even let an f-bomb fly. The truth is, they weren't stunned, they're kind of use to me getting on their cases in a big kind of way. (I truly care about these people and want them to get RESULTS.)

What got me so upset?

A lot of my members were planning, planning, planning and not DOING. It's fine to plan but you need to "get to the money" and get to it as quickly as you can.

The people who get results and make the most money,follow this formula: Ready-Fire-Aim!

One of the differences between my most successful customers and the not so successful is the ability to take massive action quickly. Speed of implementation is a key to success and making money.

So what moneymaking project do you have partially done that, if you completed it, it would put dee-nero in your pocket? Finish it now or I might just have to yell at you!

Kick butt, make mucho dee-nero!

~Dave Dee

PS: Can you solve all of your business problems for less than $100? No, of course not. BUT, you can solve your marketing problems. Check out "Your Marketing Department In A Box" at http://www.davedee.com/box

A classic secret...

2008-04-15T11:49:00.002-04:00

Can you tell, I'm on an "old school" kick? Well, the truth is much of the old school marketing techniques beat the pants off of the new strategies and direct mail still trumps 'em all.

Here is an excerpt from my manual, "How To Increase Your Profits In Any Economic Climate." (You can get this manual for free. To find out how, click here.)

---

The “classic” direct mail package consists of these four key elements:

1. The outside envelope
2. The sales letter
3. The brochure
4. The reply/order form

We talked about the difference between A-pile and B-pile mail in a past issue. I also shared with you my secret strategy about highlighting a message on the outside of the envelope. (By the way, subscriber George Franzen emailed me to let me know that he tried the strategy for his third mailing to libraries and he got more responses than he did from his other two mailings combined.)

Think of your sales letters as an army of salespeople. Remember to make sure your sales letter does a complete selling job, i.e., grabs the prospect’s attention, answers objections, makes an irresistible offer, and closes the sale. (I’m talking about complete sales letters NOT lead generation letters, of course.)

Your brochure is the assistant salesperson that reiterates the major benefits and features of your offering. It should be short and to the point.

Depending on what you’re offering, you may or may not use a reply form. If you do use a reply form it should be written in a “me” copy style. By that I mean it should be in the voice of your prospect. Here’s an example:

“Yes, Dave! I am interested in learning more about how your will make my easy and successful. Please call me at your earliest possible convenience.”

Take a look at your mailing pieces and see how they stack up against the “classic direct
mail package”. If you’re not getting the results you desire from your mailing and you’re not incorporating all the elements, you might want to test it.

---

Wow, that is good advice, if I do say so myself!

Kick butt, make mucho "dee-nero"!

~Dave Dee

P.S. Get "How To Increase Your Profits" and a whole bunch of other cool stuff for free by going to http://www.davedee.com/ic

It's only rock n roll but I like it...

2008-04-14T13:07:00.002-04:00

Yesterday, I went and saw the Rolling Stones IMAX movie "Shine A Light" directed by Martin Scorsese. The movie rocked as did the Stones.

These guys are still incredible and the energy they exhibit at sixty plus years of age puts the new rock "stars' to shame.

There were two interested points in the movie that directly relate to business....actually three:

1. These guys clearly LOVE what they are doing. They don't want to be doing anything else. They LOVE it. This is a prime example of people turning their "passion into profits."

2. A clip was shown of a twenty something Mick Jagger being asked if he could see himself doing concerts at sixty years old. Without hesitation, he answered, "Yes, absolutely." Although he didn't know how how successful the band would be or if they would be around that long, he knew that is what he wanted to be doing.

3. Keith Richards was asked, "Who do you think is a better guitarist, you or Ronnie Wood?" (Ronnie Wood emphatically said he was, which did not surprise Keith.) Keith thought for a moment and then said, "Alone we are both pretty much crap but together we are better than any ten guys." That is a VERY powerful observation. The lesson is to surround yourself with people who make you better.

Rock on mi amigos, rock on...

~Dave Dee

P.S. If you already love what you're doing and have a good team around you but still aren't making the "dee-nero" you want, the reason is simple: Your marketing probably sucks. (You might not think it does, but if it's not producing the results you want...it does.) For less than $100, you can get a complete marketing department. Check out how by going to: http://www.davedee.com/box

The test results are in and a gift...

2008-04-11T12:43:00.004-04:00

I've gotta tell you, I'm glad it's Friday. It's been a helluva last couple of days. But tonight, Alexis is taking me out on a "secret" date for my birthday. She has been teasing me about it for a couple of weeks now and I have no idea what it is. (She is a freaky California chick, so I'm a little bit nervous!)

Everyone talks about the importance of testing. As a free gift, you can download a free report from Dan Kennedy about the importance of testing. It's really good. Click here to download it.

We have just completed a couple of marketing tests and the results surprised me.

Our first test was to change what lead product we are selling. We had been selling "Your Marketing Department In A Box" as the first product and wanted to test selling "How To Increase Your Business In Any Economic Climate" instead. We were GIVING that product a way as a free bonus when someone took a one month test drive of the Dave Dee Inner Circle

How to "Increase Your Business In Any Economic Climate" has a lower price point than "Your Marketing Department In A Box" so I assumed this would be a better lead in product. Wrong, bucko! Not even close.

It turns out the my original idea of giving away this VERY valuable product as part of my Inner Circle was spot on. But, the only way I could know for sure would be to test.

You need to run similar tests in your business. The results might just surprise you.

Kick butt, make mucho dee-nero,

~Dave Dee

P.S. If you are not completely satisfied with the "dee-nero" youare making in your business, then you'll want to click immediately click on the link below.

What I have to offer will take you from struggling to higher profits and greater wealth faster than you can imagine.

So let me tell you about an electrifying special I'm having on my Inner Circle membership. I'm going to give you a number of gifts that'll generate more clients, more sales, more referrals, more repeat business and put more dee-nero in your pocket...And I'm going to put my money where my mouth is to prove it.

Go to: http://www.davedee.com/ic

Lessons From An Old School Barber Shop

2008-04-10T13:36:00.002-04:00

Last month, I told you about the worst haircut I have received. Today, I'm going to tell you about one of the best haircut experiences I've had AND how it directly applies to increasing the profits in your business.

The other day, I was looking to get a haircut so I went to Google and typed in "best mens haircut alpharetta ga." To my surprise, a barber shop was listed and it had a TON of great reviews. I decided to give it a shot.

This was not one of the trendy "faux" barbershops that you seeing popping up. This was a REAL, old school barber shop. They did shaves, shoe shines and, of course, haircuts. It smelled like a barber shop for men and not some perfume drenched, over-priced "salon."

The place was packed. I had to sign in on a waiting list but did not have to wait too long. Soon, I was escorted to a real barbers' chair and received an EXCELLENT haircut. After the haircut, warm shaving cream was applied to the back of my neck and I was treated to straight edge razor shave. Next came the hot towel which was put on my face and neck followed by after shave lotion with was massaged into my necl and face.

Wow. I felt great. And, well, like a MAN.

I left a HUGE tip and knew that I had found the only place I would go from now on to get my haircut. The old school approach won me over - in a big way and apparently a lot of other men as well.

"New" does not always mean "better." In fact, in many cases, "new" is a step backwards.

Take direct mail for example. The new marketing "gurus" only talk about marketing on the Internet and thumb their noses at direct mail. It's funny because Internet sales are a teeny-tiny fraction of the sales made through direct mail. It's not even close.

Don't get me wrong. I love Internet marketing but I also use direct mail. (As do almost ALL of the successful online companies such as Amazon.com)

If I was starting a new business, the first place I would start to generate leads is through direct mail. You will get the best bang for your buck and consistent stable results with this old school media.

Am I saying not to do Internet marketing? No way, Jose. You want to use ever media you profitably can to promote your business. So, yes, definitely use the Internet but don't neglect the old school media.

Okay, I'm going put a Beatles album on my hi-fi record player and drink an Old Milwaukee.

Kick butt, make mucho dee-nero!

~Dave Dee

Creating your "lead generation magnet"

2008-04-09T12:55:00.003-04:00

My mentor, Dan Kennedy (http://www.dankennedywebsite.com) talks about the importance of creating a lead generation magnet and a secondary reason for response.

Let's briefly discuss each one of these powerful marketing concepts and see how they can make you a lot of money.

A "lead generation magnet" is typically free information that your target market really wants to have.

For example, an accountant might have a free report" entitled, "7 Big Money Tax Saving Strategies The IRS Does Not Want You To Know." A sales consultant r might offer a free report called, "The Unusual Secret For Doubling Your Sales In 90 Days Or Less".

The idea is to create a free report that is of interest to your target market and give it a compelling title.

How do you use this "lead generation" magnet after you created it? It's easy.

In all of your ads, lead generation letters, and other lead generation materials, you offer your free report. The free report acts as the bait that attracts the fish (your prospects) to you.

There are a couple ways to go about this. The first way is to just market the free report and not even mention what you do. When you send the free report to someone who requests it, you also send a sales letter, brochure, etc. about your services.

The second way to use the free report is as "secondary reason for response."

In this case, your marketing materials do sell the prospect on requesting information about your services and the free report is a "bonus gift" he/she receives. In essence, the free report gives them a second reason to request your information.

Your free report doesn't have to be long. A single sheet of paper printed on both sides is fine as long as you are just giving quick tips. I know people who have reports that are 68 pages long.

More important than the length of the report, is the content. You want to give real information and NOT just make it a sales letter.

Give your prospect real, usable information in the report and then sell your services in the materials you send along with it.

If you take action and use this strategy, it will transform the quality and profitability of your business.

Kick butt, make mucho "dee-nero!"

~Dave Dee

P.S. Want to see examples of lead generation magnets that you can model? Get your own personal copy of "Your Marketing Department In A Box." It is the best value in marketing today and is the best thing you can do for your business. www.davedee.com/box

How To Get Hot Prospects To Call You

2008-04-08T10:16:00.002-04:00

Wanna get hot prospects to call you?

You do that with lead generation advertising.

A lead generation ad has one and only one purpose: To get hot, qualified people who are interested in buying your product or service to call you. That’s it.

A lead generation ad is NOT meant to promote your “image”. It is NOT meant to “keep your name out there”. It is NOT meant to actually sell your product or service.

It’s only job is to get people to “raise their hand” and say, “I’m interested in what you have to offer.”

Lead generation is the backbone of my entire marketing system. In fact, developing a constant stream of qualified leads is the backbone of any successful sales organization.

And never forget that you are a salesperson and marketer first and foremost and what ever you actually do, second! It amazes me how many business owners say, “I didn't get in this business to be a salesperson. I just want to do my thing.” If that’s the case, you can forget about ever making any real money doing your thing.

The MAJOR advantage of lead generation advertising is that you are going to be dealing with people who contact you and are at least interested in what you have to offer.

Other marketers say cold calling is the best way to make sales. While it’s true that you can generate business by cold calling,it’s a miserable, time consuming, inefficient way to do things. Also, every week you start from ground zero again.

With consistent lead generation to the right prospects, you will eventually have a steady stream of hot prospects calling you.

Kick butt, make mucho dee-nero!

~Dave Dee

P.S. Wanna get killer, done for you direct mail, print and online lead generation marketing done for you? Then you've gotta get "Your Marketing Department In A Box." Get your personal copy now by going to: http://www.davedee.com/box

Why professional marketing, well, sucks...

2008-04-07T09:31:00.003-04:00

Let me be blunt.

If your marketing materials look corporate, pretty,and professional you're wasting a lot of money and killing your response.

I guarantee if you send out the fanciest full-color brochure I will beat you hands down with a plain old direct marketing sales letter.

Here's why:

If your materials look like advertising they will not get tread. People do not want to read advertising. They want information that somehow benefits them.

Read that again.

All your marketing must be totally focused on what the client wants and not on how great you are.

If you are sending out a full-color brochure or any brochure for that matter you are wasting your money unless it is accompanied by a benefit oriented sales letter.

NEVER, EVER SEND OUT A BROCHURE WITHOUT A SALES LETTER.

If you are going to use a brochure, you need to make sure it direct response oriented. That means it needs headlines, bullet points, and hot BENEFIT oriented copy.

Every week I get brochures to critique. Very often the business owner who sends it in very proud of the fact that they have a full-color, glossy brochure that was designed by a graphic artist. They love the fact that it looks like something that General Electric would use. They think because their brochure looks so good the prospect will be compelled to hire them.

Here's the bottom line truth. The prospect doesn't care about you or what you do or how nice your materials look. Her ONLY concern is what you can do for her.

Period.

I know this is a hard pill to swallow for most business owners. Trade magazines and so-called "experts" have preached the importance of making our materials look so professional and slick.
But the truth is that sales letter and direct response marketing will beat the stuffing out of all of that fancy stuff.

This is NOT my opinion. This is FACT based on extensive marketing research and studies.

Learn how to create powerful direct response marketing tools for both your online and offline marketing efforts and you will be well rewarded!

Kick butt, make mucho "dee-nero!"

~Dave Dee

P.S. What if I told you, you could get a slew of ready to use, copyright free marketing documents ranging from yellow pages ads to postcards, to direct mail letters, to newspaper ads and beyond that you could take and immediately use to generate more leads and make more sales? Would you be interested? If "yes" then fly over to http://www.davedee.com/box

Who is on your blame list?

2008-04-01T14:49:00.002-04:00

Well, kids, I've been working my tail off on a MAJOR project for Alexis. On Thursday, we are launching the "Law Business Revolution" which is literally a month long campaign. This is information marketing at it's highest level.

I've done a ton of work designing the campaign and writing the copy but so has Alexis. One of the things I love about her (both on a professional and personal level) is that she does not make excuses. She is one of the busiest people I know but always finds time to get things done. Alexis does not have a blame list.

Oh, I used to have a blame list for my lack of success:

It included, but was definitely not limited to:

I didn't get encouragement to do what I wanted to do.
The government was taxing me too much.
My company wasn't paying me enough money.
My boss is a jerk.

And on and on and on...

The only problem with my list was that there was one person missing: ME. It was not until I decided to "Take Charge Of My Life" (which, by the way was the first personal development program I ever listened to, by the same title by Jim Rohn), that things began to turn around for me.

It was not magic, there were years when I almost made no money, but I was on the right path AND passionate about what I was doing. Because of my passion and drive, I would not allow myself to fail. I would have never gotten to this point had I not tore up blame list and said, "If it's going to me, it's up to me."

Who is on your blame list? My suggestion is to actually create a blame list by writing down everyone who you have blamed in the past and then, BURN it. Seriously. And then look in the mirror and say, "If it's going to be, it's up to me."

Turn your passion into profits!

~Dave Dee

P.S. Are you passionate about your business? Are you good at what you do? Would you like to make an additional six figures working part time or up to seven figures full time coaching other people how to be successful? If you answered "yes", then you must check out my free video right now. Go to http://www.astonishingbusiness.com

Really stupid "guru" advice

2008-03-31T12:41:00.003-04:00

I just returned from spending the weekend in Las Vegas.

Alexis and I drove and the trip there took us about four hours the way back eight hours. Ugh! (The good news is, she did most of the driving because she does not think I'm a good driver. Hmm, maybe I don't appear to be a good driver by design so I don't have to drive. Hmm.)

Today, I want to give you a tip that will absolutely increase your sales. (I revealed this tip and many others in my free video "How To Turn Your Passion Into Profits With Your Own Internet Based Info-Publishing Empire" www.astonishingbusiness.com)

The secret is to legitimately offer ten times the value for what you are charging your customers. Notice the word "legitimately." The buzz word bandied about my the Internet marketing gurus is "perceived value." This means that you add things to your product offering that appear to be valuable but, in fact, are not. It's kind of a way of tricking your customers.

I say, why not add real value and deliver way more than your customer expects.

Think about it: If you honestly believed that you were delivering tens times more value than you customer paid for, how much more passionately would you sell your product? How much more persuasive would your sales copy be?

More importantly, when your customer gets their product, and is blown away by the overwhelming value they received, how much more likely are they going to buy your next product?

So stop listening to the gurus who teach you ways to trick your prospects into buying from you and instead, focus on how you can deliver more value.

Turn your passion into profits!

~Dave Dee

P.S. Have you watched my "Turn Your Passion Into Profits" video yet? If you want to discover a step-by-step process for monetizing your message and going from one on one selling to one to many selling, watch this in depth video now:

http://www.astonishingbusiness.com

Just call me "Dear Abby"

2008-03-24T09:52:00.003-04:00

I hope your Easter weekend was tremendous. Personally, I am just getting over my jellybean high.

But now, it's back to business and today, I'm going to answer some questions submitted my loyal "dee-votees":

Q: Last week someone asked about the difference in results someone gets with a full page ad as opposed to a half page ad. He wanted to drive people to his website using print advertising. You talked about driving people online using offline methods but you never answered the question about full page vs. half page.

A: Sometimes I answer a more important question than the one that was actually asked! In almost every case, a full page ad will out perform a smaller ad. However, it all comes down to which size ad is making more profit. It doesn't matter how many leads you get from an ad, it's how much money you put in the bank. Vincent James in his landmark book, "How I Made $77 Million In 2 Years - And You Can Too"(www.77milliondollars.com) talks about the folly of response percentages in direct mail. Response percentages mean virtually nothing. It's all about return on investment.

Q: I own a small family restaurant. How can I get people to pass by the big chain restaurants and come to mine?

DD: It makes me sick when I see the big restaurant chains packing hoards of people in and serving them inferior food,while the independent guy struggles. But, the big chain is usually doing some form of marketing while the independent guy is waiting for people to come into his restaurant.

The answer to your question is simple: Do a direct mail campaign to a targeted market in your area. (Note: I did not say send out one postcard or place one ad in Val Pak.) In"Your Marketing Department In A Box," there is a brilliant, copyright free marketing campaign you can uses. Get it at:http://www.davedee.com/box

Q: Does your company print the envelopes with the postage stamp and the typewritten as opposed to printed name, address, return address, etc?

DD: You're talking about the difference between A-Pile mail (personal, hand addressed) and B-Pile mail (mail that does not look like it's personal mail.) Some gurus insist you should only use A-Pile mail. That's wrong. In fact, most tests show that B-Pile mail out pulls A-Pile mail.

Case in point, I just did a mailing with the front and back of the envelope filled with teaser copy and metered postage instead of a live stamp. It looked like "junk mail." But that mailing is pulling a 4% conversion rate and is being mailed to a cold list. 4% is pretty darn good.

The answer is to test both and see which works better for you. If you are going to go with B-pile mail, you better learn copywriting or hire a copywriter. In "Advertising Magic " there are lots of examples of both A-Pile and B-pile mailings. Check it out at http://www.davedee.com/admagic

Kick butt, make mucho "dee-nero"!

~Dave Dee

The Greatest Message Of Hope

2008-03-22T11:18:00.002-04:00

Tomorrow is Easter and whether you are a Christian or not, it symbolizes a message of hope and re-birth.

In yesterday's blog post, I wrote about personal responsibility. The only way to succeed (and I mean success is the broadest definition of the term, not just monetary success) is to accept total responsibility for whatever happens to you, good or bad.

With that being said, I am NOT a new age wacko who believes that you are the cause of every negative thing that happens in your life. For example, there are people who eat healthy, are in great shape, exercise regularly and have a positive mental attitude...but still get cancer. They most certainly did NOT cause this. There are things happen that our beyond our control.

So, although you might not cause all the negative things that happen in your life, you can accept responsibility for what you are going to do with what happens to you.

There is an old saying that's kind of trite but at the same time true, "When life gives you lemons, turn them into lemonade."

Of course, this is easier said than done, especially when you encounter something that really knocks you down. Here's the thing though:

Everyone, rich, poor and in between have bad things that happen to them. No one is immune to it. They key to success is how you handle the "negative" circumstances in your life. Do you, like most people, give up and blame their lack of success on "bad luck" or, do you roll up your sleeves and get to work on changing your life?

You're going to get knocked down in life, the question is how quickly do you get back up and keep on fighting?

So, if you are in, what Jim Rohn would call, a winter season of your life, and things are not going well for you, know that you can turn it around, you really can. It all starts for taking responsibility and then taking action.

The message that you CAN change your lot in life is one of the biggest messages of hope I could deliver, this Easter weekend.

Happy Easter,

~Dave Dee

Recession? Depression? B.S.!

2008-03-21T13:23:00.002-04:00

Okay, today's post is going to be short, sweet and to the point. I don't want to get all riled up before Easter weekend.

At dinner the other day, I was watching CNN. (Something I tried to avoid at all costs because of their obvious left-wing bias.) The lead story was the recession and how bad things are. "Oh, my goodness, look at the price of gas!" "Oh my goodness, pizza places are going to have to raise their prices because dough is more expensive!" (I kid you not. That was a real story.)

All I can say is...B.S.!

The restaurant I was in was very upscale...and packed with customers . I am on planes constantly and the majority of passengers are going on vacations. I'm sitting in a very, very upscale gym right now. The place is packed and people are lined up to eat in the restaurant.

How about you? Has the price of gas really put that much of a dent in your lifestyle? I hope your answer is "no" because, if not, you have bigger problems that need to be addressed.

Sure, foreclosures are at an all time high because people did not use common sense and spent way more than they could afford. (Of course, the media wants you to believe that these people are victims of the big, bad mortgage industry. No it's called PERSONAL RESPONSIBILITY.)

Am I saying that I am perfect? Far from it! I made some really bad business/money decisions last year BUT I am not blaming the results of these decisions on the government, the President or the economy. Nope. I am to blame. ME, no one else.

Here is an eternal truth: No matter what the economy is doing, there are ALWAYS people who are making lots of money and getting rich. There are businesses in EVERY industry who are profiting.

YOU decide whether you are going to participate in a recession or depression. (Give what I just wrote some deep thought.)

My advice: Stop reading the newspapers and watch "news" shows that preach but nothing gloom or doom. Instead focus on what you want and what you are going to do to make it happen.

Happy Easter!

~Dave Dee

Getting maximum results made easy

2008-03-20T11:41:00.003-04:00

I am working on some major projects, one for a private client, one for my partnership with Dr. Charley Martin & Dan Kennedy and another for myself (which will directly benefit you).

So, today I'm cheating and reprinting an article I wrote awhile back. It's dynamite and, of course, is full of actionable content.

Enjoy!

How To Get Maximum Results From All Your Marketing Efforts
by Dave Dee

Learning to become a direct marketer is the most powerful skill you can have as a business owner.

One of the main principles that direct marketers follow is that of testing.

Simply put, this means that before you do anything on a massive scale, test it on a smaller scale first. Before you send out 1000 letters to your list, test 100 or 250 letters first. Measure the results then try to improve those results by changing ONE aspect of your letter and mailing to another 250 names.

Here are some of the things you can test in either a lead generation ad or sales letter.

1. The headline. This is the first thing you should test because it is the single most important part of any ad or letter. A small change in a headline can result in a 300% or more increase in response.

2. Your offer. Add more to your offer, ad a completely different package option, etc.

3. Your price. Don’t just assume that a lower price will work better or the price that you’re charging right now is ideal. You could be leaving a lot of money on the table!

Test price and determine what price point gives you the most NET profit.

4. Your list. You can have the best sales letter, with the best headline, the best offer, at the best price, but if you’re sending it to people who don’t want what you offer, it does not matter.

It’s better to have a crappy sales letter and mail it to a great list of prospects than it is to have a great sales letter that you mail to a crappy list.

Test what publications you’re advertising in. Those that are producing results, keep ‘em. Those that aren’t, dump ‘em.

Test Only One Thing At A Time

I have broken this rule in the past....Don’t you!

Let’s say that you send out a lead generation letter to 1000 prospects. You get 40 leads (a 4% return) from this letter.

You mail to another thousand prospects but this time you change the headline, the price and the offer. From this mailing you get 60 leads or 6%. That’s good right? Well, yes and no.

Yes, it’s good because you got more leads, but it’s not good because you don’t know what the cause was! Was it the new headline that made the difference? Was it the price? Was it the offer?

You don’t know because you changed all of the elements of the letter.

Why is it important to know what made the difference as long as it produced better results?

Because in some cases your changes will make your results worse AND you want to get ALL of the elements of your letter to be working at maximum effectiveness. The only way to do this is to test each element one at a time.

Test different headlines first and then pick the one that gives the best results. Next test the offer and pick the one that gives the best results. Then test the price.

Take the best headline, the best offer, and the best price, combine them together and more than likely, you will have the best possible letter or advertisement.

Kick butt, make mucho dee-nero!

Dave Dee

P.S. Finally... An Easier Way To Crank Out Hot Sales Letters For Your Product Without Spending Weeks or Months Learning To Be a Copywriter or Wading Through Tons of Courses...
Just Fill In The Blanks, Click a Button And Out Pops a Potent, Targeted Sales Letter Ready To Sell Your Products or Services! Go to: www.davedee.com/pushbutton.html

10 Deadly Marketing Sins...How Many Are You Committing?

2008-03-19T11:29:00.004-04:00

I have just come down from the mountain with two stone tablets engraved with the 10 deadly marketing sins. Read them carefully my son (or daughter) and see how many you are committing:

1. Advertising to the wrong market. Make sure whatyou’re selling is something that your market wants to buy and can afford to buy.

2. Advertising in the wrong media. Where you place your ad or the mailing list you choose has much more bearing on your success than the actual marketing piece you use.

3. Failing to emphasize your unique selling proposition (USP) in all your marketing. The purpose of your marketing is to let people know why they should hire you instead of someone else. You need to educate your prospects as to why you’re unique and how this uniqueness benefits them.

4. Being dishonest. Honesty is your most potent marketing strategy. Don’t claim to be able to deliver results that you can’t deliver. Don’t say that you can do a show that you’re really not equipped to do.

5. Talking about features instead of benefits. No one cares what you do unless you show them how it benefits them. Remember: A feature is what you do, a benefit is what that feature means to your client.

6. Not using mutliple forms of media to generate leads. Use as many types of media you can as long as they are profitable.

7. Failing to stay in touch with your clients. Huge error. It is far easier to sell your current clients than it is to get a new client. You should be mailing your current clients at least six times a year. This alone will double your income. Not only from repeat business but from the referrals as well.

8. Not having a referral system in place. Hoping and praying for referrals isn’t going to do it. Your clients need to know they are expected to refer; then recognize and reward them when they do.

9. Changing your marketing methods when what you’re currently doing is working. We all grow tired of our sales letters, lead generation ads, brochures, and other marketing materials and want to change them. You may be bored, but if what you’re using still works, don’t change it! Your prospects don’t see your marketing materials as much as you do. Change what you’re doing only when it stops working OR when you test something and discover it works better.

10. Not using testimonials. People are very skeptical and need lots of proof. Someone can doubt one or two testimonials but send them a huge box of testimonial letters and even the most skeptical person has to believe.

Take a look at your marketing and see which of these “sins” you are committing and then make the necessary changes. Of course, if you must, you can make a confession right here on my blog.

Kick butt, make mucho dee-nero!

~Dave Dee

P.S. Later this week, I am going to have a FREE online video course that will teach you the secrets of making hundreds of thousands of dollars with simple emails. You are not going to want to miss it.

PPS: Want to get my new manual "How To Increase Your Profits In Any Economic Climate" for nada? Discover how at http://www.davedee.com/ic

Get to the money!

2008-03-18T10:46:00.002-04:00

I am often asked by Mastermind members and Private Clients, what is the first thing I should do? My answer is always the same:

"Do whatever is going to make money the fastest...everything else is just talk."

Don't get me wrong, planning is important but it is no substitute for making money. The majority of people, plan, plan, plan and never get to the part where they put the plan in action. This is nothing more than just a form of procrastination. And procrastination is a form of fear...fear of success or fear of failure.

My biggest successes, both with my own business and with my private client's businesses, have come from setting a short time frame when we will "get to to money." We are not totally prepared and everything is completely organized but we "launch" anywhere. My motto is, "take massive action and clean up the mess later." And, usually, there is a mess but the mess is pretty is easy to clean up when you a have bank full of dee-nero.

Please note that I am not advocating putting out inferior products or providing sub-standard services. What I am saying is if you wait until everything is perfect, you will never do anything.

Last week Alexis and I went out with her sister Courtney and her boyfriend. Her boyfriend has a an idea for an info-publishing business which has the potential to be very lucrative. But he keeps putting together more and more content, getting letterhead done and other things that don't bring in the money. I advised him to forget all of that stuff, schedule a seminar, promote it to his list, record the seminar (which will be his product) and then sell the product. His first task and your first task must always be the marketing.

So, do you have project in mind that you have been planning for months or years? Stop planning, start doing and get to the money!

Kick butt, make mucho dee-nero!

~Dave Dee

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Sneak Away With Every Single Trick, Tactic, Formula, Shortcut, Strategy and Jealously-Guarded Secret The Internet’s #1 Most-Celebrated Copywriter Uses to Create Huge Piles Of Cash At Will...

(He’s Not For Hire! But You’ll Find Out Exactly How You Can Get Himto Personally Make-Over YOUR Sales Copy) Go to: http://www.davedee.com/ultimatecopywriting.html

Go to: http://www.davedee.com/ultimatecopywriting.html

Another KILLER bonus gift for you!

2008-03-13T14:22:00.002-04:00

In my continuing quest to give you more real world value for FREE, today you can download a special report I wrote for Alexis to give to her list of attorney's.

This report is directly applicable to YOU and YOUR business.

Why do I keep giving you free content? What is my secret motive? I have none other than to live out my mission which is:

To give people the motivation and tools they need to do something they love to do, create the life they desire, make the money they want and live a life of passion purpose and prosperity.

Sure, I am in business and I want you to buy my stuff BUT, I understand some people can't afford to do that right now and I want to help them "get over the hump." (Believe me, I remember when I was struggling.) By helping others succeed my success is certain.

Anyway, enjoy the report but more importantly use it!

~Dave Dee

Click here to download "How To Create A Laser-Like USP"

An example of GREAT marketing

2008-03-12T10:43:00.002-04:00

I love great marketing and, quite frankly, I'm a sucker for it. There are a ton of important lessons in this post that you can take and immediately use in your business. So read this carefully and then take action.

You have probably seen the infomercials featuring "celebrity fitness trainer" Tony Horton. These infomercials claim that you can transform your body in 90 days. That's a great USP especially because they they tell you that you WILL have to sweat and work.

I never ordered any of the programs from the TV but, yesterday, decided to check out their website at BeachBody.com.

Lesson #1: It was the offline marketing that drove me online. The non-sophisticated marketer would think, "Man, the website is kicking butt. TV is so expensive. I'm just going to use online marketing." when, in fact, it was because of the TV show I went online. All marketing effects all other marketing.

The website offered many different types of fitness programs all with superior USP's. The one that caught my eye was for a ten minute a day fitness program. (I have been doing ten minutes of high intensity exercise per day for the past two months and have lost 11 pounds. It does work.)

Lesson #2: You need a great Unique Selling Proposition that answers the questions posed by Dan Kennedy, "Why should I do business with you as opposed to any other option that is available?" The answer to that question must be the major benefit the client gets.

After reading the very brief sale copy, I decided to order...and this is when the fun began.

After submitting all of my credit card information and clicking "purchase", I was immediately taken to another page where I was asked if I wanted to upgrade my order to the Deluxe package and get three more free bonuses. You betcha I did! I checked off the little box and clicked submit.

Guess what? The next page made me an offer I couldn't refuse. Did I want to just checkout or did I want to get their classic Power 90 set of DVDs at a very substantial discount? Heck, yeah I did! I originally came to the site looking for that product that they sold on an infomercial years ago. Add those DVDs to the package for sure!

Next, I was offered a free 30 day supply of some vitamins that would enhance my results. Of course, after 30 days I would be on auto-ship and auto-charge. I didn't accept that offer. But the bottom line is, because of their add-on sales and upsells, the amount of my ordered MORE THAN DOUBLED.

I'm not going lay out all the rest of lessons for you. (And there are many.) Read the above paragraphs again and see how many lessons you can spot.

Kick butt, make mucho "dee-nero!",

~Dave Dee

P.S. Want to develop your own killer USP, get copyright free marketing document including sales letters, yellow page ads, newspaper ads, postcards and more, and get a virtually an entire marketing department handed to you on a silver platter? You can! Go to http://www.davedee.com/box NOW!

A Shakespeare marketing secret

2008-03-10T12:43:00.003-04:00

I hope you had a fun and relaxing weekend. I am working on something huge...really...so I called upon one of my first mentors, Dan Kennedy is going to discuss an underutilized marketing secret that can make your profits soar....
----------------------
"The Power Of Drama"
By Dan Kennedy
-----------------------

Dashiell Hammet, the famous mystery writer, once gave other writers this advice:

When in doubt, have someone come crashing through the door with a gun.

His advice reflects the power of drama.

You need to remember two things: it's hard to get anybody's attention, and, two, it's hard to keep their attention.

In TV-land, the most recent innovation forced on the networks has been to cut opening graphics, titles, music, etc. from their shows and jump right into the show, from one show to the next, without commercial breaks - otherwise they lose the viewer. This is just one illustration of how it is increasingly difficult to hold onto anybody's attention.

Real drama is one way to get it. When O.J.'s Bronco "chase"came on TV, America stopped in its tracks and watched - and kept watching.When Mike Tyson bit Evander Holyfield's ear off, America talked about it for days. These are equals of having someone crash through the door with a gun blazing.

How can you create this kind of drama in your copy?

A few quick examples...

A letter for a business opportunity:

After Bill Harrison went into the boss' office and closed the door, the secretaries gathered outside - and listened asthe boss said: 'I'm sorry, Bill, but we're eliminating your entire department - and your job." After 22 years there, what would he do? How was he going to be able to tell Barbara? Would they lose their house?

******
A letter for a weight loss product:

My ex-husband brought that young bimbo to our favorit erestaurant again last Friday night - but he couldn't keep his eyes off me. He was so obvious about it, she lost her temper, threw a glass of wine in his face, and stormed out -and he had to chase after her like a puppy!

*******

A letter for life insurance:

The meeting stopped in mid-conversation.....everybody froze......as Harry suddenly clutched his chest and keeled over his desk. Minutes later, he was dead.

********

Thank's Dan! Great advice as usual!

Kick butt, make mucho dee-nero!

~Dave Dee

P.S. My annual "Luck of the Irish" Blowout sale on all of Dan's products is happening soon. Stay tuned!

PPS: Have you seen my new online catalog. Not only does it give you some great marketing advice, it reveals the story about how I got started in this biz. Check it out at http://www.davedee.com/catalog.htm

The #1 gift you can give to anyone...

2008-03-07T12:11:00.003-05:00

After you read this, please post your comments. I am very interested in what you have to say. (By the way, I personally read all of the comments you make on my blog.)

My favorite personal development speaker, Jim Rohn, says that the number one gift you can give to someone else your is own personal development. He says not to say to someone, "I will take of you, if you take care of me" but rather, "I will take care of me for you and you take care of you for me."

That's a pretty profound philosophy.

Some people say, "This is just the way I am and there is nothing I can do about it." They believe that trying to make changes is not being "true to themselves" or that they are not being "who they really are." Believing that there is "nothing you can do" about making positive changes in your life is a false, limiting belief.

If someone is truly, happy with who they are, that's great. Oftentimes, this person is not truly happy and saying "this is just who I am" is an excuse for not wanting to go through the work of change.

My philosophy is that life is about becoming the best person you can be and growth. It's not about accepting the status quo but, rather, accepting who you are now as you strive to become the person you want to be. Yes, it requires work but the rewards - mentally, spiritually, emotionally and physically - are worth it.

The key is making sure you are becoming the person you want to be and not the person someone else wants you to be. That is being true to yourself admist changes you are working to make.

So many people spend their entire lives trying to change to be someone other people want them to be. They try to please their parents, their spouse, their significant other, their friends, etc. They try to be what other people want them to be rather than working to be the person they want to be. This only leads to frustration, depression and the constant feeling of inadequecy.

The result, as Thoreau said, leads people to lead lives of "quiet desperation." Not only will they never become the person other people want them to be, but they will never become the person they want to be.

It is difficult to look deeply inside yourself. It is far easier to look at other people and see their faults and think about how they need to change or, worse, try to change them. But, when your focus is outside yourself, you dilute your power to make changes within yourself.

Jesus summed it up perfectly when He said, "For in the way you judge, you will be judged; and by your standard of measure, it will be measured to you. “Why do you look at the speck that is in your brother’s eye, but do not notice the log that is in your own eye?

Or how can you say to your brother, ‘Let me take the speck out of your eye,’ and behold, the log is in your own eye? “You hypocrite, first take the log out of your own eye, and then you will see clearly to take the speck out of your brother’s eye. "

The best gift you can give to your family, your business and yourself is your own self-development. Let's get started today.

~Dave Dee

P.S. Again, I would love to read your philosophy. Please post it, if you are so inclined.

Email Marketing For Profits: Part II

2008-03-06T09:56:00.002-05:00

Today we continue our discussion about how to use e-mail to boost your profits. The beauty of e-mail is that it's free and fast but there are two key elements for making e-mail marketing effective.

First is getting the email open and second is getting the email read. Today, we're going to focus on getting the e-mail opened 'cause nothing else matters if your prospect doesn't open your e-mail!

The subject line of your e-mail is critical to the success of your e-mail marketing, it must be very compelling. There are six basic formulas I follow:

Ask an intriguing question
Use to classic "How To _____ "opening
Tying the subject line into a current event that is on everyone's mind
Using the "______Secrets To" (ex. 7 Secrets To Email Marketing)
Personalize the headline to include the subscribers name.
Use a bizarre subject line. (I use this very sparingly.)

In all of these cases (except for #6) the subject line promises the reader a benefit for opening the e-mail and reading it. Of course, once the e-mail is opened, then it must get read...but that's what we'll talk about tomorrow.

Kick butt, make mucho dee-nero!

~Dave Dee

P.S. How would you like “fill in the blanks” proven email subject lines that will leave your subscribers eager to open their email? Get my most successful subject line templates today at http://www.davedee.com/subjectlines.html

Your Mission, Your Purpose, & More

2008-03-05T14:21:00.003-05:00

Today, I was going to write part two about e-mail marketing but had something more important on my mind. (Don't worry, we'll resume with the second part about email marketing tomorrow.)

I am re-reading a book called "The Way Of The Superior Man" by David Deida. The first time I read it, I agreed with parts of it and disagreed with other parts of it but I didn't do anything about any of it.

As I've said before, knowledge is not power, knowledge is only potential power, action is power. But that's NOT what this post is about. It's about who you are at your core.

On page 5, Deida writes, "You may not know your mission, but unless you discover this deep purpose and live it fully, your life will feel empty at it's core, even if your intimate relationship and family life are full of love."

Think about this: Are you truly living your mission or are you just doing something to make a lot of money? What is your greatest gift you were put on this earth to share with the rest of the world? Are you doing that or are you making decisions based on fear?

On page 20 Deida continues, "Where do your fears stop you from making a larger contribution to mankind, from earning a higher income, or from earning from earning money in a more creative and enjoyable way? If you were absolutely fearless, would you be earning a living exactly the same way you are now?"

Wow. Some deep questions to ponder. I know that I am giving these questions and others like it deep introspection. I recommend that you do the same.

~Dave Dee

Email Marketing Secrets

2008-03-04T11:27:00.002-05:00

Some folks have asked whether I am going to be selling the teleseminar I conducted last night about how to make five or six figures in less than an hour doing teleseminars.

Truthfully, I don't know. If I do, it won't be for the ridiculously low price of only $495 I charged for people who attended live. I'll let you know if I decide to release it.

Today, we're going to talk briefly about the power of e-mail marketing and how it can have a MAJOR impact on your profits.

You need to be sending e-mails to your prospects and customers on a regular basis, period, over and out. If you are not on a consistent schedule , you are missing the boat and losing a LOT of money.

Notice, that I used the words, "consistent schedule." You need to email on the same schedule with the same consistency. The MIMIMUM you need to email your customers is once a month.

If that is what you decide to do, I recommend you mail on the first Tuesday of the beginning of the month and that you do it every month. You do not want your once a month e-mail to go out on a Monday because it might get lost in the accumulation of e-mail over the weekend. (Not everyone consistently checks their e-mail.)

So, what do you write about each month?

That's in tomorrow's "Profit Secrets" blog post.

Kick butt, make mucho dee-nero!

~Dave Dee

Dave Dee Doer Awards!

2008-03-03T11:58:00.002-05:00

On Friday and Saturday of last week, I conducted my "Business Growth Mastermind/Coaching Meeting" in beautiful San Francisco.

Every time, I do one of these things, I'm amazed at the power of the mastermind concept. It's so cool to see a business owner present a problem to the group and have all the other members brainstorm and come up with a killer solution.

I give out quarterly, what I call, "Dave Dee Doer Awards" to the member who gets the most done and makes the most progress from the previous meeting. At this past meeting, I had to give out two awards!

One went to Jane Ann Covington who finished her first information product for the dental market and got a bunch of dentists to test the product. Everyone in the group believes that she has a big winner on her hands.

The second award went to Jim Brown who came to my January seminar and took MASSIVE ACTION. This dude did everything I suggested and more and his results showed it. During the meeting, Jim got a check for over $98,000 for a month's work. Not bad, not bad at all.

There are three lessons in this post.

1. You need to be part of a mastermind group. There is no more powerful way to make your business explode than having positive, like-minded business owners helping you succeed.

2. You need to give yourself rewards for accomplishment. When you reach a goal you set for yourself, give yourself something you want...the bigger the goal the bigger the goodie.

3. The rewards and results in life go to the doers and not the talkers. Take massive action, monitor your results, and make adjustments along the way. Do that, and you must succeed.

That's it for today!

Kick butt, make mucho dee-nero!

~Dave Dee

Dave Dee's Profit Secrets Blog

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